Engagement with Customers
In order to deliver high-quality products to customers, we emphasize product development from the viewpoint of
customers and optimize production, quality assurance and other systems.
■Production-Process and Human-Resource Development with the “Hitachi Cable Just-
in-Time (JIT) Production System”
Hitachi Cable JIT Production System Initiatives to Enhance Value for Customers
Hitachi Cable introduced the Hitachi Cable JIT Production In order to effectively operate the Hitachi Cable JIT
System in FY2007. This system is based on the Toyota Production System and to enhance value for customers,
Motor Corporation Production System and aims for a the flow of the entire supply chain must be adjusted. Our
thorough elimination of waste. From the standpoint of Group started the “Business Strategy Visibility Project”
total optimization, every process from marketing, design with a cross-functional team comprising of members from
to procurement, manufacturing and shipment is reviewed Manufacturing, Business Planning, Sales, Development/
to establish a production framework to produce “what is Design, Production Planning, Procurement, Quality
needed to be produced to the amount needed when it is Assurance and Logistics, since FY2007. The project team
needed.” The Hitachi Cable JIT Production System is to has thorough discussions on what values must be provid-
ensure a rearing of talent in view of total optimization take ed to customers by division or by product group, grasps
root in the company. Under the concept that the evolu- the strengths and weakness of individual divisions, clarifies
tion of “manufacturing” means “development of human the key challenges and takes the necessary measures.
resources,” Hitachi Cable keeps on advancing.
Currently, the Hitachi Cable JIT Production System
has been introduced to all six works, expanding the cov-
erage to all departments and sections. The system is
now being deployed at domestic Group companies, and
preparations for the FY2011 implementation at overseas
Group companies are also in progress.
■ Quality Assurance
Our Approach to Quality Assurance Quality Assurance System
The Quality Assurance Departments of each business
group and Group company are engaged in quality assur-
Basic Principle of Quality Assurance ance operations of products they are responsible for, mak-
Aiming for “quality first” and “customer first” based ing efforts for quality improvement. In addition, from a
on Hitachi’s Ochibo Seishin (spirit of Ochibo),*1 we corporate-wide perspective, the Quality Assurance Center
offer highly reliable products with secured product supports on a departmental basis, the Group and Divisions
safety (including software, etc.) to satisfy custom- through promoting corporate-wide quality assurance
ers, and thereby contribute to the development of activities and implementing quality education in order to
society. make sure quality-related activities go smoothly.
As a company-wide organization on quality, we have
established a Quality First Committee and Company-
Based on its “Basic Principle of Quality Assurance,” wide Quality Assurance Conference. These committee
Hitachi Cable promotes initiatives to improve quality and activities enable those concerned including, Officers to
customer satisfaction within the entire Group. In order to share information on quality situations and to promote
realize this Basic Principle, we establish a yearly corpo- continuous improvement by discussing challenges and
rate-wide quality policy, set concrete targets and address directions for improvement.
quality assurance activities.
Furthermore, to improve quality and operational effi-
ciency and to increase customer satisfaction, the Hitachi
Cable Group has established quality management sys-
*1 Ochibo Seishin: Hitachi Group’s tradition of “acting on the basis of
tems appropriate for individual operations while aggres- conscience and humanity.” Our efforts to eliminate product defects
sively supporting the achievement of ISO9001 or ISO/ and accidents are based on this spirit.
TS16949 at both domestic and international production *2 Group companies manufacturing products for vehicles have
bases.*2 achieved ISO/TS16949 certification.
23 | Hitachi Cable, Ltd. CSR Report 2010
Acquisition of ISO Quality Management System Certifications (As of March 31, 2010)
Hitachi Cable Overseas Group Companies
Month and year Month and year Month and year
Name of Works of ISO9001 Authorizing Company name of ISO9001 Authorizing of ISO/TS16949 Authorizing
acquisition agency acquisition agency (automobiles acquisition) agency
Shanghai Hitachi Cable
Densen Works 1995.10 LRQA 2002.3 SAC 2008.1 SGS
Hitaka Works 1994.2 LRQA Cable Works 2007.8 CQC
(Suzhou) Co., Ltd. Assembly
Tsuchiura Works 1998.12 LRQA 2004.5 UL
Including Takasago Works, Hitachi Cable PLO50
Toyoura Works and Minato Works 2000.5 LRQA 2006.7 LRQA
(Johor) Sdn. Bhd. PLO40
Domestic Group Companies Giga Epitaxy Technology Corporation 2003.1
Month and year
Name of Works of ISO9001 Authorizing Hitachi Cable Indiana, Inc. 2007.2
acquisition agency Registrations
1996.1 LRQA AHCL (Thailand) Co., Ltd. 2006.2 URS 2006.2 URS
Hitachi Cable Film Hitachi Cable Florida, Inc. 2008.12 SGS
Hitachi Alloy, Ltd. 2004.3 LRQA Hitachi Cable (Singapore) Pte. Ltd. 2002.11 LRQA 2005.6 LRQA
Hitachi Wire & Suzhou Hitachi Cable Precision
2003.8 LRQA 2006.7 LRQA 2008.1 LRQA
Rod Ltd. Co., Ltd.
Hitachi Cable Thai Hitachi Enamel Wire Co., Ltd. 2003.5 SGS 2007.3 SGS
Precision Co., Ltd.
