Rentokil Initial plc: Company Profile and SWOT Analysis

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Rentokil Initial plc: Company Profile and SWOT Analysis
Rentokil Initial plc



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Rentokil Initial plc Financial Snapshot



Operating Performance

Fast Facts

Belgrave House, London, SW1W The company reported revenues of US$3,840.77

Headquarters Address

9RF,United Kingdom million during 2010, with a CARC of 2.99% during

2006–2010. Its revenue declined at an annual rate of

Telephone + 44 207 8663000

2.87% over the previous fiscal year. In 2010, the

company recorded an operating margin of 2.46%, as

Fax + 44 207 8663800 against 4.71% in 2009.



Website www.rentokil-initial.com

Revenue and Margins

Ticker Symbol, Stock Exchange RTO, London Stock Exchange (LON)



Number of Employees 78,242



Fiscal Year End December



Revenue (in US$ million) 3,840.77



Revenue (in GBP million) 2,496.50









SWOT Analysis



Strengths Weaknesses



Consistent Increase in Revenue Increasing Operating Expenses



Diversified Business Operations Underperforming Business Segments



Widespread Geographical Presence



Opportunities Threats



Contracts with Airports Changing Labor Conditions



Emerging Markets Environmental Ordinances



Improved Processing Structure Increasing Competitive Pressures









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Rentokil Initial plc - SWOT Profile Page 1

Rentokil Initial plc



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TABLE OF CONTENTS



1 Business Analysis ................................................................................................................................... 5

1.1 Company Overview ................................................................................................................................................5

1.2 Business Description ..............................................................................................................................................5

1.3 Major Products and Services .................................................................................................................................6

2 Analysis of Key Performance Indicators ............................................................................................... 7

2.1 Five Year Snapshot: Overview of Financial and Operational Performance Indicators ..........................................7

2.2 Key Financial Performance Indicators .................................................................................................................10

2.2.1 Revenue and Operating Profit .........................................................................................................................10

2.2.2 Asset, Liabilities and Capex .............................................................................................................................11

2.2.3 Net Debt vs. Gearing Ratio ..............................................................................................................................12

2.2.4 Solvency ..........................................................................................................................................................13

2.2.5 Valuation ..........................................................................................................................................................14

2.3 Key Competitors ...................................................................................................................................................15

3 Mergers & Acquisitions and Partnerships ........................................................................................... 16

3.1 M&A and Partnerships Strategy ...........................................................................................................................16

4 Recent Developments ........................................................................................................................... 17

5 SWOT Analysis ...................................................................................................................................... 18

5.1 SWOT Analysis - Overview ..................................................................................................................................18

5.2 Strengths ..............................................................................................................................................................18

5.3 Weaknesses .........................................................................................................................................................18

5.4 Opportunities ........................................................................................................................................................19

5.5 Threats .................................................................................................................................................................19

6 Rentokil Initial plc - Company Statement ............................................................................................. 21

7 History .................................................................................................................................................... 24

8 Rentokil Initial plc - Key Employees ..................................................................................................... 27

9 Key Employee Biographies................................................................................................................... 28

10 Locations and Subsidiaries .................................................................................................................. 29

10.1 Head Office ..........................................................................................................................................................29

10.2 Other Locations and Subsidiaries ........................................................................................................................29

11 Appendix ................................................................................................................................................ 31

11.1 Methodology .........................................................................................................................................................31

11.2 Ratio Definitions ...................................................................................................................................................31

11.3 Disclaimer.............................................................................................................................................................35









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Rentokil Initial plc - SWOT Profile Page 2

Rentokil Initial plc



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List of Tables



Table 1: Major Products and Services....................................................................................................................................6

Table 2: Key Ratios - Annual ..................................................................................................................................................7

Table 3: Key Ratios - Interim ..................................................................................................................................................9

Table 4: Key Capital Market Indicators ..................................................................................................................................9

Table 5: Rentokil Initial plc, History ....

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