O'right puts green concepts into products, from materials, ingredients, designs, activities to experiences. 1. Use natural & ECOCERT organic ingredients: it does not cause environmental hormones but leaves an unpolluted environment to aquatic. 2. Use Soy Ink printing: Non-heavy metal, non-toxic, non-irritating smell and non-pollution. 3. Use recycled paper: We use certified ecology paper to make catalogues. 4. Use recyclable plastic bottles: Recycle and reuse. 5. Eco-carton with Green Mark: 80% made of recycled paper. 6. Product Label: Safe and non-toxic sticker with eco printing which comply with SGS and RoHS standards. 7. Use airbags to protect our goods while shipping: Reusable and recyclable. 8. Use reverse osmosis water filtration and operate under a germfree environment: Substitute the use of large amount of preservatives. 9. Barcode systems: Each product is given two barcodes, complete traceability system to ensure quality control. 10. Green Design: Developed 10L, 5L eco-packages and 1L refill pack to save 120,000 pcs of 400ml plastic bottle yearly.
Green Hair Care Company Profile 1 Outline Company Overview & Brand Concept Green Product & Product Control CSR (Corporate Social Responsibility) Value Creating Future Prospects- Carbon Neutral Plan Green Consumption Q&A Session 2 Outline Company Overview & Brand Concept Green Product & Product Control CSR (Corporate Social Responsibility) Value Creating Future Prospects- Carbon Neutral Plan Green Consumption 3 Company Overview Founded：March 8th (International Working Women’s Day), 2002 Main Products：Green Hair Care Products Employees: 108 Sales Channels：Hair Salons No. of Customers：7,000 salons (approx. 20,000 salons in Taiwan) New Taipei Taoyuan Taipei Hsinchu Taichung 8 Branches provide prompt services Chiayi Tainan Kaohsiung 4 Organization Chart CEO Div. Steven Ko Dept. F&A Executive Branch Administration AC of Branch Office Human General Info. Administration Law Affairs Resource Affairs Technology R&D Manufacturing OEM/ODM Brand China Sales O’right BADOG Int’l Sales Communication Domestic Domestic Sales Sales Procurement Int’l Visual Taipei Branch New Taipei Branch OEM/ODM Communication Taoyuan Branch Production Domestic Marketing OEM/ODM Hsinchu Branch Public Relations Taichung Branch Logistics Chiayi Branch E-Commerce Quality Tainan Branch Assurance 5 Northern Kaohsiung Branch Southern Kaohsiung Branch Staff Milestone UK PAS2050 Foot Print Label SGS ISO9001:2008 1st Company granted “Carbon Foot Print Label” in Reforestation Project 110 Taiwan’s Cosmetics Industry Homeland Construction Project 2010 Sight the New Green Salon Awarded “Taiwan Superior Commercial Service Brand” by 100 Taiwan Ministry of Economic Affairs Sponsored Guo-An for Int’l Junior Football Tournament Sponsored the documentary & book publication of “Home” 2009 95 Executed the “Green Earth” Plan Sponsored “ORBIS Int’l” for saving sight of blindness children. 2008 Cleaned Kenting Beach to keep the Earth clean. 90 Awarded “The Brand Star” Sponsored “Taiwan Fund for Children and Families” to help poor children Declared “ Everything is all right” as future prospects. Initiated our devotion to ECO-line & CSR 2007 Launched the brand, “BADOG”, to enter pet care market 2006 1 Implemented Barcode & ERP systems 6 2005 Set up 7 branches and ID center Logo Meaning “O” means all and perfect. It symbolizes the green Earth. Green represents our determination to protect the Earth. “right” means everything is right, good and appropriate. Gray represents our steady and sensible business concepts. In brief, O’right hopes everything is all right on the Earth! 7 Brand Concept 理念文化 Also the criteria for our brand design, development, production and marketing. Natural Pure Eco-friendly 8 Brand Concept 經營策略 “Natural、Pure、Eco-friendly” Emphasize the balance between people and nature. 9 Outline Company Overview & Brand Concept Green Product & Product Control CSR (Corporate Social Responsibility) Value Creating Future Prospects- Carbon Neutral Plan Green Consumption Q&A Session 10 綠 色 產 品 Green Product O’right puts green concepts into products, from materials, ingredients, designs and activities. Green Hair Care 11 綠 色 產 品 Green Product Natural Organic Ingredients Use ECOCERT and USDA organic ingredients, harmless to the nature. 