Retailing Eco Salon Hair Care Products

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Retailing Eco Salon Hair Care Products Powered By Docstoc
					     Green Hair Care



Company Profile

                       1
             Outline
Company Overview & Brand Concept
Green Product & Product Control
CSR (Corporate Social Responsibility)
Value Creating
Future Prospects- Carbon Neutral Plan
Green Consumption
Q&A Session                             2
              Outline

Company Overview & Brand Concept
Green Product & Product Control
CSR (Corporate Social Responsibility)
Value Creating
Future Prospects- Carbon Neutral Plan
Green Consumption
                                        3
  Company Overview

Founded:March 8th (International Working Women’s Day), 2002
Main Products:Green Hair Care Products
Employees: 108
Sales Channels:Hair Salons
No. of Customers:7,000 salons (approx. 20,000 salons in Taiwan)

                                                             New Taipei
                          Taoyuan                            Taipei
                        Hsinchu
                    Taichung
                                                   8 Branches provide prompt services
                     Chiayi
                 Tainan
              Kaohsiung
                                                                                        4
      Organization Chart

                                               CEO                                                              Div.
                                            Steven Ko
                                                                                                                Dept.
                F&A                                                                   Executive
                                                                                                                Branch
                                                                                    Administration

         AC of Branch Office                              Human       General     Info.   Administration Law Affairs
                                                         Resource      Affairs Technology


R&D   Manufacturing    OEM/ODM        Brand         China Sales           O’right          BADOG          Int’l Sales
                                   Communication                         Domestic         Domestic
                                                                          Sales             Sales

             Procurement         Int’l        Visual          Taipei Branch         New Taipei Branch
                               OEM/ODM     Communication
                                                                                     Taoyuan Branch
              Production       Domestic      Marketing
                               OEM/ODM                                               Hsinchu Branch

                                           Public Relations                         Taichung Branch
               Logistics
                                                                                      Chiayi Branch
                                            E-Commerce
               Quality
                                                                                     Tainan Branch
              Assurance                                                                                                 5
                                                       Northern Kaohsiung
                                                             Branch           Southern Kaohsiung Branch
Staff                 Milestone
                                                                          UK PAS2050 Foot Print Label
                                                                             SGS ISO9001:2008

                                1st Company granted “Carbon Foot Print Label” in
                                                                                              Reforestation Project
110                                      Taiwan’s Cosmetics Industry
                                                                                           Homeland Construction Project
                                                                            2010       Sight the New Green Salon
        Awarded “Taiwan Superior Commercial Service Brand” by
 100              Taiwan Ministry of Economic Affairs
                                                                        Sponsored Guo-An for Int’l Junior Football Tournament
                                                                   Sponsored the documentary & book publication of “Home”
                                                      2009
 95
                 Executed the “Green Earth” Plan              Sponsored “ORBIS Int’l” for saving sight of blindness children.
                                           2008              Cleaned Kenting Beach to keep the Earth clean.

 90       Awarded “The Brand Star”
                                              Sponsored “Taiwan Fund for Children and Families” to help poor children
                                       Declared “ Everything is all right” as future prospects. Initiated our devotion to
                                       ECO-line & CSR
                      2007
                                 Launched the brand, “BADOG”, to enter pet care market
               2006
  1                          Implemented Barcode & ERP systems                                                              6
        2005
                  Set up 7 branches and ID center
Logo Meaning




                “O” means all and perfect.
               It symbolizes the green Earth.
    Green represents our determination to protect the Earth.


  “right” means everything is right, good and appropriate.
   Gray represents our steady and sensible business concepts.


                     In brief, O’right hopes
             everything is all right on the Earth!              7
  Brand Concept
     理念文化


Also the criteria for our brand design, development, production
and marketing.


    Natural                   Pure                 Eco-friendly




                                                                  8
 Brand Concept
   經營策略


“Natural、Pure、Eco-friendly”
Emphasize the balance between people and nature.