Hitachi Cable Fine Hitachi Cable Philippines, Inc. 2003.12 AJA
Hitachi Cable Manchester Inc. 2003.8 UL
Hitachi Cable LRQA
HC Queretaro, S.A. de C.V. 2006.11 SGS 2006.11 SGS
PHCP, INC. 1998.5 SGS 2005.1 SGS
Hitachi Cable MEC-
1998.10 LRQA Shenzhen Hitachi Cable
Tech, Ltd. 2008.9 UL
Wire Corp. Hitachi Cable Austria GmbH 2006.6 TÜV
Co., Ltd. Hitachi Cable UK, Ltd. 2003.1 BSI
Simultaneously acquired with the works of Hitachi Cable PS Techno (Malaysia)
Hitachi Cable 2002.10 BVQI 2009.3 BVQI
Quality Assurance System
President & CEO
Quality Assurance Quality First Committee
[Chairman] Executive responsible for quality assurance
[Committee members] Executives
Business Quality Assurance
Quality Assurance Conference
Quality Assurance [Chairman] General Manager of the Quality Assurance Center
Group Companies [Committee member] Manager of Quality Assurance Department
Hitachi Cable, Ltd. CSR Report 2010 | 24
Quality Improvement Activities with a focus on addressing the
Aiming for a further improvement in quality, Hitachi Cable following five issues, and each
has launched a “Quality First for 21st Century Phase III” business group and division
(QF21 III) initiative, which extends from FY2010 to implements them by running a
FY2012. Pla n-D o - Che c k-Act ( PDCA )
Prior to the launch of the QF21 III initiative, Hitachi cycle: planning, trial, follow-up
Cable reviewed and renewed quality improvement activi- and review by the Committee,
ties implemented under the previous “New QF21,” which including executives, and imple- Logo mark of quality
extended from FY2007 to FY2009. mentation.
These quality improvement activities are promoted
① Strengthen quality-related CSR promote quality improvement activities working together
In order to promote business operations in an orderly with overseas Group companies.
manner, we carry out investigations on and thorough
awareness raising of technical laws and regulations applied ④ Improvement of quality measures
to our products as well as the establishment of compli- To meet customer's expectations of quality and to firmly
ance mechanisms for individual operational processes. establish a business foundation, we quantify quality for
② Quality improvement of procured and subcontract-
ed goods ⑤ Human resource development
In order to strengthen supply chain management, We regularly hold quality control and quality control
including the globalization of the procurement of parts, technical courses in order to improve skills by function.
components and materials, we are restructuring the Furthermore, in consideration of frequent issues of cor-
quality control system of procured and subcontracted porate ethics in recent years, we host ethical education
goods, and are promoting activities to improve the skills for engineers through manager training and e-learning
of control engineers. courses in order to promote an understanding of the
importance of compliance and to prevent issues in
③ Global quality improvement actual business.
Aiming for the “same quality throughout the world,” we
Small Group Activities Tackling Quality Issues
Ever since their introduction as the core of Total Quality If any quality issue occurs, it is communicated to depart-
Control (TQC) in 1968, small group activities have driven ments and sections concerned through predefined rules
quality improvements at each business group and Group and routes. If a major product accident takes place, it is
company. In recent years, the scope of these activities promptly reported to top management to take quick
has been expanded to cover “quality, cost and delivery” action, placing priority on customers. Countermeasures
(QCD) improvement. With the expanded scope, small for any product accident are pursued on the basis of two
group activities have become an important initiative that aspects, direct cause of the accident and the motivation-
underpins Hitachi Cable’s business foundation. al reason of the background to prevent a recurrence.
Today, with the aim of further reinforcing its production In addition, from May to June every year, an “Ochibo
processes and human resources, Hitachi Cable focuses Hiroi” meeting*3 inherent to the Hitachi Group is held at
on linking these activities with the Hitachi Cable JIT each Business Group and domestic Group company,
Production System and, at the same time, integrating and under the guidance of top management, those
bottom-up activities with top-down activities. Also, in directly involved in accidents and those concerned learn
order to encourage the development of individual small- lessons from the mistakes and contribute them to future
group activities, the Company holds a “Companywide operations.
Convention,” where small groups from business divisions *3 “Ochibo Hiroi” meeting is an activity to review product accidents
and Group companies give presentations on the out- from the viewpoint of customers, reflect on them and prevent their
come of their activities. We also hold a Groupwide recurrence.
“International Convention,” which includes overseas
Group companies. At the 8th International Convention
held on April 20, 2010, selected small groups from 17
companies in 8 coun-
tries gathered in Hitachi
City, Ibaraki Prefecture,
to give presentations.
Through these presen-
tations, par ticipants
a c t i v e l y e xc h a n g e d
opinions and engaged
in discussions on the
theme of quality
8th International Convention of the Hitachi Cable Group’s Small Group Activities (Hitachi City, Ibaraki Prefecture)
25 | Hitachi Cable, Ltd. CSR Report 2010
Engagement with Suppliers
Through the establishment of guidelines and the holding of explanatory meetings, the Hitachi Cable Group shares
information with suppliers, thereby jointly promoting CSR activities.
■ Approach to and System for Procurement
Under the basic principles of fairness, justice and equal As a forum to share the basic policies on purchasing
opportunities, Hitachi Cable selects partners based on a and to enable purchasing staff to reflect on their own
total judgment in accordance with the Hitachi Cable purchase activities, we also hold a Hitachi Cable Group
Group’s purchasing standards, regardless of the country Materials Meeting both in Japan and abroad once a year.
and scale. In procurement, we attempt to share a sense The company further holds Group training courses on
of social responsibility with partners such as compliance compliance with relevant laws and regulations and ethics
with relevant laws and regulations and a consideration of on materials associated with procurement activities every
the global environment and aim to establish relationships year, implementing continuous education.
to widely contribute to society through mutual business
as good partners.
■ Sharing CSR Awareness with Suppliers
The Hitachi Cable Group operates in diverse fields and
manufactures and sells a wide range of products for vari-
ous industries and businesses. In order to conduct man-
ufacturing that complies with various social
responsibilities, including environmental conservation, it
is essential for Hitachi Cable to share CSR awareness
with its partners who jointly promote business.
Hitachi Cable has created a “Procurement” section on
its website, widely disclosing its procurement policies
and other related information while holding explanatory
meetings for suppliers when appropriate. In FY2010,
Hitachi Cable held 17 explanatory meetings on compli-
ance with RE ACH regulations for 416 par tners.
