What is a Web Based Lead Manager

What is a Web Based Lead Manager? When companies began using the Internet en masse in the mid- to late-1990s, the focus was on content and e-commerce. Now the focus for many companies is on capturing leads. With a web-based lead manager, you can take make the internet work even harder for you – capturing information of prospective clients and customers simply, easily, and cost effectively. Web-based lead managers (also known as online lead managers, internet lead managers, or website lead managers) effortlessly automate the lead follow up process, making the path from the initial prospect contact to closed sale seamless. Sales reps, rather than being bogged down with the minutia of contact details scattered across multiple places and mediums, are free to concentrate on the relationship building aspects of their job. Web-based lead managers capture the critical information submitted by visitors to your website. Use it as an electronic filing system to organize and prioritize information then filter it to the appropriate sales rep or marketing manager. To use a web-based lead manager, your company must first create a sound strategy for capturing leads. Remember – the technology is only as good as the humans behind it. Most companies use simple forms to capture information for the online lead manager. Some commonly used fields include name, phone number, best time to contact, and product or service preferences. With a web-based lead manager system, sales reps can handle complicated leads with ease and management not only becomes aware of the business value of the company website and the amount of lead traffic it’s producing, but also exactly how those leads are received by the company and moved through the pipeline. This “big picture” knowledge generated by web based lead managers is crucial for determining future company strategy and allocation of resources.