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UNPARALLELED SOUTH AFRICAN TOURS _Pty_ Ltd

VIEWS: 9 PAGES: 19

									Once landed, a breath of freedom and the stunning landscapes will be
South Africa’s first amazing experience, first enchantment………..




UNPARALLELED SOUTH AFRICAN TOURS (Pty) Ltd.
5 Leeuwen corner Long Street
Cape Town, 8001
South Africa

Ph: 27 (0) 796 097 339
Fax: 27(0) 866 949782
info@unparalleledtours.co.za
www.unparalleledtours.co.za

COMPANY PROFILE

MAIN HEADQUARTER
Cape Town Head Office (South Africa)

BRANCH REGIONAL OFFICE
Johannesburg (South Africa)

Corrado Passi: Owner & Chief Executive Officer
Memberships & Affiliations:
CAPE TOWN TOURISM
ITALIAN-SOUTH AFRICA CHAMBER OF TRADE AND INDUSTRIES


TRAVEL EXPO & FAIRS
Unparalleled South African Tours attends as main or share Exhibitor the following
World Travel Expos and Fairs, such as:

WTM (London, UK);
INDABA (Durban, South Africa);
NEW YORK TIMES TRAVEL SHOW (New York City, NY, USA)




                            Sunset in Cape Town, South Africa



Unparalleled South African Tours (Pty) Ltd. facts:

Unparalleled South African Tours (Pty) Ltd. is a Registered Trademark.

Divisions: Groups & FIT’s, Meetings & Incentives, Adventure as well as Local Corporate
Market
Products: Guided Group Tours, (including Scheduled Tours, Day Tours, Transfers, Car
Rental), Tailor-made Tours, Self-Drive Tours, Transfers, Incentive Tours, Team Building,
Conference and Events.
Suppliers: All accommodation suppliers in South Africa.
Car Rental: First Car Rental Southern Africa
Co-operation: Agreements are in place with ground handlers and transfer companies
throughout the region (Namibia, Botswana, Zimbabwe and Mozambique).


COMPANY VISION

Unparalleled South African Tours (Pty) Ltd. is a specialized tourism and travel
consultancy company, a DMC (Destination Management Company), which provides
people wishing to experience South Africa for leisure and business with personalised
travel services, strictly tailor-made. It connects leisure and cultural activities with tailor-
made itineraries, service providers and accommodations, focused on a landscape-oriented
itinerary vision: the “Rainbow Nation” captures the extraordinary diversity of races, tribes,
creeds, languages and landscapes that characterises South Africa people; travellers
conscious of this natural and multi-cultural experience are Unparalleled South African
Tours’ primary customers, and Unparalleled South African Tours offers them the best way
to explore the untamed beauty of this world.

Unparalleled South African Tours gives people the way to meet the true South African
hospitality, wild nature and emotional adventures.

 South Africa is a nation emerging as a world leader in protecting Earth’s natural assets, in
conserving a wonderful natural and historical environment and a highly attractive tourist
destination, offering a wide range of leisure as well as business opportunities.


PRODUCTS and SERVICES

Unparalleled South African Tours ‘services can include:

Consulting and Travel Planning, focused on security ,climate, sun protection, health and
medical care, malaria, social, historical and geographical links;
Transfer from airport to accommodation;
Private Air Transfer, nationwide;
A wide, complete range of accommodation establishments, from B&B/Guest House to
luxurious lodges, villas or apartments;
Car, motorcycle ( Harley- Davidson), Motorhome or modified camping 4x4 hire;
Escorted, Guided Tours, Half or Full day sight-seeing Tours;
Tailor Made Tours,Self/Drive Tours;
Business Travel and Business Networking;
English Schools;
Team Building;
Congress;
Incentive and Meeting events;
Fam Trip organization;
Off-the beaten track Tours, with experienced Guides;
Small group scenic Flights; Hot Air Ballooning.
Sea diving Charters;
Luxury Rail packages;
Adventure activities;
Whale Watching and marine biology Tours;
Cultural tours;
Wine and food Tours;
Botany, Bird-Watching, Scenic and Landscape Tours;
Photo Workshop;
Cruises;
Astronomy Tours, exploring the southern skies.