Furthermore, in order to prevent information leaks, we
Explanatory meeting on compliance with REACH regulations
regularly conduct investigations of our partners with
regard to the status of their measures to prevent informa-
■ Promotion of “Green” Procurement
In order to comply with RoHS directives and other chem- details of green procurement, see Page 53.) In FY2010,
ical substance regulations, the Hitachi Cable Group has we revised the Hitachi Cable Group Green Procurement
established rules for eco-friendly manufacturing Guidelines, and the revised version has been translated
( E nv i ro n m e n t a l C S R - C o m p l i a n t M a n u f a c t u r i n g into English and Chinese. All versions are available on
Standards), reviewing corporate-wide manufacturing the Company’s website.
from a CSR viewpoint. The Group continues initiatives Also, in FY2009, we started an environmental supplier
toward reducing its environmental burden throughout the certification system. Based on this system, we have
lifecycle of its products, from design to disposal. compiled supplier information into the Environmental
In FY2007, the Group established the Hitachi Cable Supplier Certification Database and have begun using
Group Green Procurement Guidelines, distributed cop- this database in our operations. At the same time, the
ies to partners, solicited cooperation for surveying and Company is promoting the registration and certification
auditing of chemical substances contained in products, of the environmental quality of items procured.
and continuously implemented green procurement. (For
Hitachi Cable, Ltd. CSR Report 2010 | 26
Engagement with Shareholders and Investors
In order to meet the trust and expectations of shareholders and investors and allow them to deepen their under-
standing of the Company, Hitachi Cable is working to strengthen communication with them through various
media and events.
■ Principle of Disclosure
Hitachi Cable maintains strict adherence to fair and addition to the above principle, we closely adhere to the
transparent activities. In line with this principle, the policy of valuing speed and timeliness, we observe relat-
Company promotes corporate management and busi- ed laws and regulations and the guidelines and internal
ness operations by respecting trust-based relationships rules of financial instrument exchanges, and we work to
with customers, shareholders and investors, society, and comprehensively understand and manage the informa-
other stakeholders. tion to be disclosed and ensure that such content is
More specifically, in disclosing important information appropriate and accurate.
relating to Hitachi Cable and its Group companies, in
■ Shares and Shareholders Information
As of March 31, 2010, the number of shares issued and Composition of Shareholders Own shares
outstanding was 374,018,174 shares, held by a total of (As of March 31, 2010) 2.56%
22,331 shareholders. The composition of shareholders is Financial
comprised of domestic financial institutions (about 17%), institutions
Individuals, etc. and securities
individual investors (about 17%), overseas investors 16.99 % companies
(about 10%) and domestic corporations, including Overseas 17.47%
Hitachi, Ltd. (about 53%), plus the company’s own investors
shares (about 3%).
Other domestic corporations
■ Basic Policy on Profit Sharing
Taking such factors as performance status, the strength- internal reserves to invest in promising operations and to
ening of our business structure and future business strat- vitalize existing businesses while maintaining a sound
egies into consideration, we properly distribute the profit financial standing and working to strengthen it.
we make through business to shareholders. Furthermore, regarding the repurchase of shares as an
With regard to paying dividends based on surplus effective measure to distribute profit to shareholders, we
profit, we value stability in terms of the amount and fre- undertake share buybacks as appropriate by taking into
quency of dividend payments, while giving due consider- account share price trends and financial conditions. The
ation to our business performance. We effectively use annual dividend for FY2010 was 5.00 yen per share.
■ Communication with Shareholders and Investors
Hosting IR Events Perception Study
For securities analysts and institutional investors, we host In fiscal 2010, we conducted a perception study of 19
a results briefing on the day of account settlement security analysts. Management considered this feedback
announcement every quarter, as well as meetings to and made use of the results in creating a new Medium-
explain management policies and business details when Term Management Plan.
appropriate. As a most recent example, we held a meet-
ing on April 30, 2010 to introduce details of our new Plan Providing Shareholders and Investors with
“BRIDGE” medium-term management plan, which covers Information
the period from fiscal 2011 to fiscal 2013.
We send Hitachi Cable News—a brief business report—
For people who cannot attend said briefings and
to shareholders at the end of the second quarter and at
meetings, we provide meeting minutes and other related
the end of the fiscal year to inform them of our perfor-
materials online. In addition, for analysts and investors,
mance and provide a business overview for each period
we respond to individual inquiries, hold various other
in an easy-to-understand manner. As a means of disclos-
types of meetings and offer factory tours.
27 | Hitachi Cable, Ltd. CSR Report 2010
ing information to shareholders and investors in a prompt corporate information in the most appropriate manner to
and fair manner, we make full use of the Internet. To pro- overseas shareholders and investors.
vide individual investors with information equivalent to that *Only available in Japanese.
offered to institutional investors, the latest IR informa-
tion—including news releases, financial results, materials
used in various explanatory meetings and details of Q&A
sessions in explanatory meetings—is available on our IR
website. We have also established a dedicated website
for individual investors and are constantly endeavoring to
strengthen the content of the website. Moreover, we offer
a service that sends registered users e-mail* notices of
any updates made to our website.
For overseas investors, we issue annual reports and
distribute information in English via the Internet, including
news releases and summaries of explanatory meetings on
business and financial results. Through these and other
activities, we have established a structure to deliver our Presentation of Medium-Term Management Plan
External appraisal in relation to IR
In order to realize fair and prompt information disclosure, Hitachi Cable continuously makes
efforts to improve IR activities, including the utilization of its website. In FY2010, we received the
following evaluations from external organizations in relation to our attitude toward IR activities
and conditions of information disclosure.
