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2012 U.S. Hotels & Motels Industry-Industry & Market Report

VIEWS: 31 PAGES: 256

The Hotels & Motels Industry report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features 2012 current and 2013 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. New to the report this year are: financial ratios, number of firms and payroll estimates. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, including resorts, inns, lodges, camps, and bed and breakfast inns.

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									BReports
     ARNES
Hotels & Motels
Industry (NAICS 72111)


           n Market Reports

           n Industry Trends

           n Demographic Data




   2012 Industry & Market series
                     © C. Barnes & Co.
                        Hotels & Motels Industry
                             (NAICS 72111)


                                     TABLE OF CONTENTS
          Users' Guide
          Industry Definition and Related Industries
          Industry Establishments, Sales & Employment Trends
          Industry Ratios
          Establishments, Firms & Payroll
          Sub-Industries - 2011 Estimated Industry Sales ($Millions)
          Sub-Industries - 2011 Estimated Number of Establishments
          Sub-Industries - 2011 Estimated Number of Employees
          5-Year Trend - Estimated Industry Sales ($Millions)
          5-Year Trend - Estimated Number of Establishments
          5-Year Trend - Estimated Number of Employees
          2012 U.S. States - Estimated Number of Establishments
          2012 U.S. States - Estimated Industry Sales ($Millions)
          2012 U.S. States - Estimated Number of Employees
          2013 U.S. States - Estimated Number of Establishments
          2013 U.S. States - Estimated Industry Sales ($Millions)
          2013 U.S. States - Estimated Number of Employees
          2012 U.S. Metropolitan Areas - Estimated Number of Establishments
          2012 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
          2012 U.S. Metropolitan Areas - Estimated Number of Employees
          2013 U.S. Metropolitan Areas - Estimated Number of Establishments
          2013 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
          2013 U.S. Metropolitan Areas - Estimated Number of Employees
          Definitions and Terms




© 2012 Barnes Reports: U.S. Hotels and Motels Industry                          1
                               Hotels & Motels Industry
                                    (NAICS 72111)

                                   2012 U.S. Industry & Market Outlook
The 2012 U.S. Industry & Market Outlook report is the leading
annual publication that describes over 120 major U.S. industries
and 500+ minor industries. Published each year in October,
the Outlook report provides the most current and accurate
estimates of the size of the largest manufacturing, retail,
wholesale and services industries in the United States.

With over 240 pages, the National edition of
the 2012 U.S. Industry & Market Outlook features:

  • 2012 establishments, employment and sales
  • 2013 forecast establishments, employment and sales
  • 5-year trend establishments and sales totals
  • Industry financial ratios such as sales per employees,
    sales per establishment and employees per establishment
  • 2011 establishments, employment and sales totals
    for 500+ minor industries
  • Industry definitions and descriptions

The Outlook report is available for purchase in either
PDF format, spreadsheet (Excel) format or print edition.

To order these publications, please use this link:
http://www.barnesreports.com/bestsellers.html



                                 NEW! 2012 U.S. Jobs & Wages Outlook
                                              Published each year in January, this publication provides a cost-effective,
                                              easy way of gathering all the current information and data on over 120
                                              major industries and 800+ job titles that you need for your business plans,
                                              research reports, and industry profiling. Included in each report are:
                                              • 2012 current and 2013 forecast number of industry establishments,
                                              number of industry employees, and annual industry sales
                                              • 5-year trends on establishments, employees and sales
                                              • Up to 50 job titles for each industry
                                              • 2011 Employment counts by job title nationally and by U.S. state
                                              • 2012 average wage and salary and 10th, 25th, 75th and 90th
                                                percentiles (by job title),
                                              • 50 U.S. States data on employment, average wage and salary (by job title)

                                              To order this publication, please use this link:
                                              http://www.barnesreports.com/bestsellers.html



     © 2012 Barnes Reports: U.S. Hotels and Motels Industry                                                          2
                        Hotels & Motels Industry
                             (NAICS 72111)

                               2012 America's Neighborhoods

                                              2012 America's Neighborhoods: Zip Codes- Volume 1 & 2
                                              editions feature population demographics and consumer spending
                                              estimates for the 30,000+ U.S. zip codes.

                                              Population demographics are broken down by gender, race, age,
                                              occupation, educational attainment, and family income.
                                              Total population for 2017 forecast is also included.

                                                         Consumer spending is broken down by food and
                                                         beverages, restaurants, housing, energy, household
                                                         supplies and furnishings, personal services,
                                                         entertainment, apparel, cars and transportation,
                                                         healthcare, insurance, and education.


                                                         2012 America's Neighborhoods: Counties edition
                                                         features population demographics and consumer
                                                         spending estimates for the 3,000+ U.S. counties.

                                                         Population demographics is broken down by gender,
                                                         race, age, occupation, educational attainment, and
                                                         family income. Total population for 2017 forecast is
                                                         also included.

                                                         Consumer spending is broken down by food and
                                                         beverages, restaurants, housing, energy, household
                                                         supplies and furnishings, personal services,
                                                         entertainment, apparel, cars and transportation,
                                                         healthcare, insurance, and education.


                                                         These print publications are the most cost-effective
                                                         solutions for U.S. zip code and U.S. counties population
                                                         demographics and consumer spending available.




                                     To order these publications, please use this link:
                                     http://www.pinpointdemographics.com/americasneighborhoods.html



© 2012 Barnes Reports: U.S. Hotels and Motels Industry                                                          3
                                Hotels & Motels Industry
                                     (NAICS 72111)

                                                    USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.

