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Wisdom Databases and Reports available from the Canadean Beer Service in 2011:
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In addition to above reports, top line data is also available for another 120 countries.
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Cuba, Dominica, Dominican Republic, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, Netherlands
Antilles, Puerto Rico, St Kitts, St Lucia, St Vincent, Surinam and Trinidad & Tobago.
Global Beer Trends – Excel Report
Global Brewer Analyser – Excel Report
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Beer Attributes Definitions
Totals may not add due to rounding.
Blank/0.0 denotes data not available or volume less than 0.05 m litres or zero.
F denotes Forecast.
Beer Service/Jun-11 1
2 Beer Service/Jun-11
Beer Service/Jun-11 1
Consumer spending remains cautious
With media reports and economic indicators suggesting there will be no rapid recovery from the economic
crisis, consumers remain cautious and price-sensitive in Spain. In this uncertain environment, consumers are
making cutbacks on non-essential items, preferring to save money for short-term security rather than spending
it. This is particularly hitting on-premise consumption, with consumers opting to dine at home or take a packed
lunch rather than eat out.
In addition, basic costs such as petrol and municipal taxes have risen, leaving consumers with less disposable
income. The announced increase of VAT to 18% from 16% took effect in July putting further pressure on
consumer purchasing power, and particularly affecting on-premise channels.
Light and refreshing shandy prospers
The 0.9% Abv segment witnessed a surge in consumption in 2010, as shandy grew by 6%, meeting the
demand of consumers who do not want a high alcohol content beer but are not happy with the taste of no
alcohol beer. Female consumers are the core consumer base of this segment. At on-premise outlets, shandy
is often made on the spot by mixing corriente (lager) with clear lemonade. Therefore shandy is perceived as a
very light and refreshing beer mix which competes directly with carbonated soft drinks.
Football boosts beer consumption