California Pizza Kitchen,Inc.: Leisure and Arts Company Profile, SWOT & Financial Report

Document Sample
California Pizza Kitchen,Inc.: Leisure and Arts Company Profile, SWOT & Financial Report Powered By Docstoc
					California Pizza Kitchen,Inc.

_________________________________________________________________________________



California Pizza Kitchen,Inc.                                                         Key Employees
                                                                                      Name                       Job Title
Fast Facts
                                        12181 Bluff Creek Drive, California, 90094,   Brand Gramlich             Chief People Officer
Headquarters Address
                                        United States of America
                                                                                      Carey Carrington           Chief Financial Officer
Telephone                               + 1 310 3425000

                                                                                      Clint Coleman              Chief Development Officer
Fax                                     + 1 310 3424640

                                                                                      Gerard J. Hart             Chief Executive Officer
Website                                 www.cpk.com
                                                                                                                 Executive Vice President,
                                                                                      Sarah G. Grover
Ticker Symbol, Stock Exchange           N/A                                                                      Chief Concept Officer

Number of Employees                     N/A
                                                                                      Company Overview
Fiscal Year End                         January
                                                                                      California Pizza Kitchen, Inc. (California Pizza)
Revenue (in US$ million)                642
                                                                                      is a casual dining restaurant chain based in the
                                                                                      US. The restaurant chain is specialized in
                                                                                      offering authentic California style cuisine.
                                                                                      California Pizza’s menu features a wide choice
                                                                                      of hearth baked pizzas, pastas, salads, soups
SWOT Analysis                                                                         and sandwiches. Its menu also includes an
                                                                                      extensive list of beer and wine. The company
                                                                                      also operates a full bar at majority of its
Strengths                               Weaknesses
                                                                                      restaurant locations. The restaurant chain also
                                                                                      provides online ordering, take away and delivery
Acquisition by Golden Gate Capital      Concentrated revenue sources                  services apart from providing full service dining
                                                                                      services at most of the locations. The company
Wide service portfolio                                                                operates kiosk format restaurants principally
                                                                                      located at major airports, sports stadiums and
Opportunities                           Threats                                       college campuses. It currently operates over 250
                                                                                      restaurants spread across more than 30 states
Increased US personal income levels     Changing consumer preferences                 of the US and 11 countries. California Pizza is
                                                                                      headquartered in Playa Vista, California, the US.
Increasing demand for restaurant gift
                                        Increase in commodity prices
cards
                                                                                      Key Competitors
Long-term outlook for the tourism
                                        Intense competition
industry
                                                                                      Chipotle Mexican Grill, Inc. (Ticker: CMG)

                                                                                      P.F. Chang's China Bistro, Inc. (Ticker: PFCB)

                                                                                      Stuft Pizza Franchise Corporation

                                                                                      Texas Roadhouse, Inc. (Ticker: BWA)

                                                                                      The Johnny Rockets Group, Inc.




___________________________________________________________________________________________

California Pizza Kitchen,Inc. - SWOT Profile                                                                                  Page 1
California Pizza Kitchen,Inc.

_________________________________________________________________________________


TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 4
    1.1     Company Overview .................................................................................................................................................4
    1.2     Business Description ...............................................................................................................................................4
    1.3     Major Products and Services ...................................................................................................................................5
2     SWOT Analysis ........................................................................................................................................ 6
    2.1     SWOT Analysis - Overview .....................................................................................................................................6
    2.2     Strengths .................................................................................................................................................................6
    2.3     Weaknesses ............................................................................................................................................................6
    2.4     Opportunities ...........................................................................................................................................................6
    2.5     Threats .....................................................................................................................................................................7
3     History ...................................................................................................................................................... 8
4     Key Employees ...................................................................................................................................... 10
5     Key Employee Biographies................................................................................................................... 11
6     Locations and Subsidiaries .................................................................................................................. 12
    6.1     Head Office ............................................................................................................................................................12
    6.2     Other Locations and Subsidiaries ..........................................................................................................................12
7     Appendix ................................................................................................................................................ 14
    7.1     Methodology ..........................................................................................................................................................14
    7.2     Disclaimer ..............................................................................................................................................................14




___________________________________________________________________________________________

California Pizza Kitchen,Inc. - SWOT Profile                                                                                                                                 Page 2
California Pizza Kitchen,Inc.

