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Ultimate jump wins ultimate award!

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					PO Box 100, Taumarunui, New Zealand.
Tel/Fax 64-7-8957-737.
nigel@insidetourism.com
                                                                                     ISSN        1176-3574
www.insidetourism.com
Member: PATA, TIA, SKAL.

ISSUE 656                                                                                   August 31st, 2007

Cool accommodation
AN igloo “hotel” on Mount
Ruapehu should soon be taking its
                                      Ultimate jump wins
first guests, confirms Ruapehu
Alpine Lifts’ marketing manager       ultimate award!
Mike Smith. The 11 sq m igloo has   LAST year it was Dive! Tutukaka, a company which took people diving into
taken three days to build, can seat the depths of the Pacific. This year the winner of the Air New Zealand
20 for dinner and will soon have    Supreme Award also takes people diving. This time out of planes: NZONE
sleeping quarters. The idea for the The Ultimate Jump. The company was also major category winner under
real cool hotel came from back      Visitor Activities and Attractions.
country ski guide Canadian Mike     Major category winner in Tourism and Transportation Services is
Adolph, who was helped by           International Travel College of New Zealand and sub category winners are:
colleague Hans Hjelde.              Tourism Distribution - Tourmasters South Pacific, Auckland; Tourism
                                    Marketing - Air NZ launch into Shanghai market, Auckland; Tourism
New TIA board                       Service Provider - International Travel College of New Zealand, Auckland;
ELECTED to the TIA board this       Visitor Transport - Magic Travellers Network, Auckland.
week were: John Thorburn, Ngai      Major Category Winner under Visitor Accommodation is the Langham
Tahu Tourism (Activities and        Hotel, Auckland with sub category winners: Holiday Park - Waihi Beach
Shopping); Grant Lilly, Qantas,     Top 10 Holiday Park, Waihi; Hotel - Langham Hotel, Auckland.
Fergus Brown, HAPNZ, Karine         Sub category winners under Visitor Activities and Attractions are:
Thomas, Navigate Oceania (General Adventure - NZONE - The Ultimate Jump, Queenstown; Culture and
Industry); Geoff Gabites, Adventure Heritage - Wellington Cablecar Museum, Wellington; Events, Meetings and
South (Adventure Tourism); Paul     Incentives - Sports Impact Ltd - The UCI Mountain Bike and Trials World
Davis, Latitude Nelson, (RTOs);     Champs 2006, Wellington; Visitor Attraction - Hell’s Gate and Wai Ora Spa,
John Dick, Langham Hotel,           Rotorua; Leisure Activity - Marlborough Sounds Adventure Co, Picton.
Auckland (Hospitality); Norm        The Visa Innovation Award has been won by Hell’s Gate and Wai Ora Spa,
Thompson, AirNZ (Air Transport);    Rotorua, while the Westpac Small Tourism Business operator Award is Bush
Brian Henderson, ITOC               and Beach, Auckland.
(Distribution); Oscar Nathan, 24/7  The Department of Conservation Conservation In Action Award has
Consultancy (Tourism Services);     gone to Real Journeys Ltd, Queenstown.
Kathy Slater, AUT (Education and    Distinction Awards have been won by International Travel College of New
Human Resources); Sue Sullivan,     Zealand, Auckland and Sports Impact Ltd, Wellington.
THL (Surface Transport).            TheGreen Globe Environmental Award has been won by White Island
                                                                              Tours of Whakatane.
            * Thrilling win - pg2                                             The Qualmark Tourism Mark of
            * AirNZ hardwork acknowledged - pg3                               Quality Award has been presented
 Inside




            * Passion and curiosity - pg5                                     to Real Journeys Ltd, Queenstown,
            * Prof highlights megatrends - pg8                                while the PATA Young Tourism
            * TIA chairman warning - pg9                                      Professional Award has been won
            * Letter from: AMERICA - pg10                                     by Jason Dell of Blanket Bay,
            * Night of fire dining - pg10                                     Glenorchy. Former TIF (now TIA)
            * Pacific Blue launch comments - pg11                             president and industry icon Rodney
            * Where campers get wired to Sky - pg14                           Walshe has won the Horwath Sir
                                                                              Jack Newman Award.
                                                   Thrilling win in year of strong
         ctzxá ctáà                                growth, says Williams
                                                   COMPETITION for the annual tourism awards and the
TEN years ago in IT...                             standard of entry gets higher every year, says NZONE
BY 2006 there will be more VFR arrivals            GM Robynne Williams. “So, we’re absolutely thrilled to
than holidaymakers, says John Colquhoun of         be singled out this time for our consistent performance
Brochure Distributors, Picton.                     and contribution to adventure tourism.”
And he’s reporting keen interest in his            NZONE has had a year of strong growth, which the
proposal to launch a promotional campaign
to double VFR earnings in two years.
                                                   company attributes to capitalising on changing trends,
                     ***                           and recognising continued growth in the independent
WE should be able to measure the true value        travel sector.
of tourism to the economy from next year.          Ms Williams says the independent travel sector has
Tourism Minister Murray McCully has just           embraced the internet as a research and booking channel
announced the setting up of a national             and, as a result, has moved towards direct pre-booking
tourism account to measure foreign exchange
earnings and the number of jobs created.
                                                   of holiday activities.
                     ***                                                      Trend
TOURISM needs a national strategy, according       “There’s a definite trend for more pre-planning by
to Parliamentary Commissioner for the              adventure travellers. In the past, this breed of visitors
environment Dr J.Morgan Williams.                  would arrive at a destination with nothing booked, but
He has just investigated the management of
                                                   it’s not uncommon now for us to have some bookings
environmental effects associated with
tourism.                                           made as far as 10 months in advance.”
And unless industry studies where tourism          She says NZONE continually strives to anticipate and
meshes - whether airlines and ground               respond to market trends, and at the same time enhance
transport or other areas - there will be           product and the way it is delivered.
systems failures.                                  “Undoubtedly skydiving will always be an edgy,
                     ***
JAPANESE honeymooners fly to New Zealand
                                                   adrenalin-fuelled and personally challenging adventure.
for scenery, sheep - and shopping.                 This industry is our passion, and that’s true for every
“Silver” age travellers come for scenery           single one of our team; how we hope we differ is by
and sheep. And office ladies for scenery,          making sure that passion consumes our customers too.”
sheep - and shopping, according to JTB’s                                  Competition
Brett Warman.                                      The company was one of six Queenstown finalists this
                     ***
DESTINATION Queenstown has a new chief:
                                                   year. It beat stiff competition from former award winner
Millennium Hotel GM Jan Hunt.                      Dive! Tutukaka and Shotover Canyon Swing to win the
                     ***                           Adventure sub-category, the Visitor Activities and
IF we were a restaurant we would be a Burger       Attractions major category, and then take home the
King. If we were a car we’d be a Holden. If        Supreme Award.
we were an animal we’d be a labrador.
                                                   NZONE directors have grown their business from a
At least, that’s how Aussies view us,
according to NZTB (now TNZ) marketing              staff of three in 1990, to a team of 40 full-time,
services manager Fergus Brown.                     dedicated skydiving enthusiasts spanning their
                     ***                           Queenstown and Rotorua operations.
ITOC members should “fly in formation” to          NZONE was a winner in 2002 and finalist in 2004,
tackle the Korean and Taiwanese markets            2005 and 2006.
their annual conference was told.
When Canadian operators did this they forced
the Taiwanese to pay cash. Upfront.
                     ***                             NZONE is a real leader, says Luhrs
FULLERS Northland is considering removing
its name from some North Island products             TIA CEO Fiona Luhrs says NZONE is a real leader
so it appeals to backpackers more.                   in the industry. “They’ve had a year of very strong
Executive director Chris Jacobs says that            growth, have capitalised on changing trends and
backpackers steer clear of large companies.          maximised the opportunities provided by the growth
                     ***
                                                     in the independent travel sector.”
SKYCITY, Auckland, provides 2,400 jobs, $70
million in wages and $40 million in local            She adds: “All the winners at this year’s awards are
purchases while handing over $47 million             absolutely outstanding examples of best business
in tax and levies.                                   practice not only in the tourism industry but across
                     ***                             the New Zealand economy as a whole.”
NZ Experience has made its first profit,
of $300,000 for the June year. Last year
                                                     * The company was the first tandem skydive operation
the group - which includes the Christchurch          in New Zealand and also the first to be awarded
Gondola and Rainbow’s End, Auckland - lost           Qualmark endorsement at both its Queenstown and
$8.9 million.                                        Rotorua locations.

