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Official Travel Publication of Maldives

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					Official Travel Publication of Maldives
INTRODUCTION
More than 70% of the population of the Maldives, some 380,000 Maldivians livelihoods , not
to mention a generous percentage from all over the world attracted to this remarkable
destination, is touched one way or the other by the beauty of the nation. That’s how vital the
tourism sector is to the Maldivian economy. Probably that’s why each and every Maldivian
plays their role in marketing one of the most popular brands of the world, Maldivian Tourism.
The Visitor Guide and Destination Guide is more than the single most important marketing tool of
the Government of Maldives produced with the support of the vibrant private sector… It is also
the most popular souvenir that any Maldivian could pass on to another.
This year we at Zebra Cross Pvt Ltd are coming up with a totally revamped version of the Guides
by taking on the conventional print version to incorporate dynamic applications developed for
the Apple and android app market. Yes, this is how you can be part of the many people and
businesses touching the lives of us Maldivians.
FEATURED

 • Maldives Travel Information (Getting Around, Shopping, etc)
 • Maldives History (early settlement to prospects for future development)
 • The Maldives Experience (Reviews on various topics: Restaurants, Spas, Dive Centers, Resorts, etc)
 • Contributions by award-winning international industry experts (topics to be confirmed)
 • Resort / Hotel / Liveaboards Profiles
 • Travel Tips – budget to luxury travel (Family, Honeymoon, Spa, Diving, Watersports, Adventure, Culture)
 • Maps (Map of Maldives, Map of Male,)




KEY STATISTICS
    Frequency: Annual Publication
    Distribution: ITB (Berlin), WTM (London), BIT                                 Moscow
                                                          London         Berlin
    (Milan), ATM (Dubai), MITT (Moscow), Top
                                                                                                            Shanghai
    Resa (Paris), JATA (Tokyo), CITM (Shanghai),
                                                         Paris                                                   Tokyo
    FITUR (Madrid), Korea (Expo 2011)
                                                                 Milan
    Ad Booking Deadline: July 2011
                                                          Madrid
    Material deadline: August 2011                                                                          Taiwan
                                                                                  Dubai
    Launching date: November 2011



NUMBER OF COPIES
    Destination Maldives - 55,300 copies
    Visitor’s guide - 79,600 copies



LANGUAGES
    English   I   German I    Italian   I   French   I   Chinese     I    Japanese        I   Russian   I    Spanish     I   Korean
     VISIT MALDIVES APP
                                                                                           An Immersive digital marketing tool, combining the best of
                                                                                           print and web.

      ia   Pd   a   d




                                                                                               An interactive and uncluttered media platform to reach
                                                                                               your target audience
                                                                                               The first of its kind in Maldives, enhancing both the
                                                                                               consumer & advertiser experience.
                                                                                               An in-App browser will allow users to access travel
                                                                                               information & tips as well as browse through individual
                           3G                  4:08 PM

                          Adaran Prestige


                                                                                               resort/hotel/safari profiles
                                                                                               An easy to use, consumer friendly App that will
                                                                                               encourage higher usage and more downloads.
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                                               Ad space
                                                                                               Available for download at the itunes store & android
                                                                                               market for FREE at any time.
                                                                                               Feature your business FREE for the first 6 months


     SAMPLE PAGES


                                   Destination Guide
                                   Cover Concept
                                   Size - 255 x 190 mm                                                                                                                                                                                                                                        Location:
                                                                                                                                                                                                                                                                                              South, Ari Atoll




                                   Cover - 280 gsm
                                                                                                                                                                                                                                                                                              Distance from Airport:
                                                                                                                                                                                                                                                                                              85 Kilometers
                                                                                                                                                                                                                                                                                              Number of Rooms:
                                                                                                                                                                                                                                                                                              70 rooms




                                   Laminated
                                                                                                                                                                                                                                                                                              Credit Cards:




                                                                                                                                                                                                                                                                                                                                                         Resort / Liveaboard Profile
                                                                                                                                                                                                                                                                                              Amex, Visa, Master




                                   Perfect binding                                                                                                                                                                                                                                                                                                       Concept
                                                                                                                                                                                                                                                                                                                                                         Size - full page
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                                                                                                                                                                                  solorem rat aut quo et ulparci lluptatem amet mod quisciendae. Em accaborum as consecus
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                                                                                                                                                                                  Luptatur ate dignimusande voluptis verios di quo magnam as et remque aute veligendero
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                                                                     Visitor Guide
                                                                                                                                                                                  Room Types                                                                                       Restaurants



