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					2011 Market

Florists
               Memphis CBSA Adults Shop Florists

                                              Shopped/Used a 
                                                  Florist
                                                 131,367
                                                 131 367
                                                   14%




                                                                Other Memphis CBSA Adults
                                                                         86%




Shopped/Used Florists in the past 12 months
B     946 758 M     hi         Ad lt
Base: 946,758 Memphis CBSA Adults
Source: Scarborough Research R2, 2010
     Adult Florist Shoppers are Demographically
                       Diverse
                      HH income ‐ $50,000 +                           85,150                        65%
              HH income ‐ $30,000 ‐ $49,999     24,080          18%
              HH income ‐ Less than $30,000     22,137         17%
                  Have children in household             50,984                      39%
                      HHLD ‐ Own Residence                                  105,159                       80%
     Education ‐ High School Graduate or Less            48 419
                                                         48,419                        37%
     Education ‐ Some college ‐ not Graduate      30,002            23%
        Education ‐ College Graduate or more               52,946                    40%
                                    Age 55 +
                                    Age 55 +       35,674                 27%
                                  Age 35 ‐ 54              52,926                 40%
                                  Age 18 ‐ 34         42,767                    33%

                                Sex ‐ Women                  61,496                          47%
                                   Sex ‐ Men                    69,871                        55%


Base: 131,367 Memphis CBSA Adults that shopped/used florists in the past 12 months
S       S b       hR       h R2
Source: Scarborough Research R2, 2010
In Just One Week, The Commercial Appeal and
 ca.com Reach 85,758 Adults that Shop Florists
                                          Reach of Adults Shopped/Used Florist
                                                                                                65%
                                                                        60%

                                  49%
                                                     44%


              31%                                                                                                     29%




                                                                                              85,758
                                                                         78,244
                                 64,6




                                                     57
                                                      7,757
                                    677
              40,836




                                                                                                                    37,988
      Average Weekday       5 Weekdays         Average Sunday        4 Sundays       Avg week ‐ print &    ca.com Visits past 
                                                                                           web                  30 Days

Base: 131,367 Memphis CBSA Adults that shopped/used florists in the past 12 months
S       S b       hR       h R2
Source: Scarborough Research R2, 2010

				
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posted:10/2/2011
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