Russia Beer Market Insights 2011 by Canadean

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Canadean Contacts:
Debra Richards, Sales Support Manager: +44 (0)1256 394227
Alison Bodnar, Sales Support Administrator: +44 (0)1256 394287

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All copyright in these publications is reserved. No part of this report may be reproduced, stored in a retrieval system, or
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expressed are sound, Canadean Ltd cannot be made liable for any errors, omissions or incorrect information or for any
loss or consequential losses arising as a result of decisions taken based on the contents of this report.

Canadean prints its reports on 100% recycled paper using 80% post consumer waste.
Wisdom Databases and Reports available from the Canadean Beer Service in 2011:

       Australia                    Indonesia                    Philippines                 Taiwan
       China (+ regions)            Japan                        Singapore                   Thailand
       Hong Kong                    Malaysia                     South Korea                 Vietnam

       Argentina                    Chile                         Guatemala                   Panama
       Brazil                       Colombia                      Honduras                    USA
       Canada                       Costa Rica                    Mexico                      Venezuela
       Caribbean                    El Salvador                   Nicaragua

 West Europe
                 (1)                           (1)                                                  (1)
       Austria                      Germany                       Italy                       Spain
                 (1)                                                          (1)                     (1)
       Belgium                      Greece                        Netherlands                 Sweden
                    (1)                                (1)               (1)                              (1)
       Denmark                      Ireland (Republic)            Norway                      Switzerland
                (1)                                                                                           (1)
       Finland                      Ireland (Northern)            Portugal                    United Kingdom

 East Europe
       Bulgaria                     Hungary                       Romania                     Slovenia
       Croatia                      Latvia                        Russia                      Turkey
       Czech Republic               Lithuania                     Serbia                      Ukraine
       Estonia                      Poland                        Slovak Republic


 In addition to above reports, top line data is also available for another 120 countries.
        Cider Market Insight Reports and Wisdom Databases also available. Cider data also available for New Zealand and
        South Africa.
        Includes data on: Antigua, Aruba, Bahamas, Barbados, Belize, Bermuda, British Virgin Islands, Cayman Islands,
        Cuba, Dominica, Dominican Republic, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, Netherlands
        Antilles, Puerto Rico, St Kitts, St Lucia, St Vincent, Surinam and Trinidad & Tobago.

       Global Beer Trends – Excel Report
       Global Brewer Analyser – Excel Report

For more information on Canadean’s Beer Service, Wisdom or any of Canadean’s other beverage services or consulting,
please contact Canadean: tel +44 (0)1256 394224, email or visit
Beer Attributes Definitions
Product Definitions
Packaging Definitions

Totals may not add due to rounding.
Blank/0.0 denotes data not available or volume less than 0.05 m litres or zero.
F denotes Forecast.

                                                                                  Beer Service/Jun-11   1
2   Beer Service/Jun-11
VOLUME                                    2002      2003      2004      2005      2006      2007       2008      2009

2010 CYCLE TOPLINE                                 7,625.2 8,479.0 9,022.5 10,092.5 11,600.0 11,453.1 11,017.6
2011 CYCLE TOPLINE                                 7,625.2 8,479.0 9,022.5 10,092.5 11,600.0 11,453.2 10,693.6
% CHANGE                                                0.0       0.0        0.0      0.0        0.0       0.0     -2.9
RATIONALE FOR                 2009 brand data has been revised downwards based on recently revealed data
CHANGE                        relating to the pre-stocking of beer by retailers and wholesalers in Q4-09; beer was
                              purchased by retailers and wholesalers in 2009 but not sold in retail until Q1-10. The
                              2009 total was affected

2010 CYCLE TOTAL                                                                                               1,436.6
2011 CYCLE TOTAL                                                                                               1,393.4
% CHANGE                                                                                                          -3.0
2010 CYCLE TOTAL                                                                                                 487.2
2011 CYCLE TOTAL                                                                                                 470.9
% CHANGE                                                                                                          -3.4
2010 CYCLE TOTAL                                                                                                 
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