Landmark Television Broadcasts by wuyunqing

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									Landmark
 Television
Broadcasts
  NEWS
Nixon’s “Checkers” Speech (1952)
 Richard Nixon
 Vice-President candidate with
  Eisenhower
 39-year-old Freshman Senator from
  California
 Member of House’s Un-American
  Activities Committee (Communism)
  Aggressive Investigations
 Hero of right wing of Republican party
        Nixon’s Trouble
Nixon was believed to take $18,000
 from a group of California
 businessmen in exchange for
 “special favors” when he became
 Vice-President
    Known as “Checkers”
         Speech?
At end of speech, he said that they
 did get something- a dog- their six
 year old daughter named it
 Checkers and they were going to
 keep it.
     Result of “Checkers”
            Speech
Nixon was vindicated
Gave Nixon unprecedented
 publicity
Helped win the election
Politicians who went on television
 used it as a political weapon
     Kennedy-Nixon 1st Debate
       Kennedy                   Nixon
1)   Prepared for Debate     No Preparation
2)   Tanned (California)   Sick (Staph infection)
3)   Rested before       Not Rested-Campaigning
4)   Light Make-up       “Lazy Shave”-ineffective
5)   Suit was Dark              Light suit
6)   Confident              Less self-assured
7)   Talked to camera     Talked to Kennedy

      (JFK contrasted with background Nixon didn’t)
 Nixon’s Painful Lesson

  Image is everything

“It’s not what you say, but
       how you look”
        John F Kennedy
       Assassination (1963)
 70 hours of uninterrupted,
   noncommercial television coverage in
   November 1963
1) Kennedy’s Assassination
2) Johnson’s swearing-in ceremony
3) Kennedy’s body lying in state in
   Washington D.C.
4) Ruby killing Oswald
5) Kennedy’s funeral
  How did coverage effect
        television?
Due to the continuous
coverage television
replaced newspapers as
the nation’s primary
source of information
 Cronkite’s Vietnam (1968)
Walter Cronkite
Veteran newsman
Anchor for CBS Evening News
“The most trusted man in America”
     Cronkite’s Criticism
February 27, 1968
After witnessing Tet Offensive,
 Cronkite blamed the government
 and military for misleading the
 public.
Fighting an unwinnable war at the
 expense of “American lives and
 dignity”
     Cronkite’s Advice to
          Johnson
Due to the military stalemate,
 Cronkite said the only way out is
 to negotiate peace.
(It will take five more years to do so)
 Cronkite’s Denouncement
            Effect
Johnson decided not to run for re-
   election
Cronkite and television had power to
   sway public opinion and/or strengthen it
Johnson said:
“ If I lost Cronkite, I’ve lost middle America”
    Nixon and Watergate
          (1972-74)
June 17, 1972
A break-in at George McGovern’s
 Democratic National Headquarters in the
 Watergate Hotel in Washington, D.C.
“Burglars” connected to Nixon
Television and Radio dramatized
 testimony
Nixon and his administration were seen
 as conniving, distrustful, profane and
 corrupt.
       Television’s Role in
           Watergate
All three networks covered the
 Watergate hearings in entirety
Magnified the crimes to the public’s eye
Publicized evidence: Oval Office tapes,
 Presidential aides, friends were
 subpoenaed
Caused the Fall of Nixon
   2000 Presidential Election
The Candidates
 George W Bush (R)            Al Gore (D)

 In the closest election in history, a winner
 wasn’t determined until Supreme Court ruled
 in Bush’s favor (5-4) on December 12, 2000.
       How the Media lost
Broadcast networks had engaged in a
 “collective drag race on the crowded
 highway of democracy.” (Independent
 CNN report)
Haste to be the first to report results had
 led them to faulty reporting.
Florida was first called as a Gore state,
 then a Bush state, then too close to call.
U.S. Supreme Court finally decided
 election.

								
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