M&A Trends in Online Lead Generation
What Is Happening and What to Do About It
Sandy Kory, Vice President, Arbor Advisors LLC
What Is Happening in Lead Gen?
Current State
Strong growth but margins are compressing Many are not building margin protection
Result
Opportunities for consolidation for attractive companies Supply/demand imbalance for less attractive ones
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ONLINE LEAD QUALITY SUMMIT
What Should You Do About It?
Create Value Differentiate Go Vertical Stay Profitable Example of ‘Doing It Right’
WorldClass Strategy
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ONLINE LEAD QUALITY SUMMIT
Closing Thoughts
In M&A, most recent performance is always magnified Most important valuation dynamic is having multiple buyers Lead gen M&A is evolving rapidly
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ONLINE LEAD QUALITY SUMMIT