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UK trade publishers predict 2012 will be revenue tipping point for e

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             UK trade publishers predict 2012 will be revenue
                                   tipping point for e-books
A third of UK trade publishers surveyed predict that over 10% of their total book revenue will come
from e-books by 2012, according to new research released by Publishing Technology at BML’s annual
Books & Consumers Conference today.

This research project, conducted by BML, surveyed hand-picked senior executives at top publishers to
be representative of the industry in the UK. It showed that one in four UK academic publishers were
already seeing 10% of their total book revenue coming from e-books in 2011, with double that predicting
this would be the case in 2012.

This research into e-publishing follows on from a research project in 2001, also conducted on behalf of
Publishing Technology (then VISTA), and so provides a useful comparison on the pace of change in
publishing and sets markers against which further trend analysis can be undertaken.

Jane Tappuni, Publishing Technology, said:
“If 2010 has been acknowledged as the year the e-book finally became a mass market reality, then it
seems that 2012 will be the year e-books start making a significant impact on UK trade publishers
incomes. This is exciting as publishers have been investing huge amounts in digital publishing. I think
we’ll increasingly see a divide between publishers who have embraced digital products and those that
haven’t. These figures show that everyone needs to sit up and take notice to ensure that publishing
houses are at the forefront of digital innovation.”

The research also showed that 66% of all publishers surveyed thought e-books were not displacing
sales in other formats, but could actually lead to an expansion of the overall market, up from 44% ten
years ago.

Other key findings of the report were:
Publishers are optimistic about retaining their place in a digital world, with only 14% thinking e-books
will take book publishing out of the control of conventional publishers. This was, however, an increase
on 10 years ago when nobody felt that the role of publishers was threatened by the move to digital.

81% think that the majority of new books they publish will be available in both e and p format by 2016.

Backlists have been digitised faster than the original predictions 10 years ago, with 53% stating that
over 10% of their backlists are already available as e-books and the pace set to accelerate very quickly
with 71% saying that over half of their backlists would be available as e-books by 2016

In the original survey, nearly half (46%) of publishers predicted that over 10% of their revenue would
come from e-books by 2006; in fact, in 2011 only 10% say that this is the case.

The availability of more book titles is the best way to promote growth of e-books, according to over
two-thirds of respondents.

50% think enhanced content will help boost e-book market in next five years.
 

Jo Henry, BML, said:
“This research suggests that publishers 10 years ago were over-optimistic about the pace of change in
some areas, whereas in others, growth has been almost as fast as predicted. But the benefit of the
industry having planned for the digital market for such a long time will surely stand us in good stead
now that the changes many have long-predicted are upon us.”

BML conducted this major research project on the state of e-publishing, on behalf of Publishing
Technology, the largest provider of software and services to the publishing industry.

The 2011 research project (Publishing 2001: attitudes to technological change) involved interviews with
a select group of senior publishers from a number of trade, academic/professional, schools and journal
publishers, both in the UK and the US. The UK publishers who were involved in the 2001 research
project were invited to contribute to the survey this time round, as well as some new individuals, to take
the place of those publishers from the original survey who are no longer operating.

The results will also provide valuable context for BML’s comprehensive research study Understanding
the Digital Consumer now taking place.

For more results visit http://blog.publishingtechnology.com/ for more details on the research.

                                                  -Ends-

Notes to editors:
For more information please contact:
Nicola Green at Midas PR on 020 7361 7860 / nicola.green@midaspr.co.uk


About Publishing Technology plc:
Publishing Technology’s brands include advance, ingentaconnect, VISTA, author2reader, pub2web, ICS
and PCG. The Publishing Technology group enables publishers to focus on their core competences by
providing a single, trusted partner for both technology requirements and business development
services. It is the largest provider of software and services for the publishing industry, servicing eight
out of ten of the world's largest publishers.

The group’s proposition uniquely spans front and back office systems – complemented by a range of
business development services – to provide the industry's only end-to-end suite of software specifically
designed to support the publishing process. Capabilities cover editorial & production, product
information, billing & fulfilment, content conversion & hosting, website development, marketing
programs, information commerce, customer relationship management, rights & royalties and business
intelligence. All application modules can be configured independently to meet specific publishers' needs
and to allow flexible integration with existing systems. Associated sales and marketing services include
consultancy and research, sales representation and telemarketing. The company is listed on the AIM
market of the London Stock Exchange and has offices in Europe, North America, South America and
Australia.

Visit www.publishingtechnology.com, follow on Twitter @publishingtech, or connect on LinkedIn.

About BML:
Established in 1990, BML is the leading provider of market research information and business
intelligence on the UK book market, and provides adhoc research for publishers, book retailers, trade
associations, libraries, arts organizations, government agencies and market analysts.

				
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posted:10/3/2011
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