●Companies with Excellent Disclosure Internet IR websites by Daiwa
Selected by Securities Analysts Investor Relations Co., Ltd. This 優 秀
In the 2009 Awards for Excellence in Corporate represented the fourth consecu- 企業賞
Disclosure, organized by the Corporate Disclosure tive year for its selection to this 2009
Study Group of the Securities Analysts Association group.
of Japan, Hitachi Cable ranked third in the Iron & R
Steel/Non-Ferrous Metal category (the top in the ●Excellent Company Award
cable industry). Specifically, the Company received in Internet Investor Relations
high praise for the strong explanations and elucidat- On December 18, 2009, Hitachi
ing materials it uses at its results briefing sessions Cable was presented an Award of
and for its acceptance of interviews to promote bet- Excellence in the 2009 Internet IR
ter understanding of the content of these materials, Awards, announced by Daiwa
as well as for other efforts it makes to continuously Investor Relations Co., Ltd.
enhance its disclosure activities.
●General Ranking of IR Websites
●2009 All Listed Hitachi Cable was selected as one of the 110 Excellent
Company Website Companies in the General Ranking of IR Websites in
Ranking March 2009, announced by Gomez Consulting Co.,
In the Fiscal 2009 Listed Ltd. on April 15, 2009. The Company was also select-
Company Website Quality ed as one of the 127 Excellent Companies in the
Ranking, announced on General Ranking of IR Websites, announced by
November 25, 2009 by Gomez Consulting on April
Nikko Investor Relations Co., Ltd., Hitachi Cable was 14, 2010, marking the fourth
ranked 19th among all companies listed in Japan, consecutive year of winning
totaling 3,779. In the Non-Ferrous Metal category, this honor.
the Company received the top ranking for the sec-
ond consecutive year.
●Award for Excellence in Internet Investor
On April 24, 2009, Hitachi Cable was selected as
one of 580 companies that maintain outstanding
Hitachi Cable, Ltd. CSR Report 2010 | 28
Engagement with Employees
Hitachi Cable is striving to develop its human resources through a fair personnel system and various measures,
while promoting a work-life balance and other initiatives to provide an employee-friendly work environment.
■ Respecting Human Rights
In its Business Ethics Handbook, the Hitachi Cable Group taking advantage of the Intranet, in-house magazines and
declares that it respects the personalities and human other measures.
rights of its individual employees and will never commit Furthermore, Hitachi Cable is providing position-spe-
any discrimination or unjustified acts. Under the basic cific and other types of education programs on a variety
stance of “not allowing any kind of harassment to occur” of human rights-related subjects, such as Dowa issues,
and “taking the appropriate measures, including aware- discrimination based on ethnicity, disabilities and gender,
ness-raising activities and education, in order to prevent and gender harassment. Through these programs, the
various types of harassment from taking place,” the Company is disseminating accurate information and pro-
Group encourages the prevention of harassment. To be moting proper understanding of these subjects among its
precise, contact persons are assigned at individual offic- employees, while encouraging appropriate approaches
es and workplaces to provide consultation, and aware- to these subjects.
ness-raising activities are conducted as appropriate,
■ Human Affairs Systems and Human Resources Development
Improving Management-by-Objectives System and to, the new employee will then receive on-the-job training
Formulating Role Definitions at a business department related to his or her depart-
To enable employees to promote the enhancement of ment (mainly a plant) for a period of three to six months.
their ability and skills and to encourage autonomy, Hitachi The purpose of this training course is to help new
Cable has continued to update its human affairs systems. employees understand the basic concept of “manufac-
The management-by-objectives system was introduced turing” and operational and supply-chain flows and to
to managerial employees and above in 1995 and has raise awareness of the significant responsibility inherent
been improved every year by, for example, expanding the in “manufacturing.”
coverage to all employees on a major career path. In FY2010, the second year of this scheme’s imple-
In FY2009, Hitachi Cable stipulated the roles and mentation, a total of 64 new employees took the course,
requirements expected of line managers in Role deepening their understanding of the operations con-
Definitions, updated the management-by-objectives sys- ducted at the individual departments to which they were
tem based on this, and restructured and simplified the assigned. Reflecting on successes and failures in the first
system to agree with the original goal of management by year, in FY2010, we designated section chiefs of the
objectives of “human resources development” and departments to which those new employees were
“assessment.” The Role Definitions were prepared on the assigned as on-the-job training instructors. These
basis of interviews with about 70 managerial employees, instructors worked to promote effective and practical
including executives, as well as medium-term manage- training.
ment plans and other management policies. The goal Building on this training system, Hitachi Cable plans to
here is to facilitate workplace management more suitable reinforce its educational and training infrastructure, there-
for accomplishing business strategies by enabling indi- by becoming a company with employees who will con-
vidual line managers to set targets and manage their tribute to the sustainable development of society.
implementation based on their defined roles.
By integrating Role Definitions and the management- Overseas Operations Training
by-objectives system and running its PDCA cycle every
Ever since its commencement in 1978, this training system
year, Hitachi Cable commits itself to “developing inde-
has enabled employees to gain overseas operational
pendent human resources” and “establishing reasonable
experience. The goal of the system is to help participants
master the practical command of a foreign language and
to attain operational expertise in the international commu-
Business-Specific On-the-Job Training nity at local language schools, universities or professional
We started a “business-specific on-the-job training” schools while attaining experience at our overseas Group
course with new college and university graduates who companies. There are one-year and short-term (3 to 6
joined Hitachi Cable in FY2009. Under this new scheme, months) courses available, greatly contributing to the
when each new employee has gained a basic under- development of human resources with global business
standing of the department he or she has been posted capabilities among young to middle-rank employees.
29 | Hitachi Cable, Ltd. CSR Report 2010
■ Initiatives to Promote Diversity
Promoting Diversity in Human Resources ratio on a consolidated basis stood at 1.92%. We contin-
Hitachi Cable promotes diversity management to inte- ue to make efforts to expand the range of job functions
grate the ability and value of diverse human resources available for the physically and mentally challenged,
into one to invigorate the entire organization, regardless improve working environments and secure more employ-
of personal attributes (gender, age, nationality and physi- ment opportunities for them.
cal/mental challenges.) Ratio of Females Hired as New Employees (Non-Consolidated)
Expanding Opportunities for Female Workers 15.8 16.0
Currently, the ratio of females having managerial roles at 15 11.9
Hitachi Cable is rather low when compared with other
Hitachi Group companies and major global companies,
and we are somewhat behind in terms of the active roles 5
that females play within the Company.
