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Global Beer Trends – Excel Report
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Beer Attributes Definitions
Totals may not add due to rounding.
Blank/0.0 denotes data not available or volume less than 0.05 m litres or zero.
F denotes Forecast.
Beer Service/Jun-11 1
2 Beer Service/Jun-11
Beer Service/Jun-11 1
Jupiler and Maes increase share but at the expense of other brands in brewers portfolios
The top two bewers, A-BInBev and Heineken, are putting all their marketing support behind the top brands in
their portfolios, Jupiler and Maes. All modern marketing techniques are being used to gain volume and share.
This is mainly taking volume from secondary pils brands, Stella Artois and Cristal, however.
Retailers focus on low price and high volume beers
The big retailers, Delhaize, Carrefour and Colruyt, did not increase prices of well known beer brands in an
attempt to keep their reputations for offering low prices. Brewers did increase prices, however, due to rising
More focus on value essential for industry
The decline in beer consumption coupled with the reluctance of retailers to raise prices appears to be limiting
the development of the beer market. There is a risk that the industry may become trappe