                                                   9
             Outline
Company Overview & Brand Concept
Green Product & Product Control
CSR (Corporate Social Responsibility)
Value Creating
Future Prospects- Carbon Neutral Plan
Green Consumption
Q&A Session                             10
        綠 色 產 品
      Green Product

O’right puts green concepts into products,
                           from materials, ingredients, designs and activities.




                          Green Hair Care
                                                                                  11
  綠 色 產 品
Green Product

Natural Organic Ingredients
Use ECOCERT and USDA organic ingredients, harmless to the nature.




                                                                    12
     綠 色 產 品
   Green Product


Eco Design

We make a great difference in
product design.

It looks simple but unique.
Also, it’s eye catching.



Recyclable bottles - HDPE




                                13
    綠 色 產 品
  Green Product

Eco Design
Recyclable bottles- PETG



Food grade packaging




                           14
         綠 色 產 品
       Green Product


 Eco Design
 FREN eco-handbags


Reduce the use of 100,000 paper bags.
Save 90 trees every year.
Biodegradable materials.




                                         15
   綠 色 產 品
 Green Product

Eco Design

Green Mark ECO-Carton, made of 80% recycled paper.




     Taiwan Eco Symbol                               16
    綠 色 產 品
  Green Product


Eco Design

Use eco-airbags instead of Styrofoam.
Not only save the space but also reduce the pollution.




                                               LDPE 4 recyclable material
                                                                            17
  碳 足 跡 產 品
  Green Product

Eco Material
Soy ink printing + ecology paper
All the marketing materials such as
catalogues, leaflets are printed by
ecology paper and with soy ink.




                                      18
   產 品 理 念
 Green Product

Value-creating - Green Product
Eco-label
Both sticker and printing ink are certified by SGS
RoHS compliance




                                                      19

                                                     19
    搶救日月潭
   Green Product


Save Our Lake

     Illustration of Sun Moon Lake covered by a great number of plastic bottles.




                                                                                   20
       Save Lakes
     Green Product

                                                                        Patent No.: D133527
ECO-Packaging Innovation
1st company obtains the shampoo packaging patent in
Taiwan.

 Reduce Carbon Emission:
   Dimethicone Free, Blow-dry time shortened.
   Electricity usage reduction on hair dryer, diffuser & air-con.

 Conserve Energy & Water:
   With fine lather, easy to rinse off.                             = 25 X
                                                             10 Liter                400 ml
  A 10-Liter package equals 25 bottles of 400ml shampoo
                                                                                              21

  O’right saves 120,000 bottles per year!!
        產 品 理 念
      Green Product


Innovative Product & Service - ECO Organic Hair Repair
- White Tea Hair Treatment Set
- Gingko Hair Treatment Set

With ECOCERT or USDA organic ingredients, providing excellent
anti-oxidization. Its professional deep repairing benefits restores
hair strength and elasticity.


Innovative ice treatment – for summer use: Chill Hair Treatment set to
5-10 ℃ for an instant cooling effect that helps tighten hair scales with
excellent results.


Warm treatment – for autumn and winter use: Soak Hair Treatment
set in 35-40 ℃ warm water for a cozy, comforting experience. It also
helps to restore hair moisture.
                                                                           22
        Green Product

                   Innovated Eco Hair Treatment
                → Reduces 46,716,000 kg CO2 of emissions per year.
                → Equals to plant 4,246,909 trees for the Earth per year.
                → Equals to the forest size of 4,576 FIFA World Cup stadiums.

Calculation Formula:

Having a hair treatment for 15 min. with 1000W hair steamer, emits 0.1557 kg of CO2
1000W × 0. 25 hr (15 min) ÷1000 = 0.25 KWH
0.25 KWH x 0.636 kg = 0.1557 kg

If Taiwan hair salons all used steamers for hair treatment, the total CO2 emissions would be
46,716,000 kg per year.
(0.1557 kg+0.2336 kg) × 500 (person-time)× 12 months × 20,000 salons =46,716,000kg

If Taiwan hair salons all used O’right Eco Hair Treatments, it would equal to plant 4,246,909
trees for the Earth per year.
46,716,000 kg ÷ 11 kg = 4,246,909 trees


                                                                                           23
     Green Product


Innovated Eco Hair Treatment
Creates More Values and Hair Treatment Profits!

