Poland B2C E-Commerce Report 2011

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RESEARCH ON INTERNATIONAL MARKETS
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                                                              September 2011
                                   RESEARCH ON INTERNATIONAL MARKETS
                                            We deliver the facts – you make the decisions




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                                  RESEARCH ON INTERNATIONAL MARKETS
                                          We deliver the facts – you make the decisions




Table of Contents (1 of 2)

1.   Management Summary

2.   Trends
     • B2C E-Commerce Sales Trends
     • Principles of good E-Commerce, 2011
     • Expansion of E-Commerce, 2011
     • Tablets and Smartphones Trends, 2011
     • B2C E-Commerce Delivery Trends, 2011
     • Logistic Companies used by Internet Shops, in %, 2009
     • Top Online Payment Companies by Internet Shop Use, in %, 2009
     • Availability and Popularity of Payment Methods in Internet Shops, in %, 2009
     • Customer Spending on B2C E-Commerce, in %, 2009
     • Online Activities of Internet Users, in %, April 2010
     • Penetration of Mobile Phone Owners, and Penetration for Mobile Media Usage among Mobile Phone Owners; Poland compared to the UK, Spain and
        France, in %, 2010
     • Mobile Internet Users, in % of the Population, 2007-2010
     • Internet Usage via mobile Phones, by Age Groups, in %, 2010

3.   Sales
     • B2C E-Commerce Sales, in PLN billion, 2001-2010
     • B2C E-Commerce Sales, in EUR billion, 2010 & 2015f
     • B2C E-Commerce Sales, in PLN billion, 2010 & 2011f
     • B2C E-Commerce Sales per Household, compared to Italy and Spain, in EUR, 2010

4.   Shares
     • B2C E-Commerce Share on total Retail Sales, in %, 2006-2010




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                                  RESEARCH ON INTERNATIONAL MARKETS
                                          We deliver the facts – you make the decisions




Table of Contents (2 of 2)


5.   Products
     • Most popular Product Categories in B2C E-Commerce, in %, 2010
     • Types of Goods and Services bought online, by Age Groups, in %, 2010

6.   Users / Shoppers
     • Development of Internet Users (millions) and its Percentage of Country Population, 2006-2010
     • Individuals in Europe using the Internet, by Country, in %, 2008-2010
     • Percentage of Households in the EU with Internet Access / Broadband Connections in %, 2008-2010
     • Total Broadband Subscribers, compared to Germany, USA and the OECD, 2006-2010
     • Total Broadband Subscribers per 100 Inhabitants, compared to Germany, USA and the OECD Average, 2006-2010
     • Broadband Subscribers, by Access Technology compared to the OECD Average in %, 2010
     • Online Shoppers by Age Groups, compared to EU27 Average, in %, 2010
     • Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010
     • Penetration of Online Shoppers, compared to EU27 Average, in %, 2006-2010
     • EU Comparison of Online Shopper Penetration, in % of Population, 2010
     • Frequency of Shopping on the Internet, in %, 2009
     • Online Shoppers by Age Groups, in millions, 2009
     • Online Shoppers by Gender, in %, 2008 & 2010


7.   Players
     • Leading B2C E-Commerce Sites, ranked by B2C E-Commerce Sales, in PLN billion, 2010
     • Facts about Allegro.pl
     • Facts about Neo24.pl
     • Facts about Electro.pl
     • News about Integer.pl, 2011
     • News about Merlin.pl, 2011




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                      RESEARCH ON INTERNATIONAL MARKETS
                          We deliver the facts – you make the decisions




Table of Contents



       1.   Management Summary                                            05 - 06

       2.   Trends                                                        07 - 20

       3.   Sales                                                         21 - 25

       4.   Shares                                                        26 - 27

       5.   Products                                                      28 - 30

       6.   Users / Shoppers                                              31 - 44

       7.   Players                                                       45 - 51




                                                                                    5
                                   RESEARCH ON INTERNATIONAL MARKETS
                                            We deliver the facts – you make the decisions




Management Summary
Trends
• Owners of online shops in Poland stated that high delivery costs are the main reason why B2C E-Commerce is growing slowly.
• As a result, many Polish customers prefer to shop on foreign portals while the Polish online stores rarely attract foreign customers.
• In April 2010, 67% of Internet users in Poland used E-Commerce services, while 46% used E-Banking.

Sales & Share
• In 2010, B2C E-Commerce sales increased by +16% to PLN 15,5 billion (EUR 3.9 billion), up from PLN 13 billion in 2009, according to SMB
• According to ResearchFarm, B2C E-Commerce sales in Poland are expected to reach EUR 5.9 billion in 2015, up from EUR 3.3 billion in 2010.
• B2C E-Commerce sales per household in Poland reached EUR 424 in 2010, compared to EUR 286 in Italy and EUR 210 in Spain.
• The share of B2C E-Commerce on total retail sales in Poland reached 3.6% in 2010, up from 3.2% in 2009.

Products
• “Clothes, Sports Goods” (14%) was the leading product category in B2C E-Commerce in Poland in 2010, followed by “Household Goods” (13%).

Users & Shoppers
• In 2010, there were 24 million Internet users in Poland, accounting for 62% of the total population.
• 63% of households in Poland had access to the Internet in 2010, while 57% even had a broadband connection.
• The penetration of online shoppers in Poland reached 29% in 2010, up from 23% in 2009.
• In 2010, 60% of online shopper
				
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Description: "1.) Key Findings • Owners of online shops in Poland stated that high delivery costs are the main reason why B2C E-Commerce is growing slowly. • “Clothes, Sports Goods” was the leading product category in B2C E-Commerce in Poland in 2010, followed by “Household Goods”. • In 2010, more than 60% of households in Poland had access to the Internet. • The penetration of online shoppers in Poland reached almost 30% of individuals in 2010. • Allegro.pl, Neo24.pl and Electro.pl are among the leading B2C E-Commerce players in Poland. 2.) About our Reports - Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions - yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. - The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. - Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted."
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