China Beer Market Insights 2011 - PDF by Canadean

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Wisdom Databases and Reports available from the Canadean Beer Service in 2011:

       Australia                    Indonesia                    Philippines                 Taiwan
       China (+ regions)            Japan                        Singapore                   Thailand
       Hong Kong                    Malaysia                     South Korea                 Vietnam

       Argentina                    Chile                         Guatemala                   Panama
       Brazil                       Colombia                      Honduras                    USA
       Canada                       Costa Rica                    Mexico                      Venezuela
       Caribbean                    El Salvador                   Nicaragua

 West Europe
                 (1)                           (1)                                                  (1)
       Austria                      Germany                       Italy                       Spain
                 (1)                                                          (1)                     (1)
       Belgium                      Greece                        Netherlands                 Sweden
                    (1)                                (1)               (1)                              (1)
       Denmark                      Ireland (Republic)            Norway                      Switzerland
                (1)                                                                                           (1)
       Finland                      Ireland (Northern)            Portugal                    United Kingdom

 East Europe
       Bulgaria                     Hungary                       Romania                     Slovenia
       Croatia                      Latvia                        Russia                      Turkey
       Czech Republic               Lithuania                     Serbia                      Ukraine
       Estonia                      Poland                        Slovak Republic


 In addition to above reports, top line data is also available for another 120 countries.
        Cider Market Insight Reports and Wisdom Databases also available. Cider data also available for New Zealand and
        South Africa.
        Includes data on: Antigua, Aruba, Bahamas, Barbados, Belize, Bermuda, British Virgin Islands, Cayman Islands,
        Cuba, Dominica, Dominican Republic, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, Netherlands
        Antilles, Puerto Rico, St Kitts, St Lucia, St Vincent, Surinam and Trinidad & Tobago.

       Global Beer Trends – Excel Report
       Global Brewer Analyser – Excel Report

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please contact Canadean: tel +44 (0)1256 394224, email or visit
Beer Attributes Definitions
Product Definitions
Packaging Definitions

Totals may not add due to rounding.
Blank/0.0 denotes data not available or volume less than 0.05 m litres or zero.
F denotes Forecast.

                                                                                  Beer Service/Jun-11   1
2   Beer Service/Jun-11
Executive Summary
Beer Service/Jun-11   1
Steady growth in 2010

The Chinese beer market grew at a 6% rate in 2010 to reach 46 m hl and maintain its first position in the

A positive forecast for the next three years

Despite its huge market size, there still remains plenty of scope for development, and China offers many new
opportunities. Average per capita beer consumption is still low at 35 litres and continues to rise. There are still
large untapped rural populations but future development will rely more on raising the average value of
purchases and persuading Chinese consumers (especially the growing ranks of urban middle-income
consumers) to trade-up to premium products and brands. Thus the market will switch from simply achieving
national and regional volume capacity, towards making a profit and developing national and regional brand

Mergers and acquisition wave surges, as industry consolidates further

The consolidation of the industry continues, with a growing number of significant mergers and acquisitions
involving increased investment by leading players in the market.

In Q3-10, CRE spent RMB60 m (US$8.8 m) on buying Aoke beer and RMB27 m (US$3.96 m) on buying
Yuequan beer in Henan province, enabling it to expand in the Henan province. In November, the east China
market saw CRE acquire a 45% stake in Hangzhou Xihu Beer Asahi Co and 16 trademarks, including Xihu, at
a price of RMB268 m (US$40.5 m), outbidding Tsingtao Brewery Co.

In September, Tsingtao acquired Jiahe Shanxi brewery and will invest further to expand the brewery capacity.
This is the first brewery in Shanxi province for Tsingtao. In December, the brewer acquired 75% of Shandong
Xin Immense at a total cost of RMB1.87 bn (US$280.4 m). The move saw Tsingtao take ownership of

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