China Beer Market Insights 2011 - PDF

Document Sample
China Beer Market Insights 2011 - PDF Powered By Docstoc
					BEER SERVICE
Canadean Contacts:
Debra Richards, Sales Support Manager: +44 (0)1256 394227
Alison Bodnar, Sales Support Administrator: +44 (0)1256 394287




Copyright
Information contained in Canadean reports is confidential and for use only by clients of Canadean with valid contracts.
All copyright in these publications is reserved. No part of this report may be reproduced, stored in a retrieval system, or
transmitted, in any form or by any means (electronic, mechanical, photocopying, recording or otherwise) without prior
permission of the copyright owners.

Liability
Whilst every effort has been made to ensure that information contained in this report is accurate and that opinions
expressed are sound, Canadean Ltd cannot be made liable for any errors, omissions or incorrect information or for any
loss or consequential losses arising as a result of decisions taken based on the contents of this report.

Canadean prints its reports on 100% recycled paper using 80% post consumer waste.
Wisdom Databases and Reports available from the Canadean Beer Service in 2011:




 Asia
                   (1)
       Australia                    Indonesia                    Philippines                 Taiwan
       China (+ regions)            Japan                        Singapore                   Thailand
       Hong Kong                    Malaysia                     South Korea                 Vietnam
       India

 Americas
       Argentina                    Chile                         Guatemala                   Panama
                                                                                                 (1)
       Brazil                       Colombia                      Honduras                    USA
               (1)
       Canada                       Costa Rica                    Mexico                      Venezuela
                   (2)
       Caribbean                    El Salvador                   Nicaragua

 West Europe
                 (1)                           (1)                                                  (1)
       Austria                      Germany                       Italy                       Spain
                 (1)                                                          (1)                     (1)
       Belgium                      Greece                        Netherlands                 Sweden
                    (1)                                (1)               (1)                              (1)
       Denmark                      Ireland (Republic)            Norway                      Switzerland
                (1)                                                                                           (1)
       Finland                      Ireland (Northern)            Portugal                    United Kingdom
               (1)
       France

 East Europe
       Bulgaria                     Hungary                       Romania                     Slovenia
       Croatia                      Latvia                        Russia                      Turkey
                                              (1)
       Czech Republic               Lithuania                     Serbia                      Ukraine
               (1)
       Estonia                      Poland                        Slovak Republic


 Africa
       Nigeria

 In addition to above reports, top line data is also available for another 120 countries.
 (1)
        Cider Market Insight Reports and Wisdom Databases also available. Cider data also available for New Zealand and
        South Africa.
 (2)
        Includes data on: Antigua, Aruba, Bahamas, Barbados, Belize, Bermuda, British Virgin Islands, Cayman Islands,
        Cuba, Dominica, Dominican Republic, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, Netherlands
        Antilles, Puerto Rico, St Kitts, St Lucia, St Vincent, Surinam and Trinidad & Tobago.




       Global Beer Trends – Excel Report
       Global Brewer Analyser – Excel Report

For more information on Canadean’s Beer Service, Wisdom or any of Canadean’s other beverage services or consulting,
please contact Canadean: tel +44 (0)1256 394224, email sales@canadean.com or visit www.canadean.com
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
Map


Note
Totals may not add due to rounding.
Blank/0.0 denotes data not available or volume less than 0.05 m litres or zero.
F denotes Forecast.




                                                                                             Contents
                                                                                  Beer Service/Jun-11   1
    Contents
2   Beer Service/Jun-11
Executive Summary
Beer Service/Jun-11   1
Steady growth in 2010

The Chinese beer market grew at a 6% rate in 2010 to reach 46 m hl and maintain its first position in the
world.


A positive forecast for the next three years

Despite its huge market size, there still remains plenty of scope for development, and China offers many new
opportunities. Average per capita beer consumption is still low at 35 litres and continues to rise. There are still
large untapped rural populations but future development will rely more on raising the average value of
purchases and persuading Chinese consumers (especially the growing ranks of urban middle-income
consumers) to trade-up to premium products and brands. Thus the market will switch from simply achieving
national and regional volume capacity, towards making a profit and developing national and regional brand
share.


Mergers and acquisition wave surges, as industry consolidates further

The consolidation of the industry continues, with a growing number of significant mergers and acquisitions
involving increased investment by leading players in the market.

In Q3-10, CRE spent RMB60 m (US$8.8 m) on buying Aoke beer and RMB27 m (US$3.96 m) on buying
Yuequan beer in Henan province, enabling it to expand in the Henan province. In November, the east China
market saw CRE acquire a 45% stake in Hangzhou Xihu Beer Asahi Co and 16 trademarks, including Xihu, at
a price of RMB268 m (US$40.5 m), outbidding Tsingtao Brewery Co.

In September, Tsingtao acquired Jiahe Shanxi brewery and will invest further to expand the brewery capacity.
This is the first brewery in Shanxi province for Tsingtao. In December, the brewer acquired 75% of Shandong
Xin Immense at a total cost of RMB1.87 bn (US$280.4 m). The move saw Tsingtao take ownership of

				
DOCUMENT INFO
Shared By:
Stats:
views:67
posted:10/4/2011
language:English
pages:233
Description: Comprising of textual analysis and data tables, this in-depth and exclusive country report from Canadean provides a comprehensive view of the industry structure including analysis and profiles on trade mark owners and local operators. Brand volumes and market share are given by local definition, price segment, alcoholic strength and type. Consumption volumes are provided by pack mix (type, material, refillability, pack size) and distribution channel (on- and off-premise). Other information includes market valuation/pricing data and new products are identified. All supported by market commentary.
BUY THIS DOCUMENT NOW PRICE: $12670 100% MONEY BACK GUARANTEED
PARTNER Canadean
Canadean has long held a reputation with FMCG markets for providing specialist business information by conducting detailed industry and consumer research, supported by insightful value-added analysis. We cover the entire spectrum of the consumer value chain from suppliers, brand owners, distribution channels and consumer insight. By researching markets in a holistic way, Canadean’s research methodology enables clients to make informed strategical decisions that are founded on robust and reliable data and market insights. We specialise in online survey panels, qualitative and quantitative in-country research, industry analysis and consultancy. Canadean’s dedicated in-country researchers and analysts have an industry background in marketing, market research, consulting and advanced statistical expertise. They are well positioned in the industries themselves and therefore, best placed to ask the right questions of the right people. This network of professional researchers stretches across more than 80 countries, enabling Canadean to conduct unique research via our trusted business communities.