Classification of travelers and tourist typologies _Plog_ by pengxuebo

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									Lesson 5

   054 100 INTRODUCTION TO TOURISM
       BUSINESS ADMINISTRATION
LESSON OUTLINE
   Review quiz results
   The classification of travelers
   Tourist typologies
   Plog’s tourist typology and its flaws
THE CLASSIFICATION OF TRAVELERS
   Residents vs. Visitors
   Non-travelers vs. Travelers
   Travelers within the scope of tourism
   International travelers
      Intercontinental
      Continental
   Domestic travelers
      Interregional
      Regional

                                      (Goeldner and Ritchie 2009)
THE CLASSIFICATION OF TRAVELERS (2)
   Tourists vs. Excursionists
      Tourists stay one or more nights
      Excursionists stay less than 24 hours
      Excursionists = Same-day visitors = Day-trippers
      Tourists usually have greater economic significance
   Purposes of travel
      Visiting friends or relatives (VFR)
      People travel for a combination of reasons
        E.g.   Business and vacation

                                        (Goeldner and Ritchie 2009)
TOURIST TYPOLOGIES
   Based on tourists’ travel patterns and behaviors
   Helps segment tourists into different groups
   Makes it easier to find out what tourists want
   “A common approach to understanding the socio-
    cultural components and impacts of travel.”
    (Walker and Walker 2011)

   Many ways to look at it:
        Demand side
        Supply side
STANLEY PLOG’S TOURIST TYPOLOGY
Psychocentric                      Mid-centric                         Allocentric

           Near-psychocentric                       Near-allocentric
                                                                       (Plog 1974)
   Psychocentric
       Self-centered, nervous, non-adventurous
       “Prefer visiting destinations similar to their home with many tourist
        amenities, such as highly organized package tours and familiar
        destinations.” (Walker and Walker 2011, p.346)
   Allocentric
       Outgoing, self-confident, adventurous
       “Prefer unstructured vacations in exotic destinations away from what
        they are accustomed to at home.” (Walker and Walker 2011, p.346)
DISCUSSION
   What are some destinations that allocentric tourists
    would travel to?
   What kind of activities would psychocentric tourists be
    doing when they travel?
   What kind of activities would allocentric tourists be
    doing when they travel?
   According to Plog, which type of tourist are you?

								
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