                                               2
College focus is on quality and                                          Win acknowledges AirNZ’s hard
excellence                                                               work in launching new service
THE International Travel College of New Zealand                          AIRNZ group GM international airline Ed Sims says his
(ITC) has been focused on quality and excellence in                      company’s win recognises the significant efforts of the
training for over 10 years. The college is a regular at the              carrier in successfully launching its new service
tourism awards, having won twice and been a finalist                     between Auckland-Shanghai. It was one of the most
several times. Winning this year was special and also                    challenging new routes to be developed in recent years.
gives ITC a Distinction Award this year.                                 “As New Zealand’s fourth largest export market and the
“The Tourism and Transportation Services is an                           fastest growing tourism market, China presented strong
increasingly busy and competitive category,” says                        growth opportunity for both our airline and economy,”
marketing and business manager Claire Huxley. “The                       Mr Sims says. “China is one of the most difficult
number and variety of finalists in this category confirms                markets to successfully enter, no matter what type of
that we are a great company! We are thrilled to have                     business you are in. We put an incredible amount of
come out as winners, especially here in Auckland - our                   effort into research and development and then executed
home ground.”                                                            an innovative marketing campaign featuring some of
Being the best is big business for ITC. “We are                          China’s biggest celebrities to make this new route an
passionate about the college and all that we do, and                     outstanding success.”
winning this award celebrates the achievement of what                    AirNZ’s boldest-ever marketing strategy has been cost
is very much a great team effort. It’s a great accolade                  effective, successfully using word of mouth to create
not just for us, but for all our staff, students, industry               demand for the new route. “We were determined to
employers and stakeholders that work with us,” adds                      target high value, technology-savvy young travellers
college founder and owner Karen Houston. “We’ve                          looking for new experiences. The stunning experiences
been training and placing people in jobs in the industry                 our celebrity guests had in New Zealand, and blogged
for 10 years now and that’s more than 1,000 people                       about on their websites, proved to be a powerful asset,”
working in the industry that have been part of the ITC                   he says.
experience. Isn’t it great that they can all feel part of our            Demand for the services has been so strong that in
success!”                                                                March AirNZ announced it would increase weekly
                                                                         operations from three to five a week from October 31.