Since Unparalleled S.A. Tours plans to focus its efforts to offer people the way to set off
and to immerse themselves in a real south african dimension, all the above mentioned
services and arrangements are strictly tailor made.
The value of Unparalleled S.A. Tours offering is its knowledge and ability to suggest
suitable solutions, according to highest travel standards worldwide.
Unparalleled S. A. Tours provides all its specialised and differentiated services as a full
time operating system, working to achieve even more suitable results, inspiring customers
to a new way of planning travels, as a new cultural, scenery and nature combined
experience.


OPPORTUNITIES

South Africa enjoys the third-highest level of biodiversity in the world, and this remarkable
richness is largely the result of the mix of tropical Mediterranean and temperate climates
and habitats occurring in the country. There are several protected areas, as Scientific
Reserves, Wilderness areas, National Parks and equivalent Nature Reserves. Many areas
have been listed for World Heritage Site status by the International Union for the
Conservation of Nature, enhancing opportunities for a new approach to this country and its
natural kingdom. The South African population consists of several groups, with their own
cultures and traditions, festivals, museums, music and dances.

Travels in South Africa are an opportunity to enlighten people experiences; if the journey is
planned correctly, precious leisure time brings contentment and expands horizons. There
has never been a better time to visit South Africa than right now. In the aftermath of a
social and political transformation, the country’s economy is stable, and facilities for
travellers and tourists are flourishing. The fastest growing segment of tourism in South
Africa is ecological tourism (eco-tourism), which includes nature photography, bird-
watching, botanical tours, hiking and mountaineering. Community tourism is becoming
increasingly popular, with travellers wanting to experience the country in the many rural
villages ,meeting local communities ,facing their culture, challenges, dreams and
aspirations.


TAILOR MADE ITINERARIES vs TOUR PACKAGES

“Tailor made” itinerary : a Tour Plan managed to comply with any item customers/clients
usually include in their enquiry.

ENQUIRY:
Timing/Itinerary/Accommodation/Transport/Activities/Food/et cetera……

ADDITIONAL Requests:
Specific Itineraries: Scenic Drives, Different Bio-Systems/ Local Communities Interaction
Specific Accommodations (Location/Unusual Area/Extreme Land/Building Material/Top
Tree/et cetera…)
Medical Requirement

PROFESSIONAL Requests:
Journalists, Press Operators, NGO Operators, T.O., Fam Trips, Medicals, Fashion
Operators, Advertising Operators, Professional Photographers, et cetera


EMOTIONAL Requests
Expected emotional, human, visual and cultural experiences.
Tour Package: UNABLE to comply with all the items as mentioned above, because it is a
standard proposal. NO UPDATED “COUNTRY KNOWLEDGE” is required.

Tailor Made Tour Plan: “ad hoc” Tour Plan, managed and planned on a specific pool of
items, including the emotional requests. VERY GOOD, UPDATED “COUNTRY
KNOWLEDGE” IS REQUIRED.

COUNTRY KNOWLEDGE : it must include updated physical, social, historical, economic
and political knowledge, focused on the country updated geographical and logistic
situation.



Tailor made Itineraries managed by Unparalleled South African Tours:

HISTORICAL and CULTURAL TOURS (Human Kind Itineraries, San itineraries,
Geographic Discovery Itineraries, Anglo-Boer War Itineraries, Apartheid Itineraries,
Cultural itineraries along South Africa and Southern Namibia/ South Africa and
Mozambique, et cetera);
BOTANICAL TOURS (West Coast Itineraries, Fynbos Itineraries, Succulent Plant
Itineraries, Namaqua and Northern Cape Itineraries, Marine Forest Itineraries, Semi-arid
Itineraries, et cetera);
MARINE BIOLOGY TOURS (Whale Itineraries, Shark/Dolphin Itineraries, Maputaland
Itineraries, Turtles Itineraries, et cetera);
COASTAL TOURS (From Southern Namibia, along the West Coast/ towards Garden
Route, The Wild Coast itineraries, et cetera);
SPECIFIC AREA TOURS (Wetland, Desert, Great Karoo, Swartland, Cape Winelands,
Kgalagadi, Isimangaliso Itineraries, Mountain Hiking Itineraries, et cetera);
PROFESSIONAL TOURS (Professional Photography Workshops, Advert. Locations
Support, Organic Architecture itineraries, Landscape Architecture, Urban Planning
Itineraries, Mining and Diamond Operators Support, Medical and Community Congress,
Travelling Journalism Support, Sport Operator Support et cetera).
EXTREME ADVENTURE TOURS (Skydiving Itineraries, Hot Air Balloning Itineraries,
Kayaking itineraries, Free Climbing itineraries, Horse Back Safari, et cetera).
LANDSCAPE TOURS (Scenic Itineraries in Cities, Towns, along scenic drives, in deserts
as well as bush, tailor-made Safaris et cetera).
Aloe Tree and the floreal season in Namaqualand, Northern Cape, South Africa




