2012 U.S. Drinking Places & Bars Industry-Industry & Market Report

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Drinking Places & Bars
Industry (NAICS 72241)


          n Market Reports

          n Industry Trends

          n Demographic Data




   2012 Industry & Market series
                    © C. Barnes & Co.
                Drinking Places & Bars Industry
                         (NAICS 72241)


                                     TABLE OF CONTENTS
          Users' Guide
          Industry Definition and Related Industries
          Industry Establishments, Sales & Employment Trends
          Industry Ratios
          Establishments, Firms & Payroll
          Sub-Industries - 2011 Estimated Industry Sales ($Millions)
          Sub-Industries - 2011 Estimated Number of Establishments
          Sub-Industries - 2011 Estimated Number of Employees
          5-Year Trend - Estimated Industry Sales ($Millions)
          5-Year Trend - Estimated Number of Establishments
          5-Year Trend - Estimated Number of Employees
          2012 U.S. States - Estimated Number of Establishments
          2012 U.S. States - Estimated Industry Sales ($Millions)
          2012 U.S. States - Estimated Number of Employees
          2013 U.S. States - Estimated Number of Establishments
          2013 U.S. States - Estimated Industry Sales ($Millions)
          2013 U.S. States - Estimated Number of Employees
          2012 U.S. Metropolitan Areas - Estimated Number of Establishments
          2012 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
          2012 U.S. Metropolitan Areas - Estimated Number of Employees
          2013 U.S. Metropolitan Areas - Estimated Number of Establishments
          2013 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
          2013 U.S. Metropolitan Areas - Estimated Number of Employees
          Definitions and Terms




© 2012 Barnes Reports: U.S. Drinking Places and Bars Industry                   1
                       Drinking Places & Bars Industry
                                (NAICS 72241)

                                   2012 U.S. Industry & Market Outlook
The 2012 U.S. Industry & Market Outlook report is the leading
annual publication that describes over 120 major U.S. industries
and 500+ minor industries. Published each year in October,
the Outlook report provides the most current and accurate
estimates of the size of the largest manufacturing, retail,
wholesale and services industries in the United States.

With over 240 pages, the National edition of
the 2012 U.S. Industry & Market Outlook features:

  • 2012 establishments, employment and sales
  • 2013 forecast establishments, employment and sales
  • 5-year trend establishments and sales totals
  • Industry financial ratios such as sales per employees,
    sales per establishment and employees per establishment
  • 2011 establishments, employment and sales totals
    for 500+ minor industries
  • Industry definitions and descriptions

The Outlook report is available for purchase in either
PDF format, spreadsheet (Excel) format or print edition.

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                                              research reports, and industry profiling. Included in each report are:
                                              • 2012 current and 2013 forecast number of industry establishments,
                                              number of industry employees, and annual industry sales
                                              • 5-year trends on establishments, employees and sales
                                              • Up to 50 job titles for each industry
                                              • 2011 Employment counts by job title nationally and by U.S. state
                                              • 2012 average wage and salary and 10th, 25th, 75th and 90th
                                                percentiles (by job title),
                                              • 50 U.S. States data on employment, average wage and salary (by job title)

                                              To order this publication, please use this link:
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     © 2012 Barnes Reports: U.S. Drinking Places and Bars Industry                                                   2
                Drinking Places & Bars Industry
                         (NAICS 72241)

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                                              2012 America's Neighborhoods: Zip Codes- Volume 1 & 2
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                                              estimates for the 30,000+ U.S. zip codes.

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                                              occupation, educational attainment, and family income.
                                              Total population for 2017 forecast is also included.

                                                       Consumer spending is broken down by food and
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                                                       family income. Total population for 2017 forecast is
                                                       also included.

                                                       Consumer spending is broken down by food and
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© 2012 Barnes Reports: U.S. Drinking Places and Bars Industry                                                 3
                       Drinking Places & Bars Industry
                                (NAICS 72241)

                                                    USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.

Managers, planners, and market researchers use this information for a variety of activities:
   • Sizing markets and segments – You can estimate the size of the regional markets you sell in
              and your company’s market penetration into that market. You can do the same with the market
              segments in which you participate.
   • Sales territory potential – You can estimate your market penetration and also the market potential
              in any regional area or market segment.
   • Sales forecasting – With the estimates on the size of the industry, market researchers supporting
              a sales force can then estimate and forecast the future size of the industry.
   • Advertising strategies – You can use this information for forecasting and estimating sales potential
              and target advertising campaigns.
   • Competitive analysis – You will use the information to locate your possible competitors (if it is
              not already known), to estimate their size, growth and strengths and weaknesses and to see what
              market segments in which they participate.

We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.




Copyright © 2011 By C. Barnes & Co.
Printed in USA

All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying,
recording or otherwise - without the express written permission of C. Barnes & Co.

Note: Every effort has been made to verify and ensure the accuracy of the information within this
publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for
any loss or damage to any party as a result of the information or errors in this publication.


