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Understanding the Organic Salon Opportunity - "The Organic Opportunity Right in Front of Your Eyes"

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Understanding the Organic Salon Opportunity - "The Organic Opportunity Right in Front of Your Eyes" Powered By Docstoc
					The	
  organic	
  opportunity	
  
right	
  in	
  front	
  of	
  your	
  
eyes	
  
Sco3	
  Mitchell	
  
CEO,	
  Organic	
  Salon	
  Systems	
  
   Introduc=on	
  
•  Serial	
  entrepreneur	
  –	
  founder	
  of	
  several	
  public	
  
   companies	
  traded	
  on	
  the	
  NASDAQ	
  and	
  NYSE	
  
•  Exper=se	
  in	
  sales,	
  marke=ng,	
  Internet	
  
   technologies,	
  and	
  organiza=onal	
  development	
  
•  Founder	
  &	
  Principal	
  of	
  Mitchell	
  Capital	
  Partners	
  
•  Two	
  Bachelor	
  Degrees:	
  Economics	
  &	
  Psychology	
  
•  Three	
  Master	
  Degrees:	
  Business	
  Administra=on,	
  
   Computer	
  Science,	
  Organiza=onal	
  Development	
  
•  Former	
  Graduate	
  Business	
  Professor	
  
•  Dedicated	
  to	
  the	
  pursuit	
  of	
  several	
  philanthropic	
  
   endeavors	
  and	
  causes	
  
     Building	
  Blocks	
  of	
  a	
  Successful	
  Salon	
  

 “Most	
  businesses	
  fail	
  because	
  they	
  lack	
  a	
  true	
  differen6a6ng	
  factor.	
  	
  Many	
  of	
  
 today’s	
  small	
  businesses	
  largely	
  compete	
  in	
  a	
  “service	
  commodity”	
  industry,	
  where	
  
 most	
  professionals	
  are	
  trained	
  the	
  same	
  way,	
  have	
  similar	
  skills,	
  and	
  offer	
  similar	
  
 services.	
  The	
  only	
  way	
  to	
  compete	
  in	
  that	
  type	
  of	
  marketplace	
  is	
  by	
  refusing	
  to	
  
 allow	
  yourself	
  to	
  be	
  compared	
  to	
  your	
  compe66on	
  by	
  differen6a6ng	
  your	
  service	
  in	
  
 such	
  an	
  extreme	
  way	
  that	
  comparison	
  is	
  simply	
  impossible.”	
  

 Sir	
  Richard	
  Branson	
  
 Founder	
  –	
  Virgin	
  Group	
  




Focused	
  Niche	
  +	
  Marke1ng	
  +	
  Passion	
  =	
  Profit	
  &	
  Growth	
  
        Why	
  Organic	
  Ma3ers	
  –	
  Focused	
  Niche	
  
•  The	
  organic	
  salon	
  segment	
  has	
  been	
  growing	
  at	
  16.7%	
  year-­‐
   over-­‐year	
  for	
  the	
  last	
  three	
  years	
  while	
  the	
  broader	
  salon	
  sector	
  
   has	
  been	
  contrac=ng	
  by	
  2%1	
  
•  The	
  organic	
  beauty	
  industry	
  has	
  been	
  growing	
  at	
  a	
  shocking	
  
   average	
  rate	
  of	
  15%	
  for	
  the	
  last	
  15	
  years2	
  
•  Although	
  78%	
  of	
  U.S.	
  adults	
  said	
  they	
  would	
  prefer,	
  and	
  pay	
  a	
  
   reasonable	
  premium	
  for,	
  organic	
  or	
  natural	
  beauty	
  products3;	
  
   only	
  15%	
  of	
  the	
  market	
  caters	
  to	
  this	
  niche2	
  

“Local,	
  socially	
  responsible,	
  environmentally	
  friendly	
  businesses	
  
will	
  always	
  compete	
  beJer	
  than	
  big	
  global	
  conglomerates	
  in	
  the	
  
natural	
  and	
  organic	
  markets”	
  –	
  John	
  Mackey,	
  CEO	
  of	
  Whole	
  Foods	
  
