2012 U.S. Electronic Shopping & Mail Order Houses Report by BarnesReports

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									BReports
     ARNES
Electronic Shopping & Mail Order
Houses Retail (NAICS 45411)


           n Market Reports

           n Industry Trends

           n Demographic Data




  2012 Industry & Market series
                     © C. Barnes & Co.
      Electronic Shopping & Mail Order Houses
                   (NAICS 45411)


                                     TABLE OF CONTENTS
         Users' Guide
         Industry Definition and Related Industries
         Industry Establishments, Sales & Employment Trends
         Industry Ratios
         Establishments, Firms & Payroll
         Sub-Industries - 2011 Estimated Industry Sales ($Millions)
         Sub-Industries - 2011 Estimated Number of Establishments
         Sub-Industries - 2011 Estimated Number of Employees
         5-Year Trend - Estimated Industry Sales ($Millions)
         5-Year Trend - Estimated Number of Establishments
         5-Year Trend - Estimated Number of Employees
         2012 U.S. States - Estimated Number of Establishments
         2012 U.S. States - Estimated Industry Sales ($Millions)
         2012 U.S. States - Estimated Number of Employees
         2013 U.S. States - Estimated Number of Establishments
         2013 U.S. States - Estimated Industry Sales ($Millions)
         2013 U.S. States - Estimated Number of Employees
         2012 U.S. Metropolitan Areas - Estimated Number of Establishments
         2012 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
         2012 U.S. Metropolitan Areas - Estimated Number of Employees
         2013 U.S. Metropolitan Areas - Estimated Number of Establishments
         2013 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
         2013 U.S. Metropolitan Areas - Estimated Number of Employees
         Definitions and Terms




© 2012 Barnes Reports: U.S. Electronic Shopping Mail Order Houses              1
            Electronic Shopping & Mail Order Houses
                         (NAICS 45411)

                                    2012 U.S. Industry & Market Outlook
The 2012 U.S. Industry & Market Outlook report is the leading
annual publication that describes over 120 major U.S. industries
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the Outlook report provides the most current and accurate
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With over 240 pages, the National edition of
the 2012 U.S. Industry & Market Outlook features:

  • 2012 establishments, employment and sales
  • 2013 forecast establishments, employment and sales
  • 5-year trend establishments and sales totals
  • Industry financial ratios such as sales per employees,
    sales per establishment and employees per establishment
  • 2011 establishments, employment and sales totals
    for 500+ minor industries
  • Industry definitions and descriptions

The Outlook report is available for purchase in either
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                                             research reports, and industry profiling. Included in each report are:
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                                             number of industry employees, and annual industry sales
                                             • 5-year trends on establishments, employees and sales
                                             • Up to 50 job titles for each industry
                                             • 2011 Employment counts by job title nationally and by U.S. state
                                             • 2012 average wage and salary and 10th, 25th, 75th and 90th
                                               percentiles (by job title),
                                             • 50 U.S. States data on employment, average wage and salary (by job title)

                                             To order this publication, please use this link:
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     © 2012 Barnes Reports: U.S. Electronic Shopping Mail Order Houses                                              2
      Electronic Shopping & Mail Order Houses
                   (NAICS 45411)

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                                              2012 America's Neighborhoods: Zip Codes- Volume 1 & 2
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                                              Population demographics are broken down by gender, race, age,
                                              occupation, educational attainment, and family income.
                                              Total population for 2017 forecast is also included.

                                                       Consumer spending is broken down by food and
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                                                       supplies and furnishings, personal services,
                                                       entertainment, apparel, cars and transportation,
                                                       healthcare, insurance, and education.


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                                                       also included.

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© 2012 Barnes Reports: U.S. Electronic Shopping Mail Order Houses                                           3
             Electronic Shopping & Mail Order Houses
                          (NAICS 45411)

                                                     USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.

Managers, planners, and market researchers use this information for a variety of activities:
   • Sizing markets and segments – You can estimate the size of the regional markets you sell in
              and your company’s market penetration into that market. You can do the same with the market
              segments in which you participate.
   • Sales territory potential – You can estimate your market penetration and also the market potential
              in any regional area or market segment.
   • Sales forecasting – With the estimates on the size of the industry, market researchers supporting
              a sales force can then estimate and forecast the future size of the industry.
   • Advertising strategies – You can use this information for forecasting and estimating sales potential
              and target advertising campaigns.
   • Competitive analysis – You will use the information to locate your possible competitors (if it is
              not already known), to estimate their size, growth and strengths and weaknesses and to see what
              market segments in which they participate.

We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.




Copyright © 2011 By C. Barnes & Co.
Printed in USA

All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying,
recording or otherwise - without the express written permission of C. Barnes & Co.

Note: Every effort has been made to verify and ensure the accuracy of the information within this
publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for
any loss or damage to any party as a result of the information or errors in this publication.