12 綠 色 產 品 Green Product Eco Design We make a great difference in product design. It looks simple but unique. Also, it’s eye catching. Recyclable bottles - HDPE 13 綠 色 產 品 Green Product Eco Design Recyclable bottles- PETG Food grade packaging 14 綠 色 產 品 Green Product Eco Design FREN eco-handbags Reduce the use of 100,000 paper bags. Save 90 trees every year. Biodegradable materials. 15 綠 色 產 品 Green Product Eco Design Green Mark ECO-Carton, made of 80% recycled paper. Taiwan Eco Symbol 16 綠 色 產 品 Green Product Eco Design Use eco-airbags instead of Styrofoam. Not only save the space but also reduce the pollution. LDPE 4 recyclable material 17 碳 足 跡 產 品 Green Product Eco Material Soy ink printing + ecology paper All the marketing materials such as catalogues, leaflets are printed by ecology paper and with soy ink. 18 產 品 理 念 Green Product Value-creating - Green Product Eco-label Both sticker and printing ink are certified by SGS RoHS compliance 19 19 搶救日月潭 Green Product Save Our Lake Illustration of Sun Moon Lake covered by a great number of plastic bottles. 20 Save Lakes Green Product Patent No.: D133527 ECO-Packaging Innovation 1st company obtains the shampoo packaging patent in Taiwan. Reduce Carbon Emission: Dimethicone Free, Blow-dry time shortened. Electricity usage reduction on hair dryer, diffuser & air-con. Conserve Energy & Water: With fine lather, easy to rinse off. = 25 X 10 Liter 400 ml A 10-Liter package equals 25 bottles of 400ml shampoo 21 O’right saves 120,000 bottles per year!! 產 品 理 念 Green Product Innovative Product & Service - ECO Organic Hair Repair - White Tea Hair Treatment Set - Gingko Hair Treatment Set With ECOCERT or USDA organic ingredients, providing excellent anti-oxidization. Its professional deep repairing benefits restores hair strength and elasticity. Innovative ice treatment – for summer use: Chill Hair Treatment set to 5-10 ℃ for an instant cooling effect that helps tighten hair scales with excellent results. Warm treatment – for autumn and winter use: Soak Hair Treatment set in 35-40 ℃ warm water for a cozy, comforting experience. It also helps to restore hair moisture. 22 Green Product Innovated Eco Hair Treatment → Reduces 46,716,000 kg CO2 of emissions per year. → Equals to plant 4,246,909 trees for the Earth per year. → Equals to the forest size of 4,576 FIFA World Cup stadiums. Calculation Formula: Having a hair treatment for 15 min. with 1000W hair steamer, emits 0.1557 kg of CO2 1000W × 0. 25 hr (15 min) ÷1000 = 0.25 KWH 0.25 KWH x 0.636 kg = 0.1557 kg If Taiwan hair salons all used steamers for hair treatment, the total CO2 emissions would be 46,716,000 kg per year. (0.1557 kg＋0.2336 kg) × 500 (person-time)× 12 months × 20,000 salons =46,716,000kg If Taiwan hair salons all used O’right Eco Hair Treatments, it would equal to plant 4,246,909 trees for the Earth per year. 46,716,000 kg ÷ 11 kg = 4,246,909 trees 23 Green Product Innovated Eco Hair Treatment Creates More Values and Hair Treatment Profits! Cost down Serve more customers at a time Save Energy Organic White Tea/ Ginkgo Hair Treatment No cost for hair steamer Carbon Footprint ECO Hair Treatment Value up－Cost down Value Up ＝More margins Plug off , Low CO2 & ECO Raise Hair Treatment Pricing (long hair) Lowest CO2 Hair Treatment NTD1,000 → NTD1,200~1,500 Raise customer’s satisfaction =USD35 → USD40~50 產 品 理 念 Green Product Innovative Product & Service General Cold Perm Lotion ECO Cold Perm Lotion ECO Cold Perm Lotion BRINGS: Consumer: A healthy & shiny hair Salon: Energy & Money saving, environmental protection Unhealthy & Damaged hair Healthy & Shiny Hair 25 Product Control Barcode System Each product comprises 2 barcode labels. origin of raw materials →production→ delivery→ marketing→ quality trace. Product Information Traceability Barcode International barcode (POS) 26 Outline Company Overview & Brand Concept Green Product & Product Control CSR (Corporate Social Responsibility) Value Creating Future Prospects- Carbon Neutral Plan Green Consumption Q&A Session 27 值 價 CSR 創 造 Corporate Social Responsibility Focus on public welfare activities of Future Generation Concern in marketing campaigns. 