334 International Advertising 426 Advanced Creative: Print
ADVERTISING ADV Spring. 3(3-0) P:M: ADV 330 or ADV 340 or Fall. 3(0-6) P:M: ADV 322 and ADV 324 R:
ADV 350 RB: ADV 375 R: Open only to Ad- Approval of department.
vertising majors. SA: ADV 470 Creation of print advertising. Creative research,
Department of Advertising, Public Advertising decisions and consumer behavior. Polit- strategy development, and writing copy for newspa-
Relations and Retailing ical systems, literacy rates, new technologies, con- per, magazine, outdoor, and direct mail.
College of Communication Arts sumer behavior, and culture. Decision making,
strategy, media selection, creative execution and
and Sciences campaign evaluation. 428 Advanced Creative: Broadcast
Spring. 3(2-2) P:M: ADV 322 and ADV 324
160 Media Relations for Professionals R: Approval of department. SA: ADV 417
Fall. 4(4-0) SA: ADV 123 336 Promotions and Sponsorships Creation of broadcast advertising. Creative re-
Introduction to media relations for professionals in Fall, Spring. 3(3-0) P:M: ADV 330 or ADV search, strategy development, writing radio and TV
any field. Types of media, interactions with media, 340 or ADV 350 R: Open only to Advertising scripts, creating storyboards, and radio and TV
and planning of media relations programs. majors. Not open to students with credit in production.
205 Principles of Advertising Non-traditional advertising strategies. Sponsorship
Fall, Spring, Summer. 4(4-0) of causes, sports marketing, motion picture market- 456 Interactive Advertising Management
Principles and practices of advertising in relation to ing, cross-promotion strategies and strategies for Fall, Spring. 3(3-0) P:M: ADV 354 R: Open
economies, societies, and mass communication. non-profit organizations. only to Advertising majors.
Theory and practice of interactive advertising, e-
260 Principles of Public Relations commerce, Internet advertising, online sales promo-
Fall, Spring, Summer. 4(4-0) SA: ADV 227 340 Advertising and Public Relations tion, online public relations, virtual communities, and
Role and function of public relations in society. Research Methods Internet research.
History of the field. Roles of practitioners and under- Fall, Spring, Summer. 3(3-0) RB: ADV 275
standing of specializations within the field of public R: Open only to juniors or seniors in the Ad-
relations. vertising major. 475 Advertising and Society
Gathering information and use of information for Fall, Spring, Summer. 4(4-0) P:M: ADV 375
275 Integrated Strategy more effective communications strategies. RB: ADV 320 or ADV 330 or ADV 340 or
Fall, Spring, Summer. 4(3-1) P:M: ADV 205 ADV 350 R: Open only to Advertising ma-
and EC 201 and PSY 101 RB: Recom- jors. SA: ADV 465
mended for students pursuing Advertising 342 Account Planning Impact of advertising on society, culture and econ-
as a major. Spring. 3(3-0) P:M: ADV 330 or ADV 340 or omy. Representation of minorities, women, and to
Practice in strategic reasoning from institutional and ADV 350 R: Open only to Advertising ma- the elderly in advertising; free speech, advertising
individual perspectives to aid the planning of com- jors. law, and regulatory organizations; ethical decision
munication campaigns for industry or nonprofit Principles of account planning. Strategic thinking, making strategies; and advertising's economic role
organizations. Relationship between objectives, use of focus groups, and other qualitative methods. in information, competition, price, and product
strategies and tactics in the field of advertising and choice.
350 Advertising Media Planning and Strategy
320 Creative Processes in Advertising Fall, Spring, Summer. 3(3-0) RB: ADV 275 486 Advertising Campaigns
Fall, Spring. 3(3-0) RB: ADV 275 R: Open R: Open only to juniors or seniors in the Ad- Fall, Spring, Summer. 4(3-2) P:M: ((ADV
only to juniors or seniors in the Advertising vertising major. SA: ADV 346 320 or ADV 330 or ADV 340 or ADV 350) or
major. SA: ADV 317 Introduction to advertising media planning. Charac- completion of Tier I writing requirement) and
Creativity and advertising. Psychology of the crea- teristics of media, media terminology and calcula- (ADV 375 and (ADV 475 or concurrently))
tive process. Relationship of creativity to the devel- tions. Use of syndicated media research and devel- Development of advertising campaigns for clients.
opment of ideas and messages in the major adver- opment of media plans. Researching information, analyzing situations, de-
tising media. veloping strategic components, and executing crea-
tive, media and marketing communication elements.
