Comprising of textual analysis and data tables, this in-depth and exclusive country report from Canadean provides a comprehensive view of the industry structure including analysis and profiles on trade mark owners and local operators. Brand volumes and market share are given by local definition, price segment, alcoholic strength and type. Consumption volumes are provided by pack mix (type, material, refillability, pack size) and distribution channel (on- and off-premise). Other information includes market valuation/pricing data and new products are identified. All supported by market commentary.
BEER SERVICE Canadean Contacts: Debra Richards, Sales Support Manager: +44 (0)1256 394227 Alison Bodnar, Sales Support Administrator: +44 (0)1256 394287 Copyright Information contained in Canadean reports is confidential and for use only by clients of Canadean with valid contracts. All copyright in these publications is reserved. No part of this report may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means (electronic, mechanical, photocopying, recording or otherwise) without prior permission of the copyright owners. Liability Whilst every effort has been made to ensure that information contained in this report is accurate and that opinions expressed are sound, Canadean Ltd cannot be made liable for any errors, omissions or incorrect information or for any loss or consequential losses arising as a result of decisions taken based on the contents of this report. Canadean prints its reports on 100% recycled paper using 80% post consumer waste. Wisdom Databases and Reports available from the Canadean Beer Service in 2011: Asia (1) Australia Indonesia Philippines Taiwan China (+ regions) Japan Singapore Thailand Hong Kong Malaysia South Korea Vietnam India Americas Argentina Chile Guatemala Panama (1) Brazil Colombia Honduras USA (1) Canada Costa Rica Mexico Venezuela (2) Caribbean El Salvador Nicaragua West Europe (1) (1) (1) Austria Germany Italy Spain (1) (1) (1) Belgium Greece Netherlands Sweden (1) (1) (1) (1) Denmark Ireland (Republic) Norway Switzerland (1) (1) Finland Ireland (Northern) Portugal United Kingdom (1) France East Europe Bulgaria Hungary Romania Slovenia Croatia Latvia Russia Turkey (1) Czech Republic Lithuania Serbia Ukraine (1) Estonia Poland Slovak Republic Africa Nigeria In addition to above reports, top line data is also available for another 120 countries. (1) Cider Market Insight Reports and Wisdom Databases also available. Cider data also available for New Zealand and South Africa. (2) Includes data on: Antigua, Aruba, Bahamas, Barbados, Belize, Bermuda, British Virgin Islands, Cayman Islands, Cuba, Dominica, Dominican Republic, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, Netherlands Antilles, Puerto Rico, St Kitts, St Lucia, St Vincent, Surinam and Trinidad & Tobago. Global Beer Trends – Excel Report Global Brewer Analyser – Excel Report For more information on Canadean’s Beer Service, Wisdom or any of Canadean’s other beverage services or consulting, please contact Canadean: tel +44 (0)1256 394224, email email@example.com or visit www.canadean.com Methodology Beer Attributes Definitions Product Definitions Packaging Definitions Glossary Map Note Totals may not add due to rounding. Blank/0.0 denotes data not available or volume less than 0.05 m litres or zero. F denotes Forecast Contents Beer Service/Jun-11 1 Contents 2 Beer Service/Jun-11 Executive Summary Beer Service/Jun-11 1 Brewers concentrate on off-premise consumption with new packaging and promotions In 2010 there was again a trend to shift from on-premise beer consumption to the more competitively priced off-premise beer. There were strong economic reasons behind this trend as happened in 2009. With large modern retailers becoming stronger in numerical terms and consumers oriented to off-premise spending, brewers were obliged to focus product development and innovation on the off-premise market. They did this mainly by introducing new packaging elements (sizes, caps and materials), by upgrading multipack secondary packaging and all brewers redesigned their 4x, 6x board bundles to catch consumers’ attention with seasonal promotions, etc. Brewers focus on traditional core consumers
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