Brio appoints Treasure Trove

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                       BRIO appoints
            Treasure Trove as distributor for toys
                         in the UK

                                        Monday 22nd June 2009

Today, BRIO AB confirmed the appointment of Treasure Trove
Holdings Ltd., as its Exclusive Distributor partner for BRIO
toys. From July 1st Treasure Trove Toys will handle the sales,
marketing and distribution of BRIO toys in the UK & Ireland.

This move reflects BRIO’s new strategy to work with
distributors in its markets outside Scandinavia and Germany.
Commenting on the agreement BRIO’s Export Manager,
Stefan Petersen, said: “We believe Treasure Trove’s
experience and commitment will increase the level of service
to our UK customers, and further grow the BRIO brand.
Treasure Trove has effectively handled the integration of the
Breyer line and the ranges fit well together. We feel confident
we have found a very good partner in Treasure Trove for our
toy business in the UK and Eire.”

The agreement is a further boost to Treasure Trove’s turnover
and profitability, following the announcement in March that
the company had taken on the Safari brand. Treasure Trove
MD Robin Bennett added: “this is also good news for the local
community here in Gloucestershire as it necessitates
increased warehouse space, and staff, to support this
significant growth in our business. Notably the change we will
effect, of BRIO products being shipped from our warehouse,
rather than from Sweden, will improve service levels to our
customers. I am particularly happy to welcome Paul Sirett to
the Board of Treasure Trove. His experience with BRIO and
the toy trade will be invaluable.”

As part of the restructuring, BRIO Ltd’s UK office in
Loughborough will close from June 30th. From 1st July all
BRIO enquires should be channelled through Treasure Trove
Customer Service on 01285 762039.

BRIO AB is a public company that develops wooden toys,
prams, care seats and children’s furniture. The company was
formed in 1884 and is today represented in over 50 countries.

Treasure Trove Holdings Ltd. is a private company, focused
on the distribution of quality education and traditional toys to
retailers in the UK & Ireland.

Picture shows Stefan Petersen Export Manager Sales Brio AB
& Robin Bennett MD Treasure Trove Holdings Ltd., shaking on
the agreement.

From Treasure Trove Holdings Ltd. For immediate release.

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