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VIEWS: 12 PAGES: 4

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									Creating a Facebook Page
       November 2007
What is a Facebook Pa ge?

A Facebook Page is a distinct and customizable presence on Facebook that enables your brand or business to interact with users in
new ways. A Page enables businesses to leverage the power of connections between users and turn consumers into brand advocates.
User actions from the Facebook Pages are virally distributed through our technology-driven channels, News Feed and Mini-Feed. Your
Facebook Page can be tailored with your own content, pre-installed applications and features such as flash player, photo uploader,
ratings and more.


How do users interact with a Faceboo k Pa ge?

Facebook users choose to interact with your Page in many ways, including choosing to become a fan of the brand or business page,
watch videos, review products, post photos, use applications, etc. Most of these actions generate News Feed stories for users’ friends,
spreading relevant updates about your newest marketing campaigns throughout Facebook. Because our user profiles are authentic
and their connections with other users are real, the power of recommending, discovering, or adopting new products and brand
through your friends is amplified.

Businesses and brands have the opportunity to increase user engagement with their Page to help spur and spread user actions
throughout Facebook. The more user interactions with a Page, the more social data businesses and brands can capture and leverage
for Social Ads.

How do users fin d a Facebo ok Page?

Users can find a Facebook Page in the searchable directory and through Social Ads. Social Ads are a form of promotion on Facebook
and come in three forms - Sponsored Story, Sponsored Social Story or a Social Story, all appearing in News Feed. Social Stories are
generated when a users’ friend takes action on a given Facebook Page. Facebook Pages that incorporate interesting content and
interactive opportunities will maximize the opportunity for viral distribution of those actions through Social Ads.

What are Social A ds?

Facebook News Feed uses a sophisticated algorithm to select the most relevant stories for each user about the actions taken by their
friends that interest and influence them most. Social Ads increase the distribution in to News Feeds of user actions taken on a brand
or business Facebook Page or Application.

What are the key benefits of a Facebo ok Page?


    -    Additional user data, such as wall posts or photo uploads on your Facebook Page, generate organic social stories, which can
         also be utilized to generate Social Ads.


    -    Flexibility to send messages to your fans when you need too.


    -    Easy-to-use analytics and reporting tools.


    -    Facebook Pages come pre-loaded with useful applications and information fields most relevant to your category. These are
         turnkey applications that can also be easily removed from your Page.




Actions that can generate News Feed stories                          Actions that can generate Mini Feed stories
Positive Associations, Becoming a Fan                                Adding Flash Applications by Admin
Wall Posts by User                                                   Shares/Posts to Page by Admin
Reviews by User                                                      Posted Items and Comments by Admin
Photo Uploads by User                                                Notes by Admin
Video Uploads by User                                                Editing Profile Info by Admin
Interactions with Applications
Event RSVPs for Attending, May Attend
Faceboo k Page Lay out and Elements:

The layout of a Facebook Page is flexible. The Page can be modified by the administrator by simply “dragging and dropping” the boxes
into the location of choice. Several elements are fixed to maintain consistency for users - Business Picture, Mini-Feed and Fans.


Available elements:
A. Business Picture: Can be a maximum width of 396, and the
height can only ever be 3x the width.

B. Basic Info: “General info” about the brand. Fields are category
specific to your vertical and can be left blank.

C. The Wall: Users can post messages to you

D. Discussion Board: Users can discuss new products, services
and promotions

E. Links: Click to edit the page or Admin capabilities

F. Fans: Displays users that are fans of the business

G. Video: Admin can upload to share

H - Photos: Admin can upload and Facebook Pages can be tagged
in photos by their fans

I - Events: Once an event is added, it can be populated in the
user’s calendar




AND MORE
FBML Apps
   -   These are the most flexible lightweight ways for you to develop your own applications, like polls, quizzes, games, product
       search, maps, etc.
   -   Supports HTML, Flash, and CSS
   -   Can be a maximum width of 396 pixels for the right column and 200 pixels for the left, and the height can only ever be 3x the
       width.
   -   Current version does NOT support JavaScript and iFrames, although future versions may. FBJS, which empowers developers
       with much of the same functionality as javascript is supported.
   -   Normally these are not default installed, but can be found in the platform application directory as apps “By Facebook.” We also
       normally prompt you with this offering in suggested apps workflow for major brands.


How to get started:

Go to http://www.facebook.com/pages/create.php

1. Begin building your page by clicking “edit page”

2. Upload a profile picture. This will be the thumbnail picture that appears in the user’s fan box and on other pages, such as search
results.

3. Edit the Information fields. Text in these boxes will surface the page when users search for keywords. More importantly, it will also
be at the top of the page and provide users with a quick glance about the brand or product.

4. Upload videos or photos to get the conversation started. This will also bring color and life to the page.

5. Create a few wall posts or discussion topics to help users get warmed up and feel comfortable posting.

6. Install the recommended “Flash Player” and “Static FBML” boxes from the Page Dash “Recommended Apps.” These apps enable you
to load existing creative assets onto the page.

7. Run a media campaign to promote the page and drive brand advocates to become fans.
                                                                         New Facebook Page Example

Guidelines and Pr o duct Specifications :

Column Widths :
    • Left column is fixed for navigation
    • Middle column: max of 396 pixels
    • Right column: max of 200 pixels

Video/ Audio :
    •   Must be user initiated
    •   Video uploads must be under 10 MB
    •   Facebook’s Video and Music Player applications host the content;
           rd
        a 3 party application can be used to host content elsewhere
    •   Supported video formats: QuickTime, Windows Media, Flash, MPEG,
        MPEG-4, AVI, and several others common formats


Flash:
    •  Must be user initiated
    •  Version 8 is recommended
    •  No iframes, No java-script

Bro wser :
Must function properly on:
    •   IE v6 and v7
    •   Firefox v1.5 and v2.0
    •   Sarfari v2

Messaging:
   •  No limit on how often you can message fans
   •  We recommend messaging no more than 2 times per month.
   •  1 multi-media attachment such as a video or links to photos,
      videos or websites can be attached. The options for what media can
      be attached will depend on what applications you have installed on
      your page

General Guidelines:
   •   Any links off Facebook must spawn a new window
   •   No pop-ups or pop-unders
   •   Page layout is flexible but for user consistency the following
       elements are locked in place: business picture, Mini-Feed, fans
   •   The page cannot be “skinned”

Pr omotion Guidelines:
    •   A Facebook Page can be promoted on and off Facebook
    •   Brand guidelines must be strictly followed

								
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