     © 2012 Barnes Reports: U.S. Electronic Shopping Mail Order Houses                                          4
            Electronic Shopping & Mail Order Houses
                         (NAICS 45411)

Industry Definition

NAICS 45411: Electronic Shopping and Mail-Order Houses This
industry comprises establishments primarily engaged in retailing all
types of merchandise by means of mail or by electronic media, such
as interactive television or computer. Included in this industry are
establishments primarily engaged in retailing from catalogue showrooms
of mail-order houses.

Related Industries
          Department Stores
          Discount Stores
          Pharmacies
          Warehouse Clubs & Superstores

U.S. Census Categories
NAICS 45411: Electronic Shopping and Mail-Order Houses is:
100% comparable to SIC 5961 – Electronic Shopping and
Mail-Order Houses


Sub-Industries
Catalog and mail-order houses                        Catalog sales
Food, mail order                                     Clothing, mail order (except women's)
Computer equipment and electronics, mail order       Cosmetics and perfumes, mail order
Book and record clubs                                Educational supplies and equipment, mail order
Stamps, coins, and other collectibles, mail order    Fishing, hunting and camping equipment and supplies: by mail
Catalog and mail-order houses, nec                   Fitness and sporting goods, mail order
Arts and crafts equipment and supplies, mail order   other mail order merchandise
Automotive supplies and equipment, mail order        Women's apparel, mail order
Books, mail order (except book clubs)
Cards, mail order




     © 2012 Barnes Reports: U.S. Electronic Shopping Mail Order Houses                                          5
                Electronic Shopping & Mail Order Houses
                             (NAICS 45411)


Industry Establishments, Sales & Employment Trends

                                                           Year                                   Percent Chg. Year-to-Year
                                  2009        2010         2011         2012        2013         09-10 10-11 11-12 12-13
Establishments                       22,090      22,535       23,379       24,017      24,712        2.0%        3.7%         2.7%   2.9%
Sales ($Millions)                  276,631      300,017      326,613     354,791      384,030        8.5%        8.9%         8.6%   8.2%
Employment                         326,305      332,808      345,373     354,941      365,058        2.0%        3.8%         2.8%   2.9%




Industry Ratios

                                                           Year                                   Percent Chg. Year-to-Year
(Industry Averages) 2009 2010                              2011         2012        2013         09-10 10-11 11-12 12-13
Sales ($M)/Estab.      12.52   13.31                            13.97       14.77       15.54        6.3%        4.9%         5.7%   5.2%
Sales ($)/Emp.       847,767 901,472                         945,682     999,578 1,051,970           6.3%        4.9%         5.7%   5.2%
Emps. per Estab.        14.8    14.8                             14.8        14.8         14.8       0.0%        0.0%         0.0%   0.0%




Establishments, Firms & Payroll

                                    Employee Size of Firm or Establishment
            2011                   1-4         5-9         10-19        20-99 100-499 500+                         Total
                                  Emps.       Emps.        Emps.        Emps. Emps. Emps.
Firms                                14,497       3,495         2,027       1,480         432          384                  22,315
Establishments                       15,175       3,516         2,139       1,755         487           97                  23,380
Payroll ($Millions)                     949         881         1,123       2,449        2,355       9,748                  17,505

* Firms (total company) are represented by employee size of firm.
  Establishments (individual locations) are represented by employee size of establishments.
  "Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.




      © 2012 Barnes Reports: U.S. Electronic Shopping Mail Order Houses                                                                     6
        Electronic Shopping & Mail Order Houses
                     (NAICS 45411)

Sub-Industries – 2011 Estimated Industry Sales ($Millions)

                                                               Total
                     Sub-Industries                            Sales
           Catalog and mail-order houses                        $12,707.0
           Food, mail order                                        $437.6
           Computer equipment and electronics,                  $44,520.6
           Book and record clubs                                $98,952.9
           Stamps, coins, and other collectibles,                  $922.8
           Catalog and mail-order houses, nec                   $26,518.2
           Arts and crafts equipment and                           $125.4
           Automotive supplies and equipment,                      $498.3
           Books, mail order (except book clubs)                   $445.9
           Cards, mail order                                       $146.4
           Catalog sales                                          $4,439.0
           Clothing, mail order (except women's)                   $437.9
           Cosmetics and perfumes, mail order                      $116.3
           Educational supplies and equipment,                     $451.4
           Fishing, hunting and camping                           $7,766.8
           Fitness and sporting goods, mail order                  $535.6
           other mail order merchandise                         $77,334.6
           Women's apparel, mail order                             $273.8

Sub-Industries – 2011 Estimated Number of Establishments

                                                               Total
                     Sub-Industries                       Establishments
           Catalog and mail-order houses                           4,998
           Food, mail order                                          480
           Computer equipment and electronics, m                   1,629
           Book and record clubs                                     782
           Stamps, coins, and other collectibles, m                2,208
           Catalog and mail-order houses, nec                        347
           Arts
								
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