BReports
ARNES
Television Broadcasting Services
Industry (NAICS 51312)
n Market Reports
n Industry Trends
n Demographic Data
2012 Industry & Market series
© C. Barnes & Co.
Television Broadcasting Services Industry
(NAICS 51512)
TABLE OF CONTENTS
Users' Guide
Industry Definition and Related Industries
Industry Establishments, Sales & Employment Trends
Industry Ratios
Establishments, Firms & Payroll
Sub-Industries - 2011 Estimated Industry Sales ($Millions)
Sub-Industries - 2011 Estimated Number of Establishments
Sub-Industries - 2011 Estimated Number of Employees
5-Year Trend - Estimated Industry Sales ($Millions)
5-Year Trend - Estimated Number of Establishments
5-Year Trend - Estimated Number of Employees
2012 U.S. States - Estimated Number of Establishments
2012 U.S. States - Estimated Industry Sales ($Millions)
2012 U.S. States - Estimated Number of Employees
2013 U.S. States - Estimated Number of Establishments
2013 U.S. States - Estimated Industry Sales ($Millions)
2013 U.S. States - Estimated Number of Employees
2012 U.S. Metropolitan Areas - Estimated Number of Establishments
2012 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
2012 U.S. Metropolitan Areas - Estimated Number of Employees
2013 U.S. Metropolitan Areas - Estimated Number of Establishments
2013 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
2013 U.S. Metropolitan Areas - Estimated Number of Employees
Definitions and Terms
© 2012 Barnes Reports: U.S. Television Broadcasting Services Industry 1
Television Broadcasting Services Industry
(NAICS 51512)
2012 U.S. Industry & Market Outlook
The 2012 U.S. Industry & Market Outlook report is the leading
annual publication that describes over 120 major U.S. industries
and 500+ minor industries. Published each year in October,
the Outlook report provides the most current and accurate
estimates of the size of the largest manufacturing, retail,
wholesale and services industries in the United States.
With over 240 pages, the National edition of
the 2012 U.S. Industry & Market Outlook features:
• 2012 establishments, employment and sales
• 2013 forecast establishments, employment and sales
• 5-year trend establishments and sales totals
• Industry financial ratios such as sales per employees,
sales per establishment and employees per establishment
• 2011 establishments, employment and sales totals
for 500+ minor industries
• Industry definitions and descriptions
The Outlook report is available for purchase in either
PDF format, spreadsheet (Excel) format or print edition.
To order these publications, please use this link:
http://www.barnesreports.com/bestsellers.html
NEW! 2012 U.S. Jobs & Wages Outlook
Published each year in January, this publication provides a cost-effective,
easy way of gathering all the current information and data on over 120
major industries and 800+ job titles that you need for your business plans,
research reports, and industry profiling. Included in each report are:
• 2012 current and 2013 forecast number of industry establishments,
number of industry employees, and annual industry sales
• 5-year trends on establishments, employees and sales
• Up to 50 job titles for each industry
• 2011 Employment counts by job title nationally and by U.S. state
• 2012 average wage and salary and 10th, 25th, 75th and 90th
percentiles (by job title),
• 50 U.S. States data on employment, average wage and salary (by job title)
To order this publication, please use this link:
http://www.barnesreports.com/bestsellers.html
© 2012 Barnes Reports: U.S. Television Broadcasting Services Industry 2
Television Broadcasting Services Industry
(NAICS 51512)
2012 America's Neighborhoods
2012 America's Neighborhoods: Zip Codes- Volume 1 & 2
editions feature population demographics and consumer spending
estimates for the 30,000+ U.S. zip codes.
Population demographics are broken down by gender, race, age,
occupation, educational attainment, and family income.
Total population for 2017 forecast is also included.
Consumer spending is broken down by food and
beverages, restaurants, housing, energy, household
supplies and furnishings, personal services,
entertainment, apparel, cars and transportation,
healthcare, insurance, and education.
2012 America's Neighborhoods: Counties edition
features population demographics and consumer
spending estimates for the 3,000+ U.S. counties.
Population demographics is broken down by gender,
race, age, occupation, educational attainment, and
family income. Total population for 2017 forecast is
also included.
Consumer spending is broken down by food and
beverages, restaurants, housing, energy, household
supplies and furnishings, personal services,
entertainment, apparel, cars and transportation,
healthcare, insurance, and education.
These print publications are the most cost-effective
solutions for U.S. zip code and U.S. counties population
demographics and consumer spending available.
