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					Web Analytics
• the measurement, collection, analysis and
  reporting of internet data for purposes of
  understanding and optimizing web usage
• There are two categories of web analytics;
  off-site and on-site web analytics.




UCSF School of Medicine, Office of the Dean, Information Services Unit
On-site Definitions
• Hits
      – A request for a file from the web server. Available
        only in log analysis
• Page Views
      – A request for a file whose type is defined as a page
• Visits/Sessions
      – A series of requests from the same uniquely identified
        client with a set timeout, often 30 minutes. A visit
        contains one or more page views
• Click Paths
      – the sequence of hyperlinks one or more website
        visitors follows on a given site

UCSF School of Medicine, Office of the Dean, Information Services Unit
Log Analysis




UCSF School of Medicine, Office of the Dean, Information Services Unit
Page Tagging




UCSF School of Medicine, Office of the Dean, Information Services Unit
UCSF School of Medicine, Office of the Dean, Information Services Unit
Google
What Numbers Say

• About Navigation
• About Content
• About Users




UCSF School of Medicine, Office of the Dean, Information Services Unit
Cautions
                                              • Trends rather
                                                than numbers
                                              • Filter,
                                                manipulate and
                                                compare




UCSF School of Medicine, Office of the Dean, Information Services Unit
Further Reading

• Reading
      – What is Urchin
      – Dotedguru.com presentation
      – Marrying Web Analytics and User Experience
• Try
      – https://analytics.medschool.ucsf.edu/
            • webworker
            • s0m


UCSF School of Medicine, Office of the Dean, Information Services Unit

				
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posted:10/2/2011
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