28 二、 管理維護 CSR 品牌行銷密集度 Taiwan Fund for Children and Families Program: In 2007, we sponsored US$455,200 worth of products and cash to help impoverished children and foster the next generations. 29 二、 管理維護 CSR 品牌行銷密集度 ORBIS Program: In 2008, we sponsored ORBIS US$627,600 worth of products and cash for saving sight of blindness children. Cooperate Sponsors: 30 二、 管理維護 CSR 品牌行銷密集度 Sponsored Guo-An Elementary School attend International Junior Football Tournament in 2009. 31 CSR Homeland Construction Project Homeland Construction In 2010, we sponsored “Association of Pingtung Indigenous Culture and Education” to rebuild joyful learning environments for children in typhoon- stricken regions with US$214,400 worth of products and cash. 二、 管理維護 CSR 品牌行銷密集度 CSR Focus on Green Activities in marketing campaigns. 33 二、 管理維護 CSR 品牌行銷密集度 In 2008, we went to Kenting Beach to keep environment. 34 CSR ”HOME”- Documentary In 2009, we sponsored the premiere of “HOME”. Invited 1,200 customers to participate and make the Eco Promise together. “We love the earth, we keep it green!” 35 HOME 贊 助 廠 商 CSR Sponsor list of HOME: O’right Cleansing Set Gucci Organic T-shirt 36 Limited Edition 二、 管理維護 CSR 顧客關係管理 O’right Customers 37 值 價 CSR 創 造 “HOME” - Book Support the concept of saving the Earth - We all have the power to change. 38 企業 社 會 CSR 責 任 “HOME” - Book To show our continuous support, we sponsored the publication of the continuation of “Home”. It helps us understand what we can do to make our Earth greener and better. 39 企業 社 會 CSR 責 任 “±2℃” – Taiwan’s first documentary of environmental protection In 2010, we sponsored the DVD duplication of “±2℃” . To advocate the importance of environmental protection and send to the customers as complimentary DVDs. 40 Creating ValueNeutral Plan Carbon CSR 2010 Sight the New Green Salons -10 seminars were held in Taiwan - More than 1,700 customers attended 41 2010 Reforestation Project - O’right cooperated with NTU Experimental Forest 緣 CSR 起 Change the world, one step at a time! In 2010, we sponsored the tree planting activity. To raise consumers and enterprises’ environmental awareness to create a green homeland. Cut Co2 Emissions 17,038 tons/per year 43 Outline Company Overview & Brand Concept Green Product & Product Control CSR (Corporate Social Responsibility) Value Creating Future Prospects- Carbon Neutral Plan Green Consumption Q&A Session 44 價 Creating Value 值 創 造 The first hair care company awarded “Taiwan Superior Commercial Service Brand” from government. 45 Taiwan Vice President (left) with O’right CEO (right) The press released on Office of the President’s website, Taiwan 碳中和計畫 Value Creating World’s first SME passed “Product Carbon Footprint” verification World’s first bottle of shampoo passed “Product Carbon Footprint” verification 46 Taiwan Premier (left) with O’right CEO (right) Carbon Tracking Value Creating Cradle to Grave - Carbon Footprint Verification Origin of raw materials (cradle) Manufacture Delivery 47 Customers Disposal &Recycling (Grave) End User Value Creating CO2 Emission Green Tea Shampoo (Organic) 400ml Materials Manufacture customer use Delivery Disposal & recycling Practical CO2 emission : 789g EPA labeling requirement: 800g From customers use to disposal: 602g Outline Company Overview & Brand Concept Green Product & Product Control CSR (Corporate Social Responsibility) Value Creating Future Prospects- Carbon Neutral Plan Green Consumption Q&A Session 49 Cradle to Cradle Reducing carbon emission from transportation Use local raw materials to reduce international shipping. Manufacture Origin of raw material Carbon neutral factory Delivery By using solar, wind power and recycled water to reduce carbon emission and the use of energy. “Tree in a shampoo bottle” Using biodegradable materials rather than the recyclable ones. Customers End User Public speaking tour Developing greener and Promoting the importance of low carbon products. keeping environment green to customers. Deposal & Recycling Neutral Carbon 瓶中樹 Plan Tree in the Shampoo Bottle O’right developed the first shampoo bottle which can grow a tree after being buried into soil. 1：Bury empty used Seed Bottle 2：6 months later, bottle 3：Bottle is almost decomposed after into soil starts to decompose. 