For this reason, we set a target of promoting the 0 FY2006 2007 2008 2009 2010
employment of females taking a major career path so
that the ratio reaches 20% among all the newly employed
Ratio of Employees with Disabilities
candidates planning to take a major career path. Thus, (%)
within the last ten years, the number of females planning 2.0
(Mandatory proportion of jobs for
people with disabilities: 1.8%)
to take a major career path has increased fivefold. We 1.83 1.83 1.86
continue to enthusiastically employ female employees on 1.5 1.61 1.65
a major career path and promote the education and
development of female candidates for managerial posts. 1.0
In becoming a company that can fully offer opportuni-
ties for women to exert their abilities and skills, it is
essential to improve the work process and environment. 0 2006 2007 2008 2009 2010
This includes changing work attitudes among male Non-Consolidated Consolidated
(At FiscaYear End)
employees, enhancing various systems to support a Numbers of Foreign Employees (Non-Consolidated) and Employees
work-life balance and diverse ways of working, and pro- Aged 60 Years or Over (Non-Consolidated)
moting understanding of this initiative throughout the Number of employees aged 60 years or over Number of foreign employees
Company. Hitachi Cable will continue to take a wide 200
range of initiatives so that employees can work with vigor, 180
regardless of race, religion, age, or gender. 160 33 40
Promotion of Employment for the Physically and
Mentally Challenged 80
By the end of FY2008, Hitachi Cable, on a non-consoli- 66
dated basis, succeeded in offering jobs for people with 40 10
disabilities at a higher proportion than the 1.8% set by
0 2006 2007 2008 2009 2010 0
the government. The ratio in FY2010 was 1.86%, and the (At FiscaYear End)
Number of employees aged 60 years or over Number of foreign employees
Comment by Overseas Operations everything new, from work processes and workplace
VOICE Training Participant environment to language and in-office relations. At the
same time, however, it was a very meaningful experience
to try to sell services offered by a Hitachi Cable customer
Takayuki Kishimoto to whom I had previously provided business proposals
Global Business and sold Hitachi Cable systems. This is definitely some-
Development Office, thing that I would never be able to experience if I had been
Global Business dispatched to a Hitachi Cable subsidiary. So, for me, par-
Development Planning ticipating in the training program was a truly invaluable
Department, Global experience.
Business Development Today, I belong to the Global Business Development
Group, Hitachi Cable Planning Division and am involved with activities aimed at
expanding overseas sales of information- and communi-
I had long hoped to cation-related systems, particularly in Asia. I feel a sense
participate in this training program and was finally able to of fulfillment when the experience and personal connec-
join the program in my seventh year after joining the tions that I nurtured through the training program actually
Company. I was sent to San Jose, California for about a help me out in my daily operations. I hope to see many
year. In fact, I was the first participant, throughout the his- young Hitachi Cable employees take advantage of this
tory of this program, to be dispatched to a customer’s training program and develop their strengths and interna-
office, instead of to a Hitachi Cable overseas subsidiary. tional business capabilities.
Naturally, it was extremely difficult for me to adjust to
Hitachi Cable, Ltd. CSR Report 2010 | 30
■ Work-Life Balance
In order to enable employ- Short Time Working System Use Results*
ees to choose the ideal
FY 2006 2007 2008 2009 2010
way to work in accordance
with personal values and Persons 1 9 3 0 10
family conditions, a wide
variety of alternatives are Childbirth Leave System Use Results*
available. For childbirth, FY 2006 2007 2008 2009 2010
nursing and child rearing,
and family care-giving, Persons 3 8 24 25 24
employees can take
advantage of the tempo-
rary leave system, short- Childcare Leave System Use Results*
time work system, and (Persons)
childbirth leave system. Hitachi Cable has also estab- 25
lished a system to reemploy workers who left the 21
Company for child rearing and nursing. The Company 20
has also introduced a “volunteer vacation system.” Under 16
this system, employees may take leaves and participate 15 13
in volunteer activities by taking advantage of the discre- 11
tionary work and flextime systems and their paid holi- 10
days. Through this and other systems, we have
established flexible working conditions. In addition, in 5
FY2010, Hitachi Cable launched a “Change the Way of
Working” initiative aimed at facilitating the realization of 0 FY2006 2007 2008 2009 2010
the optimal work-life balance for individual employees. * The number of persons who started to use the system in the relevant
Comment by Nursing/Child Rearing returning to my office from these leaves, a year has
VOICE Leave System Applicant already passed. But right after I returned to work, my
boy had trouble getting used to the day-care center,
and I took many days off due to a fever he developed.
Mari Sunagawa So I was worried about whether or not I would be able
Kansai Regional to continue working. However, when we used the day-
care center, I was allowed to make use of the short-time
Operation, Hitachi Cable
work system. I could leave the office at 3:30 pm, pick
up my boy and thus be with him as much as possible.
I used a year and a To make things much easier, my boss was so very con-
half of childbirth and siderate, telling me to prioritize family matters. Such kind
nursing and child words from my boss and the help of my colleagues sup-
rearing leaves. ported me. It was only with their support that I was able
Thanks to this sys- to keep going during the first year after my return. Now
tem, I could prepare that I have gained confidence in balancing nursing and
myself better for the child rearing with work, we are thinking about having
delivery of my first baby, a bouncy little boy. Since another baby.
■ Health and Safety
Labor accident rates*1
Safety Management (%)
We endeavor to maintain high levels of health and safety 2.0
standards and further improve them under the basic All industries rates*2
principle of “Protecting the health and safety of employ-
ees comes before all else.”