  1.    J.P.	
  Morgan	
  2010	
  Analyst	
  Report	
  on	
  Emerging	
  Trends	
  in	
  the	
  Health	
  and	
  Beauty	
  Industry	
  
  2.    Nutri=onal	
  Business	
  Journal	
  on	
  Natural/Organic	
  Trends	
  in	
  Beauty	
  Report,	
  2010	
  
  3.    A.C.	
  Nielson	
  and	
  Greenfield	
  online	
  
      Why	
  Organic	
  Ma3ers	
  -­‐	
  Marke=ng	
  
•  Loyal	
  to	
  their	
  Salons	
  -­‐	
  du=fully	
  devoted	
  to	
  salons	
  that	
  they	
  share	
  
   common	
  values,	
  beliefs,	
  and	
  a	
  shared	
  “ethos”	
  with	
  
•  Less	
  Price	
  Sensi=ve	
  –	
  understand	
  and	
  accept	
  that	
  organic	
  products	
  
   and	
  services	
  come	
  at	
  a	
  premium	
  and	
  appreciate	
  the	
  value	
  of	
  them	
  
•  More	
  Focused	
  on	
  Salon	
  Experience	
  –	
  they	
  want	
  to	
  feel	
  good	
  about	
  
   looking	
  great	
  
•  Exceedingly	
  Product	
  Focused	
  –	
  ingredients	
  ma3er	
  
•  Easily	
  Addressed	
  –	
  gravitate	
  towards	
  community	
  ac=vism	
  
•  Ac=ve	
  Client	
  Referrers	
  –	
  Fiercely	
  commi3ed	
  to	
  helping	
  and	
  
   enlightening	
  others	
  through	
  referrals	
  to	
  healthier	
  alterna=ves	
  
•  Tend	
  to	
  be	
  significantly	
  more	
  educated,	
  influen=al,	
  and	
  affluent	
  than	
  
   the	
  general	
  popula=on	
  
•  Extremely	
  socially	
  conscious	
  and	
  environmentally	
  responsible	
  
•  Prefer	
  small	
  local	
  salons	
  over	
  na=onal	
  chains	
  or	
  conglomerates	
  	
  	
  
      Why	
  Organic	
  Ma3ers	
  -­‐	
  Passion	
  
•  76%	
  of	
  U.S.	
  employees	
  ranked	
  “feeling	
  good	
  about	
  the	
  
   company	
  they	
  worked	
  for”	
  as	
  “extremely	
  important”	
  up	
  
   12%	
  from	
  just	
  three	
  years	
  ago	
  	
  
•  In	
  2010	
  Hewi3	
  Associates	
  reported	
  that	
  the	
  “truly	
  talented”	
  
   and	
  “truly	
  crea=ve”	
  would	
  prefer	
  to	
  make	
  less	
  but	
  work	
  for	
  
   a	
  socially	
  conscious	
  company	
  
•  A	
  2009	
  Covey	
  Ins=tute	
  research	
  report	
  demonstrated	
  that	
  
   consumers	
  can	
  sense	
  when	
  employees	
  are	
  happy	
  with	
  the	
  
   companies	
  they	
  work	
  for	
  and	
  sa=sfied	
  with	
  their	
  jobs	
  
•  A	
  2010	
  survey	
  of	
  recent	
  Harvard	
  Business	
  School	
  graduates	
  
   indicated	
  that	
  “personal	
  convic=on,	
  growth,	
  and	
  purpose”	
  
   was	
  the	
  number	
  one	
  factor	
  they	
  will	
  forgo	
  compensa=on	
  
   for	
  	
  	
  
        Why	
  Organic	
  Ma3ers	
  -­‐	
  Profits	
  
•  On	
  average,	
  salons	
  charge	
  between	
  12%	
  and	
  16%	
  more	
  for	
  
   organic	
  services	
  than	
  tradi=onal	
  services	
  
•  On	
  average,	
  product	
  costs	
  represent	
  less	
  than	
  10%	
  of	
  overall	
  
   service	
  fees	
  
•  Organic	
  treatments	
  typically	
  enable	
  clients	
  to	
  get	
  treated	
  
   more	
  frequently	
  (e.g.	
  grey	
  re-­‐growth)	
  
