Acxiom’s CMO Tim Suther Appointed to DMA Board by EON


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									Acxiom’s CMO Tim Suther Appointed to DMA
October 04, 2011 12:10 PM Eastern Daylight Time 

LITTLE ROCK, Ark.--(EON: Enhanced Online News)--Acxiom® Corporation (Nasdaq: ACXM), a recognized
leader in marketing services and technology, today announced that the Direct Marketing Association (DMA) has
appointed Chief Marketing Officer Tim Suther to their 2012-2013 Board of Directors. The announcement was
made at DMA’s 2011 Annual Business Meeting in Boston.

The DMA is the leading global trade association of businesses and nonprofit organizations using and supporting
multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing –
both online and offline, promotes relevance as the key to reaching consumers with desirable offers, and provides
cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct
marketing process.

“In the era of the empowered consumer, marketers increasingly use multichannel direct marketing principles to drive
results,” said Suther. “It’s a privilege to contribute to the evolution of this industry as a member of the DMA’s
prestigious Board of Directors. On behalf of Acxiom, I look forward to helping companies adapt their marketing
organizations to drive successful interaction at every customer touch point.” 

As CMO of Acxiom, Suther is responsible for the company’s global product marketing, strategy and business
development activities. Previously, he led the company’s worldwide digital, agency and multichannel marketing
services business. He has more than 28 years of experience driving transformational results at the intersection of
data, marketing and technology.

Additionally, Suther is a member of the Board of Advisors for Loyalty 360, and the North American Advisory
Board for the CMO Council. A critically acclaimed speaker and author, Suther regularly presents on breakthrough
performance at leading global events, including Forrester Research Forums, Wharton Marketing Conference, World
Financial Symposium, CMO Leadership Forum, ad:tech, and the Direct Marketing Association.

For more information about how Acxiom is helping clients transform their marketing capabilities in the face of a
rapidly changing environment, read two recent white papers, “The Moment of Truth” and“Data is the New Black.”

About Acxiom

Acxiom is a recognized leader in marketing services and technology that enable marketers to successfully manage
audiences, personalize consumer experiences and create profitable customer relationships. Our superior industry-
focused, consultative approach combines consumer data and analytics, databases, data integration and consulting
solutions for personalized, multichannel marketing strategies. Acxiom leverages over 40 years of experience in data
management to deliver high-performance, highly secure, reliable information management services. Founded in 1969,
Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the
United States, Europe, Asia-Pacific and South America. For more information about Acxiom, visit

Acxiom is a registered trademark of Acxiom Corporation.

Acxiom Corporation
Wyatt Jefferies, 501-252-8246
Corporate Communications Manager

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