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PORTRAYAL OF WOMEN AND WOMEN'S ISSUES ON TELEVISION

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PORTRAYAL OF WOMEN AND WOMEN'S ISSUES ON TELEVISION Powered By Docstoc
					         PORTRAYAL OF WOMEN AND WOMEN’S ISSUES ON TELEVISION

                                                                         Dr.M.V.Lakshmi Devi
                                                                    Head & Associate Professor
                                                    R.B.V.R.R.Women’s College, Hyderabad, India

                                         Abstract


         We would be justified in saying that one of the most potent forces shaping the
21st century is the new Mass media and Communication Technologies. Their
revolutionary impact affects the way we live, learn, work, and spend our leisure time,
and communicate. They are also one of the key contributing factors to social and
economic disparities across different social and economic groups. The gender divide is
one of the most significant inequalities that cut across all social and income groups.
Throughout the world, women face serious challenges that are economic, social as well
as cultural – obstacles that limit or prevent their access to, use of, and benefits from the
media.
         We all spend an incredible amount of time using media. We use the media for
our own purposes, but we must also be aware of how media use us. The media help
shape our social institutions, our political order, and our culture, which means the
media, directly and indirectly, play an important role in socializing and enculturation
us. The images of men and women presented in the mass media are mostly
conventional.
         But do we believe everything that the media tells us about women? How do we
understand the news presented by the media, particularly television? Do the media in
general and television in particular, have the kind of influence they claim? What are the
ways in which the news media regularly cover stories about women? The present study
proposes to study the portrayal of women in news media, particularly television, and
provide answers to these questions.

         Indian Viewers are now spending more time watching News than reading
news. TV9 is the number one Telugu News channel with 8.2% market share. The
present study analyzes the news bulletins of TV9 channel to understand the portrayal of
women on television.

				
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posted:10/4/2011
language:English
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