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July 22, 2011
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Aviva’s Financial Stability Recognized
Aviva’s reputation as a strong, financially stable company has drawn praise from leading agencies specialized in
rating insurance companies.

The company was recognized for its financial stability by three primary agencies that rate insurance performance –
S&P (A+), Moody’s (A1) and A.M. Best (A).

In short, the ratings underscore that Aviva’s business is performing well, and reflect the company’s ability to meet
ongoing insurance policy and contract obligations to its customers.

Aviva is making available the new brochure entitled “Aviva USA: Our proof of performance” for agents who want
to share this information with their clients or want to learn more about who rates Aviva and what the ratings
mean in general.

To access the brochure, click here.


.




For agent use only. Not for use with the general public.                                               Form number
   Aviva USA:
Our proof of
performance
  Our success is based
   on a principle of
putting people before
 policies and through
   our commitment
    to meeting and
 exceeding customer
    expectations.
We are Aviva USA
Aviva USA is a sales leader of indexed life insurance and                          In May 2011, Moody’s affirmed Aviva USA’s “A1”
indexed annuities. A valued member of the London-                                  (Good) rating – the 5th highest of 21 classes – for
based Aviva plc, our issuing companies in the United                               insurance financial strength. Moody’s noted in its
States include Aviva Life and Annuity Co. in West Des                              Opinion that “the stable outlook on Aviva USA and
Moines, IA and Aviva Life and Annuity Co. of New York,                             its operating companies is aligned with the outlook
Melville, NY. With approximately 1 million customers                               on the ultimate parent company and its operating
and 1,500 employees, we can trace our presence in the                              subsidiaries, which contribute ratings uplift based on
United States to 1896.                                                             their support of Aviva USA’s operations.” Moody’s
                                                                                   also noted Aviva USA’s credit strengths, including
                                                                                   ownership and strong implicit support from its

Who rates Aviva USA?                                                               U.K.-based parent; Good consolidated statutory
                                                                                   capital adequacy with demonstrated capital support;
Financial strength ratings represent independent                                   Profitable blocks of traditional life insurance at Aviva
opinions of our company’s business and financial                                   Life; and a good quality investment portfolio with
fundamentals, as well as our operating environment.                                limited exposure to a number of risky asset classes.
When summarized, they reflect our ability to meet
ongoing insurance policy and contract obligations to                               In November 2010, A.M. Best affirmed our “A”
customers.                                                                         (Excellent) rating – the third-highest of its 15 rating
                                                                                   classes. Additionally, the agency revised Aviva USA’s
Three primary firms – Moody’s Investors Service,                                   outlook from stable to positive, another indicator of
A.M. Best Company, Standard and Poor’s (S&P)                                       our strength as an organization. A.M. Best cited our
– meet annually with Aviva to review and rate our                                  “leading market positions in indexed life insurance
performance based on a number of financial and                                     and fixed indexed annuities, innovative product
non-financial criteria.                                                            development, multiple distribution networks and
                                                                                   adequate stand-alone risk-adjusted capitalization”
The rating is one part of the total equation when                                  as the rationale for its rating. The A.M. Best news
selecting an insurance provider. Each agency’s report                              release also referred to the strategic and financial
requires interpretation and must be put into context                               benefits of being a part of Aviva plc, our parent
with other factors like the type of insurance products                             company, and its commitment to grow the U.S.
the company offers, its features, rates, and customer                              business.
service performance.




With
more than
300 years                  1696              1717               1797              1861           1885            1896            1897                  1905
experience, we          Hand-in-Hand,     Hand-in-Hand        Norwich Union      Commercial       General       Central Life     American       Commercial Un
understand the            at the time,
                          the world’s
                                           Fire and Life
                                            Insurance
                                                             is founded, later
                                                              to become the
                                                                                   Union is
                                                                                 established.
                                                                                                Accident is
                                                                                                 founded.
                                                                                                                 Assurance
                                                                                                                Company is
                                                                                                                                Mutual Life
                                                                                                                                 Insurance
                                                                                                                                                Hand-in-Hand
                                                                                                                                                The first motor
importance              oldest existing
                        fire insurance
                                          Society insures
                                              a house
                                                            largest insurance
                                                            services provider
                                                                                                               established in
                                                                                                              Des Moines, IA.
                                                                                                                                Company is
                                                                                                                                  founded.      engine is introd
                                                                                                                                              England by Norw
of stability.             company is
                            formed.
                                           belonging to
                                             Sir Isaac
                                                                 in the UK.

                                             Newton.
                                                                                                 Aviva plc by the Numbers*
              We are very proud of our A.M. Best rating, and of the
              upgrade to a positive outlook. This recognition by one                              The 6th largest insurance group in the world
                                                                                                                                                                1


              of the leading rating agencies in our industry serves                                                                              2
                                                                                                  53 million customers worldwide
              as a testament to our financial stability throughout
                                                                                                                                            2
              the years. Aviva and its predecessor companies                                      45,000 employees worldwide
              have carried an “A” rating or higher with A.M.                                                                          3
                                                                                                  Total sales of $73 billion
              Best continuously since 1929. Considering all of the
                                                                                                                                                            4
              recessions, wars, bubbles, and crashes during that                                  $631 billion in funds under management
              time span, that’s a solid record of financial stability.
                                                                                                  1
                                                                                                    Based on gross worldwide premium as of December 31, 2009.
              In December, S&P assigned Aviva USA an “A+”                                         2
                                                                                                    As of December 31, 2010
              (Strong) rating – the fifth-highest of its 20 rating
                                                                                                  3
                                                                                                    Amounts measured as of December 2010. Sales measured as life
                                                                                                    and annuity (present value of new business premium), property and
              classes – and in February, improved the outlook for                                   casualty (net written premiums) and investment.
              our business to stable. According to S&P, this rating                               4
                                                                                                    Represents all assets managed or administered by the Group,
              is given to companies with a strong capacity to                                       including funds held on behalf of third parties as of December 2010.