12 months and the seed sprouts. 51 The bottle decomposing and seed sprouting condition depends on the temperature, humidity and nutrients of the soil. 瓶中樹 Carbon Neutral Plan Tree in the Shampoo Bottle Illustrations of biodegradable plastic bottle decomposing. 0 month 2 months 8 months 12 months 52 碳 Neutral Plan Carbon中 和 計 畫 Media news of “Tree in the bottle” TVBS iSET CTV ETTV UDN Newspaper 53 GMP/ Carbon Carbon Neutral Plan Neutral Factory Greener．Low Carbon • ISO 9001 • ISO 14001 • ISO 22716 • GMP • Green Building • Carbon Neutral Plan O’right Factory-3D Look GMP green factory will be completed in 2011. Wind and solar power will be applied to manufacture. Water Recycle System will be designed and included. 54 Make products more eco-friendly and greener. Outline Company Overview & Brand Concept Green Product & Product Control CSR (Corporate Social Responsibility) Value Creating Future Prospects- Carbon Neutral Plan Green Consumption Q&A Session 55 Green Consumption O’right Observation on Hair Salon Industry Differentiation | Create higher values! Serve competition and snatches of Cut CO2|Make more profits! low priced chain stores have made the prices more competitive and Energy use and product cost are the margins compressed. key for salons to get more profits. Charity Activity | Raise Green Opportunity | Corporation Image! Offer More Options! The market will decide what kinds of salon will Dedicate to CSR Marketing and devote to raise survive in the trend of green consumption. The consumers’ values & brand image. demands of green salon will be definitely much more than needs. Consumers are 56 awaiting options from salons. Green Consumption The Word’s Leading Green Products Taiwan Superior Commercial Brand SGS ISO9001 Int’l Quality Management System Certification ECOCERT Organic Ingredient Certification USDA Organic Ingredient Certification UK PAS2050 Product Carbon Foot Print Verification Taiwan Patent Certification for 5 patents Taiwan Carbon Footprint Certification 57 57 Green Consumption O’right Green Supply Chain makes products BETTER! • World’s first SME (Small Medium Enterprise) passed “Product Carbon Footprint” verification. • World’s first bottle of shampoo passed “Product Carbon Footprint” verification. • World’s first bottle of shampoo passed UK2050 “Product Carbon Footprint ” verification. • World’s first hair tonic developed according male & female’s needs. • World’s first Eco Bottle of “Tree in the Bottle” launched in 2010. • World’s first hair care brand indicates the percentage of natural ingredients on product packaging. • Taiwan’s first brand executes Green Supply Chain. • Taiwan’s first hair care brand obtained 5 patents on its shampoo in Taiwan. • Taiwan’s first company launched the design of “ Seed Paper”. 58 • Taiwan’s first bottle of professional shampoo packaging(10L) obtained Taiwan’s patent certification Green Consumption O’right Green Supply Chain makes products BETTER! • Products obtained SGS ISO9001 2008 Int’l quality management system certification • Products use ECOCERT & USDA organic ingredients • All products use recyclable ECO plastic bottle and food grade ECO bottle • All product bottles printed with RoHS-compliant ECO ink • Use ecology paper and FSC (Forest Stewardship Council) certified paper to make catalogues • Use soy ink to print catalogues • Use Eco-cartons which made of 80% recycled paper • Use reusable and recyclable airbags to protect goods while shipping. • Product labels and ink passed SGS inspection • Developed Fren Eco handbag 59 Q&A
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