SEO 101

Internet Marketing and SEO 101   objective = ―provide information of entrepreneur’s business activities and services and increase the number of viewers and visitors on the website.‖ o reach specific customers in an effective manner Services o SEO services o website marketing o website promotion consultation o website reviews o search engine optimization o web analytics o article marketing o links management o ppc advertisement o email marketing o online advertising Online marketing (frame to make website look good) o Blogging o article submission o RSS Feeds o Forum Discussions to increase popularity of your website.  Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.    SEO’s look at how search algorithems work Adding unique content to pages o Must be easily indexed by search engine indexing programs Black Hat = spamdexing (often classified as unethical) o Link farms o Key Word Stuffing o These harm the users search experience SEO’s may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design Search engine friendly o Menus o Content management systems o Shopping carts Identifying good key word o Good Keywords o Overture     o Wordtracker o Google Adword Tool Strategic search requires1 o Knowledge of technical and specialized markets o Solid content development expertise o Ability to appropriately integrate search across entire programs Companies  Godfrey – (http://www.earthtimes.org/articles/show/news_press_release,169303.sht ml)  Host Gator – (http://www.hostgator.com/ or http://hostsearch.com/) o This appears to be a hosting solution that helps customers with SEO  SEOP – (http://www.seop.com/?gclid=CN6snbioqo4CFSUfhgod0wb7RQ) o 1-877-231-1557 o Experience = consistent results o Offerings  The SEOP Analysis process is a thorough and full scale analysis of your current website. We perform a written assessment which includes problem areas and our search engine experts' advice for maximization for ROI results.  SEOP Analysis Includes http://www.seop.com/invest_fees.html  One to two hour ethical stainable unfair advantage strategy session with one of SEOP’s top financial analysts  Top Expert review of every segment of your current site  A final detailed report with action steps to assist you to change your site to effectively generate the sales growth and rankings you require  Focus  The amount that the content changes over time.  The age of the domain and for how long it is registered into the future.  The rate that links are added. o single site page additions  The previous amount of traffic to the site.  The relevancy of the content related to the keyword that is used in the search  Warrant  While SEOPerformance will never guarantee exact placements, SEOPerformance does warrant and 1 http://www.earthtimes.org/articles/show/news_press_release,169303.shtml     guarantee a specific number of keyword results and ROI results or the company will continue to work on ―our nickel‖ until the results materialize Network Search – On line Marketing o Submission of your Web site to national and local search engines and directories including Google®, Yahoo!®, and MSN® 60 minutes expert consultation including search engine optimization (SEO) recommendations to increase your site's search engine "friendliness" SEO tools including: o Link Popularity Tool o Meta Tag Generator o Search Results Ranking o Keyword Suggestion Tool In-depth traffic reports and site analysis o Page views o Unique Visitors o Referrers o Visitor Detail o Search Engine Referrals o Search Engine Keywords Get better results — Use our SEO tools to quickly identify the most valuable search terms for your Web site and to make adjustments to your site for higher search engine rankings. Get your site found — We submit your most recent Web site on a monthly basis so you don't have to do it manually. With everything on your plate as a small business owner, that's one less thing to think about! Stay ahead of the competition — Learn how your competitors rank on the same keywords you are targeting and how their search rankings compare to yours. Monitor your site — Our robust tracking and reporting tools allow you to get the big picture of your site's search results.