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Wisdom Databases and Reports available from the Canadean Beer Service in 2011:
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Global Beer Trends – Excel Report
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Beer Attributes Definitions
Totals may not add due to rounding.
Blank/0.0 denotes data not available or volume less than 0.05 m litres or zero.
F denotes Forecast.
Beer Service/Jun-11 1
2 Beer Service/Jun-11
Beer Service/Jun-11 1
Mexico beer consumption drops
Sales of beer in Mexico decreased 1% in 2010, mainly due to a delayed 2008-2009 worldwide economic
downward trend, national insecurity issues and adverse weather conditions.
Both key players, Grupo Modelo and Cerveceria Cuauhtemoc Moctezuma lost ground, by 1% in both cases.
Annual consumption per capita decreased (of the legal drinking age population). Regionally speaking, the
north and south regions lost volume, despite both producers’ efforts to push consumption. The decline in the
north was due to security issues and the south was hit by unexpected rain, floods and the strike at Grupo
Modelo’s facility that reduced regional supply. A slowdown in consumption was seen in the first few months
due to price increases caused by a tax increase.
Unusually bad weather conditions during 2010
Strong floods in the northern states were recorded in July