•  Adver=sing	
  spend	
  is	
  reduced	
  significantly	
  by	
  the	
  stronger	
  
   tendency	
  for	
  clients	
  to	
  refer	
  others	
  and	
  the	
  ease	
  of	
  addressing	
  
   a	
  targeted	
  audience	
  rather	
  than	
  the	
  broader	
  public	
  
•  Clients	
  are	
  much	
  more	
  eager	
  to	
  visit	
  the	
  salon	
  more	
  omen	
  if	
  
   scalp	
  irrita=on,	
  toxic	
  fumes,	
  and	
  other	
  un-­‐pleasantries	
  are	
  
   avoided	
  
•  Although	
  slightly	
  more	
  costly	
  to	
  produce,	
  organic	
  products	
  
   produce	
  a	
  healthier,	
  superior	
  result	
  without	
  damaging	
  the	
  
   cu=cle	
  or	
  sacrificing	
  the	
  integrity	
  of	
  the	
  hair’s	
  structure	
  	
  
        Building	
  Blocks	
  of	
  a	
  Successful	
  Salon	
  

   Focused	
  Niche	
  –	
  Fasted	
  growing	
  segment	
  in	
  an	
  otherwise	
  contrac=ng	
  industry	
  

   Marke=ng	
  –	
  Vacuum	
  of	
  demand	
  exists	
  in	
  a	
  growing	
  market	
  of	
  exceeding	
  desirable	
  
   demographics	
  that	
  is	
  easy	
  to	
  access	
  and	
  has	
  the	
  financial	
  means	
  to	
  drive	
  your	
  salon’s	
  
   prosperity	
  and	
  growth	
  

   Passion	
  –	
  Making	
  a	
  difference	
  in	
  the	
  world	
  in	
  a	
  meaningful	
  way	
  by	
  enabling	
  people	
  to	
  
   feel	
  good	
  by	
  you	
  making	
  them	
  look	
  and	
  feel	
  beau=ful	
  

   Profit	
  &	
  Growth	
  –Servicing	
  a	
  market	
  that	
  welcomes	
  higher	
  price	
  points	
  while	
  u=lizing	
  
   compe==vely	
  priced	
  products	
  which	
  enable	
  you	
  to	
  service	
  your	
  clients	
  as	
  omen	
  as	
  
   they	
  would	
  like	
  rather	
  than	
  as	
  omen	
  as	
  their	
  damaged	
  hair	
  will	
  allow!	
  	
  



Focused	
  Niche	
  +	
  Marke=ng	
  +	
  Passion	
  =	
  Profit	
  &	
  Growth	
  
    Organic	
  Salon	
  Conversion	
  Example	
  
Business	
  Case	
  –	
  Corner	
  Salon	
  (A	
  Good	
  Salon	
  Business)	
  
•  5	
  Stylist,	
  1	
  Owner/Manager/Stylist	
  
•  Each	
  see	
  6	
  (36	
  total)	
  clients	
  per	
  day	
  
•  Salon	
  is	
  open	
  5	
  days	
  per	
  week	
  
•  Average	
  =cket	
  per	
  client	
  is	
  $55	
  with	
  average	
  15%	
  in	
  =p	
  
•  Cost	
  structure	
  includes	
  (as	
  a	
  %	
  of	
  revenue)	
  	
  
     –  10%	
  for	
  product	
  
     –  15%	
  for	
  adver=sing	
  
     –  40%	
  for	
  payroll	
  
     –  25%	
  for	
  overhead	
  
•  Salon	
  client	
  base	
  is	
  growing	
  at	
  5%	
  year	
  over	
  year	
  
     Organic	
  Salon	
  Conversion	
  Example	
  
Improvement	
  Assump1ons	
  –	
  5	
  Year	
  Organic	
  Plan	
  
•  Because	
  some	
  stylist	
  are	
  interested	
  in	
  working	
  in	
  an	
  organic	
  salon	
  for	
  
   health	
  reasons,	
  the	
  salon	
  is	
  able	
  to	
  add	
  1	
  stylist	
  in	
  2012	
  and	
  1	
  in	
  2014	
  