             Gemsbok, Kgalagadi Transfrontier Park, South Africa
      Wildebeests, Kgalagadi Transfrontier Park, South Africa




TRAVELLING AS A MENTAL CHOICE, A LIFE’S CHANGE
              Hunting Lioness, Kgalagadi Transfrontier Park, South Africa



                         TRAVELLING in SOUTH AFRICA as

  A GREAT, UNFORGETTABLE, ONCE IN A LIFETIME EMOTIONAL EXPERIENCE




WHY SOUTH AFRICA?

Travel as a multiple experience, differently worldwide perceived (country history,
social/economic situation, internal focus):

EU (H)
UK (H)
USA (H)
SOUTH AMERICA (M)
INDIA (L)
AUSTRALIA (M)

WILD and FREEDOM as main trigger-effects:

EU (H)
UK (H)
USA (H)
SOUTH AMERICA (M)
INDIA (L)
AUSTRALIA (M)

TOP REQUESTED ITEMS:

SCENIC LANDSCAPES: Worldwide
“ONE WORLD IN ONE COUNTRY” (MULTIPLE SCENERIES): Worldwide
WILD ANIMALS & SAFARIS: Worldwide
OFF THE BEATEN TRACK ITINERARIES: USA, UK, AU
MARINE BIOLOGY (Whales): Worldwide
ADVENTURE TOURS (Hot Air ballooning, Flight Tours): USA, AU
PEOPLE and RECENT HISTORY (Apartheid itineraries, countrywide): EU, USA
SA as CRADLE OF THE HUMANKIND (Humankind itineraries, countrywide): EU, USA
SOUTHERN SKY STAR GAZING: EU, UK.


DIRECT ENQUIRY VS INTERMEDIARIES

DIRECT ENQUIRY (>% Tailor-made score)
CUSTOMER ENQUIRY (DETAILS, MOTIVATION, KEY WORDS, EXPECTATION)
CUSTOMER ENQUIRY PROCESSING
RECALL (for any further detail)
PROVISIONAL PROPOSALS
DRAFTS
FINAL QUOTED PROPOSAL

WORLDWIDE “TAILOR MADE” FOCUS:
EU: highly focused
UK: highly focused
USA: medium focused
SOUTH AMERICA: min. focused
INDIA: med/min. focused
AUSTRALIA: highly focused

RETAILER, INTERMEDIARIES ENQUIRY (>% Tailor–made score)
CHECK LIST (DETAILS, MOTIVATION, KEY WORDS, EXPECTATION)
RETAILER ENQUIRY PROCESSING
RECALL (for any further detail)
RETAILER/FINAL CUSTOMER RELATIONSHIP
PROVISIONAL PROPOSALS
DRAFTS
FINAL QUOTED PROPOSAL
WORLDWIDE “TAILOR MADE “ FOCUS:

EU: medium focused
UK: medium focused
USA: medium focused
SOUTH AMERICA: min/0 focused
INDIA: min/0 focused
AUSTRALIA: medium focused
Worldwide TOP GENERATING MARKETS (Updated Sept. 2009):

EU/UK: 35% *
USA: 40%*
INDIA: 5%
SOUTH AMERICA: 8%
AUSTRALIA: 7%
OTHER: 5%

*EU: 60%
*UK: 40%

*USA East Coast: 60%
*USA West Coast:40%


DEMOGRAPHIC & SOCIAL SEGMENTATION (BUSINESS TRAVEL EXCLUDED):

Young Adults (18-30): 25%
Adult (30-55): 30%
Family with Children (25-50):10%
Mature Market (55-65): 25%
Retired (over 65): 10%

Upper-Middle class:65%
Frequent Travellers: 70%
Leisure: 80%
Business Travel: 20%

TOURISM SECTORS:

LEISURE TRAVEL: 70% (Safari included)
BUSINESS TRAVEL: 14%
CULTURAL TRAVEL: 4%
WINE & FOOD TRAVEL: 2%
ADVENTURE TRAVEL: 8%
OTHER (Sport, NGO): 2%

Due to huge, global financial and economic slowdown (2008/2009), a significant
decrease in Business Travel is daily recorded.

