Global Web Analytics Market 2010-2014

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					2010–2014   Global Web Analytics Market




                              technavio insights
2010–2014               Global Web Analytics Market




            CONTENTS


            01. Executive Summary ..............................................1

            02. Introduction ...........................................................2

            03. Market Coverage .................................................3

            04. Market Landscape ................................................4

            05. Vendor Landscape ...............................................6

            06. Market Growth Drivers ..........................................8
            07. Drivers and their Impact .......................................9

            08. Market Challenges .............................................10

            09. Market Trends ......................................................12

            10. Key Vendor Analysis ...........................................13
            10.1 Omniture ............................................................................... 13

            10.2 WebTrends Corp. ................................................................ 14

            10.3 Coremetrics Inc. .................................................................. 15

            10.4 Google Analytics................................................................. 17

            11. Other Reports in this Series .................................19




2010–2014                                                          Global Web Analytics Market
2010–2014           Global Web Analytics Market




            EXHIBITS

            Exhibit 1: Global Web Analytics Market 2010–2014 (US$
                       billion) .....................................................................................4

            Exhibit 2: Global Web Analytics Market by Geographical
                       Segmentation 2010 ..............................................................5

            Exhibit 3: Global         Web        Analytics          Market         by      Vendor
                       Segmentation 2010 ..............................................................6

            Exhibit 4: Vendor Share by Usage of Web Analytics Tools ..............7




2010–2014                                                             Global Web Analytics Market
Global Web Analytics Market
                                                                                                   1

      01. Executive Summary
                             2010: US$850 million
        Market Size
                             2015: US$1.4 billion

        Growth Rate          14.3 percent CAGR

                             The Americas
        Key Geographies      EMEA
                             APAC

                             Increased Adoption of Hosted Web Analytics
        Trends               Demand of Professional Services for Web Analytics
                             Mergers and Acquisitions in the Global Web Analytics Market

                             High Adoption of Online Channels over Other Media Channels
                              by Enterprises
        Drivers
                             Increased Focus toward Interactive Marketing
                             Increased Adoption by Enterprises with Moderate Traffic

                             Analyzing Data Obtained through Web Analytics
        Challenges           Presence of Free Web Analytics Tool Solutions
                             Language Dependency in the APAC and EMEA Regions

                             Omniture
                             Coremetrics Inc.
        Key Vendors
                             WebTrends Corp.
                             Google Analytics




2010–2014                                                                Global Web Analytics Market
Global Web Analytics Market
                                                                                                             2

      02. Introduction
      Web analytics refers to the collection, measurement, analysis and reporting of web-based data
      in order to understand and optimize the use of a website. Web analytics can be segmented into
      off-site and on-site services. Off-site analytics includes measurement, analysis and reporting of a
      website's potential audience over the internet. On-site analytics, on the other hand, specifically
      refers to the web-based measurement, analysis, and reporting of specific data on a given
      website. On-site analytics measures the web-based performance of a website from a
      commercial perspective.

      The Global Web Analytics market is currently valued at US$850 million and is expected to grow
      at a CAGR of 14.3 percent over the period 2010–2014. The United States (US)
				
DOCUMENT INFO
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posted:10/4/2011
language:English
pages:23
Description: Technavio’s analysts forecast the Global Web Analytics market to grow at a CAGR of 14.3 percent over the period 2010–2014. One of the key factors contributing to this market growth is the increased adoption of online channels over media channels by enterprises. The Global Web Analytics market has also been witnessing increased adoption of hosted web analytics. However, analyzing the data obtained through web analytics tools could pose a challenge to the growth of this market. Key vendors dominating this market space include Omniture, Coremetrics, WebTrends, and Google Analytics. Technavio’s Global Web Analytics Market 2010–2014 report has been prepared based on an in-depth analysis of the market with inputs from industry experts. The report covers the global market landscape and it growth prospects. The report also includes a discussion on the key vendors operating in this market. Key questions answered in this report: What will the market size be in 2014 and at what rate will it grow? What key trends is this market subject to? What is driving this market? What are the challenges to market growth? Who are the key vendors in this market space? What are the opportunities and threats faced by each of these key vendors? What are the strengths and weaknesses of each of these key vendors?
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