•  Instead	
  of	
  a	
  5%	
  client	
  growth	
  (actual	
  industry	
  metric	
  for	
  non-­‐organic	
  
   salons	
  is	
  -­‐2%),	
  the	
  salon	
  begins	
  to	
  realize	
  a	
  15%	
  client	
  growth	
  rate	
  
   (actual	
  organic	
  metric	
  is	
  16.7%)	
  
•  Instead	
  of	
  averaging	
  15%	
  in	
  =ps,	
  the	
  =ps	
  begin	
  to	
  average	
  20%	
  because	
  
   the	
  demographic	
  is	
  more	
  affluent	
  and	
  be3er	
  connected	
  to	
  the	
  salon	
  
•  The	
  salon’s	
  service	
  prices	
  increase	
  by	
  12%	
  over	
  =me	
  to	
  account	
  for	
  the	
  
   organic	
  treatments	
  (average	
  increase	
  ranges	
  between	
  12%	
  and	
  16%)	
  	
  
•  Cost	
  structure	
  remains	
  the	
  same	
  except	
  adver=sing	
  spend	
  decreases	
  
   slightly	
  (from	
  15%	
  to	
  10%)	
  because	
  of	
  an	
  increase	
  in	
  client	
  loyalty	
  and	
  a	
  
   reliance	
  on	
  the	
  stronger	
  referral	
  network	
  
          Net	
  Profit	
  Compara=ve	
  Analysis	
  




Conclusion:	
  The	
  owners	
  of	
  Corner	
  Salon	
  could	
  
make	
  almost	
  $900,000	
  more	
  net	
  profit	
  over	
  the	
  
next	
  5	
  years	
  by	
  conver=ng	
  to	
  Corner	
  Organic	
  
Salon.	
  



In	
  this	
  real	
  estate	
  market,	
  you	
  can	
  buy	
  quite	
  a	
  
vaca=on	
  home	
  with	
  that	
  money!	
  	
  	
  
Don’t	
  Spend	
  That	
  Money	
  Too	
  Soon	
  
 T
  hese	
  are	
  lomy	
  assump=ons!	
  
 B
  ut	
  what	
  if……	
  
 W
  e	
  were	
  able	
  to	
  help	
  realize	
  even	
  some	
  of	
  
 them?	
  
 T
  hat	
  would	
  make	
  a	
  BIG	
  difference!	
  
 I
 f	
  you	
  don’t….	
  Then	
  what’s	
  your	
  plan?	
  
 I
 f	
  you	
  don’t….	
  How	
  long	
  will	
  it	
  take	
  for	
  your	
  
 compe==on	
  to	
  make	
  the	
  change?	
  
                 We’re	
  Here	
  to	
  Help!	
  
•  In	
  Salon	
  Promo=on	
  Program	
  –	
  gim	
  cer=ficates,	
  
   prescrip=on	
  pads,	
  referral	
  cards,	
  client	
  loyalty	
  
   program,	
  pre-­‐booking	
  cards,	
  window	
  clings,	
  shelf	
  
   talkers,	
  aprons,	
  caps,	
  pins,	
  t-­‐shirts,	
  cloth	
  retail	
  
   bags,	
  posters,	
  etc.	
  
•  Coopera=ve	
  Adver=sing	
  
•  Proprietary	
  Organic	
  “Salon	
  Liaison”	
  program	
  
•  Online	
  Salon	
  Presence	
  and	
  Search	
  Engine	
  
   Op=miza=on	
  Program	
  
•  Salon	
  Marke=ng	
  Educa=on	
  and	
  Consulta=on	
  	
  	
  
      We	
  Want	
  to	
  be	
  on	
  Your	
  Team!	
  
