Debra Richards, Sales Support Manager: +44 (0)1256 394227
Alison Bodnar, Sales Support Administrator: +44 (0)1256 394287
Information contained in Canadean reports is confidential and for use only by clients of Canadean with valid contracts.
All copyright in these publications is reserved. No part of this report may be reproduced, stored in a retrieval system, or
transmitted, in any form or by any means (electronic, mechanical, photocopying, recording or otherwise) without prior
permission of the copyright owners.
Whilst every effort has been made to ensure that information contained in this report is accurate and that opinions
expressed are sound, Canadean Ltd cannot be made liable for any errors, omissions or incorrect information or for any
loss or consequential losses arising as a result of decisions taken based on the contents of this report.
Canadean prints its reports on 100% recycled paper using 80% post consumer waste.
Wisdom Databases and Reports available from the Canadean Beer Service in 2011:
Australia Indonesia Philippines Taiwan
China (+ regions) Japan Singapore Thailand
Hong Kong Malaysia South Korea Vietnam
Argentina Chile Guatemala Panama
Brazil Colombia Honduras USA
Canada Costa Rica Mexico Venezuela
Caribbean El Salvador Nicaragua
(1) (1) (1)
Austria Germany Italy Spain
(1) (1) (1)
Belgium Greece Netherlands Sweden
(1) (1) (1) (1)
Denmark Ireland (Republic) Norway Switzerland
Finland Ireland (Northern) Portugal United Kingdom
Bulgaria Hungary Romania Slovenia
Croatia Latvia Russia Turkey
Czech Republic Lithuania Serbia Ukraine
Estonia Poland Slovak Republic
In addition to above reports, top line data is also available for another 120 countries.
Cider Market Insight Reports and Wisdom Databases also available. Cider data also available for New Zealand and
Includes data on: Antigua, Aruba, Bahamas, Barbados, Belize, Bermuda, British Virgin Islands, Cayman Islands,
Cuba, Dominica, Dominican Republic, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, Netherlands
Antilles, Puerto Rico, St Kitts, St Lucia, St Vincent, Surinam and Trinidad & Tobago.
Global Beer Trends – Excel Report
Global Brewer Analyser – Excel Report
For more information on Canadean’s Beer Service, Wisdom or any of Canadean’s other beverage services or consulting,
please contact Canadean: tel +44 (0)1256 394224, email firstname.lastname@example.org or visit www.canadean.com
Beer Attributes Definitions
Totals may not add due to rounding.
Blank/0.0 denotes data not available or volume less than 0.05 m litres or zero.
F denotes Forecast.
Beer Service/Jun-11 1
2 Beer Service/Jun-11
VOLUME 2002 2003 2004 2005 2006 2007 2008 2009
2010 CYCLE TOPLINE 132.2 145.4 134.6 144.0 149.1 150.3 146.2 150.7
2011 CYCLE TOPLINE 132.2 145.4 134.6 144.0 149.1 150.3 146.2 149.4
% CHANGE -0.83
RATIONALE FOR 2009 top line amended due to more precise data received on smaller breweries.
CHANGE Further information was obtained that Cesu Premium volume had been understated in
2009, as the product was overhauled (with new bottle, recipe, marketing campaign and
support) to take share in the mainstream segment.
2010 CYCLE TOTAL 4.0 4.9 13.9 15.1 15.2 17.7 20.0 15.3
2011 CYCLE TOTAL 4.0 4.9 13.9 15.1 15.2 17.7 20.0 16.7
% CHANGE 9.15
SOURCE : Trade Interviews; Canadean
Data Revisions Su