                                                                                                                                                                                     1 Presidential        5
                                                                                                                                                                                                          1 Water Villas        1 Beach
                                                                                                                                                                                                                                 00             20 Delux rooms                     Mambo Italian            Maldivian T radi-         Indian Spice
                                                                                                                                                                                                                                                                                    Restaurant              tional Restaurant          Restaurant



                                                                     Cover Concept
                                                                                                                                                                                         Suite                                  Bungalows



                                                                                                                                                                                 Reservations / Inquiries Beach House Maldives                                                      Underwater               5
                                                                                                                                                                                                                                                                                                            1 Water Villas              00
                                                                                                                                                                                                                                                                                                                                       1 Beach




                                                                     Size - 200 x 150 mm
                                                                                                                                                                                                                                                                                     restaurant                                        Bungalows
                                                                                                                                                                                   P.O. Box 2062, Manafaru Island, Haa Alifu Atoll,
                                                                                                                                                                                   Rep. of Maldives P:+9606560591, F: +960656 0592,
                                                                                                                                                                                                                                                                                  Beach Bar & Hut           20 Delux rooms              00
                                                                                                                                                                                                                                                                                                                                       1 Beach
                                                                                                                                                                                   E: info@waldorfastoria.com                                                                                                                          Bungalows




                                                                     Cover - 230 gsm
                                                                                                                                                                                                                                                                                    Restaurant



                                                                                                   Recreation Activites




                                                                     Laminated                    Snorkeling    Beach Games    Swimming        Night fishing      Scuba Diving    Snorkeling          Beach Games          Swimming         Night fishing        Scuba Diving    Snorkeling        Beach Games        Swimming       Night fishing




                                                                     Perfect binding
                                                                                                                                 Pool         evening fishing                                                                Pool                                                                                       Pool




                                                                                                 Shorts games   Shorts games   Beach Volly   Resting in the Sun   Scuba Diving   Shorts games         Shorts games         Beach Volly   Resting in the Sun      Scuba Diving   Shorts games       Shorts games       Beach Volly   Resting in the Sun
                                                                                                                                               with friends                                                                                with friends                                                                               with friends




                                                                                                  Snorkeling    Beach Games    Swimming        Night fishing      Scuba Diving    Snorkeling          Beach Games          Swimming          Night fishing       Scuba Diving    Snorkeling        Beach Games        Swimming        Night fishing
                                                                                                                                 Pool         evening fishing                                                                Pool           evening fishing                                                             Pool         evening fishing




an
ADVERTISING OPTIONS

Destination Guide
Back Cover outside                                             USD 20,000
Front Cover inside right                                       USD 17,000
Front Cover inside left                                        USD 15,000
Back Cover inside right                                        USD 13,000
Back Cover inside left                                         USD 11,000
Full Page (11 nos)                                             USD 7,000
Half Page (6 nos)                                              USD 4,000
Quarter Page (4 nos)                                           USD 2,500
Profile Hotel / Resort                                         USD 1,500
Profile Liveaboards                                            USD 1,200
Profile Guest House (half page)                                USD 800



Visitor’s Guide
Back Cover outside                                             USD 17,000
Front Cover inside right                                       USD 15,000
Front Cover inside left                                        USD 13,000
Back Cover inside right                                        USD 11,000
Back Cover inside left                                         USD 9,000
Full Page (3 nos)                                              USD 5,000



Visit Maldives App
Featured Ads x 5                                               USD 2,000
Annual subscription - Rotating banners on all app pages

Resort / Safari / Guesthouse Profile                           USD 600
6 month subscription free for advertisers opting for profiles in the printed version
Annual subscription
 The Publisher
 Zebra Cross is an a la carte’ advertising agency
 geared towards providing integrated marketing
 and communications solutions in both below and
 above the line advertising services.




Zebra Cross Private Limited                              Maldives Marketing & Public Relations Corporation
A: Ma. Dhilaasaage, 1st floor, Chandhanee magu, Male’,   A: 4th Floor H. Velaanaage, Ameer Ahmed Magu, Malé, Maldives.
Maldives. T: + 960 300 1000 F: + 960 300 1011,           T: + 960 332 3228, F: + 960 332 3229,
E: info@zebracross.mv, W: www.zebracross.mv              W: mmprc@visitmaldives.com

				
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posted:10/4/2011
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