   Rigorous eight months for Langham                                     Sustainability centre stage
  WINNING has been part of a rigorous eight month                        SUSTAINABLE eco-tourism has always been centre-
  process for the Langham Hotel Auckland. This has                       stage for Bush and Beach. Its daily, guided tours have
  included providing information on the property’s                       been a trendsetter in what has become a mainstream
  leadership, strategic planning, innovation and business                tourism activity.
  results.                                                               The relaxed and informative tours exploring Auckland’s
  MD John Dick says: “I know that every one of our                       hidden gems have helped turn around the notion that the
  associates will be thrilled to receive this award in                   city is only a gateway to New Zealand. By winning the
  recognition of their efforts. I’m full of pride to have                Westpac Small Tourism Business operator Award Bush
  such committed and loyal staff that are dedicated to                   and Beach has helped to prove that the city is a
  making this property shine. We have worked extremely                   destination in its own right.
  hard to provide our guests with a beautiful and elegant                “No other city in the world can boast lush rainforest and
  setting but it is our team that will exceed our guests’                wild black sand beaches just minutes from its centre and
  expectations.”                                                         it means that a tourist can be picked up at their hotel,
  The Langham is a full-service, five-star, 410 room                     given a guided eco-tour through wilderness New
  property. It is one of only two New Zealand Leading                    Zealand and returned to enjoy city hotels and restaurants
  Hotels of the World, an association representing the                   at night,” says director Helen Bissett.
  world’s finest five-star hotels.                                       The company has been operating for 23 years and is
  The hotel also features five restaurants and lounges including         increasing its market share with new tours every year.
  Partingtons (the current New Zealand Restaurant of the Year,           The aim is for sustainable tourism growth by interacting
  NZ Culinary Fare), a health club, heated outdoor pool,                 with the local community and adhering to eco
  complementary inner-city shuttle and a luxury limousine                principles.
  fleet.                                                                 Adds Ms Bissett: “All of our staff live in the area and
  “Thank you must also go to TIA for having established                  are passionate about it. They love to show off their own
  such an impressive and internationally recognised awards               back yard and it means that our visitors get first hand
  programme. We had extremely stiff competition, which                   knowledge of the Kiwi way of life. There is no other
  illustrates just how seriously the industry takes these awards,”       operator in our field who offers our standard of product
  Mr Dick adds. Other hotel finalists in the category include            or can match us for our interactive, enjoyable and
  last year’s winner Heritage Queenstown, along with Hilton              innovative tours. The overwhelming response from the
  Auckland and The George in Christchurch.                               thousands of visitors we have taken over the years is
                                                                         that we exceed their expectations.”
                                                                     3
Entering is about learning, says                                  principles - adapting and evolving those principles as
                                                                  the business grows.
Hughes                                                            Says Mr Watson: “We have always endeavoured to
WINNING the Visa Innovation Award and the Business                provide our visitors with the best experience possible.
Award sub-category of Visitor Attractions in the                  We believe it is about the whole experience which
Tourism Industry Awards is for Hells Gate and Wai Ora             starts from the first point of contact until that visitor
Spa an affirmation that all of the hard work by staff has         departs - we take the responsibility seriously to deliver
borne fruit.                                                      a holiday experience that encompasses fun, safe
CEO Bryan Hughes says: “Our people include both the               activities matched with the highest level of comfort
present, past, as well as our trustees, who have all              possible. When clients comment on these very
aspired to fulfilling our vision - to be “a unique cultural       attributes, we know we are doing a good job.”
geothermal and spa visitor experience delivered with
excellence.”
                          Control
                                                                  Award to provide impetus for growth
He adds: “The Hell’s Gate and Wai Ora Spa journey                 WINNING the award for Visitor Transport Magic
started 11 years ago when the trust and ourselves, as             Travellers Network CEO Brian Henderson says it is
joint venture partners, took back control of the reserve.         a fitting conclusion to a great year. Magic Travellers
How were we to compete in an already crowded                      Network operates a nationwide coach network for
marketplace where the geothermal offerings were                   independent travellers. Clients travel on a fixed
already established by more renowned attractions?                 route throughout New Zealand and have the
“An old image of people bathing in the geothermal                 opportunity to get on and off the network anywhere
waters and muds of Hell’s Gate was a catalyst which               en route; passes are valid for twelve months.
inspired the creation of the current mud baths and spas.          This award identifies the quality product and
This has become a unique and popular offering which               recognises the company’s focus on passenger safety,
many people from around the world and domestically                continual improvement, staff training and the
have indulged in.”                                                implementation of company values. “The award will
                          Pathway                                 provide the impetus for growth and development for
He adds: “Looking back to the past has certainly                  the future,” Mr Henderson adds.
provided us with a clear pathway to the future. It is
going to be thrilling to continue the journey for the next        Real Journeys: aware of
10 years. Entering awards such as these is not just               responsibilities
about winning but more importantly, is about learning.            REAL Journeys CEO Dave Hawkey says his company
It’s about learning your business through other people’s          is “proud and privileged to operate in the incredible
eyes, about benchmarking your practices against others            southern part of New Zealand, - and we are keenly
and learning to be courageous - daring to stand up and            aware of our responsibility to protect the natural
be counted.”                                                      environment. It is wonderful to be honoured this way.”
                                                                  Since its inception in 1954, Real Journeys has had a
“It comes down to people”                                         strong sense of environmental responsibility.
“THE awards process is not only about the product                 Founder Les Hutchins was awarded an OBE in 1988 for
itself, it encompasses all procedures, processes, policies        services to tourism and conservation. He received a
and values of the company.”                                       New Zealand government “Biodiversity Accolade” in
Sara Archdale and Dave Watson, owners and operators               2000; and he was made a Distinguished Companion of
of Marlborough Sounds Adventure Co, says that tourism             the New Zealand Order of Merit in 2002 for his services
is a complex industry.                                            to conservation and tourism.
“ It looks easy, but to do it well is very difficult.                                     Visionary
Essentially it comes down to the people. Firstly,                 “In many ways, Les Hutchins was a visionary,” Mr
understanding our visitors and their needs is crucial.            Hawkey adds. “He viewed conservation as ‘the real
Then, delivering experiences so that visitors leave               cornerstone of New Zealand’s tourism industry’ and he
feeling refreshed and invigorated is essential. Without a         never deviated from this belief. Today, we strive to
strong relationship with our staff and suppliers, we              continue his legacy.”
couldn’t sustainably deliver our vision,” says Ms                 As Real Journeys has grown over the years, it has
Archdale.                                                         remained a New Zealand family-owned business
From the company’s Picton base, it provides                       strongly guided by the vision and conservation ethos of
independent and guided sea kayaking, Queen Charlotte              its founders. Current conservation projects include
Track walks, and mountain biking activities in the                sponsorship of whio/blue duck, pekapeka/native bat and
Sounds.                                                           the Stewart Island harlequin gecko as well as a
Ms Archdale adds: “The road to success has not always             substantial annual contribution to other conservation
been an easy one. Managing rapid growth whilst raising            projects via the Leslie Hutchins Conservation
a young family has been one of the main challenges.               Foundation.
Again, with the support of those around them, they have           It is also committed to best environmental practice,
achieved success by adhering to good business                     using the latest technology to minimise          ( to pg5)
                                                              4
(from pg4) emissions, and data-logging to monitor -                Otago Museum and Rotorua Museum, we’re obviously
and help reduce - the company’s overall carbon                     thrilled that a boutique museum like ours can cut it with
footprint. Staff and passengers are encouraged to                  the big guns.”
become involved in conservation initiatives where                  The awards entry process is rigorous - as all entrants
possible.                                                          making it past the first stage have to submit a detailed
“Winning this award is hugely significant to us because            plan documenting all aspects of their business from
it’s an independent endorsement of our conservation                leadership and strategic planning through to
work,” Mr Hawkey says. “It will also be meaningful to              organisational effectiveness and financial results.
our passengers - who are increasingly demanding a                  “However, we’ve found that subjecting our operation to
sense of environmental responsibility from operators.”             this degree of external scrutiny has brought real benefits
Mr Hawkey is looking forward to seeing the reaction of             not just to this museum but across all our other
staff! “Our staff are passionate about the environment in          facilities.”
which they work. They are always looking for new                                             Doubled
conservation initiatives and innovative ways in which              Since opening, the museum has doubled its size with an
we can reduce human impact. Many of them work in                   award-winning extension to the original historic
very remote locations and it’s exciting for them to be             building. It has completed a nationally-significant
recognised on a national level for something that is so            conservation and restoration project that has seen
dear to their hearts.”                                             another rare grip cable car (1904) put on display. It has
                                                                   also commissioned a short film on Wellington’s
                                                                   distinctive private cable cars - and is planning gallery
     Historic holiday park’s first entry                           upgrades and a high-impact exhibition to incorporate
  WAIHI Beach Top 10 Holiday Park is one of New                    more social history and to provide appeal to a wider
  Zealand’s oldest holiday parks, yet this is the first year       audience. “These changes and improvements have all
  it has vied for a tourism award.                                 been in direct response to visitor feedback, which we
  “The park has been here since the early 1900s. It was            survey constantly, so it’s great to achieve this result,”
  time for us to give it the recognition that it deserves          Mr Gilberthorpe adds.
  by entering the awards,” say owner/operators Ian and
  Vicki Smith.                                                     Passion and curiosity behind White
  “Our business has come such a long way, from long-               Island Tours
  drop toilets to a park with all the bells and whistles.          GREEN Globe Environmental Award winner White
  We wanted to put the business up to be tested and the            Island Tours of Whakatane was established by owners
  award process has provided feedback and guidance                 Peter and Jenny Tait 17 years ago.
  to assist us in making further improvements to our               The company arose out of Mr Tait’s passion for boating
  business.”                                                       and Ms Tait’s curiosity over the volcano. It now takes
  The Smiths took over the lease in 1996 when it was               over 14,000 tourists a year to the island, the majority
  run-down with very few repeat customers.                         being international visitors.
  They have developed the park into a sustainable,                 The award recognises outstanding tourism businesses
  economically viable business that is quality driven.             which show leadership and commitment to all areas of
  The park provides guests with an experience that is              sustainable practice. The company continues in that
  consistently rated as excellent. This is reflected in a          tradition and is the first North Island recipient of the
  47 percent repeat customer rate.                                 award.
                                                                   Judges paid particular attention to the way in which
                                                                   White Island Tours had integrated sustainability into all
Museum focus is on quality                                         levels of the business. This was demonstrated through
A constant focus on quality and on improving the visitor           the couple’s commitment to prioritise sustainability,
experience has paid off for the Wellington Cable Car               empowering staff to take responsibility, communicating
Museum, which won a tourism award for the second                   with their customers and engaging with local
year in a row. The museum opened in 2000 and has                   stakeholders in the community.
grown rapidly to become Wellington’s busiest after Te
Papa.                                                              Events winner earned country millions
It attracts more than 200,000 visitors a year and is a key         THE winner of the award for events, meetings and
contributor to the region’s tourism, with at least 70              incentives - the Mountain Bike and Trials World
percent of its visitors being international tourists over          Championships - was organised by Sports Impact on
the summer season.                                                 behalf of Triathlon New Zealand. It attracted 538
Wellington Museums Trust CEO John Gilberthorpe                     competitors, 1,572 accredited visitors, 246 media and
says: “The fact that we won an award last year on our              40,000 spectators.
first-ever entry and have now won again validates all              The result was an economic impact of $12.4 million in
the hard work we’ve put into developing this museum                the Rotorua region and a contribution to GDP of $21.1
over a relatively short space of time.                             million. The event was held in Rotorua in August last
“With previous winners of this category including                  year.                                           (to pg6)

