Beiersdorf AG: Company Profile and SWOT Analysis by ICDResearch

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									Beiersdorf AG

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Beiersdorf AG                                                                Financial Snapshot

                                                                             Operating Performance
Fast Facts
                                                                             The company reported revenues of US$8,258.67
Headquarters Address                Unnastrasse 48, Hamburg, 20245,Germany
                                                                             million during 2010, with a CAGR of 6.58% during
                                                                             2006–2010. Its revenue grew at an annual rate of
Telephone                           + 49 40 49090
                                                                             3.45% over the previous fiscal year. In 2010, the
                                                                             company recorded an operating margin of 9.41%, as
Fax                                 + 49 40 49093434                         against 10.21% in 2009.

Website                             www.beiersdorf.com
                                                                             Revenue and Margins
Ticker Symbol, Stock Exchange       BEI, XETRA

Number of Employees                 21,695

Fiscal Year End                     December

Revenue (in US$ million)            8,258.67

Revenue (in EUR million)            6,194.00




SWOT Analysis                                                                Return on Equity

Strengths                           Weaknesses                               The company recorded a return on equity (ROE) of
                                                                             10.94% for 2010, as compared to its peers, 3M
Focus on Innovation                 Increasing Current Liabilities           Company (Ticker: MMM), Johnson & Johnson (Ticker:
                                                                             JNJ) and Ulric de Varens SA (Ticker: ULDV), which
                                    Less Resistance to Economic              recorded ROEs of 26.08%, 23.57% and 3.72%
Geographical Presence                                                        respectively. The company reported an operating
                                    Conditions
                                                                             margin of 9.41% in 2010.
Strong Brands
                                                                             Return on Equity
Opportunities                       Threats

Entry in Chinese Cosmetic Markets   Cosmetic Surgery

                                    Fluctuations in Foreign Currency
NIVEA FOR MEN Expands in India
                                    Exchange Rate

                                    Private Label Brands




                                                                             Liquidity Position

                                                                             The company reported a current ratio of 2.37 in 2010,
                                                                             as compared to its peers, 3M Company, Johnson &
                                                                             Johnson and Ulric de Varens SA, which recorded
                                                                             current ratios of 2.01, 2.05 and 2.51 respectively. As
                                                                             of December 2010, the company recorded cash and
                                                                             short-term investments of worth US$2,902.67 million,
                                                                             against US$153.33 million current debt. The company
                                                                             reported a debt to equity ratio of 0.04 in 2010 as
                                                                             compared to its peers, 3M Company, Johnson &
                                                                             Johnson and Ulric de Varens SA, which recorded
                                                                             debt to equity ratios of 0.35, 0.30 and 0.20
                                                                             respectively.




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Beiersdorf AG - SWOT Profile                                                                                         Page 1
Beiersdorf AG

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 5
    1.1       Company Overview ................................................................................................................................................5
    1.2       Business Description ..............................................................................................................................................5
    1.3       Major Products and Services .................................................................................................................................6
2     Analysis of Key Performance Indicators ............................................................................................... 7
    2.1       Five Year Snapshot: Overview of Financial and Operational Performance Indicators ..........................................7
    2.2       Key Financial Performance Indicators .................................................................................................................10
      2.2.1       Revenue and Operating Profit .........................................................................................................................10
      2.2.2       Asset, Liabilities and Capex .............................................................................................................................11
      2.2.3       Net Debt vs. Gearing Ratio ..............................................................................................................................12
      2.2.4       Operational Efficiency ......................................................................................................................................13
      2.2.5       Solvency ..........................................................................................................................................................14
      2.2.6       Valuation ..........................................................................................................................................................15
    2.3       Competitive Benchmarking ..................................................................................................................................16
      2.3.1       Market Capitalization .......................................................................................................................................16
      2.3.2       Efficiency ..........................................................................................................................................................17
      2.3.3       Capital Expenditure ..........................................................................................................................................18
      2.3.4       Valuation ..................................................................
								
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