In the area of safety management, we have estab-
lished an employee health and safety management sys- 1.0 industry rate*2
tem and, accordingly, promoted related activities in a
voluntary and systematic manner. To raise safety aware- 0.5
ness in all workplaces, we are conducting risk assess- Cable industry rate
ment with the participation of all employees, facilitating Hitachi Cable
communication through morning assembly and meetings 0 2005 2006 2007 2008 2009
and implementing regular safety inspection by manageri- *1 Casualty Figure of labor accidents
Rate × 1,000,000
al staff. Total working hours
* 2 2009 figures were not disclosed as of August 13, 2010.
31 | Hitachi Cable, Ltd. CSR Report 2010
In addition, we are strengthening safety education and Health Management and Mental Healthcare
training and the provision of safety-related information. To protect the health of employees, Hitachi Cable works
For example, we are providing safety training through to control employees’ hours of service, while providing
disaster identification drills and video learning. We are opportunities to take regular health checkups and com-
also implementing safety education programs designed plete medical checkups as well as health guidance based
for inexperienced workers using materials based on past on the results of these checkups. Meanwhile, we urge
disasters and incidents, while offering employees safety- health insurance unions to introduce such mechanisms
related information through the weekly Safety News as reference services to specialist doctors and telephone
magazine and the health and safety Intranet website. health consultation. Through these mechanisms, we have
In addition, with the aim of improving the level of safety built an environment where employees can work with a
management on a Groupwide scale, we are promoting sense of safety and security.
information-sharing throughout the Hitachi Cable Group, In recent years, mental healthcare for employees has
while coordinating Groupwide safety activities. become a critical issue for Hitachi Cable. In order to
enable the prevention, or early detection, of mental health
problems in employees, we are striving to enhance work-
Countermeasures against Disasters place communication and mental health education. In
Hitachi Cable sets December as “Disaster prevention particular, Stress Coping Seminars are frequently held to
awareness month” to raise anti-disaster awareness and counsel individual employees on ways of reducing stress
to improve the disaster prevention management system. so that they can work happily and productively. We are
In September, we run drills to prepare for a major earth- encouraging young and middle-aged employees to take
quake at our works. Also, we continue to provide various the seminars. Also, in order to help employees solve a
kinds of traffic safety activities for employees. These wide variety of mental health-related troubles through
include traffic lectures, inviting law enforcement officials consultation, we collaborate with medical institutions
as speakers, providing education for new car owners within the Hitachi Group.
who commute to work and training sessions using driv- Furthermore, the
ing safety demo cars (touring vehicles equipped with Company has estab-
safe-driving educational facilities). lished a program to
All works of the Hitachi Cable Group have established assist employees who
an internal firefighting team that regularly takes part in took long-term leaves
firefighting drills to prepare for unexpected fires. In addi- due to mental health-
tion, both domestic and overseas Group companies con- re l a te d p ro b l e m s i n
duct a comprehensive range of activities to raise returning to work and
Stress coping training
employee awareness of disaster prevention. preventing a recurrence.
■ Sound Labor-Management Relations
At Hitachi Cable, all employees, except managerial staff, In addition, when establishing, amending or abolishing
belong to a labor union. To promote communication various systems related to labor conditions, Hitachi Cable
between employees and management, refine corporate and the Labor Union establish task forces for discus-
management, improve business development and sions, making efforts to maintain and strengthen sound
enhance working conditions for employees, Central and favorable labor-management relations.
Management Committee meetings between representa- During FY2010, the Company and the Labor Union par-
tives from the Head Office and Labor Union Headquarters ticularly focused their discussions on such subjects as the
and Works Management Committee meetings between “Change the Way of Working” initiative and the establish-
representatives from each business site and Labor Union ment of a labor-management committee aimed at reducing
branch office are held twice a year. the total working hours, while promoting related activities.
■ Employee Benefits and Welfare
In order to make the lives of employees and their families needs of individual employees such as “ability and skill
more affluent and stable, Hitachi Cable offers a compre- development,” “child rearing,” “nursing” and “health build-
hensive range of measures to support them. In 2003, as ing,” in addition to such conventional benefits as dormito-
one of the employee benefits and welfare initiatives to ries for single employees and company-run houses and
support self-help efforts and the independence of provision of medical services for employees. Within a
employees, the Company introduced the “Cafeteria Plan range of points that each employee has earned
System” (selective benefit and welfare system). This sys- (“Cafeteria Points”), he or she can choose the type of
tem offers options to meet the different lifestyles and support wanted when necessary.
■ Life Plan Support
In this day of declining birthrates and an aging popula- efits, company pension, welfare pension, health insur-
tion, and as lifestyles in old age become more diversified, ance, employment insurance, etc.) and hosts Life Plan
having a definitive life plan is becoming more and more Seminars as an opportunity to think about one’s current
important. Hitachi Cable provides information to serve as work style and one’s lifestyle after retirement.
the basis for life planning after retirement (retirement ben-
Hitachi Cable, Ltd. CSR Report 2010 | 32
Engagement with Society and Local Communities
In line with its Fundamental Credo, the entire Hitachi Cable Group is working as one to conduct corporate activi-
ties in a fair and open manner, promote harmony with the natural environment and engage vigorously in activities
that contribute to social progress. These activities are implemented through the daily operations of all Group
employees, domestic and overseas.
■ Works and Regional Environmental Improvement/Environmental Preservation
Joining Japan Business Federation’s Declaration intended for protecting the global environment. Also,
of Biodiversity while conducting biodiversity-conscious corporate activi-
The Japan Business Federation (Nippon Keidanren) ties, Hitachi Cable is proactively implementing other
announced a Declaration of Biodiversity in March 2009, activities to maintain and revitalize the natural environ-
explaining the basic concept behind its promotion of ment. These activities include a project that improves
corporate activities that give due consideration to biodi- conditions of the Ogitsuyama Nature Park.
versity. In December 2009, in accordance with its
Fundamental Credo that upholds the principle of promot-
ing harmony with the natural environment, Hitachi Cable
has agreed to cooperate on and participated in related
initiatives with the Nippon Keidanren as a Promotion
Meanwhile, the Hitachi Cable Group is promoting Environmental develop-
ment activities in the
wide-ranging environmental projects, from those aimed Ogitsuyama Nature
at improving conditions surrounding its works to those Park
Cleaning Activities in Singapore’s Sungei Buloh Also, the reserve has been selected as a target for nature
Wetland Reserve protection and forest restoration under the Singapore
Hitachi Cable (Singapore) Pte. Ltd. started cleaning Green Plan 2012 promoted by the Singaporean
activities in the Sungei government.