                                           Cost down
                                            Serve more customers at a time
                                            Save Energy
Organic White Tea/ Ginkgo Hair Treatment    No cost for hair steamer
 Carbon Footprint ECO Hair Treatment

Value up-Cost down                         Value Up
=More margins
                                            Plug off , Low CO2 & ECO
Raise Hair Treatment Pricing (long hair)    Lowest CO2 Hair Treatment
NTD1,000 → NTD1,200~1,500                   Raise customer’s satisfaction
=USD35 → USD40~50
     產 品 理 念
   Green Product


Innovative Product & Service

  General Cold Perm Lotion                    ECO Cold Perm Lotion




                   ECO Cold Perm Lotion BRINGS:
                   Consumer: A healthy & shiny hair
                   Salon: Energy & Money saving,
                   environmental protection




   Unhealthy & Damaged hair                      Healthy & Shiny Hair
                                                                        25
     Product Control

Barcode System

Each product comprises 2 barcode labels.
origin of raw materials →production→ delivery→ marketing→ quality trace.




       Product Information Traceability
       Barcode

                International
                barcode (POS)
                                                                           26
             Outline
Company Overview & Brand Concept
Green Product & Product Control
CSR (Corporate Social Responsibility)
Value Creating
Future Prospects- Carbon Neutral Plan
Green Consumption
Q&A Session                             27
         值
       價 CSR 創 造

Corporate Social Responsibility
Focus on public welfare activities of Future Generation Concern in marketing
campaigns.




                                                                               28
    二、          管理維護
          CSR
        品牌行銷密集度


Taiwan Fund for Children and Families Program:
In 2007, we sponsored US$455,200 worth of products and cash to help
impoverished children and foster the next generations.




                                                                      29
    二、          管理維護
          CSR
        品牌行銷密集度

ORBIS Program:
In 2008, we sponsored ORBIS US$627,600 worth of products
and cash for saving sight of blindness children.




                                                           Cooperate Sponsors:




                                                                                 30
   二、          管理維護
         CSR
      品牌行銷密集度


Sponsored Guo-An Elementary School
        attend International Junior Football Tournament in 2009.




                                                                   31
           CSR


Homeland Construction Project                                                 Homeland
                                                                              Construction

In 2010, we sponsored “Association of Pingtung Indigenous Culture and
Education” to rebuild joyful learning environments for children in typhoon-
stricken regions with US$214,400 worth of products and cash.
二、         管理維護
     CSR
 品牌行銷密集度




                           CSR
           Focus on Green Activities in marketing
           campaigns.




                                                    33
     二、          管理維護
           CSR
         品牌行銷密集度


In 2008, we went to Kenting Beach to keep environment.




                                                         34
      CSR

”HOME”- Documentary
                      In 2009, we sponsored the premiere of “HOME”.

                      Invited 1,200 customers to participate and make
                      the Eco Promise together. “We love the earth,
                      we keep it green!”




                                                                   35
   HOME 贊 助 廠 商
      CSR

Sponsor list of HOME:




        O’right Cleansing Set   Gucci Organic T-shirt   36
          Limited Edition
    二、          管理維護
          CSR
        顧客關係管理



O’right Customers




                       37
        值
      價 CSR 創 造

“HOME” - Book
Support the concept of saving the Earth - We all have the power to change.




                                                                             38
       企業
   社 會 CSR 責 任

“HOME” - Book
To show our continuous support, we sponsored the publication of the
continuation of “Home”. It helps us understand what we can do to make
our Earth greener and better.




                                                                        39
        企業
    社 會 CSR 責 任


“±2℃” – Taiwan’s first documentary of environmental protection
In 2010, we sponsored the DVD duplication of “±2℃” .
To advocate the importance of environmental protection and send to the
customers as complimentary DVDs.