__________________________________________________________________________________________



List of Tables

Table 1: Major Products and Services....................................................................................................................................5
Table 2: History.......................................................................................................................................................................8
Table 3: Key Employees .......................................................................................................................................................10
Table 4: Key Employee Biographies ....................................................................................................................................11
Table 5: Locations ................................................................................................................................................................12




___________________________________________________________________________________________

California Pizza Kitchen,Inc. - SWOT Profile                                                                                                                                Page 3
California Pizza Kitchen,Inc.

__________________________________________________________________________________________




1 Business Analysis

1.1   Company Overview

California Pizza Kitchen, Inc. (California Pizza) is a casual dining restaurant chain based in the US. The restaurant chain
is specialized in offering authentic California style cuisine. California Pizza’s menu features a wide choice of hearth baked
pizzas, pastas, salads, soups and sandwiches. Its menu also includes an extensive list of beer and wine. The company
also operates a full bar at majority of its restaurant locations. The restaurant chain also provides online ordering, take
away and delivery services apart from providing full service dining services at most of the locations. The company
operates kiosk format restaurants principally located at major airports, sports stadiums and college campuses. It currently
operates over 250 restaurants spread across more than 30 states of the US and 11 countries. California Pizza is
headquartered in Playa Vista, California, the US.

1.2   Business Description

California Pizza is a casual dining restaurant chain specialized in offering California style hearth baked pizzas. The
company was founded by Rick Rosenfield and Larry Flax in 1985 by opening the first restaurant in Beverly Hills,
California. It was acquired by Golden Gate Capital, a private investment firm in 2011. California Pizza operates more than
250 restaurants spread across over 30 states of the US and 11 countries including Japan, China, Malaysia, Philippines,
Mexico, Singapore, Guam, South Korea, India and the UAE among others.

The company operates restaurants under California Pizza Kitchen, LA FoodShow and California Pizza Kitchen ASAP
labels. The restaurants typically feature an exhibition style kitchen by preparing food in front of the patrons. California
Pizza operates full service restaurants and a typical restaurant size averages around 6,000 sq. ft. area. It also operates
kiosk format restaurants principally located at major airports, sports stadiums and college campuses targeting travelers
and on the go segments.

The restaurant chain is specialized in offering a wide choice of authentic California style cuisine. Its menu features a
variety of hearth-baked pizzas, pastas, soups, salads and sandwiches. It also offers allergen, gluten free, vegetarian and
vegan menu. The restaurants also offer an extensive selection of beers and wine. The company also operates a full bar at
most of its locations. The restaurant chain also offers online ordering, take-away and delivery services in majority of its
locations.

The company also provides catering services for various public and private events. It operates a fleet of CPK Mobile
Kitchens catering for various outdoor events. The Mobile Kitchen is equipped with ovens, staute stations and coolers
offering made to order
California Pizza specialties to the patrons on site.

California Pizza conducts business operations under corporate and franchise business models with majority of the
domestic restaurants operated by the company while franchising international restaurants. The company also retails its
frozen product range in grocery stores through licensing arrangements with foodservice giants such as Nestle S.A. and
Kraft Foods.

In November 2011, the company opened a new pizza kitchen in John Wayne Airport in Orange County, California. The
new location was opened by the franchise partner HMSHost Corporation.




___________________________________________________________________________________________

California Pizza Kitchen,Inc. - SWOT Profile                                                                        Page 4
California Pizza Kitchen,Inc.

__________________________________________________________________________________________



1.3      Major Products and Services

California Pizza Kitchen, Inc. is a casual dining restaurant chain. The key products and services offered by the company
include the following:

Table 1: Major Products and Services
Products:

Appetizers

Beverages

Desserts

Frozen pizzas

Pastas

Pizzas

Salads

Sandwiches

Soups

Services:

Casual dining

Full service

Catering

Brands:

California Pizza Kitchen
Source: ICD Research




___________________________________________________________________________________________

California Pizza Kitchen,Inc. - SWOT Profile                                                                      Page 5
California Pizza Kitchen,Inc.

__________________________________________________________________________________________




2 SWOT Analysis
2.1   SWOT Analysis - Overview

California Pizza Kitchen, Inc. is a casual dining restaurant chain based in the US. Wide service portfolio and acquisition by
Golden Gate Capital are the company’s key strengths, whereas concentrated revenue remains as concern area. Going
forward, risks associated with changing consumer preferences, increase in commodity prices and intense competition
may limit its growth. However, long-term outlook for the tourism industry, increased US personal income levels and
increasing demand for restaurant gift cards may provide ample growth opportunities for the company.




