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					             press release



             Deutsche Post DHL with individualized print option for Facebook
                    “Social Memories” app creates book from Facebook profile
                    Users all over the world can order their personal printed copy


             Bonn, 13 July 2011: Deutsche Post DHL, the world’s leading mail and logistics services
             group, has launched a new service for Facebook users – the “Social Memories” app. It
             gives people a unique way to keep track of their otherwise fleeting Facebook data: a
             customized book that compiles their social network data and visualizes it with photos and
             infographics. The book transforms users’ social network information into a lasting
             memory. Social Memories was developed together with the agency Cosalux and is offered
             to Facebook users globally. The app can be found on www.facebook.com/socialmemories
             or www.socialmemories.de


             “Deutsche Post DHL has always been the bearer of social memories on postcards and
             letters, nowadays oftentimes substituted by digital communication”, says Clemens
             Beckmann, Executive Vice President of Deutsche Post Innovation. “We are now turning it
             around, giving physical form to the digitized world.”


             The app gives the choice between a free digital photo album consisting of selected book
             pages or a 28-page printed hardcover version that can be shipped worldwide. Once the
             user selects the time frame to be covered, the Social Memories application automatically
             begins to craft a book full of photos and statistics, culling from the user’s profile, status
             updates and photos. Images can be adjusted individually.


             The Social Memories app, which functions in strict compliance with data privacy
             regulations, also analyzes the user’s profile information, providing information on items
             such as a person’s most active friends or most popular wall posts. The results are plugged
             into easy-to-follow graphs. The user can also choose between three colors for the book
             and different languages. An online bookshelf lets the user flip through all his personal
             memory books created over time. Vouchers for making this book a gift are also available.




Deutsche Post DHL              Delivery address            Phone +49 (0)228 182-99 44   E-mail pressestelle@deutschepost.de
The Mail & Logistics Group     Charles-de-Gaulle-Str. 20   Fax   +49 (0)228 182-98 80   www.dp-dhl.com
                               53113 Bonn
                               GERMANY                                                                                        1/2
             Nearly 70,000 virtual books have already been created since Social Memories was started
             in the middle of May. Deutsche Post DHL plans to continue to build features to the app to
             offer additional individuality.




             Media Contact Germany and         Media Contact Americas          Media Contact Asia-Pacific,
             Europe:                                                           EEMEA
             Deutsche Post DHL                 DHL Media Relations             DHL Media Relations
             Media Relations                   Bea Garcia                      Anita Gupta
             Uwe Bensien                       Phone: +1 954 701 9265          Phone: +65 62166290
             Phone: +49 228 182-99 44          bea.garcia@dhl.com              Anita.Gupta@dhl.com
             pressestelle@deutschepost.de


             On the internet: www.dp-dhl.com




Deutsche Post DHL
The Mail & Logistics Group                                                                                   2/2

				
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posted:10/2/2011
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