Charming Shoppes, Inc.: Company Profile and SWOT Analysis

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Charming Shoppes, Inc.: Company Profile and SWOT Analysis
Charming Shoppes, Inc.



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Charming Shoppes, Inc. Financial Snapshot



Operating Performance

Fast Facts

The company reported revenues of US$2,061.82

Headquarters Address 450 Winks Lane, Bensalem, 19020

million during 2011, with a CARC of -6.96% during

2007–2011. Its revenue declined at an annual rate of

Telephone + 1 215 2459100

0.13% over the previous fiscal year. In 2011, the

company recorded an operating margin of -2.04%, as

Fax + 1 215 6386759 against -3.56% in 2010.



Website www.charmingshoppes.com

Revenue and Margins

Ticker Symbol, Stock Exchange CHRS, NASDAQ



Number of Employees 6,000



Fiscal Year End January



Revenue (in US$ million) 2,061.82









SWOT Analysis



Strengths Weaknesses Return on Equity



Efficient logistics and distribution The company recorded a return on equity (ROE) of -

Geographic concentration

system 13.03% for 2011, as compared to its peers, The

Talbots, Inc. (Ticker: TLB), Coldwater Creek, Inc.

Extensive product portfolio Store locations (Ticker: CWTR) and New York & Company, Inc.

(Ticker: NWY), which recorded ROEs of 5.89%, -

Strong market position Weak financial performance 22.85% and -57.13% respectively. The company

reported a net profit margin of -2.04% in 2011.

Opportunities Threats

Return on Equity

Expansion to new markets Changing consumer preferences



Growth of online retail Counterfeit goods



Strategic restructuring Intense competition









Liquidity Position



The company reported a current ratio of 2.06 in 2011,

as compared to its peers, The Talbots, Inc.,

Coldwater Creek, Inc. and New York & Company,

Inc., which recorded current ratios of 1.38, 1.50 and

1.29 respectively. As of January 2011, the company

recorded cash and short-term investments of worth

US$117.48 million, against US$11.45 million current

debt. The company reported a debt to equity ratio of

0.34 in 2011 as compared to its peers, The Talbots,

Inc., Coldwater Creek, Inc. and New York &

Company, Inc., which recorded debt to equity ratios of

0.14, 0.06 and 0.06 respectively.









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Charming Shoppes, Inc. - SWOT Profile Page 1

Charming Shoppes, Inc.



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TABLE OF CONTENTS



1 Business Analysis ................................................................................................................................... 5

1.1 Company Overview ................................................................................................................................................5

1.2 Business Description ..............................................................................................................................................5

1.3 Major Products and Services .................................................................................................................................6

2 Analysis of Key Performance Indicators ............................................................................................... 7

2.1 Five Year Snapshot: Overview of Financial and Operational Performance Indicators ..........................................7

2.2 Key Financial Performance Indicators .................................................................................................................10

2.2.1 Revenue and Operating Profit .........................................................................................................................10

2.2.2 Asset, Liabilities and Capex .............................................................................................................................11

2.2.3 Operational Efficiency ......................................................................................................................................12

2.2.4 Solvency ..........................................................................................................................................................13

2.3 Competitive Benchmarking ..................................................................................................................................14

2.3.1 Efficiency ..........................................................................................................................................................14

2.3.2 Capital Expenditure ..........................................................................................................................................15

2.3.3 Turnover – Inventory and Asset.......................................................................................................................16

2.3.4 Liquidity ............................................................................................................................................................17

3 Mergers & Acquisitions and Partnerships ........................................................................................... 18

3.1 M&A and Partnerships Strategy ...........................................................................................................................18

4 Recent Developments ........................................................................................................................... 20

5 SWOT Analysis ...................................................................................................................................... 22

5.1 SWOT Analysis - Overview ..................................................................................................................................22

5.2 Strengths ..............................................................................................................................................................22

5.3 Weaknesses .........................................................................................................................................................22

5.4 Opportunities ............................................................

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