                                                               5
(from pg5) A feature was how the company integrated              The company has now won the events award three times
the sports competition with the local community and              in the last four years - each time with a different event.
local Maori culture.                                             To recognise this achievement, Sport Impact Ltd was
The TV audience was 35.2 million while the event                 also awarded the prestigious Distinction Award.
website attracted 222,000 unique visitors and in excess
of 12 million hits. The resulting profile for Rotorua and        Win makes good year better
New Zealand is invaluable and is expected to result in a         TOURMASTERS South Pacific celebrates 20 years
significant increase in visits to Rotorua by international       of operation in 2007, and to make a good year better
mountain bikers. This was only the second time the               it won the Tourism Distribution sub-category.
annual event had been held in the southern hemisphere.           Established in Auckland in 1987, Tourmasters is a
Sports Impact specialises in international events with           pioneer in the independent travel market and has
high tourism and economic impact.                                created a range of independent travel options. It is a
Established in 1987, it has organised more than 200              New Zealand travel specialist operating Thrifty
events including the NZ Masters Games 1989-95, the               Tours, Freestyle Holidays, Premier Holidays and
Mountain Bike World Cup 1997, the Snowboard Junior               Freedom Holidays. These products have developed a
World Championships 2002 and the Mountain Running                reputation for quality supported by excellent
World Trophy 2005.                                               customer service.

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  Applications close Friday 07 September 2007.