I’d	
  love	
  to	
  introduce	
  you	
  to	
  our	
  company,	
  our	
  
products,	
  and	
  our	
  team!	
  

Let’s	
  get	
  started….	
  
    Organic	
  Salon	
  Systems	
  Mission	
  
To	
  provide	
  professional	
  hairdressers	
  with	
  high	
  
performance	
  hair	
  products	
  which	
  maximize	
  the	
  use	
  
of	
  gentle,	
  nourishing	
  and	
  natural	
  ingredients	
  while	
  
minimizing	
  the	
  necessity	
  for	
  harsh	
  or	
  damaging	
  
chemicals.	
  With	
  these	
  healthier	
  products	
  and	
  be3er	
  
informa=on,	
  we	
  hope	
  to	
  bring	
  about	
  superior	
  
results,	
  increased	
  competence	
  and	
  a	
  safer	
  salon	
  
environment	
  for	
  all	
  concerned.	
  To	
  accomplish	
  our	
  
mission,	
  we	
  vigorously	
  embrace	
  our	
  company	
  
ethos.	
  
           Organic	
  Salon	
  Systems	
  Ethos	
  
•  To	
  only	
  distribute	
  the	
  highest	
  performance,	
  healthiest,	
  most	
  natural,	
  and	
  
   gentlest	
  products	
  available;	
  and	
  
•  To	
  con=nually	
  recognize	
  that	
  the	
  best	
  way	
  to	
  grow	
  our	
  business	
  is	
  by	
  
   helping	
  our	
  clients	
  grow	
  theirs;	
  and	
  
•  To	
  fully	
  disclose	
  all	
  product	
  ingredients	
  and	
  act	
  with	
  transparency,	
  honesty,	
  
   and	
  integrity;	
  and	
  
•  To	
  never	
  divert	
  our	
  product	
  lines	
  or	
  allow	
  them	
  to	
  be	
  sold	
  to	
  non-­‐
   professionals;	
  and	
  
•  To	
  maintain	
  an	
  ethical	
  environmental	
  policy;	
  and	
  
•  To	
  not	
  tolerate	
  any	
  products	
  ever	
  tested	
  on	
  animals;	
  and	
  
•  To	
  train,	
  educate,	
  and	
  provide	
  informa=on	
  which	
  will	
  enable	
  the	
  industry	
  
   and	
  our	
  clients	
  to	
  become	
  healthier	
  while	
  improving	
  their	
  service	
  quality;	
  
   and	
  
•  To	
  provide	
  world-­‐class	
  service	
  to	
  our	
  clients	
  and	
  always	
  strive	
  to	
  become	
  
   the	
  best	
  at	
  what	
  we	
  do	
  in	
  every	
  regard.	
  
       Our	
  Stance	
  Against	
  Diversion	
  
•  Diversion	
  enables	
  companies	
  to	
  charge	
  a	
  high	
  premium	
  
   to	
  salon	
  professionals	
  for	
  the	
  “privilege”	
  of	
  being	
  
   robbed	
  of	
  any	
  equitable	
  value	
  in	
  their	
  business	
  by	
  
   those	
  very	
  companies	
  
•  Any	
  manufacturer	
  denying	
  direct	
  responsibility	
  and	
  
   knowledge	
  of	
  diverted	
  product	
  is	
  simply	
  incredulous	
  
•  “Big	
  Beauty”	
  companies	
  prey	
  on	
  the	
  trus=ng	
  salon	
  
   professional	
  to	
  build	
  their	
  brands	
  up,	
  while	
  making	
  a	
  
   hemy	
  profit,	
  only	
  to	
  inten=onally	
  divert	
  their	
  products	
  
   to	
  the	
  consumer	
  market	
  thereby	
  jeopardizing	
  the	
  
   clients	
  of	
  the	
  salon	
  professional	
  and	
  causing	
  the	
  long-­‐
   term	
  value	
  of	
  their	
  business	
  to	
  quickly	
  deteriorate	
  
   Organic	
  Salon	
  Systems	
  Products	
  
•  Free	
  from	
  ammonia,	
  parabens,	
  formaldehyde,	
  
   resorcinol,	
  and	
  thioglycolates.	
  
