Audi AG: Automotive Company Profile, SWOT & Financial Report by ICDResearch

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									Audi AG

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Audi AG                                                                    Financial Snapshot

                                                                           Operating Performance
Fast Facts
                                       Auto-Union-Strasse, Ingolstadt,     The company reported revenue of US$61,244 million
Headquarters Address
                                       85045,Germany                       during the fiscal year 2011 (2011). The company's
                                                                           revenue grew at a CAGR of 7.39% during 2007–
Telephone                              + 49 841 890
                                                                           2011, with an annual growth of 29.61% over 2010. In
                                                                           2011, the company recorded an operating margin of
Fax                                    + 49 841 8932524                    12.13%, as against 9.42% in 2010.

Website                                www.audi.comcombranden.html
                                                                           Revenue and Margins
Ticker Symbol, Stock Exchange          000270, Korea Stock Exchange

Number of Employees                    61,457

Fiscal Year End                        December

Revenue (in US$ million)               61,244




SWOT Analysis

Strengths                              Weaknesses

Increased financial performance        Product recalls

Modern design and high build quality

Strong brand image

Opportunities                          Threats

Facility expansion                     Foreign exchange risks

Growing potential in emerging
                                       Stricter Emission Standards
economies

Outlook for hybrid vehicles            Volatility of raw material prices




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Audi AG - SWOT Profile                                                                                          Page 1
Audi AG

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 5
    1.1       Company Overview ................................................................................................................................................5
    1.2       Business Description ..............................................................................................................................................5
    1.3       Major Products and Services .................................................................................................................................6
2     Analysis of Key Performance Indicators ............................................................................................... 7
    2.1       Five Year Snapshot: Overview of Financial and Operational Performance Indicators ..........................................7
    2.2       Key Financial Performance Indicators .................................................................................................................10
      2.2.1       Revenue and Operating Profit .........................................................................................................................10
      2.2.2       Asset and Liabilities .........................................................................................................................................11
      2.2.3       Operational Efficiency ......................................................................................................................................12
      2.2.4       Solvency ..........................................................................................................................................................13
      2.2.5       Valuation ..........................................................................................................................................................14
    2.3       Key Competitors ...................................................................................................................................................15
3     SWOT Analysis ...................................................................................................................................... 16
    3.1       SWOT Analysis - Overview ..................................................................................................................................16
    3.2       Strengths ..............................................................................................................................................................16
    3.3       Weaknesses .........................................................................................................................................................16
    3.4       Opportunities ........................................................................................................................................................17
    3.5       Threats .................................................................................................................................................................17
4     History .................................................................................................................................................... 19
5     Key Employees ...................................................................................................................................... 20
6     Key Employee Biographies................................................................................................................... 21
7     Locations and Subsidiaries .................................................................................................................. 22
    7.1       Head Office ..........................................................................................................................................................22
    7.2       Other Locations and Subsidiaries ........................................................................................................................22
8     Appendix ................................................................................................................................................ 23
    8.1       Methodology .........................................................................................................................................................23
    8.2       Ratio Definitions ...................................................................................................................................................23
    8.3       Disclaimer.............................................................................................................................................................27




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Audi AG - SWOT Profile                                                                                                                                                      Page 2
Audi AG

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List of Tables

Table 1: Major Products and Services....................................................................................................................................6
Table 2: Key Ratios - Annual ..................................................................................................................................................7
Table 3: Key Ratios - Interim ..................................................................................................................................................9
Table 4: Key Capital Market Indicators ..................................................................................................................................9
Table 5: History.....................................................................................................................................................................19
Table 6: Key Employees .......................................................................................................................................................20
Table 7: Key Employee Biographies ....................................................................................................................................21
Table 8: Subsidiaries ............................................................................................................................................................22




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Audi AG - SWOT Profile                                                                                                                                                     Page 3
Audi AG

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List of Figures

Figure 1: Revenue and Operating Profit ...............................................................................................................................10
Figure 2: Financial Position ..................................................................................................................................................11
Figure 3: Operational Efficiency ...........................................................................................................................................12
Figure 4: Solvency ................................................................................................................................................................13
Figure 5: Valuation ...............................................................................................................................................................14




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Audi AG - SWOT Profile                                                                                                                                                   Page 4
Audi AG

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1 Business Analysis

1.1   Company Overview

Audi AG (Audi) is a inventor and producer of automobiles, based in Germany. The company designs, develops, produces
and sells premium automobiles throughout the world. Audi under the control of its parent company, Volkswagen AG,
develops, manufactures and markets cars and engines. It also manufactures Audi models such as A3, S3, TT, and A4,
among others, and e-tron, a hybrid electric vehicle. The Audi Gr
								
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