2.2   Strengths

Wide service portfolio

A broad service portfolio helps the company to attract and retain its customer base, which in turn, enhances its top-line
performance. Through a combination of company owned and franchised restaurants, the company operates restaurants
under California Pizza Kitchen, LA FoodShow and California Pizza Kitchen ASAP labels and currently operates over 250
restaurants. The restaurant chain offers online ordering, take-away and delivery services in majority of its locations and
also provides catering services for various public and private events. Additionally, it operates a fleet of CPK Mobile
Kitchens catering for various outdoor events. The company also retails its frozen product range in grocery stores through
licensing arrangements with foodservice giants such as Nestle S.A. and Kraft Foods. Such broad business portfolio helps
the company to garner higher market share and increase overall revenue.

Acquisition by Golden Gate Capital

California Pizza’s acquisition by Golden Gate Capital provides the needed capital for the company to further develop the
business and increase its long term value in the market place. During the period under review, the company was acquired
by an affiliate of Golden Gate Capital, a private investment firm. The transaction provides California Pizza with additional
funding and operational expertise to extend its market presence in the casual dining market. It also helps the company to
pursue its international expansion strategies. Such strategic acquisitions offer synergies to the company to promote its
competitiveness.

2.3   Weaknesses

Concentrated revenue sources

Limited geographic presence of the company limits its business growth. Though the company conducts business
operations in over 10 countries, majority of its restaurants are located in more than 30 states of the US. In contrast, some
of its competitors such as Domino’s Pizza have operations across 50 states of the US and in 60 foreign countries. High
dependence on the US region makes the company highly sensitive to th
				
DOCUMENT INFO
Description: Synopsis ICD Research's "California Pizza Kitchen,Inc.: Leisure and Arts - Company Profile & SWOT Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts,major products and services, swot analysis, business description, and company history. Summary This report is a crucial resource for industry executives and anyone looking to access key information about "California Pizza Kitchen,Inc." The report utilizes a wide range of primary and secondary sources, which are analyzed and presented in a consistent and easily accessible format. ICD Research strictly follows a standardized research methodology to ensure high levels of data quality and these characteristics guarantee a unique report. Scope • Examines and identifies key information and issues about "California Pizza Kitchen,Inc." for business intelligence requirements. • Studies and presents the company's strengths, weaknesses, opportunities (growth potential) and threats (competition). Strategic and operational business information is objectively reported. • The profile also contains information on business operations, company history, major products and services, key employees, locations and subsidiaries. Reasons To Buy • Quickly enhance your understanding of "California Pizza Kitchen,Inc." • Gain insight into the marketplace and a better understanding of internal and external factors which could impact the industry. • Increase business/sales activities by understanding your competitors’ businesses better. • Recognize potential partnerships and suppliers. Key Highlights California Pizza Kitchen,Inc. (California Pizza) is a casual dining restaurant chain based in the US. The restaurant chain is specialized in offering authentic California style cuisine. California Pizza's menu features a wide choice of hearth baked pizzas, pastas, salads, soups and sandwiches. Its menu also includes an extensive list of beer an
BUY THIS DOCUMENT NOW PRICE: $125 100% MONEY BACK GUARANTEED
PARTNER ICD Research
With emphasis on Insight, Consultancy and Delivery, iCD Research is a full-service, online market research agency. iCD Research is able to take advantage of all of the efficiencies and benefits that the Internet brings to offer proven research methodologies with fast turnaround and accurate results. iCD Research specialises in qualitative research for large finance, media, retail and entertainment clients. Market leaders in online focus groups, iCD Research has unleashed the full scale of the Internet to run focus groups across the globe for its major institutional clients. Utilising its sister organisation, The iD Factor, iCD Research also delivers strong quantitative research, ranging from ongoing consumer confidence studies through to consumer surveys throughout Europe and Asia. With its roots firmly in research, iCD Research doesn’t limit itself to only utilising online methods as the philosophy at the company is to match the methodology to the respondent. Yet the scale and speed of online research give iCD Research a cutting edge that has lead to tremendous, triple-figure percentage growth over the past two years. iCD Research is headquartered in London, with operational offices in the US and Australia to ensure that it is offering an unparalleled 24 hour service to its clients.