              meet financial commitments. S&P cited Aviva plc’s
              improved capitalization over the past year, strong risk
              management controls and the commitment to reduce
                                                                                                      Aviva USA Financial Highlights1                                      (in USD mi
              debt over the next three years as reasons for the
                                                                                                                                                            Aviva Life and
              improved outlook.                                                                                                                            Annuity Company2

              Our parent, Aviva plc, is one of a small number of                                      Total assets                                                  $45,603
              insurance carriers to have not experienced a credit
              rating downgrade by S&P since June 2008 – the                                           Policyholder reserves                                         $39,411
              toughest economic cycle in the last 80 years. It serves
              as a reminder of the consistently strong financial                                      Other liabilities                                             $3,836
              position that Aviva has worked so hard to maintain.
              With more than 300 years experience, we understand                                      Capital and surplus                                           $2,356
              the importance of stability.
                                                                                                      Gross premium                                                 $7,195
                                                                                                  1
                                                                                                      Amounts measured on the basis used to prepare the Company’s Statutory Annual S
                                                                                                  2
                                                                                                      Each individual company is solely responsible for the policy benefits and obligations
                                                                                                      Company of New York, which is the only Aviva life insurance company authorized to




5                                          1912                     1937              1972                 1996                      1997                           1998

nion and          Winston        Commercial Union is one of        First women           General         Central Life      Norwich Union demutualizes       Commercial Union and          M
d merge.       Churchill takes   the companies that insured         employees           Accident          Assurance       and floats as a public company    General Accident merge       a
               out a personal    the White Star liner, Titanic.   were recruited    provides motor      changes name      on the London Stock Exchange.        to form CGU plc.         is
rized fire     accident policy   The liner sank in April after     by Norwich        insurance for        to AmerUs
 duced in      with Accident      striking an iceberg on its          Union.          the Kennedy       Life Insurance         AmerUs announces              AmerUs Stock listing
wich Union.      Insurance              maiden voyage.                                 family until       Company.            agreement to acquire          moves to the New York
                 Company.                                                          1972, including                           AmVestors Financial Corp.        Stock Exchange.            a
                                  Commercial Union acquires                             president
                                 Accident Insurance Company.                       John F. Kennedy.
             What it all means to you
                   Our U.S. business is performing well. In 2010,                                      Aviva USA is successfully growing the life business
                   Aviva USA: consistently increased earnings and                                      with a focus to become a top-10 player in the US life
            improved capital levels; generated strong quarterly sales                           market. We have gained momentum:
            growth from 2009; and Aviva plc affirmed that the U.S.
            business is among its 12 core focus markets across the globe.                       ➤ In 2010, life sales increased 5.5% over 2009 on a Net
                                                                                                  Annualized Life Target Premium basis;
                    Aviva USA has successfully rebalanced its book, with a                      ➤ New business profitability is also strong with an Internal
                    greater focus on the profitable life protection business,                     Rate of Return (IRR) of 14% at year end.
            and disciplined pricing management.
                                                                                                Our customer relationships are directly connected to our
                    Aviva USA has strong financials and is a capital                            improved performance and financial stability. We understand
                    producer, contributing on a global basis to the capital                     that our customers have individual needs and we are
            position of Aviva plc. In 2010, Aviva USA reported a                                committed to developing solutions to meet those needs.
            Risk-Based Capital (RBC) ratio of 359%, well above our
            internal target of 325%. Our International Financial Reporting
            Standards (IFRS) operating profit was $268 million in 2010.
                                                                                                  Aviva USA Financial Strength
illions as of 12/31/10)

           Aviva Life and                                                                                                S&P            Moody’s      A.M. Best
                                                              Total
       Annuity Company of NY2

                    $1,542                                 $47,145
                                                                                                    Rating                A+                A1            A
                    $1,388                                  40,799

                      $46                                   $3,882
                                                                                                 Description             Strong           Good        Excellent
                     $108                                   $2,464

                     $168                                   $7,363

Statements.                                                                                        Outlook               Stable           Stable       Positive
s to its policyholders. In New York, products are issued by Aviva Life and Annuity
o do business in the state of New York.




        2000                   2002                 2006                      2008                     2009                       2010               2011

 Merger of Norwich Union       CGNU plc        Aviva plc completes       Aviva USA breaks           Chris Littlefield        New US Operations       Aviva USA
and CGU takes effect. CGU     changes its     acquisition of AmerUs.       ground for the           is appointed to        Headquarters opened in     launches
s now known as CGNU plc.        name to      The combined business        company’s new              US CEO post.           West Des Moines, IA     “Youmanity”
                               Aviva plc.    is called Aviva USA and       US operations                                                                brand
   AmerUs announces         The new name         headquartered in           headquarters          Aviva begins listing                               campaign
definitive agreement to      is launched        Des Moines, Iowa.       building located in       on New York Stock
acquire Indianapolis Life   as the group’s                             West Des Moines, Iowa.    Exchange under ticker
  Insurance Company.          new brand                                                              symbol “AV.”
                                identity.
We are building insurance around you.                           ®




                           Aviva Life and Annuity Company
                                    7700 Mills Civic Parkway
                          West Des Moines, IA 50266-3862
                                              800/800-9882
                                        www.avivausa.com
18001                                                   07/11

								
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