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Brendan O'Brien: 'We have had enormous traction in the US market' Thinksmart to boost profits reach deep into the university he hoped to recruit up to 15 By Siobhan Brett and research arena and take more staff in the next year and out nuggets that we can apply also planned to open a US of- - the clever technology that can make business easier," said fice. "We have had enormous Brendan O'Brien, chief execu- tive and co-founder of Cork's O'Brien. traction in the US market. I Company: Think Smart Technologies, be- Think Smart's Intellify pro- spend a lot of time in the US in lieves his company's analytical Thinksmart duct combines 12 technologies, Silicon Valley building business software could boost profits for Technologies including data mining and lin- relationships. It's beginning to large corporations. Position: chief ear programming, to analyse pay off," he said. Think Smart has invented a patterns in business functions. O'Brien and Little have just executive and begun their first funding system that uses maths and ar- O'Brien said it could be used tificial intelligence to speed up co-founder for a range of forward-plan- round. "It's early days, but our decision-making for compa- Location: Cork - ning activities for example, to optimise inventory. "Com- target is to raise $3 million, which would put us on a sound nies. It identifies patterns in panies can have the right pro- footing and allow us to operate - business, which can be used to plan ahead. ducts in the right place and for comfortably in the US," said As an example, O'Brien by increasing efficiency or re- the right customer demand," O'Brien, who worked with Ac- pointed to the retail sector ducing expense based on new he said. "In financial services, centure and IBM before setting where, he said, companies knowledge," he said. we can solve complex pro- up Think Smart. could use it to find out which O'Brien established Think blems by bringing together in- "I met with James Little, co- promotional offerings gave the mart in July 2010 with business formation about people, founder and chief technology best customer return. partner James Little as a spin- priorities, skills, challenges officer, and there was a sy- "This is a complex problem. out of University College and financial constraints." nergy between us and our We take what people might Cork, leveraging a decade of Think Smart employs ten ideas. It evolved from there; have had a sense of before and university research to launch people at its headquarters in there wasn't a magic spark or we make it scientific. We allow the venture. University College Cork's In- anything. It has been a slow business to make more money "Our business strategy is to novation Centre. O'Brien said burn, all the time evolving."
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