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Take a moment to think about how you would really answer this question.
If given enough thought just about any business owner who utilizes the
Internet for any purpose will likely find that whether or not they
intentionally organized an Internet marketing campaign, they may already
be marketing their products and services on the Internet. This article
will examine some subtle ways business owners may already be marketing
their business on the Internet.
Do you have a website for your business? Business owners who answer yes
to this question are already marketing their products or services online
just by virtue of the fact that they have a website online. Having a live
website means there is the potential for curious Internet users to access
your website. You may not be actively promoting your website but you may
still find that your website generates interest in your products despite
the lack of promotional endeavors; this is a form of passive marketing.
Do you participate in message boards and include a link to your website
in your signature? Again business owners who answer yes to this question
are already marketing their website online. Savvy business owners realize
the importance of participation in industry related message boards to
create an interest in their products and services, establish themselves
as knowledgeable about the industry and offer a link to their own website
even if it is in the signature line of their posts. However, even
business owners who do not realize this may already be inadvertently
enjoying the benefits of Internet marketing which result from message
board participation just by doing something they enjoy and may be doing
as a form of leisure activity.
Do you include keywords which are relevant to your business in the
content of your website? Business owners who answer yes to this question
are also already marketing on the Internet by optimizing their website
for these keywords. These search engine optimization (SEO) affects the
websites whether or not they were even aware of the concept of keyword
density and how it can help to SEO a website. Business owners will likely
use certain words often depending on the type of products and services
they offer just because it is natural and logical to do so. This
tendency, however, can result in search engines boosting your website
rankings for these particular keywords. The concept of SEO is much more
involved and complex than simply using keywords frequently but business
owners can gain some benefit just by naturally applying relevant keywords
to their website.
Do you solicit feedback from your customers online? This is yet another
example of how business owners may be accidentally marketing their
business on the Internet. Most business owners realize the importance of
soliciting feedback from customers for business purposes and business
owners who offer products online might solicit feedback in the form of
online surveys. Although the business owners may be doing this simply for
a business purpose the fact that it is done online makes it fall into the
category of Internet marketing.
We have already discussed several ways in which business owners may
already be marketing online but what about business owners who want to
have an increased online presence? Business owners who may already be
marketing online accidentally may wish to launch a full scale Internet
marketing campaign. The best way to do this is to hire a consultant with
experience in Internet marketing to assist you in creating a campaign
which is effective for your target audience.
PPPPP
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posted:10/5/2011
language:English
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