                                                                         40
          Creating
    ValueNeutral Plan
  Carbon CSR

2010 Sight the New Green Salons
-10 seminars were held in Taiwan
- More than 1,700 customers attended




                                       41
2010 Reforestation Project -
O’right cooperated with NTU Experimental Forest
       緣 CSR   起



Change the world, one step at a time!


In 2010, we sponsored the tree planting activity.
To raise consumers and enterprises’ environmental awareness
to create a green homeland.

    Cut Co2 Emissions

   17,038               tons/per year
                                                              43
             Outline
Company Overview & Brand Concept
Green Product & Product Control
CSR (Corporate Social Responsibility)
Value Creating
Future Prospects- Carbon Neutral Plan
Green Consumption
Q&A Session
                                        44
          價 Creating
        Value 值 創 造


The first hair care company awarded
“Taiwan Superior Commercial Service
Brand” from government.




                                                                                                           45

Taiwan Vice President (left) with O’right CEO (right)   The press released on Office of the President’s website,
                                                        Taiwan
          碳中和計畫
        Value Creating


World’s first SME passed “Product Carbon Footprint” verification
World’s first bottle of shampoo passed “Product Carbon Footprint” verification




                                                                            46

   Taiwan Premier (left) with O’right CEO (right)
       Carbon Tracking
     Value Creating

Cradle to Grave - Carbon Footprint Verification




Origin of raw
materials (cradle)               Manufacture        Delivery




                                                                           47
                                                               Customers
   Disposal &Recycling (Grave)           End User
Value Creating



                          CO2 Emission
                          Green Tea Shampoo (Organic) 400ml


                                                Materials
                                                            Manufacture
                                 customer use



                                                                          Delivery




                                                                      Disposal & recycling
Practical CO2 emission : 789g

EPA labeling requirement: 800g



                       From customers use to disposal: 602g
              Outline
Company Overview & Brand Concept
Green Product & Product Control
CSR (Corporate Social Responsibility)
Value Creating
Future Prospects- Carbon Neutral Plan
Green Consumption
Q&A Session                             49
Cradle to Cradle
                     Reducing carbon emission
                     from transportation
                     Use local raw materials to
                     reduce international shipping.

                                                      Manufacture

  Origin of raw material                                 Carbon neutral factory                   Delivery
                                                         By using solar, wind power and
                                                         recycled water to reduce
                                                         carbon emission and the use of
                                                         energy.
  “Tree in a shampoo bottle”
  Using biodegradable
  materials rather than the
  recyclable ones.



                                                                               Customers
                                             End User
                                         Public speaking tour                        Developing greener and
                                         Promoting the importance of                 low carbon products.
                                         keeping environment green to
                                         customers.
     Deposal & Recycling
         Neutral
  Carbon 瓶中樹 Plan

   Tree in the Shampoo Bottle
   O’right developed the first shampoo bottle which can grow a tree
   after being buried into soil.




1:Bury empty used Seed Bottle     2:6 months later, bottle   3:Bottle is almost decomposed after
  into soil                         starts to decompose.       12 months and the seed sprouts.
                                                                                             51
     The bottle decomposing and seed sprouting condition depends on the temperature,
     humidity and nutrients of the soil.
      瓶中樹
Carbon Neutral Plan


 Tree in the Shampoo Bottle
 Illustrations of biodegradable plastic bottle decomposing.




    0 month           2 months        8 months         12 months




                                                                   52
          碳 Neutral Plan
      Carbon中 和 計 畫

Media news of “Tree in the bottle”




                                     TVBS            iSET




CTV                   ETTV



                                            UDN Newspaper




                                                            53
   GMP/ Carbon
Carbon Neutral Plan
  Neutral Factory

Greener.Low Carbon
                                                        • ISO 9001
                                                        • ISO 14001
                                                        • ISO 22716
                                                        • GMP
                                                        • Green Building
                                                        • Carbon Neutral Plan




                             O’right Factory-3D Look



GMP green factory will be completed in 2011.
Wind and solar power will be applied to manufacture.
Water Recycle System will be designed and included.                            54
Make products more eco-friendly and greener.
            Outline
Company Overview & Brand Concept
Green Product & Product Control
CSR (Corporate Social Responsibility)
Value Creating
Future Prospects- Carbon Neutral Plan
Green Consumption
Q&A Session                             55
     Green Consumption

O’right Observation on Hair Salon Industry
                                                Differentiation | Create higher values!
                                                           Serve competition and snatches of
Cut CO2|Make more profits!                                 low priced chain stores have made
                                                           the prices more competitive and
   Energy use and product cost are the                     margins compressed.
   key for salons to get more profits.




