Comprising of textual analysis and data tables, this in-depth and exclusive country report from Canadean provides a comprehensive view of the industry structure including analysis and profiles on trade mark owners and local operators. Brand volumes and market share are given by local definition, price segment, alcoholic strength and type. Consumption volumes are provided by pack mix (type, material, refillability, pack size) and distribution channel (on- and off-premise). Other information includes market valuation/pricing data and new products are identified. All supported by market commentary.
BEER SERVICE Canadean Contacts: Debra Richards, Sales Support Manager: +44 (0)1256 394227 Alison Bodnar, Sales Support Administrator: +44 (0)1256 394287 Copyright Information contained in Canadean reports is confidential and for use only by clients of Canadean with valid contracts. All copyright in these publications is reserved. No part of this report may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means (electronic, mechanical, photocopying, recording or otherwise) without prior permission of the copyright owners. Liability Whilst every effort has been made to ensure that information contained in this report is accurate and that opinions expressed are sound, Canadean Ltd cannot be made liable for any errors, omissions or incorrect information or for any loss or consequential losses arising as a result of decisions taken based on the contents of this report. Canadean prints its reports on 100% recycled paper using 80% post consumer waste. Wisdom Databases and Reports available from the Canadean Beer Service in 2011: Asia (1) Australia Indonesia Philippines Taiwan China (+ regions) Japan Singapore Thailand Hong Kong Malaysia South Korea Vietnam India Americas Argentina Chile Guatemala Panama (1) Brazil Colombia Honduras USA (1) Canada Costa Rica Mexico Venezuela (2) Caribbean El Salvador Nicaragua West Europe (1) (1) (1) Austria Germany Italy Spain (1) (1) (1) Belgium Greece Netherlands Sweden (1) (1) (1) (1) Denmark Ireland (Republic) Norway Switzerland (1) (1) Finland Ireland (Northern) Portugal United Kingdom (1) France East Europe Bulgaria Hungary Romania Slovenia Croatia Latvia Russia Turkey (1) Czech Republic Lithuania Serbia Ukraine (1) Estonia Poland Slovak Republic Africa Nigeria In addition to above reports, top line data is also available for another 120 countries. (1) Cider Market Insight Reports and Wisdom Databases also available. Cider data also available for New Zealand and South Africa. (2) Includes data on: Antigua, Aruba, Bahamas, Barbados, Belize, Bermuda, British Virgin Islands, Cayman Islands, Cuba, Dominica, Dominican Republic, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, Netherlands Antilles, Puerto Rico, St Kitts, St Lucia, St Vincent, Surinam and Trinidad & Tobago. Global Beer Trends – Excel Report Global Brewer Analyser – Excel Report For more information on Canadean’s Beer Service, Wisdom or any of Canadean’s other beverage services or consulting, please contact Canadean: tel +44 (0)1256 394224, email email@example.com or visit www.canadean.com Methodology Beer Attributes Definitions Product Definitions Packaging Definitions Glossary Map Note Totals may not add due to rounding. Blank/0.0 denotes data not available or volume less than 0.05 m litres or zero. F denotes Forecast. Contents Beer Service/Jun-11 1 Contents 2 Beer Service/Jun-11 Executive Summary Beer Service/Jun-11 1 Steady growth in 2010 The Chinese beer market grew at a 6% rate in 2010 to reach 46 m hl and maintain its first position in the world. A positive forecast for the next three years Despite its huge market size, there still remains plenty of scope for development, and China offers many new opportunities. Average per capita beer consumption is still low at 35 litres and continues to rise. There are still large untapped rural populations but future development will rely more on raising the average value of purchases and persuading Chinese consumers (especially the growing ranks of urban middle-income consumers) to trade-up to premium products and brands. Thus the market will switch from simply achieving national and regional volume capacity, towards making a profit and developing national and regional brand share. Mergers and acquisition wave surges, as industry consolidates further The consolidation of the industry continues, with a growing number of significant mergers and acquisitions involving increased investment by leading players in the market. In Q3-10, CRE spent RMB60 m (US$8.8 m) on buying Aoke beer and RMB27 m (US$3.96 m) on buying Yuequan beer in Henan province, enabling it to expand in the Henan province. In November, the east China market saw CRE acquire a 45% stake in Hangzhou Xihu Beer Asahi Co and 16 trademarks, including Xihu, at a price of RMB268 m (US$40.5 m), outbidding Tsingtao Brewery Co. In September, Tsingtao acquired Jiahe Shanxi brewery and will invest further to expand the brewery capacity. This is the first brewery in Shanxi province for Tsingtao. In December, the brewer acquired 75% of Shandong Xin Immense at a total cost of RMB1.87 bn (US$280.4 m). The move saw Tsingtao take ownership of
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