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2011 by wuxiangyu


      Sri Lanka chooses WTM 2009 for the International Launch of

                             “2011 – Visit Sri Lanka Year”
World Travel Market – London, 09 November 2009: - In recognition of the international
importance and impact of WTM, H.E Mahinda Rajapakse, President Democratic Socialist
Republic of Sri Lanka announces their decision to declare 2011 as “Visit Sri Lanka Year.”

“Today, I invite visitors from abroad to come to our wonderful country to enjoy its charm and the
hospitality of our people. This is a momentous phase for the Tourism Industry. With terrorism
defeated after three decades. We can now fully use the assets of nature, history and culture for
Tourism, to restore its contribution to development. As we have assisted the Tourism Industry
through its most difficult period, I now assure the industry of every effort and all resources to
meet a target of 2.5 million tourists by 2016.” Stated H.E. Mahinda Rajapaksa.

While developing Hambantota, Kalpitiya and Arugam Bay as major tourist resorts, Sri Lanka can
now add Passikudah and Trincomalee, up to Kokilai Lagoon in the East, and many locations in
the North too, as part of the “Uthuru Vasanthaya” development agenda for the North. New tourist
ventures are required to draw their strength from and contribute to the communities around them.

“Tourism must move to new opportunities with the people as its partners. The Tourism Industry
has a major role as custodians of our environment, assets of nature, and traditions of our people”
continued the president.

The launch of a new brand for Sri Lanka Tourism comes when the entire island is open for
tourists, to discover and enjoy its history, diverse culture, and warm hospitality.

“The new direction of Sri Lanka Tourism will position Sri Lanka as a premier tourist destination of
Asia. It is time now for us to Think Big with our many unique world class attractions. Throughout
our history our achievements in engineering, architecture and art have been significant” added
the president.

Sanjika Perera - Director UK & Ireland of the Sri Lanka Tourism Promotions Bureau stated
“Strengthened by our great past, the successes of the present, and promises of the future, I am
pleased to launch „2011 - Visit Sri Lanka Year‟ at WTM 2009.”

For further information on Visit Sri Lanka 2011 please visit or

For any media enquiries please contact Representation Plus :

Greg Dawson / Julia Clark

Tel: 02088774504/3


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