Vertis, Inc.: Company Profile and SWOT Analysis

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Vertis, Inc.: Company Profile and SWOT Analysis
Vertis, Inc.



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Vertis, Inc. Key Employees

Name Job Title

Fast Facts

250 West Pratt Street, Baltimore, 21201, David Glogoff Secretary

Headquarters Address

United States of America

Senior Vice President -

Carmen Allen

Telephone + 1 410 5289800 Human Resources

Senior Vice President,

Fax N/A General Manager -

Michael Kucharski

Premedia and Technology

Website www.vertisinc.com Groups

Douglas L. Mann

Ticker Symbol, Stock Exchange N/A

Kathy Calta Chief Marketing Officer

Number of Employees 5,000

Gerald Sokol, Jr.

Fiscal Year End N/A



Revenue (in US$ million) 0.00

Company Overview



Vertis, Inc. (Vertis) provides advertising and

marketing solutions in the US. The company

SWOT Analysis

specializes in providing printing advertising

inserts, newspaper products, and direct mail

Strengths Weaknesses services. In addition, Vertis provides a range of

services such as consulting, creative, research,

Broad range of services Seasonal business direct mail, media, technology and printing. The

company’s services find applications in the

Wide customer base pharmaceutical, retail, telecom, financial

services, food and beverage, automotive, oil and

gas, newspapers, consumer services and

advertising sectors. Vertis operates with 100

Opportunities Threats locations in North America., The company

operates as a subsidiary of Vertis Holdings, Inc.

Vertis is headquartered in Baltimore, Maryland,

Strategic partnership with GSN Rapid technological changes

the US.

Recapitalization Advertising trends

Key Competitors

Acxiom Corporation (Ticker: ACXM)



Harte-Hanks, Inc. (Ticker: HHS)



R. R. Donnelley & Sons Company (Ticker: RRD)



Valassis Communications, Inc. (Ticker: VCI)









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Vertis, Inc. - SWOT Profile Page 1

Vertis, Inc.



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TABLE OF CONTENTS



1 Business Analysis ................................................................................................................................... 4

1.1 Company Overview ................................................................................................................................................4

1.2 Business Description ..............................................................................................................................................4

1.3 Major Products and Services .................................................................................................................................5

2 Recent Developments ............................................................................................................................. 6

3 SWOT Analysis ........................................................................................................................................ 7

3.1 SWOT Analysis - Overview ....................................................................................................................................7

3.2 Strengths ................................................................................................................................................................7

3.3 Weaknesses ...........................................................................................................................................................7

3.4 Opportunities ..........................................................................................................................................................7

3.5 Threats ...................................................................................................................................................................8

4 Vertis, Inc. - History ................................................................................................................................. 9

5 Vertis, Inc. - Key Employees ................................................................................................................. 10

6 Vertis, Inc. - Key Employee Biographies.............................................................................................. 11

7 Vertis, Inc. - Locations and Subsidiaries ............................................................................................. 12

7.1 Head Office ..........................................................................................................................................................12

7.2 Other Locations and Subsidiaries ........................................................................................................................12

8 Appendix ................................................................................................................................................ 13

8.1 Methodology .........................................................................................................................................................13

8.2 Disclaimer..............................................................................................

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