•  Contain	
  Cer=fied	
  Organic	
  Ingredients	
  (cer=fied	
  
   by	
  the	
  United	
  Kingdom	
  Soil	
  Associa=on)	
  
•  Exceeding	
  all	
  European	
  Union	
  standards	
  
   regula=ng	
  cosme=cs	
  and	
  beauty	
  products	
  
•  PETA	
  cer=fied	
  as	
  being	
  100%	
  cruelty-­‐free	
  and	
  
   vegan	
  
•  Fair-­‐Trade	
  accredited	
  and	
  cer=fied	
  
        Organic	
  Color	
  Systems	
  (Color)	
  
•  65	
  intermixable	
  colors	
  
•  Superior	
  grey	
  coverage,	
  cleaner	
  blondes,	
  &	
  
   beau=ful	
  reds	
  that	
  fade	
  on	
  tone	
  
•  No	
  damage	
  to	
  the	
  hair	
  cu=cle	
  allowing	
  for	
  a	
  far	
  
   healthier	
  and	
  lavish	
  result	
  
•  Up	
  to	
  3	
  levels	
  of	
  lim	
  with	
  color	
  &	
  7	
  levels	
  of	
  lim	
  
   with	
  lightener	
  
•  True	
  to	
  color	
  chart	
  results	
  
•  Semi,	
  demi	
  or	
  permanent	
  results	
  
•  Longer	
  las=ng	
  tonal	
  values	
  
                        Organic	
  Curl	
  Systems	
  
Organic	
  Curl	
  Systems	
  is	
  an	
  
innova=ve	
  perm,	
  straightener,	
  
and	
  relaxer	
  that	
  is	
  both	
  
ammonia	
  and	
  thioglycolate	
  
free,	
  while	
  containing	
  cer=fied	
  
organic	
  extracts.	
  	
  It	
  produces	
  a	
  
bounce	
  and	
  curl	
  forma=on	
  that	
  
is	
  healthy	
  and	
  looks	
  natural.	
  
                        Organic	
  Care	
  Systems	
  
Organic	
  Care	
  Systems	
  not	
  only	
  is	
  the	
  perfect	
  back	
  bar	
  for	
  the	
  color	
  line	
  but,	
  
your	
  clients	
  will	
  also	
  love	
  to	
  take	
  them	
  home	
  to	
  maintain	
  their	
  hair	
  between	
  
visits.	
  	
  These	
  products	
  contain	
  no	
  animal	
  products,	
  parabens	
  or	
  SLS.	
  	
  They	
  are	
  
never	
  tested	
  on	
  animals	
  and	
  are	
  made	
  with	
  cer=fied	
  organic	
  ingredients.	
  

The	
  Organic	
  Control	
  and	
  Connect	
  lines	
  give	
  all	
  the	
  styling	
  hold	
  and	
  
manipula=on	
  you	
  have	
  come	
  to	
  expect	
  without	
  the	
  use	
  of	
  heavy	
  chemicals	
  or	
  
plas=cs.	
  They	
  give	
  great	
  shine	
  and	
  a	
  natural	
  feel,	
  never	
  drying	
  bri3le	
  or	
  hard.	
  
                                  KeraGreen	
  
KeraGreen	
  is	
  a	
  revolu=onary	
  new	
  formaldehyde-­‐free	
  organic	
  
kera=n	
  system.	
  	
  It	
  includes	
  a	
  full	
  line	
  of	
  treatments,	
  shampoos,	
  
condi=oners,	
  and	
  serums	
  providing	
  a	
  more	
  natural,	
  organic,	
  
healthier	
  and	
  be3er-­‐performing	
  alterna=ve	
  to	
  formaldehyde-­‐
based	
  Brazilian	
  Kera=n	
  Treatments.	
  
