ADVERTISING ADV

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					                                                                                                                                            ADV—Advertising


                                                          334      International Advertising                       426     Advanced Creative: Print
ADVERTISING                                   ADV                  Spring. 3(3-0) P:M: ADV 330 or ADV 340 or               Fall. 3(0-6) P:M: ADV 322 and ADV 324 R:
                                                                   ADV 350 RB: ADV 375 R: Open only to Ad-                 Approval of department.
                                                                   vertising majors. SA: ADV 470                   Creation of print advertising. Creative research,
Department of Advertising, Public                         Advertising decisions and consumer behavior. Polit-      strategy development, and writing copy for newspa-
    Relations and Retailing                               ical systems, literacy rates, new technologies, con-     per, magazine, outdoor, and direct mail.
College of Communication Arts                             sumer behavior, and culture. Decision making,
                                                          strategy, media selection, creative execution and
    and Sciences                                          campaign evaluation.                                     428      Advanced Creative: Broadcast
                                                                                                                            Spring. 3(2-2) P:M: ADV 322 and ADV 324
160     Media Relations for Professionals                                                                                   R: Approval of department. SA: ADV 417
        Fall. 4(4-0) SA: ADV 123                          336     Promotions and Sponsorships                      Creation of broadcast advertising. Creative re-
Introduction to media relations for professionals in              Fall, Spring. 3(3-0) P:M: ADV 330 or ADV         search, strategy development, writing radio and TV
any field. Types of media, interactions with media,               340 or ADV 350 R: Open only to Advertising       scripts, creating storyboards, and radio and TV
and planning of media relations programs.                         majors. Not open to students with credit in      production.
                                                                  ADV 336A.
205      Principles of Advertising                        Non-traditional advertising strategies. Sponsorship
         Fall, Spring, Summer. 4(4-0)                     of causes, sports marketing, motion picture market-      456      Interactive Advertising Management
Principles and practices of advertising in relation to    ing, cross-promotion strategies and strategies for                Fall, Spring. 3(3-0) P:M: ADV 354 R: Open
economies, societies, and mass communication.             non-profit organizations.                                         only to Advertising majors.
                                                                                                                   Theory and practice of interactive advertising, e-
260      Principles of Public Relations                                                                            commerce, Internet advertising, online sales promo-
         Fall, Spring, Summer. 4(4-0) SA: ADV 227         340     Advertising and Public Relations                 tion, online public relations, virtual communities, and
Role and function of public relations in society.                 Research Methods                                 Internet research.
History of the field. Roles of practitioners and under-           Fall, Spring, Summer. 3(3-0) RB: ADV 275
standing of specializations within the field of public            R: Open only to juniors or seniors in the Ad-
relations.                                                        vertising major.                                 475     Advertising and Society
                                                          Gathering information and use of information for                 Fall, Spring, Summer. 4(4-0) P:M: ADV 375
275      Integrated Strategy                              more effective communications strategies.                        RB: ADV 320 or ADV 330 or ADV 340 or
         Fall, Spring, Summer. 4(3-1) P:M: ADV 205                                                                         ADV 350 R: Open only to Advertising ma-
         and EC 201 and PSY 101 RB: Recom-                                                                                 jors. SA: ADV 465
         mended for students pursuing Advertising         342      Account Planning                                Impact of advertising on society, culture and econ-
         as a major.                                               Spring. 3(3-0) P:M: ADV 330 or ADV 340 or       omy. Representation of minorities, women, and to
Practice in strategic reasoning from institutional and             ADV 350 R: Open only to Advertising ma-         the elderly in advertising; free speech, advertising
individual perspectives to aid the planning of com-                jors.                                           law, and regulatory organizations; ethical decision
munication campaigns for industry or nonprofit            Principles of account planning. Strategic thinking,      making strategies; and advertising's economic role
organizations.     Relationship between objectives,       use of focus groups, and other qualitative methods.      in information, competition, price, and product
strategies and tactics in the field of advertising and                                                             choice.
public relations.
                                                          350      Advertising Media Planning and Strategy
