Global Mobile Applications Market 2010-2014

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					2010–2014   Global Mobile Applications Market




                                 technavio insights
2010–2014        Global Mobile Applications Market




            CONTENTS


            01. Executive Summary ..............................................1

            02. Introduction ...........................................................3

            03. Market Landscape ................................................4

            04. Vendor Landscape ...............................................7

            05. Market Growth Drivers ..........................................9

            06. Market Challenges .............................................11
            07. Market Trends ......................................................13

            08. Key Vendor Analysis ...........................................15
            08.1 Apple Inc. – Apple App Store ........................................... 15

            08.2 Research In Motion Ltd. – Blackberry App World .......... 17

            08.3 Nokia – Ovi Store ................................................................. 19

            08.4 Google – Android Market .................................................. 21

            09. Other Reports in this Series .................................23




2010–2014                                                Global Mobile Applications Market
2010–2014      Global Mobile Applications Market




            EXHIBITS

            Exhibit 1: Global Mobile Applications Market 2010–2014
                       (US$ billion).............................................................................4

            Exhibit 2: Downloads of Mobile Applications 2010–2014
                       (US$ billion).............................................................................5

            Exhibit 3: Global          Mobile          Application              Market          by
                       Geographic Segmentation 2010 .......................................6

            Exhibit 4: Global Mobile Applications Market by Vendor
                       Segmentation 2010 ..............................................................8




2010–2014                                                  Global Mobile Applications Market
Global Mobile Applications Market
                                                                                                        1

      01. Executive Summary
                                This report covers the Global Mobile Applications market for the
                                 period 2010–2014.
                                The report also discusses the different challenges, drivers, and
        Market Scope
                                 trends of this market.
                                The report also covers major vendors that provide mobile
                                 applications (apps)

                                2010: US$7.5 billion
        Market Size
                                2014: US$20.1 billion

        Growth Rate             28 percent CAGR

                                The Americas
        Key Geographies
                                EMEA

        Key Customer            Individual Consumers
        Segments                Enterprise Consumers

                                Multiple Operating System (OS) Platforms Leading to
                                 Development of Multiple Mobile Apps
                                Leading Websites Releasing Mobile App Solutions
        Trends
                                Demand for App Monetization Leading to Greater Number of
                                 Advertisements
                                Excellent Visual Design Gaining Importance for Mobile Apps

                                Introduction of 3G and 4G Technologies Helping Increase the
                                 Downloads of Mobile Apps
                                Increasing Adoption of Smartphones
        Drivers
                                Emergence of App Stores
                                Increasing Popularity of Social Networking Sites
                                Increasing Need for Accessibility from Remote Locations

                                Inability of Mobile Apps to Meet Some Specific End-user Needs
        Challenges              Availability of Numerous Mobile OS Platforms
                                Inability of Mobile Apps to Support Multiple OS Platforms

                                Reliability
        Key Customer Needs      Compatibility
                                Usability

        Key Vendors             Apple Inc. – Apple App Store




2010–2014                                                               Global Mobile Applications Market
Global Mobile Applications Market
                                                                                           2
                     Research In Motion Ltd. – BlackBerry App World
                     Nokia – Ovi Store
                     Google – Android Market




2010–2014               
				
DOCUMENT INFO
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views:26
posted:10/4/2011
language:English
pages:27
Description: Technavio’s analysts forecast the Global Mobile Applications market to grow at a CAGR of 28 percent over the period 2010–2014. One of the key factors contributing to this market growth is the increasing adoption of smartphones. The Global Mobile Applications market has also been witnessing multiple OS platforms leading to development of multiple mobile applications. However, the inability of mobile applications to meet certain specific end-user needs could pose a challenge to the growth of this market. Key vendors dominating this market include Apple Inc. – Apple App Store, Research In Motion – Blackberry App World, Nokia – Ovi Store, and Google – Android Market. Technavio’s Global Mobile Applications Market 2010–2014 has been prepared based on an in-depth analysis of the market with inputs from industry experts. The report, which covers the Americas as well as the EMEA and the APAC regions, covers the different challenges, drivers, and trends in the market. The report also includes a discussion on the key vendors providing mobile applications in this market. Key questions answered in this report: What will the market size be in 2014 and at what rate will it grow? What key trends is this market subject to? What is driving this market? What are the challenges to market growth? Who are the key vendors in this market space? What are the opportunities and threats faced by each of these key vendors? What are the strengths and weaknesses of each of these key vendors?
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