Surviving the Mortgage Implosion: Online lead generators and buyers in the mortgage space learn how to overcome the challenges of generating quality leads in today's existing SubPrime marketplace. Bill Rice CEO, kaleidico.com
Bill Rice (www.linkedin.com/in/billrice)
1
ONLINE LEAD QUALITY SUMMIT
What do I do?
2
ONLINE LEAD QUALITY SUMMIT
The Punchline
“If you don’t like change, you’re going to like irrelevance even less.”
-General Eric Shinseki, US Army Chief of Staff
3
ONLINE LEAD QUALITY SUMMIT
Hard Work
4
ONLINE LEAD QUALITY SUMMIT
Winners are Good Climbers
Roberto Salazar
Lance Armstrong
5
ONLINE LEAD QUALITY SUMMIT
No Silver Bullet
6
ONLINE LEAD QUALITY SUMMIT
But, Guaranteed it’s all about these guys
7
ONLINE LEAD QUALITY SUMMIT
Put down the banana; and take off the anchor
8
ONLINE LEAD QUALITY SUMMIT
Growth Strategy
9
ONLINE LEAD QUALITY SUMMIT
Economist make Lousy Business Plans Mortgage Implosion! Recession!
But really, “Mortgage Originations Expected to Fall 11% in 2007”
10
ONLINE LEAD QUALITY SUMMIT
Reality
$2.21 Trillion
11
ONLINE LEAD QUALITY SUMMIT
White House, ARM Rests, and The Fed
12
ONLINE LEAD QUALITY SUMMIT
Confused, Hopeless
Rates Equity ARM IO NegAm
13
New Century, AHM, Countrywide
Subprime Implosion Recession Bailout Fed FHA
ONLINE LEAD QUALITY SUMMIT
Market for something to believe in…
14
ONLINE LEAD QUALITY SUMMIT
Challenges
Every client is a new challenge
15
ONLINE LEAD QUALITY SUMMIT
Climbing the Distrust Mountain
www.blownmortgage.com
16
ONLINE LEAD QUALITY SUMMIT
Don’t worry about the maze
FOCUS! FOCUS!
17
ONLINE LEAD QUALITY SUMMIT
A different path
18
ONLINE LEAD QUALITY SUMMIT
Your consumers are on the Internet
Where are you?
19
ONLINE LEAD QUALITY SUMMIT
Be Amazing!l
20
ONLINE LEAD QUALITY SUMMIT
Build trust
From the Company to the Loan Officer
21
ONLINE LEAD QUALITY SUMMIT
The new business card
22
ONLINE LEAD QUALITY SUMMIT
Stop doing this
23
ONLINE LEAD QUALITY SUMMIT
Start doing this…
24
ONLINE LEAD QUALITY SUMMIT
Treat consumer’s with respect
25
ONLINE LEAD QUALITY SUMMIT
Stop tossing your marketing dollars in the trash
Come get your leads!
26
ONLINE LEAD QUALITY SUMMIT
Look for innovation outside the foxhole
27
ONLINE LEAD QUALITY SUMMIT
28
ONLINE LEAD QUALITY SUMMIT
Treat them like Glenngarry Leads
29
ONLINE LEAD QUALITY SUMMIT
There will be leaders; and followers
30
ONLINE LEAD QUALITY SUMMIT
Be Better
“Different isn’t always Better, but Better is always Different”
-Jonathon Schwartz, SUN
31
ONLINE LEAD QUALITY SUMMIT
Lead generation will change OLD NEW
32
ONLINE LEAD QUALITY SUMMIT
Generate a better lead
33
ONLINE LEAD QUALITY SUMMIT
Communities We’re already targeted We have sneezers
We have influencers We have TRUST!
34
ONLINE LEAD QUALITY SUMMIT
Get local, hyper-local
35
ONLINE LEAD QUALITY SUMMIT
Get off the roller coaster
36
ONLINE LEAD QUALITY SUMMIT
Stock the pond
37
ONLINE LEAD QUALITY SUMMIT
Someone has to be on top
Might as well be YOU!
38
ONLINE LEAD QUALITY SUMMIT
Catch the money
39
ONLINE LEAD QUALITY SUMMIT
Bottom Line
Where we start
No silver bullet Winners are good climbers Economist are lousy business planners Get real, work hard, NOW!
Lenders
Go where your consumers are--It’s the Internet, Stupid! Focus on the consumer Climb the distrust mountain Build trust and credibility; organization AND loan officers Treat them like “Glenngarry leads”
Lead Generation
Generate a better lead Content, Intent, Leverage Community, Get Local Stock the pond--Lead Management and Nurturing
40
ONLINE LEAD QUALITY SUMMIT
Connect with me!
Bill Rice www.kaleidico.com www.bettercloser.com www.linkedin.com/in/billrice www.twitter.com/wmrice bill.rice@kaleidico.com 734.782.1177
41
ONLINE LEAD QUALITY SUMMIT