320      Creative Processes in Advertising                         Fall, Spring, Summer. 3(3-0) RB: ADV 275        486     Advertising Campaigns
         Fall, Spring. 3(3-0) RB: ADV 275 R: Open                  R: Open only to juniors or seniors in the Ad-           Fall, Spring, Summer. 4(3-2) P:M: ((ADV
         only to juniors or seniors in the Advertising             vertising major. SA: ADV 346                            320 or ADV 330 or ADV 340 or ADV 350) or
         major. SA: ADV 317                               Introduction to advertising media planning. Charac-              completion of Tier I writing requirement) and
Creativity and advertising. Psychology of the crea-       teristics of media, media terminology and calcula-               (ADV 375 and (ADV 475 or concurrently))
tive process. Relationship of creativity to the devel-    tions. Use of syndicated media research and devel-       Development of advertising campaigns for clients.
opment of ideas and messages in the major adver-          opment of media plans.                                   Researching information, analyzing situations, de-
tising media.                                                                                                      veloping strategic components, and executing crea-
                                                                                                                   tive, media and marketing communication elements.
322      Copy Writing and Art Direction                   352     Media Sales                                      Written recommendations and presentations.
         Fall, Spring. 3(2-2) P:M: ADV 320 R: Ap-                 Fall. 3(3-0) P:M: ADV 330 or ADV 340 or
         proval of department.                                    ADV 350
Exploratory process used by writers and artists to        Process of media sales, operation of sales and           490      Independent Study
solve client's advertising problems.                      marketing departments, analyzing local media, and                 Fall, Spring, Summer. 1 to 6 credits. A stu-
                                                          customized advertising using cross-selling.                       dent may earn a maximum of 6 credits in all
324      Advertising Layout and Design                                                                                      enrollments for this course. R: Open only to
         Fall, Spring. 3(2-2) P:M: ADV 320 R: Ap-         354     Interactive Advertising Design                            juniors or seniors in the Department of Ad-
         proval of department. SA: ADV 321                        Fall, Spring. 3(3-0) P:M: ADV 320 or ADV                  vertising. Approval of department; applica-
Production of materials for magazine, direct mail,                330 or ADV 340 or ADV 350 R: Open only                    tion required.
and newspapers using computer assisted produc-                    to Advertising majors.                           Supervised individual study in an area of advertising
tion techniques.                                          Concepts, technologies and skills in designing,          or public relations.
                                                          developing and maintaining major forms of interac-
330     Advertising Management                            tive advertising. Creative aspects of interactive        492     Special Topics in Advertising
        Fall, Spring, Summer. 3(3-0) RB: ADV 275          media including web sites, banner ads, rich media,               Fall, Spring, Summer. 1 to 8 credits. A stu-
        R: Open only to juniors or seniors in the Ad-     and 3D objects.                                                  dent may earn a maximum of 9 credits in all
        vertising major.                                                                                                   enrollments for this course. P:M: ADV 275
Advertising problems from the perspective of man-         375      Consumer Behavior                                       R: Open only to Advertising majors.
agers responsible for solving problems. Identify                   Fall, Spring, Summer. 4(4-0) RB: ADV 275        Varied topics pertaining to the study of advertising
problems, develop alternative solutions, and eva-                  or RET 261 R: Open to juniors or seniors in     and public relations processes.
luate proposed solutions.                                          the Advertising major or in the Retailing ma-
                                                                   jor. SA: ADV 473                                493    Advertising and Public Relations
332      Direct Response Advertising                      Theories of consumer behavior and their applica-                Internship
         Fall, Spring of odd years. 3(3-0) P:M: ADV       tions to advertising, public relations and retailing.           Fall, Spring, Summer. 1 to 4 credits. A stu-
         330 or ADV 340 or ADV 350 R: Open only                                                                           dent may earn a maximum of 4 credits in all
         to Advertising majors. Not open to students      413     Issues in Contemporary Advertising                      enrollments for this course. P:M: ADV 275
         with credit in ADV 332A.                                 Fall, Spring, Summer. 1 to 2 credits. A stu-            R: Approval of department; application re-
Direct response systems', history, growth, and con-               dent may earn a maximum of 8 credits in all             quired.
temporary configurations. Strengths of segmentation               enrollments for this course.                     Supervised experience in a professional environ-
and database management, budget, and creative             Current issues in advertising and related disciplines.   ment
strategies.