Charity Activity | Raise                                      Green Opportunity |
Corporation Image!                                            Offer More Options!
                                                      The market will decide what kinds of salon will
Dedicate to CSR Marketing and devote to raise         survive in the trend of green consumption. The
consumers’ values & brand image.                      demands of green salon will be definitely
                                                      much more than needs. Consumers are            56
                                                      awaiting options from salons.
Green Consumption

The Word’s Leading Green Products
     Taiwan Superior Commercial Brand

     SGS ISO9001 Int’l Quality Management System Certification

      ECOCERT Organic Ingredient Certification

      USDA Organic Ingredient Certification

         UK PAS2050 Product Carbon Foot Print Verification

    Taiwan Patent Certification for 5 patents

     Taiwan Carbon Footprint Certification
                                                                      57




                                                                 57
     Green Consumption


    O’right Green Supply Chain makes products BETTER!
• World’s first SME (Small Medium Enterprise) passed “Product Carbon Footprint”
  verification.
• World’s first bottle of shampoo passed “Product Carbon Footprint” verification.
• World’s first bottle of shampoo passed UK2050 “Product Carbon Footprint ”
  verification.
• World’s first hair tonic developed according male & female’s needs.
• World’s first Eco Bottle of “Tree in the Bottle” launched in 2010.
• World’s first hair care brand indicates the percentage of natural ingredients on
  product packaging.
• Taiwan’s first brand executes Green Supply Chain.
• Taiwan’s first hair care brand obtained 5 patents on its shampoo in Taiwan.
• Taiwan’s first company launched the design of “ Seed Paper”.
                                                                                   58
• Taiwan’s first bottle of professional shampoo packaging(10L) obtained Taiwan’s
  patent certification
    Green Consumption

O’right Green Supply Chain makes products BETTER!
• Products obtained SGS ISO9001 2008 Int’l quality management system
  certification
• Products use ECOCERT & USDA organic ingredients
• All products use recyclable ECO plastic bottle and food grade ECO bottle
• All product bottles printed with RoHS-compliant ECO ink
• Use ecology paper and FSC (Forest Stewardship Council) certified paper to make
  catalogues
• Use soy ink to print catalogues
• Use Eco-cartons which made of 80% recycled paper
• Use reusable and recyclable airbags to protect goods while shipping.
• Product labels and ink passed SGS inspection
• Developed Fren Eco handbag



                                                                                   59
Q&A

				
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posted:10/3/2011
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Description: O'right puts green concepts into products, from materials, ingredients, designs, activities to experiences. 1. Use natural & ECOCERT organic ingredients: it does not cause environmental hormones but leaves an unpolluted environment to aquatic. 2. Use Soy Ink printing: Non-heavy metal, non-toxic, non-irritating smell and non-pollution. 3. Use recycled paper: We use certified ecology paper to make catalogues. 4. Use recyclable plastic bottles: Recycle and reuse. 5. Eco-carton with Green Mark: 80% made of recycled paper. 6. Product Label: Safe and non-toxic sticker with eco printing which comply with SGS and RoHS standards. 7. Use airbags to protect our goods while shipping: Reusable and recyclable. 8. Use reverse osmosis water filtration and operate under a germfree environment: Substitute the use of large amount of preservatives. 9. Barcode systems: Each product is given two barcodes, complete traceability system to ensure quality control. 10. Green Design: Developed 10L, 5L eco-packages and 1L refill pack to save 120,000 pcs of 400ml plastic bottle yearly.
Organic Hair Color Organic Hair Color Natural Hair Color http://www.organicsalonsystems.com
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