DIRK ROSSMANN GmbH: Company Profile and SWOT Analysis by ICDResearch

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									DIRK ROSSMANN GmbH

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DIRK ROSSMANN GmbH                                                           Key Employees
                                                                             Name                        Job Title
Fast Facts
                                   Isernhagener Str. 16, Burgwedel, 30938,   Alice-Rosmann Schardt       Managing Director
Headquarters Address
                                   Germany
                                                                             Dirk Rossmann               Chairman
Telephone                          + 49 51 398980

                                                                             Klaus Praus                 Managing Director
Fax                                + 49 51 398984999

                                                                             Roland Frobel               Managing Director
Website                            www.rossmannversand.de

                                                                             Udo Gunzel                  Managing Director
Ticker Symbol, Stock Exchange      N/A

Number of Employees                29,000
                                                                             Company Overview
Fiscal Year End                    December
                                                                             Dirk Rossmann GmbH (Dirk Rossmann)
Revenue (in US$ million)           5,488.00
                                                                             operates drug stores. The company’s product
                                                                             portfolio includes health products, perfumes and
Revenue (in EUR million)           4,116.00
                                                                             fragrances, skin and hair products, household
                                                                             goods, baby and child products, technology and
                                                                             multimedia items, wine and food, pet products
                                                                             and garden and leisure products. The company
                                                                             sells both private label and name brand
SWOT Analysis                                                                products. In addition to stores, the company
                                                                             operates through e-commerce. Dirk Rossmann
Strengths                          Weaknesses                                operates in Germany, Poland, the Czech
                                                                             Republic, Hungary and Albania through 2,300
                                                                             stores. It is headquartered in Burgwedel,
Quality private labels             Format concentration
                                                                             Hannover, Germany.
                                   High dependence on the German
Strong foothold in the market
                                   market

Wide product range
                                                                             Key Competitors
Opportunities                      Threats                                   dm-drogerie markt GmbH and Company KG

Expansion into Turkey              Declining population in Germany           Fa. Anton Schlecker

Growing popularity of e-commerce   Highly competitive market                 Federal Drugs

Rising demand for private label                                              Fielmann AG (Ticker: FIE)
                                   Rising manpower costs
products
                                                                             REWE Group




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DIRK ROSSMANN GmbH - SWOT Profile                                                                                    Page 1
DIRK ROSSMANN GmbH

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 4
    1.1      Company Overview ................................................................................................................................................4
    1.2      Business Description ..............................................................................................................................................4
    1.3      Major Products and Services .................................................................................................................................5
2     Recent Developments ............................................................................................................................. 6
3     SWOT Analysis ........................................................................................................................................ 7
    3.1      SWOT Analysis - Overview ....................................................................................................................................7
    3.2      Strengths ................................................................................................................................................................7
    3.3      Weaknesses ...........................................................................................................................................................7
    3.4      Opportunities ..........................................................................................................................................................7
    3.5      Threats ...................................................................................................................................................................8
4     DIRK ROSSMANN GmbH - History ......................................................................................................... 9
5     DIRK ROSSMANN GmbH - Key Employees ......................................................................................... 10
6     DIRK ROSSMANN GmbH - Key Employee Biographies ...................................................................... 11
7     DIRK ROSSMANN GmbH - Locations and Subsidiaries ..................................................................... 12
    7.1      Head Office .........................................................................................................................
								
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