Buloh Wetland Reserve
in Singapore in January
2010. Boasting an area
of 87 hectares, this wet-
land site is the first to be
designated as a nature
park by the Singaporean
government. Being home
to mangroves and rare
animals and plants as
well as being a migratory
stopover for birds, many
people visit this reserve
to observe the wildlife.
Cleaning activities in Singapore
■ Collaboration with NPOs
Continuing the “ecoCAP Movement” of June 2010 we have
Through the ecoCAP Movement, the caps of plastic bot- collected a total of
tles are sorted, collected and recycled as a reusable 2,057,800 caps, the
resource. The recycling of these caps not only saves equivalent of 2,572
resources but also reduces CO2 emissions by an amount polio vaccine s or
equivalent to the CO2 that would have been generated 16,205 kg of CO 2
through their incineration. Also, proceeds from sales of emissions—the
these caps to recycling companies are used to deliver vac- amount absorbed by
cines for various infectious diseases to underprivileged 1,15 8 J a p a n e s e
children throughout the world. The Hitachi Cable Group cedars in a year.
Plastic bottle caps collected from the
joined the ecoCAP Movement in November 2007, and as Group companies
33 | Hitachi Cable, Ltd. CSR Report 2010
Participation in the “goo Green Label” Project Participation in the “Morino Chonai-Kai” Initiative
NTT Resonant Inc. operates a search engine called “goo Hitachi Cable has participated in an initiative called
Green Label.” This environment-friendly search engine is “Morino Chonai-Kai” (literally, Forest Neighborhood
operated with a special mechanism. That is, users of the Association), which is promoting forest thinning and the
search engine can contribute to environmental conserva- effective use of paper made from wood collected through
tion as NTT Resonant donates 15% of the gross profit it forest thinning, as a support company. This initiative is
makes from advertisements placed on goo Green Label operated by Office-Chonai-Kai, an environmental NPO
search result displays to various kinds of soical contribu- working to encourage the recycling of used paper. By
tion NGOs and NPOs. prioritizing the use of certain types of paper that contrib-
Having become a corporate partner of this project, ute to the promotion of forest thinning, we are assisting in
Hitachi Cable has promoted the use of the goo Green the sound development of forests in Japan.
Label search engine on a companywide basis.
■ Corporate Sports
Marathon Team: Regular Contestant in the New participation in these and other sporting events and local
Year Ekiden festivals, we are striving to invigorate local communities
and contribute to sports promotion.
Hitachi Cable’s Marathon Team has participated in the
New Year Ekiden (All-Japan Inter-Business Organization
Ekiden Relay Race), which takes place every New Year’s Basketball Team: Assisting Sports Promotion
Day, for the past eight consecutive years, for a total of 23 Hitachi Cable’s Basketball Team, the “Hitachi Cable
times. Not only runners, but also team staff, employee Bulldogs,” belongs to the Japan Basketball League 2
supporters throughout Japan and people in the local (JBL2), competing in games all over Japan and contribut-
communities along the relay course all share the excite- ing to the promotion of basketball.
ment and come together for this event. Aside from such professional activities, our basketball
Members of the Marathon Team also participate in the team conducts exchange activities in the community
Hitachi Sakura Road Race held in Hitachi City, Ibaraki around Hitachi City, their hometown, through basketball.
Prefecture, as guest runners and in the Kasumigaura In particular, technical training programs and practice
Marathon (International Blind Marathon Kasumigaura), matches are popular events, attracting the participation
which takes place in Tsuchiura City, Ibaraki Prefecture, as of a number of local elementary, junior and senior high
escorts for visually impaired runners. Through proactive school students each year.
Escort running at the Kasumigaura Marathon Technical training programs by the Basketball Team members
(Marathon Team URL:
http://www.hitachi-cable.co.jp/gaiyou/marathon/index.html ) (Basketball Team URL:
■ Social Welfare and Donations
Participation in the Hitachi National Food Drive in Donation of Stationary to Elementary Schools in
the United States Mexico
Hitachi Group companies located in North America are Located in Mexico, Hitachi Cable Group company HC
promoting the Hitachi National Food Drive. From the Queretaro, S.A. de C.V. manufactures and sells automo-
Hitachi Cable Group, Hitachi Cable America Inc. and tive brake hoses. HC Queretaro has participated in sta-
Hitachi Cable Manchester Inc. have joined this initiative. tionary donation activities promoted by the Queretaro
Through this program, foodstuff is donated, while mone- City government and local teachers’ associations.
tary contributions are also made. Proceeds from mone- Through these activities, the company collects such sta-
tary donations are used to purchase foodstuff for tionary items as pencils, pens and notebooks, which are
donations. then donated to local elementary schools, and is thus
contributing to the development of the educational envi-
ronment in local communities.
Hitachi Cable, Ltd. CSR Report 2010 | 34
Other Major Social Contribution Activities in FY2010
Category and Activity Description Name of Company and Works
“Clean & Green Project” parks cleaning and weeding activities organized by the association
Hitachi Cable Precision Co., Ltd.
of local corporations
Tohoku Rubber Co., Ltd., Hitachi Densen
Sendai City volunteer cleaning activities organized by Hitachi Aobakai
Shoji, Ltd. (Tohoku Branch)
“Clean-Up Day” cleaning activities around the works Hitachi Cable Film Device, Ltd.
