Telefonica, S.A.: Company Profile and SWOT Analysis

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Telefonica, S.A.: Company Profile and SWOT Analysis
Telefonica, S.A.



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Telefonica, S.A. Financial Snapshot



Operating Performance

Fast Facts

The company reported revenues of US$82,246.67

Headquarters Address Edificio Central Pl 2, Madrid, 28050,Spain

million during 2010, with a CAGR of 5.35% during

2006–2010. Its revenue grew at an annual rate of

Telephone + 34914828548

3.22% over the previous fiscal year. In 2010, the

company recorded an operating margin of 26.71%, as

Fax + 34914828600 against 23.79% in 2009.



Website www.telefonica.com

Revenue and Margins

Ticker Symbol, Stock Exchange TEF, Mercado Continuo Espana



Number of Employees 285,106



Fiscal Year End December



Revenue (in US$ million) 82,246.67



Revenue (in EUR million) 61,685.00









SWOT Analysis Return on Equity



Strengths Weaknesses The company recorded a return on equity (ROE) of

41.58% for 2010, as compared to its peers, Portugal

Leading market position High Debt to Equity Ratio Telecom, SGPS, S.A. (Ticker: PTCA), TeliaSonera

AB (Ticker: TLSN) and Deutsche Telekom AG

(Ticker: DTE), which recorded ROEs of 129.14%,

Strong financial performance Weak liquidity position 16.88% and 4.46% respectively. The company

reported an operating margin of 26.71% in 2010.

Strong focus on research and

development

Return on Equity

Opportunities Threats



Agreement with Cellcrypt Dependence on suppliers



Growing mobile broadband market Fluctuations in foreign exchange rates



Strategic acquisition Industry consolidation









Liquidity Position



The company reported a current ratio of 0.63 in 2010,

as compared to its peers, Portugal Telecom, SGPS,

S.A., TeliaSonera AB and Deutsche Telekom AG,

which recorded current ratios of 3.30, 1.21 and 0.58

respectively. As of December 2010, the company

recorded cash and short-term investments of worth

US$7,725.33 million, against US$10,688.00 million

current debt. The company reported a debt to equity

ratio of 2.50 in 2010 as compared to its peers,

Portugal Telecom, SGPS, S.A., TeliaSonera AB and

Deutsche Telekom AG, which recorded debt to equity

ratios of 1.64, 0.52 and 1.31 respectively.









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Telefonica, S.A. - SWOT Profile Page 1

Telefonica, S.A.



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TABLE OF CONTENTS



1 Business Analysis ................................................................................................................................... 5

1.1 Company Overview .................................................................................................................................................5

1.2 Business Description ...............................................................................................................................................5

1.3 Major Products and Services ...................................................................................................................................7

2 Analysis of Key Performance Indicators ............................................................................................... 8

2.1 Five Year Snapshot: Overview of Financial and Operational Performance Indicators ...........................................8

2.2 Key Financial Performance Indicators ...................................................................................................................11

2.2.1 Revenue and Operating Profit .......................................................................................................................11

2.2.2 Asset, Liabilities and Capex ..........................................................................................................................12

2.2.3 Net Debt vs. Gearing Ratio ............................................................................................................................13

2.2.4 Solvency ........................................................................................................................................................14

2.2.5 Valuation ........................................................................................................................................................15

2.3 Competitive Benchmarking ....................................................................................................................................16

2.3.1 Market Capitalization .....................................................................................................................................16

2.3.2 Efficiency .......................................................................................................................................................17

2.3.3 Capital Expenditure .......................................................................................................................................18

2.3.4 Valuation ........................................................................................................................................................19

2.3.5 Turnover – Inventory and Asset ....................................................................................................................20

2.3.6 Liquidity ...............

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