     © 2012 Barnes Reports: U.S. Drinking Places and Bars Industry                                              4
                   Drinking Places & Bars Industry
                            (NAICS 72241)

Industry Definition and Related Industries

NAICS 72241: Drinking Places (Alcoholic Beverages) . This industry
comprises establishments known as bars, taverns, nightclubs or drinking
places primarily engaged in preparing and serving alcoholic beverages
for immediate consumption. These establishments may also provide
limited food services.

Related Industries
          Full-Service Restaurants
          Breweries
          Wineries
          Distilleries

U.S. Census Categories
NAICS 72241 – Drinking Places & Bars is:
100% comparable to SIC 5813 – Drinking Places

Sub-Industries
Drinking places
Bars and lounges
Bar (drinking places)
Beer garden (drinking places)
Cocktail lounge
Saloon
Tavern (drinking places)
Wine bar
Night clubs
Cabaret
Discotheque




   © 2012 Barnes Reports: U.S. Drinking Places and Bars Industry          5
                             Drinking Places & Bars Industry
                                      (NAICS 72241)

Industry Establishments, Sales & Employment Trends

                                                            Year                                    Percent Chg. Year-to-Year
                                   2009        2010         2011          2012       2013          09-10 10-11 11-12 12-13
Establishments                       44,132       43,562      42,593        42,361      42,362       -1.3%        -2.2%       -0.5%    0.0%
Sales ($Millions)                    14,628       15,204      15,444        16,097      16,800        3.9%         1.6%        4.2%    4.4%
Employment                          381,591     376,728      368,366       366,415    366,419        -1.3%        -2.2%       -0.5%    0.0%




Industry Ratios

                                                            Year                                    Percent Chg. Year-to-Year
(Industry Averages) 2009 2010                               2011          2012       2013          09-10 10-11 11-12 12-13
Sales ($M)/Estab.      0.33    0.35                              0.36         0.38        0.40        5.3%         3.9%        4.8%    4.4%
Sales ($)/Emp.       38,334  40,357                           41,925        43,930      45,850        5.3%         3.9%        4.8%    4.4%
Emps. per Estab.         8.6     8.6                                8.6        8.6           8.6      0.0%         0.0%        0.0%    0.0%




Establishments, Firms & Payroll

                                    Employee Size of Firm or Establishment
            2011                   1-4          5-9        10-19          20-99 100-499 500+                        Total
                                  Emps.        Emps.       Emps.          Emps. Emps. Emps.
Firms                                23,060       10,024        5,144        3,516         191           38                  41,974
Establishments                       22,857       10,417        5,370        3,689         113            1                  42,594
Payroll ($Millions)                     652          683            778      1,609         385         178                     4,285


* Firms (total company) are represented by employee size of firm.
 Establishments (individual locations) are represented by employee size of establishments.
 "Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.




      © 2012 Barnes Reports: U.S. Drinking Places and Bars Industry                                                                           6
                  Drinking Places & Bars Industry
                           (NAICS 72241)

Sub-Industries – 2011 Estimated Industry Sales ($Millions)

                                                                  Total
                     Sub-Industries                               Sales
            Drinking places                                          $4,133.2
            Bars and lounges                                           $926.8
            Bar (drinking places)                                    $3,108.8
            Beer garden (drinking places)                               $41.6
            Cocktail lounge                                          $1,625.8
            Saloon                                                     $222.6
            Tavern (drinking places)                                 $3,487.2
            Wine bar                                                    $80.1
            Night clubs                                              $1,709.1
            Cabaret                                                     $77.6
            Discotheque                                                 $31.1



Sub-Industries – 2011 Estimated Number of Establishments

                                                                  Total
                     Sub-Industries                       Establishments
            Drinking places                                         8,919
            Bars and lounges                                        3,041
            Bar (drinking places)                                   9,058
            Beer garden (drinking places)                              88
            Cocktail lounge                                         5,176
            Saloon                                                    891
            Tavern (drinking places)                               11,515
            Wine bar                                                  299
            Night clubs                                             3,391
            Cabaret                                                   169
            Discotheque                                                44




  © 2012 Barnes Reports: U.S. Drinking Places and Bars Industry                 7
                  Drinking Places & Bars Industry
                           (NAICS 72241)

Sub-Industries – 2011 Estimated Number of Employees

                                                                  Total
                     Sub-Industries                         Employment
            Drinking places                                       68,769
            Bars and lounges                                      23,984
            Bar (drinking places)                                 96,931
            Beer garden (drinking places)                          1,0
				
DOCUMENT INFO
Description: The Drinking Places & Bars Industry report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features 2012 current and 2013 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. New to the report this year are: financial ratios, number of firms and payroll estimates. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, including taverns, lounges and night clubs.
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Based in beautiful Bath Maine, the Barnes Reports division is dedicated to producing the highest quality research to describe the largest industries in the United States at an affordable price. Our staff of professional researchers and publishers has extensive experience in market research and analysis and publishing reports that are accurate and easy-to-use. Barnes Reports are based on our unique, proprietary economic models and provides cost-effective and timely studies on the largest manufacturing, retail, wholesale and services industries and consumer buying trends in the United States and the World. We are providing our methodology document for interested customers