                                                             6
7
Visiting professor highlights                                       Dwyer added. Tourists are now more aware of political,
                                                                    social and environmental issues for different
industry megatrends                                                 destinations. This can be their tipping point.
TOURISM will develop consistently with wider                        While all aspects of tourism and hospitality are being
economic, social, cultural, political, technological and            dramatically changed by new technology, the visitor
environmental trends affecting all countries.                       industry generally has not taken an active role in
“The challenge for tourism stakeholders in the private              developing or adapting new technology. “Despite the
and public sectors is to avoid strategic drift - stay alert,”       proliferation of new technology, the industry is often
Qantas Professor of Travel and Tourism Economics                    reluctant to adopt new methods and tools.”
Larry Dwyer told 250 delegates attending the opening                                         Varying
of the annual Tourism Industry Conference in Auckland               No single driver or trend will dominate the global
on Wednesday.                                                       future. Each will have varying effects in different
                            Boom                                    regions and countries. In some cases, he added, these
They have to account for changes proactively and                    trends work at cross-purposes.
maintain competitive advantage for their organisations.             Understanding shifts in tastes underpins effective
Prof Dwyer said WTO forecasts to 2020 show that                     marketing communication, Prof Dwyer added. There
international tourism will continue to boom.                        needs to be more joint promotions and alliances
There will be almost 1,600 million travellers in 2020.              between NTOs and the private sector, to create a
This is 2.5 times the volume recorded in the late 1990s.            stronger collective tourism product.
The annual average growth rate in visitor arrivals will             Communicating destination risk-reduction strategies
be 4.1 percent a year.                                              will be important to maintaining visitor attractiveness.
This will be well above the maximum probable                        He said that managers emerging in tourism and or
expansion of about three percent a year in world wealth.            hospitality must have the knowledge and adaptive
Rising income will be the most powerful generator of                capabilities to apply their knowledge in the contexts of
tourism flows. There will be continued growth in                    continuous change. Do we need a Futures Commission
national economies, which will generate increased                   for Tourism? he asked.
outbound tourism, and, to a lesser extent, domestic.                                         Benefits
There will be economic growth and greater spending                  Prof Dwyer also said that destinations will encourage
power and with that greater available leisure time. This            tourism development that benefits community residents,
will give greater numbers of people the opportunity to              including small business opportunities as well as jobs.
travel.                                                             And destinations will measure leisure and tourism
                           Climate                                  successes, not by number of visitors, but by yield per
Prof Dwyer told delegates that tourism will contribute to           visitor. This may mean lower numbers and greater
and be affected by climate change.                                  returns.
Natural environments and climate will influence which               Increasingly, travel and tourism will be a buyer’s
destinations will be preferred by tourists.                         market. Operators must inevitably shift from the
Climate change will affect the industry profitability               promotion of the functional benefits of their products
through increased temperatures, energy and water use                and services to the emotional benefits: of reverie/
and the increasing needs of adaptation.                             escape; status-enhancement; stress alleviation; social
Government policies will affect operator costs and                  skill acquisition.
particularly affected will be longhaul destinations like            The use of electronic technology will enable better
New Zealand.                                                        identification of market segments and niches, and will
Diminishing supplies of energy will impact on fuel                  communicate them more effectively.
costs, affecting transport costs and tourism flows.                                         Technology
Leisure time will become an increasingly scarce                     Smaller players can benefit from technology. Operators
commodity. Tourist behaviour will be driven by a desire             must be proactive, he added, if they want to link with
for customisation and as more material needs are                    companies that are developing, expanding or
satisfied tourists will seek newer, richer, deeper,                 franchising new entertainment or tourism products that
authentic experiences.                                              fit with their market segments.
                          Internet                                  Enterprises must rapidly respond to consumer demand
The internet has led to more knowledgeable consumers                as products are increasingly consumer rather than
who seek best value for money and time.                             product driven.
He pointed out that the tourist marketing battle will               The professor also suggested that new leisure product
likely see a shift from competitive pricing towards                 cannot rely too much on environmentally and culturally
service improvements.                                               sensitive environments. There will therefore be more
“New” tourists are already experimental, willing to try             development of artificial environments.
new products, food and attractions.                                 He said, too, that operators should provide quality
But they are too impatient to give a second chance to a             interpretations of environmental and cultural/ethnic
product or service that fails to satisfy them first time            attractions. And product development will be
around.                                                             increasingly targeted and theme-based.
Safety issues will become increasingly important, Prof
                                                                8
TIA chairman warns that NZ can                                     Visa card spend up eight percent
easily lose market share                                           INTERNATIONAL visitors spent $770 million on their
WITH strong competition from exotic new destinations,              Visa cards in New Zealand during the first quarter of
low cost carriers changing travel patterns, the high NZD           2007, an increase of eight percent over the same period
and growing consumer concerns about the harm to the                a year ago, according to new data from Visa
environment caused by longhaul travel, New Zealand is              International.
at serious risk of losing market share.                            Cardholders from the UK, Australia, the US, Canada
So says TIA chairman Norm Thompson in the                          and Germany were the biggest spenders, collectively
association’s annual report.                                       accounting for 74 percent of the total Visa business by
“TIA research shows the private sector invests more                international cardholders in the first three months of the
than $200 million in international marketing - far in              year. Australian visitors increased their spend by eight
excess of the $72 million the government invests in                percent year-on-year, a trend Visa is encouraging
TNZ,” he adds.                                                     through a campaign which provides Australia Visa
                        Demonstrate                                cardholders with a chance to win A$10,000 towards
“We must continue our efforts to demonstrate the value             their New Zealand holiday if they paid for it on their
the government gains from this investment.”                        Visa card.
Very few industry sectors have a strategy, CEO Fiona                                          Hotels
Luhrs points out in the report. “And now we know                   The biggest incremental increase in spend by visitors
why!”                                                              occurred at hotels with an increase of $13 million, or
“It is challenging to reconcile the interests of central and       nine percent. In contrast educational services
local government, with the interests of private sector             experienced the biggest fall in spend by $1.5 million, a
operators.                                                         drop of nine percent over the same period.
“What are the industry’s priorities? What assistance do            A reduction in spending by Chinese visitors has been
operators of all sizes want and need? How do we                    identified as the main reason for the decline in
provide leadership? What can government agencies                   educational services spend, according to Visa
contribute?”                                                       International country manager Iain Jamieson. “Chinese
                          Priority                                 visitors to New Zealand have spent almost a third less
But, she says, there’s one thing everyone is agreed on:            on educational services in the first quarter of this year,
sustainability has to be our top priority in future.               which has resulted in a $2.4 million drop in the sector.
Ms Luhrs says sustainability includes economic,                    With Chinese spend falling by six percent overall this
environmental and social factors.                                  isn’t the only sector affected, however it has been hit the
“For most tourism businesses, financial sustainability             hardest,” Mr. Jamieson says.
must take priority if the business is to survive. But                                       Transport
financial sustainability can be enhanced by social                 Visitors spent the most on transport, which made up 31
sustainability - ensuring your business is a valuable and          percent (an increase of nine percent)
responsible member of your community - and                         of the total Visa spend, followed by accommodation 19
environmental sustainability - ensuring your business              percent (an increase of nine percent), general retail trade
looks after the environment in which it operates.”                 17 percent (an increase of one percent), sports and
TIA’s goal is to support members in each area and to               leisure 13 percent (an increase of 13 percent), and
make it easy for them to run the best tourism businesses           restaurants, food and beverages 12 percent (an increase
possible. The true potential of tourism will only be               of nine percent) compared with the same time last year.
realised if it can represent a country with unique
credentials in the sustainability of our environment,              Ruapehu on a roll!
industry, and culture and society - and a clear plan for           SATURDAY was the biggest day in the history of
continual improvement to achieve world best practice in            Mount Ruapehu with 12,500 skier visits.
delivering visitor experiences.                                    The previous largest day was the same Saturday in 2005
                                                                   with 10,900 skier visits.
71 entered last year’s awards                                      Turoa had its biggest day with just over 6,000 skier
THERE were 71 entries in the Tourism Industry                      visits, surpassing it’s previous best of 5,300 in 2005.
Awards last year, according to TIA’s annual report,                The new six seater high speed High Noon Express
just released. There were seven judges, seven head                 chairlift performed well “eating” queues and giving
assessors and seven assessors.                                     people more time on the snow.
                                                                   Mount Ruapehu marketing manager Mike Smith says
                                                                   skier visits for the week to Sunday were expected to
Profitable events                                                  exceed 45,000 which is by far the biggest of the 2007
TRENZ made a profit of $229,085 this year, compared                season. “Ruapehu really comes into its own from now
to $212,866 in 2006. The annual tourism conference                 on with spring being the best time for skiing and riding.
netted $42,372 as opposed to $36,337 the previous year             The forecasters are calling for a more settled spring so
and the annual tourism awards brought in $30,116. In               hopefully we’ll be able to enjoy heaps more great times
2006 this was $7,671, according to the TIA annual                  on the snow this season,” Mr Smith adds.
report.
                                                               9
  Letter from: AMERICA
  An occasional column by Angela Best,                                over 66 pecent of consumers polled (1,000) said that
  President, Anahere Inc.                                             the destination is the most important factor when
                                                                      planning a vacation. Price and value are also of
  WILL the increase in airfares from the United States                concern but they rate second in the decision-making
  and the declining strength of the US dollar have an                 process. Over 54 percent said they choose the
  adverse effect on travel to New Zealand over the                    destination and then shop for best value - or go to the
  coming season?                                                      destination regardless of price and value.
  In 2006 a peak season airfare to New Zealand cost                                           Visibility
  US$1,560. This year the fare is US$2,279. Inclusive                 So what does this all mean? That visibility and
  of fuel surcharges at about $180, the result is an                  accessibility of New Zealand from North America is
  increase of more than $700 to fly from Los Angeles                  more important than ever. TNZ Los Angeles will
  to Auckland.                                                        launch a new campaign in September.
                        Encouraging                                   Further activity in January will focus on increasing
  Fortunately, we’ve seen a recent drop in the New                    visitor arrivals over the April/May period. AirNZ will
  Zealand dollar, which will be encouraging to a number               be increasing flights during peak season and further
  of wholesale companies. Last season’s exchange rates                availability is expected on through-flights from
  were set by the trade at about NZ$1.45. This season it              London - via Los Angeles, as more of the UK traffic
  was looking more like NZ$1.25, a huge concern for                   travels by way of Asia.
  the local travel community. This coupled with an                                           Questions
  increase in land costs meant New Zealand appeared                   But will destinational marketing and an increase in
  to have increased by 25 percent in land content as                  capacity be enough to regain immediate confidence
  well.                                                               in New Zealand as a competitive destination? And if
  Now that the NZD is sitting back at NZ$1.45 (at time                our biggest hurdle is not price but vacation choices
  of writing) there are a few sighs of relief for the coming          then how do we become the preferred destination for
  season.                                                             the 66 percent who make that decision first? We’ve
                        Competition                                   come a long way in raising New Zealand’s profile in
  However, at the time the Kiwi was climbing,                         North America but whether we can effect change in
  wholesale companies, who sell a broad range of                      time for Christmas is debatable. Can we effect change
  destinations, began spending their marketing dollars                long term? Yes, but we must provide better reasons
  elsewhere, South Africa and Italy being the most                    why visitors should come now. And who is responsible
  popular markets.                                                    for that - we all are.
  When you compare fares and exchange rates, though,                  * Anahere Inc is the preferred tourism marketing
  the overall vacation cost is not that dissimilar for a              company for luxury tourism suppliers who want to
  trip to New Zealand. New Zealand’s challenge                        grow their visitor numbers from North America.
  therefore is not affordability but how important we                 It has extensive North American market knowledge
  are on the wish list of vacation destinations.                      and networks. It manages business-to-business
  A recently released telephone survey of 1,000                       marketing and relationships that increase the visibility
  participants conducted by TNS Research on behalf of                 and profile of our South Pacific clients and their
  US Tour Operators’ Association (USTOA) states that                  product in North America. Visit: www.Anahere.com.