Kazusagawa River cleaning activities promoted by local volunteers
Cleaning activities along the river near the works in cooperation with the Juo
RiverFishermen’s Cooperative Works and Group companies in the
Regional Hitachi area
Cleaning Cleaning activities at stations, along commuter roads and on beaches near business sites
Activities Mount Kamine and Mount Takasuzu Climb & Clean Program
Cleaning activities around Kanda Station in Chiyoda-ku, Tokyo
Environmental beautification activities in Aoba-ku, Sendai City Hitachi Densen Shoji, Ltd.
Cleaning activities on streets from the Chubu Region Branch Office to nearby stations
Hitachi Cable, Ltd. ( Hokkaido Sales
Office), Hokkai Hitachi Densen Kihan,
Love Earth Clean Up in Hokkaido
Ltd., Tonichi Kyosan C able, Ltd.
(Hokkaido Sales Office)
Volunteer Experience Tour to Horqin Desert Greening Project in China Hitachi Cable (China) Trading Co., Ltd.
Tree Planting Forum Thai Hitachi Enamel Wire Co., Ltd.
Tree-planting activities promoted by companies operating in the LIMA Technology Center Hitachi Cable Philippines, Inc.
Environmental Works and Group companies in the
Project to improve the hiking courses within the Ogitsuyama Nature Park
Development Hitachi area
Activities Greening of employee parking area within the works’ site 25 Tonichi Kyosan Cable, Ltd.
Award presented by Sendai City in recognition of ensuring safety at business site
Registered under Mori-no-Miyako Heart Aid, a Sendai City initiative to register businesses Tohoku Rubber Co., Ltd.
Safety- and that are qualified to use automated external defibrillators (AEDs)
Hygiene-Related Award presented by the head of Hitachi Labor Standards Supervision Office for achieving
Activities Densen Works, Hitaka Works
Class-3 no accident record
Works of Hitachi Cable, Ltd., Tonichi
Voluntary fire department organized
Kyosan Cable, Ltd.
Works and Group companies in the
Blood Drive Contributions to blood drive Hitachi area, Tsuchiura Works, Tonichi
Kyosan Cable, Ltd.
Local Production Welfare facilities in the Hitachi area
for Local Promotion of local production for local consumption at welfare facilities
Consumption (Hitaka Club, Suginouchi Club)
Cleaning activities along the Juo River Cleaning activities (Hitachi Densen Shoji, Ltd.) Drill of voluntary fire department
(Tonichi Kyosan Cable, Ltd.)
(Thai Hitachi Enamel Wire Co., Ltd.)
Tree-planting activities (Hitachi Cable Philippines, Inc.)
Volunteer experience in Horqin Desert
Greening Project in China
(Hitachi Cable (China) Trading Co., Ltd.)
35 | Hitachi Cable, Ltd. CSR Report 2010
Summer family hands-on experience seminar Works and sites tour for elementary school
(Hitachi Cable Logi-Tech, Ltd.) students (Takasago Works)
Works and sites tour for high school students Hitaka Natsu-Matsuri festival <summer festival>
(Tohoku Rubber Co., Ltd.)
Category and Activity Description Name of Company and Works
Summer Family Hands-on Experience Seminar
Hitachi Cable Logi-Tech, Ltd.
Work experience programs for junior-high school students
Educational Head Office, Hitaka Works and Takasago
Activities Works and site tours for local residents and elementary and junior-high school students Works of Hitachi Cable, Ltd., Tohoku
Rubber Co., Ltd.
High-School Student Internship Program hosted by the Hitachi Chamber of Commerce and Industry Hitachi Magnet Wire Corp.
Opening Company Athletic field, gym and welfare facilities opened to the public Hitaka Works
Facilities to the
Public Athletic field opened to the public free of charge, tennis court opened to the public Tonichi Kyosan Cable, Ltd.
Hitaka Onmosa Matsuri festival
Hitachi Sakura Matsuri festival as volunteers
Regional Events Hitaka Natsu-Matsuri festival
Tsuchiura Works, Hitachi Densen Shoji,
Tsuchiura City Industry Festival
Donations by employee volunteers to typhoon victims through churches, etc. PHCP, Inc.
Participation in “My Tree” tree-planting initiative promoted by the Bureau of Construction,
Tokyo Metropolitan Government
Hitachi Densen Shoji, Ltd.
Donations to Aojyu-Kai, an organization promoting tree planting in Inner Mongolia
Donations to NPO Adventure Navigation Crew of Oarai
Donations of Hitachi Cable Manchester’s category cables to be used in the construction of a
Donations Hitachi Cable Manchester Inc.
new Manchester Boys and Girls Club building
Five Hitachi Cable Group companies in
Monetary donations to Haitian earthquake victims
North and Central America
Donations to Overseas Mutual Aid Funds organized by the Japan Red Cross Society and
Hitachi Cable Precision Co., Ltd.
Japan Broadcasting Corporation (NHK)
Donations to the Japanese Foundation for Cancer Research
Hitachi Cable, Ltd.
Donations to NPO Budou-no-Ie
Tohoku Rubber’s escalator handrails received a 77 Business Support Foundation prize from
Tohoku Rubber Co., Ltd.
the 77 Business Support Foundation in recognition of their top domestic market share
Others Became a supporting member for the NHK Symphony Orchestra Hitachi Cable, Ltd.
Joined as a board member of the Hitachi Foundation (U.S.) Hitachi Cable America Inc.
CSR-Related External Commendations during FY2010
Organization Survey, etc. Ranking
The Nippon Foundation Survey on CSR of Top Japanese Companies 76th (out of 1,725 companies)
Toyo Keizai, Inc. 2009 CSR Ranking 146th (out of 1,104 companies)
Nikkei Inc. Nikkei Sangyo Shimbun Worker-Friendly Companies Survey 166th (out of 1,543 companies)
Hitachi Cable, Ltd. CSR Report 2010 | 36