On-line booking is also considered a common cause in Business Travel traditional
booking decreasing (anyway, no significant decrease has occurred among the tailor made
services core, at the moment).
            Wandering Lion, Kgalagadi Transfrontier Park, South Africa




             Dancing Whale, Gansbaai, Western Cape (South Africa)

MARKETING KEY-POINTS:

NATION BRANDING & COUNTRY-OF-ORIGIN EFFECT
BRAND IMAGE & AWARENESS
BRAND BENEFITS
MARKETING STRATEGY

MARKETING POSITIONING & COMPETITIVE ADVANTAGES: Unparalleled South
African Tours as a COMPANY COMMITED TO A SPECIFIC TARGET MARKET, wishing
to experience:
Tailor-made travel services (options/ideas/solutions/experiences)
Education & Knowledge about South Africa
Wild-linked Emotional Items, Landscape-linked Emotional Items, Taste–linked Items
(Wine, Food, Traditional Itineraries).

Markets TARGETING:
FIT
SELECTED TRAVEL AGENCIES AND OTHER INTERMEDIARIES
SELECTED OVERSEAS TOUR OPERATORS AND TOUR BROKERS
OVERSEAS LOCAL AUTHORITIES
ACADEMIC INSTITUTIONS
TRAVELLERS ASSOCIATIONS
CORPORATIONS


OPERATIONAL INTEGRITY and GOOD GOVERNANCE
Contracts/AnsweringTiming/Recalls/Details/Maps&Descriptions/ 24 h Availability/Invoicing
and Admin. Operations/Loyalty/

TAILOR MADE PHILOSOPHY
Strict Enquiry Processing
Scenic/Integrated Itineraries:
Ocean/Desert/Mountain/Seasonal-Related Itineraries/”Contrast Itineraries”/ Different Areas
and Multiple Bio-Eco Systems Itineraries/
Focused itineraries :
Coastal Itineraries / Semi-Arid Itineraries (Great Karoo), “Off the beaten track” Itineraries,
Mines itineraries/ Bike, Air/Local Communities Itineraries) .
Thematic Itineraries (Historical, Botanical, Marine Biology, Festival-Linked, Protected
Area-Linked, Endangered fauna Species Linked).


The specific marketing strategy, as above, must be communicated worldwide as follows:

PROFESSIONAL, SKILLED SALE MANAGERS
COMMUNITY & SOCIAL NETWORK
CULTURAL, NATURE-LINKED AND TRAVELLING INSTITUTIONS
FOREIGN TOURISM AUTHORITY
SPECIALIZED TRAVEL MAGAZINE & PUBLICATIONS
                       Clouds, Overberg, Western Cape (South Africa)




Unparalleled SA Tours MANAGEMENT STRATEGY and IDENTITY:

Corporate Culture Highlights:

“One-core Philosophy”. Company Vision & Mission.
Strategy : building a Brand Identity.
Brand Image and Brand Benefits.
H.R.: the Company Added Value.
Valued staff: the company reliability.
Valued staff: the company wealth predictability.
Staff Education and Selection
Staff Continue Education
Travel Company as a “Specialized Information Provider”
Travel company as a “Specialized Communication Provider”
Multiple “problem-solving” and operational “decision- making” staff culture
“Follow-up oriented” weekly meetings.
Clear Objectives setting: Expected results, Tour Goals, Achieving.