Hermitage offers a night of fire                                    sago, baked parsnips, Dutch apple crisp and a classic
                                                                    tutti frutti sundae.
dining...                                                           The dinner will be matched with a contemporary range
The 50th anniversary of a fire which almost wiped out               of wines which reflects the original 1957 wine list.
the original Hermitage Hotel at Aoraki/Mount Cook will              GM Denis Callesen says the period dinner will be a
be marked on September 15.                                          celebration of the hotel’s long tradition of wonderful
That day in 1957 a raging fire relegated a huge chapter             hospitality.
of the hotel’s past to history, burning everything but the          “The fire of 1957 plays a huge part in the hotel’s
storeroom and a few items to the ground. Fortunately,               history and in many ways it’s something to celebrate.
all guests and staff escaped uninjured.                             We have established a guest list including many who
A copy of the original “last night” menu from 1957                  were staff or guests at the time of the fire. We’re
survived and will be recreated to tantalise guests at the           encouraging attendees to help us evoke a bygone
2007 Fire Dinner anniversary.                                       heyday by coming in period dress. It’s an ideal
The historic menu features dishes including consomme                opportunity to dustt of the fur stole and snap on the
royale, roast sirloin beef Yorkshire, roast lamb mint               bow tie.” Visit: www.hermitage.co.nz.

                                                               10
Pacific Blue announces launch date: AirNZ unruffled, others delighted
VIRGIN Blue Airlines and its three year old New Zealand           AIRNZ says it will not be beaten on price and is
subsidiary Pacific Blue have announced major plans for a          surprised at how expensive Pacific Blue plans to make
new domestic airline for New Zealand with $39 fares on            domestic air travel for its customers.
sale for flights which begin on November 15.                                            Uncompetitive
Initially the carrier will fly Auckland-Wellington,               Group GM short haul airlines Norm Thompson says that
Auckland-Christchurch and Wellington-Christchurch.                based on information Pacific Blue has released it will be
Virgin Blue Group of Airlines CEO Brett Godfrey says:             uncompetitive in most fare categories. AirNZ is the
“The decision was not taken lightly as it is a major              market leader when it comes to everyday low cost travel
investment and a long term commitment to keeping the              in New Zealand.
‘air fair’ in New Zealand. The time is right to bring some        “That position is not going to change. Our commitment
much needed competition to the existing duopolistic               extends to the fact that ...we have moved to continue to
market and we are excited to be opening up new travel             lead the market by lowering lead-in year-round fares on
opportunities for both the people of New Zealand as well          the main trunk routes.
as inbound tourists.”                                             “Furthermore, AirNZ has been at the forefront of
                              Room                                ridiculously low fares through initiatives like grabaseat,
Mr Godfrey says there is room for competition and an              which has seen fares as low as $1 on key routes like
obvious need for market stimulation. “Pacific Blue is             Auckland-Wellington and Christchurch-Dunedin over
well positioned to give the existing players a good run           the past couple of months.
for their money, particularly on the monopolistic                 “Kiwis have really embraced our drive to make air
Wellington-Christchurch route.”                                   travel more affordable than ever, with the number of
The airline will take delivery of two Boeing 737-800              people we have flown around New Zealand increasing
aircraft to join the Pacific Blue fleet and operate both          from 5.5 million in the 2002 financial year to 7.7
international and domestic New Zealand routes.                    million in the 2007 financial year, an increase of 40
GM commercial Adrian Hamilton-Manns says: “It is no               percent.”
secret that the existing domestic duopoly results in              Mr Thompson says AirNZ’s advantages over Pacific
higher fares and half-hearted competition and we very             Blue go beyond price points. “Our frequency on the
much look forward to challenging that and championing             main trunk routes on which we will compete is far
affordability for local travel.”                                  superior due to the fact that we have            (to pg12)