Hairmonics	
  
   Hairmonics	
  Turbo	
  Ac=vators	
  from	
  
   Organic	
  Salon	
  Systems	
  offer	
  
   superior	
  color	
  load	
  and	
  cu=cle	
  
   penetra=on.	
  They	
  help	
  to	
  achieve	
  
   longer	
  las=ng	
  color	
  with	
  improved	
  
   tonal	
  value	
  and	
  color	
  reten=on.	
  
   This	
  product	
  is	
  great	
  for	
  gray	
  hair	
  
   and	
  also	
  allows	
  you	
  to	
  process	
  
   normal	
  color	
  in	
  about	
  half	
  the	
  
   =me.	
  

   Available	
  in	
  5,	
  10,	
  20,	
  30	
  and	
  40	
  
   volume.	
  
                          Malibu	
  Wellness	
  
Malibu	
  Wellness	
  products	
  use	
  a	
  patented,	
  fresh	
  dried	
  vitamin	
  
complex	
  that	
  is	
  water	
  ac=vated	
  to	
  normalize	
  the	
  ph	
  of	
  the	
  
hair	
  and	
  scalp	
  and	
  remove	
  minerals	
  and	
  oxidizers	
  to	
  ensure	
  
consistent	
  and	
  superior	
  salon	
  services.	
  	
  Great	
  for	
  areas	
  and	
  
salons	
  with	
  hard	
  water	
  condi=ons.	
  
              What	
  Makes	
  Us	
  Different	
  
•    Centralized	
  Business	
  Model	
  
•    Unprecedented	
  educa=on	
  program	
  
•    Truly	
  Non-­‐Diverted	
  
•    Aligned	
  Interest	
  “Partnership”	
  	
  –	
  truly	
  want	
  to	
  grow	
  
     and	
  build	
  embedded	
  value	
  in	
  your	
  salon	
  business	
  
•    Relentlessly	
  Innova=ve	
  
•    Excep=onally	
  Strong	
  Company	
  Ethos	
  
•    High	
  Performance	
  Bou=que	
  Niche	
  in	
  Fastest	
  Growing	
  
     Salon	
  Segment	
  
•    Excep=onal	
  leadership	
  
                                    Get	
  Started	
  Now	
  
•  Starter	
  Packages	
  –	
  Risk	
  Free	
  with	
  a	
  30-­‐Day	
  Money	
  Back	
  
   Guarantee	
  
     –  Try	
  our	
  full	
  color	
  line	
  including	
  retail	
  sizes	
  of	
  our	
  care	
  and	
  control	
  
        lines	
  or	
  our	
  complete	
  KeraGreen	
  package	
  
     –  Call	
  and	
  place	
  your	
  order	
  today	
  and	
  get	
  40%	
  off	
  on	
  packages	
  and	
  
        try	
  it	
  for	
  30	
  days.	
  If	
  you	
  don’t	
  LOVE	
  it	
  for	
  any	
  reason,	
  send	
  it	
  back	
  
        and	
  I	
  will	
  send	
  you	
  a	
  full	
  refund	
  regardless	
  of	
  what	
  you	
  used	
  


                                       Organic	
  Salon	
  Systems	
  
                                       Online:	
  	
  h3p://www.OrganicSalonSystems.com	
  
                                       Toll	
  Free:	
  	
  (888)	
  312-­‐4744	
  	
  ext	
  903	
  
                                       Fax:	
  	
  (727)	
  585-­‐2300	
  
                                       Support:	
  	
  h3p://www.OrganicColorSystems.com	
  	
  

				
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Description: Hair and Beauty Salons are increasingly looking for ways to differentiate themselves in an increasingly competitive market. While the borader salon industry has been contracting at a rate of 2% a year over the last three years, the organic salon segment increased by 16.7% in the same time period. As importantly, organic salon service fees are 12% - 16% higher than their chemical based alternative while the product cost is the same. Your clients want to feel good about looking beautiful. Shouldn't you be providing that for them?
Organic Hair Color Organic Hair Color Natural Hair Color http://www.organicsalonsystems.com
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