To order these publications, please use this link:
http://www.pinpointdemographics.com/americasneighborhoods.html
© 2012 Barnes Reports: U.S. Television Broadcasting Services Industry 3
Television Broadcasting Services Industry
(NAICS 51512)
USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.
Managers, planners, and market researchers use this information for a variety of activities:
• Sizing markets and segments – You can estimate the size of the regional markets you sell in
and your company’s market penetration into that market. You can do the same with the market
segments in which you participate.
• Sales territory potential – You can estimate your market penetration and also the market potential
in any regional area or market segment.
• Sales forecasting – With the estimates on the size of the industry, market researchers supporting
a sales force can then estimate and forecast the future size of the industry.
• Advertising strategies – You can use this information for forecasting and estimating sales potential
and target advertising campaigns.
• Competitive analysis – You will use the information to locate your possible competitors (if it is
not already known), to estimate their size, growth and strengths and weaknesses and to see what
market segments in which they participate.
We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.
Copyright © 2011 By C. Barnes & Co.
Printed in USA
All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying,
recording or otherwise - without the express written permission of C. Barnes & Co.
Note: Every effort has been made to verify and ensure the accuracy of the information within this
publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for
any loss or damage to any party as a result of the information or errors in this publication.
© 2012 Barnes Reports: U.S. Television Broadcasting Services Industry 4
Television Broadcasting Services Industry
(NAICS 51512)
Industry Definition and Related Industries
NAICS 51512: Television Broadcasting . This industry comprises
establishments primarily engaged in broadcasting images together with
sound. These establishments operate television broadcasting studios and
facilities for the programming and transmission of programs to the public.
These establishments also produce or transmit visual programming to
affiliated broadcast television stations, which in turn broadcast the programs
to the public on a predetermined schedule. Programming may originate in
their own studios, from an affiliated network, or from external sources.
Related Industries
Television Show Production
Television Set Manufacturing
Cable Broadcasting
Radio Broadcasting
U.S. Census Categories
NAICS 51512 – Television Broadcasting Services is
100% comparable to SIC 4833 – Television Broadcasting Services
Sub-Industries
Television broadcasting stations
Television translator station
© 2012 Barnes Reports: U.S. Television Broadcasting Services Industry 5
Television Broadcasting Services Industry
(NAICS 51512)
Industry Establishments, Sales & Employment Trends
Year Percent Chg. Year-to-Year
2009 2010 2011 2012 2013 09-10 10-11 11-12 12-13
Establishments 2,702 2,725 2,697 2,726 2,752 0.8% -1.0% 1.1% 1.0%
Sales ($Millions) 51,185 52,076 50,288 51,132 51,827 1.7% -3.4% 1.7% 1.4%
Employment 145,181 146,331 144,980 146,394 147,693 0.8% -0.9% 1.0% 0.9%
Industry Ratios
Year Percent Chg. Year-to-Year
(Industry Averages) 2009 2010 2011 2012 2013 09-10 10-11 11-12 12-13
Sales ($M)/Estab. 18.94 19.11 18.64 18.76 18.83 0.9% -2.5% 0.6% 0.4%
Sales ($)/Emp. 352,558 355,880 346,865 349,276 350,910 0.9% -2.5% 0.7% 0.5%
Emps. per Estab. 53.7 53.7 53.8 53.7 53.7 0.0% 0.1% -0.1% -0.1%
Establishments, Firms & Payroll
Employee Size of Firm or Establishment
2011 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Firms 432 129 104 262 112 93 1,132
Establishments 692 269 220 687 339 11 2,698
Payroll ($Millions) 45 27 44 371 906 6,627 8,020
* Firms (total company) are represented by employee size of firm.
Establishments (individual locations) are represented by employee size of establishments.
"Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.
© 2012 Barnes Reports: U.S. Television Broadcasting Services Industry 6
Television Broadcasting Services Industry
(NAICS 51512)
Sub-Industries – 2011 Estimated Industry Sales ($Millions)
Total
Sub-Industries Sales
Television broadcasting stations $50,185.8
Television translator station $102.6
Sub-Industries – 2011 Estimated Number of Establishments
Total
Sub-Industries Establishments
Television broadcasting stations 2,581
Television translator station 116
Sub-Industries – 2011 Estimated Number of Employees
Total
Sub-Industries Employment
Television broadcasting stations 141,806
Television translator station 3,174
© 2012 Barnes Reports: U.S. Television Broadcasting Services Industry 7
Television Broadcasting Services Industry
(NAICS 51512)
5-Year Trend