What the customer is going to achieve and what the company is able to provide him
(company mission compliance is compulsory):

Specific itinerary;
Adventure, Cultural, Natural, Seasonal specific Experience;
Expected Added-Value (visual, human, psychological, emotional);
Price;
Connections between EMOTIONAL and OPERATIONAL achievements:
location/budget/season/itinerary timing/wild vs. comfortable.
Intermediaries communication: misunderstanding/wrong informations

When the outcome must be achieved;

How to provide the best services/options/solutions as soon as possible;

How can the managers help in removing the “roadblocks”, dealing with the operational
staff.



Early Follow up and Feed-Back processing:

Information Discussing during the service processing:

“Monday Weekly Planning”: targets, problems priority, delegating, problem ranking:
Enquiries processing management, complex itineraries and demands, technical problems,
operational problems, admin & financial problems, timing.

“Friday Weekly Planning” : follow up, feed-back analysis, evaluation, back-up lanes.
Worked out targets/Not Worked out targets: how to do the best, how to fix the problems.
“Nothing to do? Sorry, we usually do the best”: it doesn’t work successfully.
Please, let’s try again and achieve it shortly. It is due.

Weak Points:
Formal/Informal Feed-Back: try to read it correctly.
Customer related/No customer related;
Suppliers related;
Communication related;




            Fighting Springboks, Kgalagadi Transfrontier Park, South Africa
Late Follow-up and Final Analysis:

Services and related outcomes discussed on a segment/area//group/ basis.

Weak points linked to:

1)The Marketing Strategy;
2)The Enquiry Processing;
3)The Tour Plan building;
4)The Tour Plan communication;
5)The company/customer Relationship;
6)The extended, further travel Intermediaries;
7)The services provided by affiliate Suppliers;
8)Any “external”, unpredictable accident (no relevant mistakes inside the company).
9)The customer final perception.


Weak points due to:

1)Company internal “technical misunderstanding”;
2)Low profile team job;
3)No sinergy between operational staff and management.




                         False Bay, Western Cape, South Africa

COMPANY CONTROL
JOB DESIGN (Responsibility): focus on “New Product Designers”.
RELATIONS REPORTING
DEPARTMENTALISATION
COORDINATION
MANAGEMENT PROCESS CONTROLLING
PERFORMANCE MEASURING
CONTROL: INFORMATION RESOURCES/FINANCIAL RFESOURCES/H.R.
                          Great Karoo, Western Cape South Africa



Customer Satisfaction Analysis

The customer, once came back home, is provided with a questionary and asked to
describe His/Her travel experience in terms of EMOTIONAL and TECHNICAL perceptions,
as follows:

Initially, He/She considers and fill up 25 items (multiple answers):

GENERAL TIMING
COURTESY IN ANSWERING
TIMING IN ANSWERING
TIMING IN RECALLING
TIMING IN PROVIDING THE FINAL TOUR PLAN
TIMING IN MANAGING EMERGENCIES/EXTRAS
TRANSFERS TIMING AND COMFORT
TOUR GUIDE COURTESY
TOUR GUIDE ABILITY AND SKILLS
ITINERARIES (suitable as expected)
ACCOMMODATION (LOCATION)
ACCOMMODATION (COMFORT)
ACCOMMODATION (SERVICE and FACILITIES)
FOOD and WINE TASTING
SCENIC, LANDSCAPE EXPERIENCE
WILD EXPERIENCE
EMOTIONAL, HUMAN EXPERIENCE
CULTURAL EXPERIENCE
LEISURE EXPERIENCE
ADVENTURE EXPERIENCE
PEOPLE and LOCAL COMMUNITY INTERACTION (EXPERIENCE)
TRAVEL PERCEPTION AS A “SYNESTHESIA” (MULTIPLE PERCEPTIONS)
WILL TO VISIT AGAIN SOUTH AFRICA (OR SOUTHERN AFRICA)
WILL TO VISIT DIFFERENT PARTS OF SOUTH AFRICA
GENERAL LEVEL OF SATISFACTION.

Where 1 is VERY GOOD
      2 is GOOD
      3 is NEUTRAL
      4 Is BAD

After that, a short, personal description is requested, in order for Him/Her to explain and
motivate the answers as provided.
All the items are processed and considered separately, then as a part of a global feed
back, in order to obtain reliable results.




                         Camps Bay, Western Cape, South Africa
               Little Karoo, Western Cape, South Africa




It is thanks to Prof. Vania Vigolo who kindly welcomes us at this class !

								
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