                                                             11
Pacific Blue announces launch date: AirNZ unruffled, others delighted
(from pg11) 14 Boeing 737s in our domestic fleet and
are about to take delivery of a further two, compared                             Operators chuffed
with Pacific Blue’s two aircraft.”                                  LOWER fares on domestic airline routes provide an
                                                                    opportunity for Christchurch and Canterbury to
                                                                    capitalise on its growing reputation as a short-break
Move will stimulate competition -                                   destination for Kiwis, local tourism leaders say.
TAANZ                                                               They are delighted Pacific Blue is taking on AirNZ
CONSUMERS have faced over-priced fares for too                      and Qantas with a new domestic air service and
long, says TAANZ. It believes the new Pacific Blue                  cheaper fares.
services will stimulate competition and grow the overall            “As airfares drop people will be more inclined to just
market leaving consumers clear winners.                             jump on a plane and head away for the weekend. If
CEO Paul Yeo says: “We’re very happy with the                       you’re living in Auckland or Wellington then what
announcement by Pacific Blue as it will definitely bring            better place to escape to for a few days than
prices down across the board, something that is long                Christchurch,” says new Christchurch and Canterbury
overdue. Recently released research shows that                      Tourism CEO Christine Prince.
domestic airfares in New Zealand have been rising at                “You can finish work on Friday, hop on a plane, and
levels well above the Consumer Price Index whereas                  within just a couple of hours be dining on some of the
international fares have been falling.”                             region’s best food at one of the restaurants along
                         Profited                                   Oxford Terrace Strip or enjoying a glass of wine at
Both Air New Zealand and Qantas have been profiting                 one of the cool new bars in the Lichfield Lanes.”
handsomely from this market so this will give everyone
a reality check. “We think there’s room for prices to fall
and still remain sustainable so that airlines can keep
some profitability and at the same time give consumers            Capital welcomes newcomer
a good deal.”                                                     WELLINGTON City Council, Wellington International
He adds: “Whilst this is good news for those travelling           Airport, and Positively Wellington Tourism have
between Auckland, Wellington and Christchurch it                  welcomed Pacific Blue to the capital.
doesn’t relieve the pressure for provincial destinations,         Wellington Airport acting CEO Mike Basher says
who will still bear the brunt of high fares. We’re looking        consumers can look forward to benefits which will flow
forward to Pacific Blue’s future decision to possibly             from increased domestic competition.
open up new routes once they become established here.                                    Successful
“We’re expecting the introductory fares announced to be           “Virgin Blue runs a highly successful airline in its
matched and possibly even bettered by the competition.            domestic Australian operations which offers very
Once everything settles down the end result should still          competitive fares. The entry of Virgin’s New Zealand
be lower average fares on the three main trunk routes.            arm, Pacific Blue, means New Zealanders will now
With a range of competing airfares now available on               have access to a market where there is genuine but
these routes, travel agents are well positioned to be able        profitable domestic competition.”
to give their customers the widest available choice with          Wellington Mayor Kerry Prendergast says: “Their entry
a single point of contact.”                                       to the domestic market will make Wellington an even
                                                                  more desirable tourist destination for the many New
                                                                  Zealanders who are rediscovering our fantastic city. It
           Domestic boost predicted                               will also mean cheaper travel for Wellingtonians. It’s a
                                                                  win-win.”
  DOMESTIC travel will receive a big boost from
                                                                  Positively Wellington Tourism CEO Tim Cossar says:
  Pacific Blue’s cheaper air flights, says NZ Hotel
                                                                  “We know that airline competition in the past has tended
  Council CEO Mark Oldershaw. “It is such a
                                                                  to stimulate the market. It’s highly likely we will see
  critical portion of our core business.
                                                                  increased domestic travel to Wellington, as a result of
  “In 2006 domestic travel accounted for 42 percent
                                                                  this announcement.”
  of total business across all members, up from 38
  percent in 2005,” he adds.
  “In Wellington the share is even more significant.              Christchurch base
  Last calendar year domestic travel accounted for                CHRISTCHURCH International Airport Limited
  65.5 percent of total nights spent in Wellington                (CIAL) has successfully secured the New Zealand base
  NZHC hotels.                                                    of operations for Pacific Blue’s domestic airline
  “Cheaper airfares are also a great catalyst for                 operation, reinforcing CIAL’s position as the leader in
  councils and regional bodies in the major centres               developing the value-based air travel market in New
  to ensure that their events marketing packages are              Zealand.
  equally as attractive, which will encourage even                CIAL CEO Rene Bakx says the decision to base the
  more domestic travel.”                                          domestic operation in Christchurch is good for the
                                                                  South Island industry and the local economy.

