Google Analytics

Analytics Advertisers. Publishers. Site Owners. Enterprise-class web analytics is now easy to use and free. Google Analytics is an enterprise-class hosted solution that helps you gain insights into online behaviour and to use what you have learnt to optimise your marketing campaigns, track referral sources, improve web design and content and make your operation more profitable. Use Google Analytics to find out which keywords attract your most desirable prospects, what advertising copy pulled the most responses, what landing pages and content make the most money for you – and what problem areas prompt visitors to leave your site. You can use it to figure out your revenue and return on investment (ROI) for each campaign and referral source and to determine your average click value and how much you should spend on each keyword. Google Analytics has all the features you expect from an enterprise level web analytics offering – and then some: Integrated with AdWords If you have an AdWords account, you can now use Google Analytics directly from the AdWords interface. And, you get ROI metrics automatically, without having to import cost data or tag keywords. Of course, Google Analytics tracks all your nonAdWords initiatives as well. Executive Summaries Get executive summaries of traffic, e-commerce and conversion trends without browsing through reports. Quickly identify problem areas. Compare revenue, conversions, campaigns and keywords at a glance. Google Analytics Executive, Marketer and Webmaster dashboards give you clear answers rapidly, in an easy-to-digest visual format. Site Overlay Google Analytics displays your website pages superimposed with click and conversion data for each link. Site Overlay does not require any downloads and allows you to easily see which links lead to conversions, just by browsing your site. Funnel Visualization Find the bottlenecks in your conversion and checkout processes, eliminate confusing content or maze-like navigation and start funnelling visitors through the steps you want them to take, all the way through to conversion. The sophisticated, yet easy to use and free solution that helps you create a more inviting site environment for visitors – and a more profitable one for you. For more information, visit http://www.google.com/analytics. Analytics GeoTargeting GeoTargeting maps, reports and cross-segmentation allow you to find out where your visitors come from and which markets have the greatest profit potential. Seeing extraordinarily high visitor volume from London? Investigate this new market opportunity. Selling cars in Edinburgh? Minimise wasted PPC spend by better targeting your ads. Visualise the source of your traffic, increase efficiencies and seize opportunities. GeoTargeting: Google Analytics will help you make the right business decisions in all your target markets. Analysis Options Compare one date range against another from almost any report. Compare Fridays for the month or spring with the fall. Graph data over time, find out the lifetime value of a visitor segment or cross segment a group of visitors on the fly with fast, interactive reporting. Scalable for any size site Google Analytics runs on the same computing infrastructure that powers Google.com and can handle the demands of any site, including those of some of the Web’s top properties. Advanced Visitor Segmentation Google Analytics comes with over 80 predefined reports. Advanced Visitor Segmentation adds eighteen additional segments for further drill-down into any of these reports. Compare traffic, key conversion metrics and trends by segment, without waiting for data to be reprocessed. In addition, a custom segmentation feature allows you to segment, based upon user actions or on information that visitors provide about themselves. Increase your web analytics IQ. Learn more about marketing and content optimisation and get web analytics tips from industry experts at Conversion University, the Google Analytics companion site. e-Commerce Reporting If you are running an e-commerce website, you can use Google Analytics to trace transactions to campaigns and keywords, get loyalty and latency metrics and identify your revenue sources. Multilingual Google Analytics is available in 16 languages: Chinese (Simplified), Chinese (Traditional), Danish, Dutch, Finnish, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Russian, Spanish, Swedish and English. Free Spend your budget on marketing, not on measurement. Privacy Pledge Google takes the trust people place in us very seriously and is pledged to safeguard the privacy of your corporate data. We understand that web analytics data is sensitive information, so we provide it with the ironclad protection it deserves. Google Analytics is subject to the same industry leading privacy policy as all Google services: http://www.google.com/privacypolicy.html Sign up today. Enterprise-class web analytics. Free. http://www.google.com/analytics © Copyright 2007 Google Inc. All rights reserved. Google and the Google logo are trademarks of Google Inc. 2