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Advertising—ADV


823      Consumer Behavior                               892    Special Topics                                       965    Media Economics
         Fall, Spring. 4(4-0)                                   Fall, Spring. 3(3-0) A student may earn a                   Spring. 3(3-0) Interdepartmental with Jour-
Concepts and theories from behavioral sciences.                 maximum of 6 credits in all enrollments for                 nalism and Telecommunication. Adminis-
Their use for developing advertising and public                 this course.                                                tered by Telecommunication. R: Open only
relations programs. Interpersonal and mass com-          Emerging topics in advertising and public relations.               to doctoral students in the Communication
munication influences on consumer behavior.                                                                                 Arts and Sciences-Media and Information
                                                                                                                            Studies major or Communication major or
826     Advertising and Promotion Management             899     Master's Thesis Research                                   approval of department.
        Fall, Spring. 4(4-0) RB: MSC 805 or concur-              Fall, Spring, Summer. 1 to 8 credits. A stu-        Economic theory and analysis relevant to the mass
        rently                                                   dent may earn a maximum of 8 credits in all         media. Economic structure and performance of
Planning promotional strategy. Establishing policies             enrollments for this course. R: Open only to        mass media and advertising industries. Competition
for decision-making. Execution and evaluation of                 students in advertising and public relations.       among media and within related industries.
advertising and sales promotion programs. Empha-         Faculty supervised thesis research.
sis on case analysis.                                                                                                975      Quantitative Research Design
                                                                                                                              Fall. 3(3-0) Interdepartmental with Journal-
831    Serious Game Theories                             900      Theory Building in Media and                                ism and Telecommunication. Administered
       Fall. 3(3-0) Interdepartmental with Tele-                  Information Studies                                         by Advertising. RB: One graduate-level re-
       communication. Administered by Telecom-                    Fall. 3(3-0) Interdepartmental with Journal-                search design or statistics course. R: Open
       munication. R: Open to graduate students in                ism and Telecommunication. Administered                     only to doctoral students in the Media and
       the Department of Telecommunication, In-                   by Advertising.                                             Information Studies major.
       formation Studies and Media or approval of        Concepts and issues relating explanation, scientific        Survey, experimental and content-analytic tech-
       department.                                       inquiry, theory building and applications to interdis-      niques applied to the study of media. Academic and
Theories and research on effects of serious games        ciplinary studies in media and information.                 applied research methods. Univariate and multiva-
on cognition, affect, engagement, learning, and                                                                      riate techniques.
persuasion. Creating effective serious games.
                                                         916      Qualitative Research Methods
846     Management of Media Programs                              Spring. 3(3-0) Interdepartmental with Jour-
        Fall. 3(3-0)                                              nalism and Telecommunication. Adminis-
Planning, execution, and control of media programs.               tered by Journalism. R: Open only to doc-
Theory and techniques of budget allocation includ-                toral students in the College of Communica-
ing marginal analysis, mathematical programming,                  tion Arts and Sciences or Department of
simulation and game theory.                                       Communication.
                                                         Qualitative research in mass and specialized com-
850      Public Relations Planning                       munication systems. Topics include documentary,
         Fall. 3(3-0)                                    bibliographic, case study and participant observation
Planning, execution, and evaluation of public rela-      methods.
tions programs. Theories, techniques, and applica-
tions. Topics include media relations, government
relations, and fundraising.                              921      Media Theory
                                                                  Fall. 3(3-0) Interdepartmental with Journal-
860     Media Relations                                           ism and Telecommunication. Administered
        Spring. 4(4-0) P:M: ADV 850 RB: Profes-                   by Advertising. R: Open only to doctoral
        sional experience in public relations.                    students in College of Communication Arts
Theory and practice of how public relations profes-               and Sciences or the Department of Com-
sionals work with the news media to communicate                   munication.
with external publics.                                   Process and effects of mediated communication.
                                                         Audiences, socialization, and persuasion. Macro-
865     Advertising and Society                          societal, and intercultural perspectives. Theory
        Spring. 3(3-0)                                   construction.
Impact of advertising on individuals, society, and the
economy. Public policy issues relevant to advertis-
ing. Regulation by government and industry.              930     Law and Public Policy of the Media
                                                                 Fall. 3(3-0) Interdepartmental with Journal-
870      International Advertising                               ism and Telecommunication. Administered
         Spring. 3(3-0) RB: ADV 826 or concurrently              by Journalism. R: Open only to doctoral stu-
International dimensions of advertising and other                dents in the Media and Information Studies
marketing communications. Comparative analysis of                major.
economic, cultural, and legal conditions that affect     Philosophical, legal, political, and statutory principles
advertising activities. International and foreign me-    underlying law and public policy applied to media.
dia.                                                     Selected issues involving constitutional law, com-
                                                         mon law, statutes, and administrative policy.
875     Advertising and Public Relations
        Research
        Fall. 4(3-2) RB: One introductory research       960     Media and Technology
        design or statistics course. R: Open only to             Spring. 3(3-0) Interdepartmental with Jour-
        graduate students in College of Communi-                 nalism and Telecommunication. Adminis-
        cation Arts and Sciences.                                tered by Telecommunication. R: Open only
Data collection and analysis. Use and interpretation             to doctoral students in the Communication
of software package output.                                      Arts and Sciences-Media and Information
                                                                 Studies major or Communication major or
890     Independent Study                                        approval of department.
        Fall, Spring, Summer. 1 to 6 credits. A stu-     Theoretical frameworks concerning media and
        dent may earn a maximum of 6 credits in all      communication processes, and their interactions
        enrollments for this course. R: Open only to     with technology. Social, organizational, critical, and
        graduate students in Advertising, Public Re-     economic perspectives.
        lations and Retailing. Approval of depart-
        ment.
Directed study under faculty supervision.




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posted:10/4/2011
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