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Wisdom Databases and Reports available from the Canadean Beer Service in 2011:
Australia Indonesia Philippines Taiwan
China (+ regions) Japan Singapore Thailand
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Brazil Colombia Honduras USA
Canada Costa Rica Mexico Venezuela
Caribbean El Salvador Nicaragua
(1) (1) (1)
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(1) (1) (1)
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(1) (1) (1) (1)
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Bulgaria Hungary Romania Slovenia
Croatia Latvia Russia Turkey
Czech Republic Lithuania Serbia Ukraine
Estonia Poland Slovak Republic
In addition to above reports, top line data is also available for another 120 countries.
Cider Market Insight Reports and Wisdom Databases also available. Cider data also available for New Zealand and
Includes data on: Antigua, Aruba, Bahamas, Barbados, Belize, Bermuda, British Virgin Islands, Cayman Islands,
Cuba, Dominica, Dominican Republic, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, Netherlands
Antilles, Puerto Rico, St Kitts, St Lucia, St Vincent, Surinam and Trinidad & Tobago.
Global Beer Trends – Excel Report
Global Brewer Analyser – Excel Report
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Beer Attributes Definitions
Totals may not add due to rounding.
Blank/0.0 denotes data not available or volume less than 0.05 m litres or zero.
F denotes Forecast.
Beer Service/Jun-11 1
2 Beer Service/Jun-11
Beer Service/Jun-11 1
Steady growth in 2010
The Chinese beer market grew at a 6% rate in 2010 to reach 46 m hl and maintain its first position in the
A positive forecast for the next three years
Despite its huge market size, there still remains plenty of scope for development, and China offers many new
opportunities. Average per capita beer consumption is still low at 35 litres and continues to rise. There are still
large untapped rural populations but future development will rely more on raising the average value of
purchases and persuading Chinese consumers (especially the growing ranks of urban middle-income
consumers) to trade-up to premium products and brands. Thus the market will switch from simply achieving
national and regional volume capacity, towards making a profit and developing national and regional brand
Mergers and acquisition wave surges, as industry consolidates further
The consolidation of the industry continues, with a growing number of significant mergers and acquisitions
involving increased investment by leading players in the market.
In Q3-10, CRE spent RMB60 m (US$8.8 m) on buying Aoke beer and RMB27 m (US$3.96 m) on buying
Yuequan beer in Henan province, enabling it to expand in the Henan province. In November, the east China
market saw CRE acquire a 45% stake in Hangzhou Xihu Beer Asahi Co and 16 trademarks, including