CBS Corporation: Company Profile and SWOT Analysis - PDF by ICDResearch

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									CBS Corporation

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CBS Corporation                                                                Financial Snapshot

                                                                               Operating Performance
Fast Facts
                                       51 West 52nd Street, New York, 10019-   The company reported revenues of US$14,059.80
Headquarters Address
                                       6188,United States of America           million during 2010, with a CAGR of -0.46% during
                                                                               2006–2010. Its revenue grew at an annual rate of
Telephone                               + 1 212 9754321
                                                                               8.03% over the previous fiscal year. In 2010, the
                                                                               company recorded an operating margin of 12.34%, as
Fax                                     + 1 212 2586358                        against 7.54% in 2009.

Website                                www.cbscorporation.com
                                                                               Revenue and Margins
                                       CBS, New York Stock ExchangeCBS.A,
Ticker Symbol, Stock Exchange
                                       New York Stock Exchange

Number of Employees                    25,580

Fiscal Year End                        December

Revenue (in US$ million)               14,059.80




SWOT Analysis

Strengths                              Weaknesses                              Return on Equity

Diversified Operations                 Decline in Top Line Performance         The company recorded a return on equity (ROE) of
                                                                               7.37% for 2010, as compared to its peers, The Walt
                                                                               Disney Company (Ticker: DIS), News Corporation
Major Radio Operator in the US         Major Lawsuit Litigations               (Ticker: NWSA) and Viacom Inc. (Ticker: VIA.B),
                                                                               which recorded ROEs of 10.56%, 10.11% and 9.20%
Strong Growth Prospects                Seasonality of the Business             respectively. The company reported an operating
                                                                               margin of 12.34% in 2010.
Opportunities                          Threats
                                                                               Return on Equity
Growth in Entertainment and Media
                                       Intellectual Property Risks
Industry

Positive Outlook for Online Advertising Piracy

Strategic Agreements                   Regulatory Procedures




                                                                               Liquidity Position

                                                                               The company reported a current ratio of 1.33 in 2010,
                                                                               as compared to its peers, The Walt Disney Company,
                                                                               News Corporation and Viacom Inc., which recorded
                                                                               current ratios of 1.11, 2.03 and 1.30 respectively. As
                                                                               of December 2010, the company recorded cash and
                                                                               short-term investments of worth US$480.00 million,
                                                                               against US$27.30 million current debt. The company
                                                                               reported a debt to equity ratio of 0.61 in 2010 as
                                                                               compared to its peers, The Walt Disney Company,
                                                                               News Corporation and Viacom Inc., which recorded
                                                                               debt to equity ratios of 0.34, 0.53 and 0.73
                                                                               respectively.




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CBS Corporation - SWOT Profile                                                                                         Page 1
CBS Corporation

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 5
    1.1       Company Overview ................................................................................................................................................5
    1.2       Business Description ..............................................................................................................................................5
    1.3       Major Products and Services .................................................................................................................................7
2     Analysis of Key Performance Indicators ............................................................................................... 8
    2.1       Five Year Snapshot: Overview of Financial and Operational Performance Indicators ..........................................8
    2.2       Key Financial Performance Indicators .................................................................................................................11
      2.2.1       Revenue and Operating Profit .........................................................................................................................11
      2.2.2       Asset, Liabilities and Capex .............................................................................................................................12
      2.2.3       Net Debt vs. Gearing Ratio ..............................................................................................................................13
      2.2.4       Operational Efficiency ......................................................................................................................................14
      2.2.5       Solvency ..........................................................................................................................................................15
      2.2.6       Valuation ..........................................................................................................................................................16
    2.3       Competitive Benchmarking ..................................................................................................................................17
      2.3.1       Market Capitalization .......................................................................................................................................17
      2.3.2       Efficiency ..........................................................................................................................................................18
      2.3.3       Capital Expenditure ..........................................................................................................................................19
      2.3.4       Valuation ..........................................................................................................................................................20
      2.3.5       Turnover – Inventory and Asset .......................................................................................................................21
      2.3.6       Liquidity ............................................................................................................................................................22
3     Mergers & Acquisitions and Partnerships ........................................................................................... 23
    3.1       M&A and Partnerships Strategy ...........................................................................................................................23
4     Recent Developments ........................................................................................................
								
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