Managers, planners, and market researchers use this information for a variety of activities:
   • Sizing markets and segments – You can estimate the size of the regional markets you sell in
              and your company’s market penetration into that market. You can do the same with the market
              segments in which you participate.
   • Sales territory potential – You can estimate your market penetration and also the market potential
              in any regional area or market segment.
   • Sales forecasting – With the estimates on the size of the industry, market researchers supporting
              a sales force can then estimate and forecast the future size of the industry.
   • Advertising strategies – You can use this information for forecasting and estimating sales potential
              and target advertising campaigns.
   • Competitive analysis – You will use the information to locate your possible competitors (if it is
              not already known), to estimate their size, growth and strengths and weaknesses and to see what
              market segments in which they participate.

We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.




Copyright © 2011 By C. Barnes & Co.
Printed in USA

All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying,
recording or otherwise - without the express written permission of C. Barnes & Co.

Note: Every effort has been made to verify and ensure the accuracy of the information within this
publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for
any loss or damage to any party as a result of the information or errors in this publication.


     © 2012 Barnes Reports: U.S. Hotels and Motels Industry                                                     4
                            Hotels & Motels Industry
                                 (NAICS 72111)

Industry Definition and Related Industries

NAICS 72111: Hotels (except Casino Hotels) and Motels . This industry
comprises establishments primarily engaged in providing short-term
lodging in facilities known as hotels, motor hotels, resort hotels, and
motels. The establishments in this industry may offer services, such as
food and beverage services, recreational services, conference rooms
and convention services, laundry services, parking, and other services.

Related Industries
          Full-Service Restaurants
          Drinking Places
          Resorts and Casino
          Fast-Food Restaurants

U.S. Census Categories
NAICS 72111 – Hotels & Motels is:
77% comparable to SIC 7011 – Hotels & Motels
22% comparable to SIC 7041 – Organization Hotels

Sub-Industries
Hotels and motels                                            Resort hotel
Motels                                                       Resort hotel, franchised
Motel, franchised                                            Seasonal hotel
Vacation lodges                                              YMCA/YMHA hotel
Ski lodge                                                    YWCA/YWHA hotel
Tourist camps, cabins, cottages, and courts                  Inns
Hotels                                                       Bed and breakfast inn
Casino hotel                                                 Motor inn
Hotel, franchised                                            Hostels




    © 2012 Barnes Reports: U.S. Hotels and Motels Industry                              5
                                        Hotels & Motels Industry
                                             (NAICS 72111)

Industry Establishments, Sales & Employment Trends

                                                            Year                                  Percent Chg. Year-to-Year
                                   2009        2010         2011        2012         2013        09-10 10-11 11-12 12-13
Establishments                       49,759       50,581      51,402       51,865       52,284        1.7%         1.6%        0.9%   0.8%
Sales ($Millions)                   122,945     132,131      138,722      147,300     154,095         7.5%         5.0%        6.2%   4.6%
Employment                        1,467,384 1,491,968 1,515,913 1,529,663 1,542,075                   1.7%         1.6%        0.9%   0.8%




Industry Ratios

                                                            Year                                  Percent Chg. Year-to-Year
(Industry Averages) 2009 2010                               2011        2012         2013        09-10 10-11 11-12 12-13
Sales ($M)/Estab.      2.47   2.61                               2.70         2.84        2.95        5.7%         3.3%        5.2%   3.8%
Sales ($)/Emp.       83,785 88,561                            91,510       96,295       99,927        5.7%         3.3%        5.2%   3.8%
Emps. per Estab.       29.5   29.5                               29.5         29.5        29.5        0.0%         0.0%        0.0%   0.0%




Establishments, Firms & Payroll

                                    Employee Size of Firm or Establishment
            2011                   1-4          5-9        10-19        20-99 100-499 500+                          Total
                                  Emps.        Emps.       Emps.        Emps. Emps. Emps.
Firms                                15,492        6,252        8,639       8,623        1,448         462                   40,915
Establishments                       15,722        7,107      12,337       12,397        2,524         285                   51,403
Payroll ($Millions)                     737          592        1,598       4,780        5,105      19,949                   32,761


* Firms (total company) are represented by employee size of firm.
 Establishments (individual locations) are represented by employee size of establishments.
 "Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.




      © 2012 Barnes Reports: U.S. Hotels and Motels Industry                                                                                 6
                          Hotels & Motels Industry
                               (NAICS 72111)

Sub-Industries – 2011 Estimated Industry Sales ($Millions)

                                                                Total
                     Sub-Industries                            Sales
            Hotels and motels                                   $58,952.4
            Motels                                                $5,019.2
            Motel, franchised                                       $480.4
            Vacation lodges                                         $550.9
            Ski lodge                                             $1,537.1
            Tourist camps, cabins, cottages, and                    $305.4
            Hotels                                              $13,661.0
            Casino hotel                                        $38,893.9
            Hotel, franchised                                   $10,533.2
            Resort hotel                                          $5,067.1
            Resort hotel, franchised                                $337.4
            Seasonal hotel                                          $104.8
            YMCA/YMHA hotel                                          $35.3
            YWCA/YWHA hotel                                           $6.8
            Inns                                                  $1,880.3
            Bed and breakfast inn                                 $1,069.1
            Motor inn                                               $156.7
            Hostels                                                 $130.9

Sub-Industries – 2011 Estimated Number of Establishments

                                                                Total
                     Sub-Industries                        Establishments
            Hotels and motels                                       20,354
            Motels                                                  10,362
            Motel, franchised                                          512
            Vacation lodges                                            995
            Ski lodge                                                  210
            Tourist camps, cabins, co
								
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