                                                             12
NZHC recruitment website popular, says CEO                                       Cheap flights, but at what
CHEFS and front of house staff remain in high demand in the hotel sector,        cost, asks newspaper
according to New Zealand Hotel Council CEO Mark Oldershaw.                       THE main beneficiaries of cut-price
After five months of operating the hotel recruitment website -                   airlines are the middle class,
www.hotelcareers.co.nz - Mr Oldershaw says the two career options tend to        according to British research, says
dominate current vacancies.                                                      the Sunday Star Times in an
“As well as providing a valuable resource to our members the recruitment         editorial. “The comfortably-off just
site has also been a proxy for the chronic skill gaps that are obviously         fly more often that they used to.
around. I suspect that executive chefs, for example, are in short supply right   Whether that will be the result in
across the hospitality sector and probably not just in New Zealand.              New Zealand is also unknown.”
“The site has been extremely popular within the hotel sector and continues       The paper’s editorial was headed:
to grow each day. We currently have around 160 job vacancies which also          cheap flights - but at what cost?
cover all tiers of hotel management.”                                            Branson likes to promote himself as
                                   Experience                                    a caring tycoon, one who is in touch
Mr Oldershaw adds: “We have been working extremely closely with the              with the world’s problems. “In fact,
tertiary education sector which has been a fantastic experience for me.          cheap air fares pose a major
“There are some really talented people coming through and entering the           problem for the planet.”
hotel sector which surely will put our industry in a strong position for the     It adds: “Critics accuse budget
future - I just wish there were a few more people coming through! That           airlines of helping to fry the planet.
however is our challenge and one in which we are prepared to take on.”           “Some critics have carried their
The council will turn the site into a multimedia career hub. As well as links    protests on to the runways. This
to key career and workforce resources it will feature video interviews with      controversy has yet to flare in New
younger up-and-coming stars.                                                     Zealand: it’s time it did.”
“Selected younger employees from throughout the country will be talking          The editorial points out that the
about their experiences, why they were attracted to the hotel sector and         more research is done on climate
sharing some of their experiences. This resource will also be able to be used    change, the more serious and
with school career advisors and used in a series of interactive e-brochures      urgent the problem appears to be.
and interactive postcards.                                                       “Saving the planet is probably going
                                      Plans                                      to require radical measures, that will
“There are a number of other plans for the site including a forum where          affect nearly everything we do.
people thinking about entering our sector can post questions and comments        “That will include the way we
that will be answered by current hotel general managers - many of whom           travel. It might be that in a few
have started at the bottom, so to speak, and have worked their way up to         decades the era of cut-price air
higher management roles.”                                                        travel will seem as self-indulgent
He says hospitality is a fun and vibrant industry. “We want to sell it in a      and ultimately doomed as the
manner that highlights both the professionalism and leading edge nature of       ocean-going career of the Titanic.”
what we do.
“To date we have had around 180 job seekers register on our website which        10,000 nights
is extremely encouraging. What this shows is that plenty of people are at        MORE than 10,000 nights
least thinks about us - what we need to do now is to show them all first hand    entertaining. That’s the record set
what a career in our sector and can really offer them.”                          by Shaun Johnson, pianist-
                                                                                 extraordinaire at Wellington’s
                                                                                 James Cook Grand Chancellor.
                  Bookings boom for Wotif.com                                    Mr Johnson, 63, has gone from
  WOTIF.COM finished the year selling 322,834 room nights in New                 partially blind to totally blind
  Zealand, up 43 percent on the previous year.                                   over the past four years.
  The total number of bookings for New Zealand and the Cook Islands
  properties in the year was 188,547, compared with 132,614 last year.           Commissioners appointed
  At the end of the reporting period, the company had 928 properties from        INDEPENDENT commissioners
  New Zealand and the Cook Islands actively showing deals on the website,        were to be chosen this week to hear
  up 29 percent on last year.                                                    applications to allow a controversial
  Wotif.com COO Robbie Cooke says: “Wotif.com has a strong position in           large-scale $440 million business
  the online accommodation industry in New Zealand and our results for           park development at Paraparaumu
  the 2007 financial year reflect that we have maintained this position as the   airport. The Crown’s acquisition of
  market has grown.                                                              the 130-hectare site in the 1930s
  “New Zealand is a key market for Wotif.com and it is great to see that the     and the government’s later sale of
  efforts of our New Zealand team are paying off with increased sales for        the airport has been branded
  local suppliers and an increased offering of local hotels for Wotif.com’s      “legislative theft” and “fraudulent”
  world-wide consumer base.”                                                     by a group representing former
                                                                                 landowners.
                                                           13
Where campers get wired to Sky                                      Buy your own skifield?
CAMPERVANS can now get wired for Sky and in-                        ANYONE with a cool $2 million can buy New
house movies at Taupo DeBretts Spa Resort.                          Zealand’s largest privately-owned skifield at Mount
Manager Graeme Frederick says the service sets                      Dobson. Peter and the late Shirley Foote developed the
benchmarks for the holiday park industry when it comes              field in the 70s and 80s.
to customer satisfaction for the FIT market.                        The 400 ha field has a DoC perpetual lease and
“It’s just a matter of parking up. We do the rest,” he tells        concession until 2053. There are three ski lifts.
IT.
DeBretts has five in-house movie channels along with                Diseases flying around the world
Sky and free to air TV. “We have hook-up connections                WITH more than 2,000 million airline passengers
that are easily installed. The visitors can relax in their          travelling the world each year, infectious diseases are
mobile home and keep abreast of what’s happening in                 spreading faster than ever, according to the World
TV land, or just watch a good movie.”                               Health Organisation. Its latest report says diseases
This is just one of several innovative ideas being                  are also developing quicker than before. New
brought in this year. A café has opened with lake and               diseases are emerging at a record one a year.
volcanic views. And it has free wireless internet
connection.                                                         IT is a BGP - thanks cobber
Mr Frederick adds that the first of several deluxe                  IT is read in detail, reckons Aussie-based group Events
accommodation units are due to be commissioned.                     Pty Ltd MD Keith Weber. As a result of a print error in
These deluxe units are being built with the carbon                  his quote in last week’s IT about being “off hore” when
footprint in mind with new levels of insulation, double             it should have said “offshore” Mr Weber received calls
glazing and efficient use of energy.                                asking who was this lady of the night.
The buildings are constructed to exceed expectations                “I have had calls today asking who my whore is... They
with aircon, under floor heating and latest appliances.             must read your publication thoroughly and with great
The recent recognition gained from Telarc for ISO                   interest! My quote still stands! IT is still a ‘Bloody
9001-2000 accreditation and winning the Jason’s NZ                  Good Publication’ that obviously is of great interest to
Smart Business Awards helps put Taupo on the                        all.”
international market, Mr Frederick believes.

Dolphin man for mayor                                               Winsome prize!
TRYING to get more dolphins for Marineland is the                   HEARD any clever, meaningful or amusing quotes
reason Clifford Church is challenging two time                      lately, preferably from someone in the industry?
mayor Barbara Arnott to run Napier. More than                       If so, they may be included in Accor Hospitality’s The
13,500 people have signed a petition asking for more                Last Word on the back page of IT each week. Not only
dolphins at the visitor attraction. But he’s read                   that - you could win four 750ml bottles of Moet and
nothing to show that council has listened to the                    Chandon Brut Imperial NV and two luxurious Sofitel
people. So he wants to do something about it.                       Queenstown bathrobes.
                                                                    Simply email us the quotes, the name of the person who
Parisians to get an Eiffel of Kea                                   gave them and where.
THE controversial rugby ball shaped venue that will                 If the quotes are good enough - we’ll use them in The
deliver a virtual experience of New Zealand to                      Last Word. And the person who sends in the best one by
thousands of fans at the Rugby World Cup will be                    the end of the year will be the winner!
joined in Paris by - a six berth Kea Camper.
Campers’ executive director Michael Becker says tens
of thousands of Europeans will visit the venue and he
expects that large numbers will experience the Kea
Camper as part of the New Zealand tourism display
outside the Eiffel Tower.
Mr Becker says TNZ invited Kea to be part of the
display and promote camper van experiences available
in New Zealand. It gives the company a chance to show                              THE LAST WORD
its commitment to sustainability by showcasing what we
are doing to minimise the environmental impact of                      “THE problem is never how to get new,
campervan travel - things like the Euro 4 engines, the                 innovative thoughts into your mind, but
use of sustainably-grown timber for all our internal
joinery and vehicle self-containment.
                                                                       how to get old ones out. Every mind is
                                                                       a building filled with archaic furniture.
December opening                                                       Clean out a corner of your mind and
HOTEL Ibis Tainui Hamilton is due to open in mid                       creativity will instantly fill it.” - Dee Hock
December with 126 rooms.
                                                               14

				
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