322 Copy Writing and Art Direction 352 Media Sales Written recommendations and presentations.
Fall, Spring. 3(2-2) P:M: ADV 320 R: Ap- Fall. 3(3-0) P:M: ADV 330 or ADV 340 or
proval of department. ADV 350
Exploratory process used by writers and artists to Process of media sales, operation of sales and 490 Independent Study
solve client's advertising problems. marketing departments, analyzing local media, and Fall, Spring, Summer. 1 to 6 credits. A stu-
customized advertising using cross-selling. dent may earn a maximum of 6 credits in all
324 Advertising Layout and Design enrollments for this course. R: Open only to
Fall, Spring. 3(2-2) P:M: ADV 320 R: Ap- 354 Interactive Advertising Design juniors or seniors in the Department of Ad-
proval of department. SA: ADV 321 Fall, Spring. 3(3-0) P:M: ADV 320 or ADV vertising. Approval of department; applica-
Production of materials for magazine, direct mail, 330 or ADV 340 or ADV 350 R: Open only tion required.
and newspapers using computer assisted produc- to Advertising majors. Supervised individual study in an area of advertising
tion techniques. Concepts, technologies and skills in designing, or public relations.
developing and maintaining major forms of interac-
330 Advertising Management tive advertising. Creative aspects of interactive 492 Special Topics in Advertising
Fall, Spring, Summer. 3(3-0) RB: ADV 275 media including web sites, banner ads, rich media, Fall, Spring, Summer. 1 to 8 credits. A stu-
R: Open only to juniors or seniors in the Ad- and 3D objects. dent may earn a maximum of 9 credits in all
vertising major. enrollments for this course. P:M: ADV 275
Advertising problems from the perspective of man- 375 Consumer Behavior R: Open only to Advertising majors.
agers responsible for solving problems. Identify Fall, Spring, Summer. 4(4-0) RB: ADV 275 Varied topics pertaining to the study of advertising
problems, develop alternative solutions, and eva- or RET 261 R: Open to juniors or seniors in and public relations processes.
luate proposed solutions. the Advertising major or in the Retailing ma-
jor. SA: ADV 473 493 Advertising and Public Relations
332 Direct Response Advertising Theories of consumer behavior and their applica- Internship
Fall, Spring of odd years. 3(3-0) P:M: ADV tions to advertising, public relations and retailing. Fall, Spring, Summer. 1 to 4 credits. A stu-
330 or ADV 340 or ADV 350 R: Open only dent may earn a maximum of 4 credits in all
to Advertising majors. Not open to students 413 Issues in Contemporary Advertising enrollments for this course. P:M: ADV 275
with credit in ADV 332A. Fall, Spring, Summer. 1 to 2 credits. A stu- R: Approval of department; application re-
Direct response systems', history, growth, and con- dent may earn a maximum of 8 credits in all quired.
temporary configurations. Strengths of segmentation enrollments for this course. Supervised experience in a professional environ-
and database management, budget, and creative Current issues in advertising and related disciplines. ment
823 Consumer Behavior 892 Special Topics 965 Media Economics
Fall, Spring. 4(4-0) Fall, Spring. 3(3-0) A student may earn a Spring. 3(3-0) Interdepartmental with Jour-
Concepts and theories from behavioral sciences. maximum of 6 credits in all enrollments for nalism and Telecommunication. Adminis-
Their use for developing advertising and public this course. tered by Telecommunication. R: Open only
relations programs. Interpersonal and mass com- Emerging topics in advertising and public relations. to doctoral students in the Communication
munication influences on consumer behavior. Arts and Sciences-Media and Information
Studies major or Communication major or
826 Advertising and Promotion Management 899 Master's Thesis Research approval of department.
Fall, Spring. 4(4-0) RB: MSC 805 or concur- Fall, Spring, Summer. 1 to 8 credits. A stu- Economic theory and analysis relevant to the mass
rently dent may earn a maximum of 8 credits in all media. Economic structure and performance of
Planning promotional strategy. Establishing policies enrollments for this course. R: Open only to mass media and advertising industries. Competition
for decision-making. Execution and evaluation of students in advertising and public relations. among media and within related industries.
