; Vertis, Inc.: Company Profile and SWOT Analysis
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Vertis, Inc.: Company Profile and SWOT Analysis

VIEWS: 8 PAGES: 13

This SWOT analysis and company profile is a crucial resource for industry executives and anyone looking to gain a better understanding of the company's business. ICD Research's "Vertis, Inc.: Company Profile and SWOT Analysis" report utilizes a wide range of primary and secondary sources, which are analyzed and presented in a consistent and easily accessible format. ICD Research strictly follows a standardized research methodology to ensure high levels of data quality and these characteristics guarantee a unique report.

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  • pg 1
									Vertis, Inc.

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Vertis, Inc.                                                                Key Employees
                                                                            Name                      Job Title
Fast Facts
                                 250 West Pratt Street, Baltimore, 21201,   David Glogoff             Secretary
Headquarters Address
                                 United States of America
                                                                                                      Senior Vice President -
                                                                            Carmen Allen
Telephone                        + 1 410 5289800                                                      Human Resources
                                                                                                      Senior Vice President,
Fax                              N/A                                                                  General Manager -
                                                                            Michael Kucharski
                                                                                                      Premedia and Technology
Website                          www.vertisinc.com                                                    Groups
                                                                            Douglas L. Mann
Ticker Symbol, Stock Exchange    N/A
                                                                            Kathy Calta               Chief Marketing Officer
Number of Employees              5,000
                                                                            Gerald Sokol, Jr.
Fiscal Year End                  N/A

Revenue (in US$ million)         0.00
                                                                            Company Overview

                                                                            Vertis, Inc. (Vertis) provides advertising and
                                                                            marketing solutions in the US. The company
SWOT Analysis
                                                                            specializes in providing printing advertising
                                                                            inserts, newspaper products, and direct mail
Strengths                        Weaknesses                                 services. In addition, Vertis provides a range of
                                                                            services such as consulting, creative, research,
Broad range of services          Seasonal business                          direct mail, media, technology and printing. The
                                                                            company’s services find applications in the
Wide customer base                                                          pharmaceutical,     retail,   telecom,   financial
                                                                            services, food and beverage, automotive, oil and
                                                                            gas, newspapers, consumer services and
                                                                            advertising sectors. Vertis operates with 100
Opportunities                    Threats                                    locations in North America., The company
                                                                            operates as a subsidiary of Vertis Holdings, Inc.
                                                                            Vertis is headquartered in Baltimore, Maryland,
Strategic partnership with GSN   Rapid technological changes
                                                                            the US.
Recapitalization                 Advertising trends
                                                                            Key Competitors
                                                                            Acxiom Corporation (Ticker: ACXM)

                                                                            Harte-Hanks, Inc. (Ticker: HHS)

                                                                            R. R. Donnelley & Sons Company (Ticker: RRD)

                                                                            Valassis Communications, Inc. (Ticker: VCI)




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Vertis, Inc. - SWOT Profile                                                                                        Page 1
Vertis, Inc.

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 4
    1.1      Company Overview ................................................................................................................................................4
    1.2      Business Description ..............................................................................................................................................4
    1.3      Major Products and Services .................................................................................................................................5
2     Recent Developments ............................................................................................................................. 6
3     SWOT Analysis ........................................................................................................................................ 7
    3.1      SWOT Analysis - Overview ....................................................................................................................................7
    3.2      Strengths ................................................................................................................................................................7
    3.3      Weaknesses ...........................................................................................................................................................7
    3.4      Opportunities ..........................................................................................................................................................7
    3.5      Threats ...................................................................................................................................................................8
4     Vertis, Inc. - History ................................................................................................................................. 9
5     Vertis, Inc. - Key Employees ................................................................................................................. 10
6     Vertis, Inc. - Key Employee Biographies.............................................................................................. 11
7     Vertis, Inc. - Locations and Subsidiaries ............................................................................................. 12
    7.1      Head Office ..........................................................................................................................................................12
    7.2      Other Locations and Subsidiaries ........................................................................................................................12
8     Appendix ................................................................................................................................................ 13
    8.1      Methodology .........................................................................................................................................................13
    8.2      Disclaimer..............................................................................................
								
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