Lesson 5 054 100 INTRODUCTION TO TOURISM BUSINESS ADMINISTRATION LESSON OUTLINE Review quiz results The classification of travelers Tourist typologies Plog’s tourist typology and its flaws THE CLASSIFICATION OF TRAVELERS Residents vs. Visitors Non-travelers vs. Travelers Travelers within the scope of tourism International travelers Intercontinental Continental Domestic travelers Interregional Regional (Goeldner and Ritchie 2009) THE CLASSIFICATION OF TRAVELERS (2) Tourists vs. Excursionists Tourists stay one or more nights Excursionists stay less than 24 hours Excursionists = Same-day visitors = Day-trippers Tourists usually have greater economic significance Purposes of travel Visiting friends or relatives (VFR) People travel for a combination of reasons E.g. Business and vacation (Goeldner and Ritchie 2009) TOURIST TYPOLOGIES Based on tourists’ travel patterns and behaviors Helps segment tourists into different groups Makes it easier to find out what tourists want “A common approach to understanding the socio- cultural components and impacts of travel.” (Walker and Walker 2011) Many ways to look at it: Demand side Supply side STANLEY PLOG’S TOURIST TYPOLOGY Psychocentric Mid-centric Allocentric Near-psychocentric Near-allocentric (Plog 1974) Psychocentric Self-centered, nervous, non-adventurous “Prefer visiting destinations similar to their home with many tourist amenities, such as highly organized package tours and familiar destinations.” (Walker and Walker 2011, p.346) Allocentric Outgoing, self-confident, adventurous “Prefer unstructured vacations in exotic destinations away from what they are accustomed to at home.” (Walker and Walker 2011, p.346) DISCUSSION What are some destinations that allocentric tourists would travel to? What kind of activities would psychocentric tourists be doing when they travel? What kind of activities would allocentric tourists be doing when they travel? According to Plog, which type of tourist are you?
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