SEO & Marketing Strategies You
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How will your website generate sales and
profit? What’s your online marketing
strategy? Here are five strategies you
should definitely take advantage of as
well as some important advice about the
way to approach things.
Search engine optimisation will help you
get found by search engine surfers. Most
people use search engines to make decisions as well as to find out information. If
you employ SEO strategies you will realise the potential of getting found by a low
cost marketing method that could yield big and repeated results.
Blogging is an excellent way to continually publish content without continually
worrying about the main landing pages of your website. A blog can be added to the
back end of a site, accessible by humans and web spiders but also out of the way
so that your perfectly tailored main pages can be static without hurting your
rankings. If your whole site is static, this isn’t wise, because search engines will
stop counting you as relevant after a while but if you’ve got a blog that publishes
regular content, you’ll benefit from constant spider visits, a regular stream of
targeted traffic, constant new keyword indexing, and an interactive nature that can
do a lot of good things for your relationship building efforts. Don’t underestimate
the power of blogging. It can do a lot for your business online and requires a small
amount of investment and resources.
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Social Media Marketing
Social media marketing or networking is almost as important as blogging. Social
media allows you to develop a following and an audience that you can have access
to continually. This can strengthen your brand and it can nurture relationships with
buyers in a way that brings you brand loyalty and word of mouth referrals.
Spending time on Facebook, Twitter, LinkedIn, and other social networks could be
a great boon to your online business without a lot of costs involved.
Email marketing is something that fundamentally works — provided you do it well.
Having customer permission is job # one. Keeping it interesting and engaging is
job # two. A list of subscribers can be a bit like money in the bank when it comes to
product launches. Your blog and website can help you build your email marketing
list and many online businesses build multiple lists so that they can target market
segments in specific ways.
Paid Search Advertising
Organic SEO might be considered the best but don’t underestimate the power of a
sponsored ad. Sponsored ads can be spread out far and wide across the internet.
People can see them in search engines, in their emails, on social media sites, and
on the blogs and online communities they frequent. Google Adwords and
Facebook ads are two particular areas to look at.
Google dominates the world of paid search and offers excellent tools to help you
manage your campaign in real time. Facebook ads allow you to reach an audience
at a very specific and granular level, increasing the chance more sales for your
money than many other paid search methods.
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Whatever it is that you focus on for the marketing of your online site, be sure you’re
getting solid internet marketing advice. Some online businesses buy services a la
carte, from various online providers or they handle some of these things
themselves and only look to help when they’re failing miserably or realise they’ve
taken the wrong approach or trusted the wrong service provider.
Online marketing takes a lot of effort and knowledge. You can skip the trial and
error part if you hire the right help. Oracle Digital is well versed in all the areas
covered here and has a proven track record of helping small and medium-sized
Australian businesses with their SEO.
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