advertising and sales promotion programs. Empha- Faculty supervised thesis research.
sis on case analysis. 975 Quantitative Research Design
Fall. 3(3-0) Interdepartmental with Journal-
831 Serious Game Theories 900 Theory Building in Media and ism and Telecommunication. Administered
Fall. 3(3-0) Interdepartmental with Tele- Information Studies by Advertising. RB: One graduate-level re-
communication. Administered by Telecom- Fall. 3(3-0) Interdepartmental with Journal- search design or statistics course. R: Open
munication. R: Open to graduate students in ism and Telecommunication. Administered only to doctoral students in the Media and
the Department of Telecommunication, In- by Advertising. Information Studies major.
formation Studies and Media or approval of Concepts and issues relating explanation, scientific Survey, experimental and content-analytic tech-
department. inquiry, theory building and applications to interdis- niques applied to the study of media. Academic and
Theories and research on effects of serious games ciplinary studies in media and information. applied research methods. Univariate and multiva-
on cognition, affect, engagement, learning, and riate techniques.
persuasion. Creating effective serious games.
916 Qualitative Research Methods
846 Management of Media Programs Spring. 3(3-0) Interdepartmental with Jour-
Fall. 3(3-0) nalism and Telecommunication. Adminis-
Planning, execution, and control of media programs. tered by Journalism. R: Open only to doc-
Theory and techniques of budget allocation includ- toral students in the College of Communica-
ing marginal analysis, mathematical programming, tion Arts and Sciences or Department of
simulation and game theory. Communication.
Qualitative research in mass and specialized com-
850 Public Relations Planning munication systems. Topics include documentary,
Fall. 3(3-0) bibliographic, case study and participant observation
Planning, execution, and evaluation of public rela- methods.
tions programs. Theories, techniques, and applica-
tions. Topics include media relations, government
relations, and fundraising. 921 Media Theory
Fall. 3(3-0) Interdepartmental with Journal-
860 Media Relations ism and Telecommunication. Administered
Spring. 4(4-0) P:M: ADV 850 RB: Profes- by Advertising. R: Open only to doctoral
sional experience in public relations. students in College of Communication Arts
Theory and practice of how public relations profes- and Sciences or the Department of Com-
sionals work with the news media to communicate munication.
with external publics. Process and effects of mediated communication.
Audiences, socialization, and persuasion. Macro-
865 Advertising and Society societal, and intercultural perspectives. Theory
Spring. 3(3-0) construction.
Impact of advertising on individuals, society, and the
economy. Public policy issues relevant to advertis-
ing. Regulation by government and industry. 930 Law and Public Policy of the Media
Fall. 3(3-0) Interdepartmental with Journal-
870 International Advertising ism and Telecommunication. Administered
Spring. 3(3-0) RB: ADV 826 or concurrently by Journalism. R: Open only to doctoral stu-
International dimensions of advertising and other dents in the Media and Information Studies
marketing communications. Comparative analysis of major.
economic, cultural, and legal conditions that affect Philosophical, legal, political, and statutory principles
advertising activities. International and foreign me- underlying law and public policy applied to media.
dia. Selected issues involving constitutional law, com-
mon law, statutes, and administrative policy.
875 Advertising and Public Relations
Fall. 4(3-2) RB: One introductory research 960 Media and Technology
design or statistics course. R: Open only to Spring. 3(3-0) Interdepartmental with Jour-
graduate students in College of Communi- nalism and Telecommunication. Adminis-
cation Arts and Sciences. tered by Telecommunication. R: Open only
Data collection and analysis. Use and interpretation to doctoral students in the Communication
of software package output. Arts and Sciences-Media and Information
Studies major or Communication major or
890 Independent Study approval of department.
Fall, Spring, Summer. 1 to 6 credits. A stu- Theoretical frameworks concerning media and
dent may earn a maximum of 6 credits in all communication processes, and their interactions
enrollments for this course. R: Open only to with technology. Social, organizational, critical, and
graduate students in Advertising, Public Re- economic perspectives.
lations and Retailing. Approval of depart-
Directed study under faculty supervision.